2022地產(chǎn)項目夏日消暑系列（陪你過夏天主題）活動策劃方案-35P

1、SUMMERMeet the most beautiful summerTherefore it may issues etc. Meet the most beautiful summerMeet the most beautiful summer陪你夏天過陪你夏天過CONTENTSPART 01活動概述Activity overview PART 03氛圍布置Atmosphere layout PART 02活動亮點(diǎn)Publicity and promotionPART 04活動內(nèi)容Activity content PART 01活動概述Activity overview活動背景Activ

2、ity overview e7d195523061f1c074694c8bbf98be7b1e4b015d796375963FD28840057458461C7CA0DAD340D15583DEDFC2E3241C4F392EF3A8B4D067B40CF4F149DD7E51F346B0CAB1BCCF6DB2480C67273C6C9E4C33AF3046B1F7F7F0B2A51923447FF2D765CC750011ADC7600C66A8DE278F4F3BF652A6F92B038DDCE276C32D205890E810956E7BBEF46205summer今年夏天來得異常早

3、，夏日暖場活動無非消暑，增加目標(biāo)客戶與品牌的粘性，因此考慮在活動中互動的同時，大力提升品牌曝光度?；顒幽康腜urpose of activity e7d195523061f1c074694c8bbf98be7b1e4b015d796375963FD28840057458461C7CA0DAD340D15583DEDFC2E3241C4F392EF3A8B4D067B40CF4F149DD7E51F346B0CAB1BCCF6DB2480C67273C6C9E4C33AF3046B1F7F7F0B2A51923447FF2D765CC750011ADC7600C66A8DE278F4F3BF65

4、2A6F92B038DDCE276C32D205890E810956E7BBEF46205制造人氣通過“遇見夏天”活動吸引周邊市民前來參與，為項目制造人氣。蓄客引流通過活動，加深消費(fèi)者對項目的記憶，為項目后續(xù)蓄客引流。樹立品牌形象通過事件營銷為品牌樹立正面的企業(yè)形象。增加項目知名度通過活動輻射周邊的消費(fèi)者，增加商場曝光度，提升項目知名度。Meet the most beautiful summer活動概述e7d195523061f1c074694c8bbf98be7b1e4b015d796375963FD28840057458461C7CA0DAD340D15583DEDFC2E3241C4F

5、392EF3A8B4D067B40CF4F149DD7E51F346B0CAB1BCCF6DB2480C67273C6C9E4C33AF3046B1F7F7F0B2A51923447FF2D765CC750011ADC7600C66A8DE278F4F3BF652A6F92B038DDCE276C32D205890E810956E7BBEF46205活動主題陪你過夏天地產(chǎn)項目夏日消暑活動活動時間2022年暑期活動地點(diǎn)售樓部參與人員60-80人暫定（老業(yè)主、新客戶、孩子等）PART 02活動亮點(diǎn)Atmosphere layout 浪花朵朵always fantasize about going

6、to the seaside for a holidayI暑假里都幻想去海邊度假，拿著沖浪板假裝自己會沖浪？這里有浪花朵朵。夏日足球always fantasize about going to the seaside for a holidayI惠靈頓組織小孩踢球，夏日里一起運(yùn)動 一起暢汗淋漓。浪里個浪ick up the water gun,a wave of white dragon father son fight.P水是孩子最愛的玩具，穿上雨衣，拿起水槍，來一場浪里白龍父子對戰(zhàn)。浪吧市集ll the imagination related to ice is in the spray

7、 market.A一切與冰爽有關(guān)的暢想都在浪花市集里，也許是一個冰淇淋，也許是一碗冰粉。浪潮派對he summer home is the evening party.T夏日的主場是晚間派對，動感的DJ表演，閃爍的小煙火，微醺的雞尾酒，孩子們吹起的五彩泡泡。PART 03活動布置Atmosphere layout e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA0

8、7312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置沖浪裝置】Atmosphere arrangement現(xiàn)場放置一個有斜度的沖浪臺，上方裝飾海浪畫面，放置沖浪板道具，來賓們可在沖浪板上拍照，假裝自己在沖浪。surfinge7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848

9、D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置場景打卡】Atmosphere arrangement夏日度假必備游泳裝備，現(xiàn)場設(shè)置游泳圈，沖浪板，沙灘鞋，沙灘球等道具，吸引來賓拍照打卡。e7d195523061f1c0d318120d6aeaf1b6c

10、cceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置泳池布置】Atmosphere arrangement結(jié)合項目上大游泳池，里面放置海洋球，游泳圈的道具，打造成網(wǎng)

11、紅游泳池e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置互動道具】Atmosphere arr

12、angement現(xiàn)場準(zhǔn)備水槍雨衣墨鏡等裝備，供家長與孩子一同玩耍。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B670

13、0EBE0【氛圍布置雞尾酒】Atmosphere arrangement晚間準(zhǔn)備花式雞尾酒，浪野沖了，水也玩了，大人們可享受一杯夏日mojito，感受微醺狀態(tài)，現(xiàn)場還有精彩的雞尾酒表演。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D9

14、50936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arrangement浪吧市集進(jìn)行主題裝飾，上方裝飾浪花，海浪等元素，展位上粘貼本次活動主畫面。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160

15、E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置市集串燈】Atmosphere arrangement考慮市集將會持續(xù)使用至夜宴，在花車攤位上裝飾小串燈，增加氛圍。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A

16、3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arrangement冰淇淋攤位：提供各式各樣的冰淇淋，供來賓選擇。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D001

17、5C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arrangement冰粉攤位：夏天怎么少得了一碗甜甜的冰粉呢？e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D984

18、8D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arrangement刨冰攤位：各種顏色，各種配料任意搭配，刨冰為現(xiàn)場制作。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c07

19、75C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arrangement果汁攤位：鮮榨果汁，原汁原味。e7d195523061f1c0d318120d6aeaf

20、1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arrangement水果撈攤位：豐富多樣的水果，加上濃濃的酸奶，解暑又

21、美味。e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【氛圍布置浪吧市集】Atmosphere arra

22、ngement甜品攤位：各種精美的糕點(diǎn)，任來賓使用。PART 04活動內(nèi)容Activity content Summer Party活動流程草坪足球水槍大戰(zhàn)美食品嘗雞尾酒派對泳池派對4-5點(diǎn)5-7點(diǎn)5-7點(diǎn)5-7點(diǎn)5-7點(diǎn)e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610

23、BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【草坪足球】e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D95093

24、6CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【拍照打卡】e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DDDEBC09ED96DBD9900D9848D623ECAD1D4904B78047D0015C22C8BE97228BE8B5BFF08FE7A3AE04126DA07312A96C0F69F9BAB7002160E556FB8050B6B0CEA014610BCECF9F367F15CB9D950936CDE4380A25E9696BA2099BB4B03A99915B16D6F18264F3D0955B6700EBE0【泳池派對】e7d195523061f1c0d318120d6aeaf1b6ccceb6ba3da59c0775C5DE19DD