電子商務(wù)專業(yè)英語A試卷

1、裝訂線 20072008年度第二學(xué)期電子商務(wù)專業(yè)英語期末考試試題（ A 卷）專業(yè) 姓名 學(xué)號 題目一二三四五六七總分得分一 選擇題（每題2分，共40分）1. The ( ) is the core of Internet business.A. Internet B. Web C. ARPA D. ARPANET2. The ( ) evolved into the Internet. A. Internet B. web C. ARPANET D. www3. ( ) is the meaning of EDI in E-commerce. A. Economic Development I

2、nstitute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange4. ( ) are the three components of markets according to the Text. A. sellers, buyers and goods B. agents, products and processes C. businesses, consumers and Internet D. businesses, produ

3、cts and consumers5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place.A. Portal sites B. Auction sites C. Storefront sites D. Online shopping mall6. Internet users can assume the role of either seller or bidder through ( ). A. Portal sites B. Auction s

4、ites C. Shopping malls D. Bartering sites7. ( ) is e-commerce that uses security procedures and techniques, including cryptography and digital signatures, commensurate with anticipated risks. A. Secure management B. Secure transactions C. Secure e-commerce D. E-commerce 8. Although ( ) are a popular

5、 form of payment for online purchases, many people resist the appeal and simplicity of ( ) transactions due to security concerns. A. digital cash B. e-Wallets C. micropayments D. credit cards9. ( ) ,cards with computer chips embedded on their faces, are able to hold more information than ordinary cr

6、edit cards with magnetic strips.A. Peer-to-peer payment B. E-Billing C. Smart cards D. Credit cards10. ( ) is one example of digital currency. It is stored electronically and can be used to make online electronic payments.A. Digital cash B. E-Wallets C. Smart cards D. E-Billing11. ( ) consists of da

7、ta generated by site visits, including each visitors IP address, time of visit, frequency of visits and other information. A. Data mining B. Log file C. eCRM D. Personalization 12. ( ) is the application of CRM to an e-business strategy and includes the personalization and customization of customers

8、 experiences and interactions with a Web site, call center or any other method of customer contact with the e-business.A. Data mining B. Log file C. Personalization D. eCRM13. B2C is differentiated B2B mainly in ( ).A. deconstructed value chain B. supply chain managementC. convenience D. customer14.

9、 ( ), or disintermediation, occurs when a manufacturer or service provider bypasses a reseller or salesperson and starts selling directly to the customer.A. Negotiation B. Customers C. Channel conflict D. Integration15. The relation between the SCO and SCM is ( ). A. SCM is the implementation of a S

10、CO B. SCO is the implementation of a SCMC. SCM is part of the SCOD. SCO is part of the SCM16. E-logistics really means ( ).A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic Industry D. Logistics for electronic engineering17. The SCO means

11、( ).A. Supply Chain Optimization B. Supply Chain OrientationC. Supply Chain Organization D. Supply Chain Office18. The SCM means ( ).A. Supply Chain Manager B. Supply Chain ManagementC. Supply Control Management D. Supply Control Manager19. ( ) refers to the relationship between two or more companie

12、s. A. B2C B. C2C C. B2B D. C2B20. ( ) refers to the relationship between the original equipment manufacturers (OEMs), secondary manufacturers, distributors, shipping companies, retailers and consumers.A. A B2B marketplace B. A B2B exchange C. A B2B integrator D. A companys supply chain二 連線題。將右邊專業(yè)縮略語

13、中文意思的序號填在左邊的括號內(nèi)。（每題1分，共15分）1CEO （ ）首席執(zhí)行官2TCP （ ）客戶關(guān)系管理3ARPA（ ）傳輸控制協(xié)議4LAN （ ）企業(yè)資源計劃編制5EDI （ ）（美國國防部）高級研究計劃署6IT （ ）企業(yè)對企業(yè)7POS （ ）局域網(wǎng)8P2P （ ）企業(yè)對消費者9CRM （ ） 電子數(shù)據(jù)交換10ERP （ ）中央處理器11B2B （ ）信息技術(shù)12B2C （ ）可擴展鏈接標識語言13CPU （ ）電子收款系統(tǒng)14XML （ ）研究與發(fā)展，研究與開發(fā)15R&D （ ）個人對個人三 詞匯英譯漢。將右邊中文意思的序號填在左邊的括號內(nèi)。（每題1分，共15分）1packed sw

14、itching（ ）微支付2remittance（ ）包交換3invoice（ ）大型購物中心4inventory（ ） 匯款，匯寄之款5logistics（ ） 拍賣6micropayment（ ） 發(fā)票，發(fā)貨單7shopping mall（ ） 折扣8auction（ ） 存貨9discount（ ） 信用卡，簽帳卡10credit card（ ） 物流，后勤學(xué)，后勤11e-procurement（ ） 關(guān)稅，關(guān)稅表，稅則12net profit（ ） 電子采購13marketplace（ ） 凈利，純利14cargo（ ） 集會場所，市場，商場15tariff（ ） 船貨四 將下面句子主

15、句中的主語用 表示出來，謂語用 表示出來，賓語用 表示出來，從句引導(dǎo)詞用表示出來。（每題5分，共10分）1EDI uses standard-format electronic documents that replace common paper business documents such as invoices, bill of lading, purchase orders, purchase change orders, requests for quotations, and receiving advicesthe six types of business documents

16、 that constitute 85% of the official commercial transactions in the U.S.2The consumer who entrusts his or her money to electronic systems that are attacked or fail can unquestionably suffer loss.五 英譯漢。（每題2分，共10分）1Secure electronic funds transfer is crucial to e-commerce.2There are many benefits of b

17、ring business to the Internet.3Rebates can help attract customers to your site.4People are often reluctant to fill out a form requiring personal information. 5Online text chatting provides a real-time form of communication between customers and service representatives.六 段落翻譯。（每題5分，共10分）1Digital cash

18、 is one example of digital currency. It is stored electronically and can be used to make online electronic payments; digital-cash accounts are similar to traditional bank accounts: consumers deposit money into their digital-cash accounts to be used in their digital transactions.2Customer registrationrequiring visitors to fill out a form with personal information that is then used to create a profileis recomme