外貿(mào)函電課件——Agency

1、Unit TenAgency(1)Dear:We are obliged to you for your inquiry regarding sole agency for the sale of our Table Cloths in Sweden.After serious consideration, we decided not to commit ourselves at this stage, when the record of transactions shows only a moderate volume of business.Please do not misinter

2、pret the above remarks. They do not imply dissatisfaction. We are quite satisfied with the amount of business you have done with us. However, we are of the opinion that a bigger turnover must be reached to justify establishing an agency. We think it advisable to postpone this matter until your futur

3、e sales warrant such a step.We hope that you will appreciate our position and continue giving us your cooperation.Sincerely,We are obliged to you for your inquiry regarding sole agency for the sale of our Table Cloths in Sweden.感謝貴方函詢有關(guān)在瑞典獨家代理銷售我方臺布的事宜。be obliged to sb. for sth. 為某事感謝某人We are much o

4、bliged to you for giving us so much advice.貴方提出許多意見，我方非常感激。We should be greatly obliged if you would send us your offer by return mail.如蒙迅速寄來報盤，則感激不盡。After serious consideration, we decided not to commit ourselves at this stage, when the record of transactions shows only a moderate volume of busines

5、s.經(jīng)過慎重考慮，我方?jīng)Q定目前不能批準，（因為）記錄顯示交易量并不大。commit oneself 讓（自己）承擔(dān)責(zé)任，承諾（定貨）We wish to be able to ship the goods well ahead of the shipping schedule, but we cannot commit ourselves.我方希望能按裝船計劃提前裝運，但不能為此承擔(dān)責(zé)任。The supplier commits himself to ship the goods in 3 equal lots in the next quarter.供方允諾在下個季度內(nèi)分三批平均交貨。The

6、 manufacturers have now heavily committed themselves to substantial orders for a few months ahead.制造商已接受大量定貨，未來幾個月的任務(wù)很繁重。 Please do not misinterpret the above remarks. They do not imply dissatisfaction. We are quite satisfied with the amount of business you have done with us. However, we are of the

7、opinion that a bigger turnover must be reached to justify establishing an agency. We think it advisable to postpone this matter until your future sales warrant such a step.請不要曲解上述評價。它們并不含有責(zé)怪的意思。我方對貴方完成的貿(mào)易額非常滿意，但（我方認為）要想成為代理必須完成更大的營業(yè)額，建議將此事推遲直到貴方能證明這一點為止。postpone v. 延遲，延期It must be understood that ou

8、r agreement to postpone the payment does not amount to an acceptance of your opinion of the goods supplied.必須了解，我方同意延期付款并不等于接受貴方關(guān)于所供貨物的意見。If you do not need the goods immediately, we can postpone delivery until (to) next month.如貴方不立即需要該貨，我方可延至下月交貨。We hope that you will appreciate our position and co

9、ntinue giving us your cooperation.希望貴方能理解我方處境并繼續(xù)給予合作。appreciate v.理解，諒解We hope that you will appreciate our situation and cooperate with us.希望能諒解我方的處境并予以合作。We appreciate that you do not want to use these damaged machines as they are.我方理解貴方不愿使用損壞成現(xiàn)在這樣的機器。(2)Dear:We wish to thank you for your cooperat

10、ion and assistance over these past years in the sales of our embroideries.You may recall that Mr. John Nathan, then he was in Beijing, brought up the question of our representation as your sole agent for Chinese embroideries in Sweden. It was agreed upon at that time that we were to postpone an agre

11、ement until the total had reached Stg. 100,000.We should like to discuss again this question of acting as your sole agent in Sweden. Such an agreement would not only facilitate our sales promotion, but would also eliminate unnecessary discrepancies between your offers when quoting through different

12、channels. We would like to have your comments on this matter.We shall continue our efforts to canvass the Swedish market for more orders of Chinese embroideries so as to further expand the market.We hope that you will appreciate our position continue giving us your cooperation.We await your favorabl

13、e reply.Sincerely,We wish to thank you for your cooperation and assistance over these past years in the sales of our embroideries.感謝貴方過去這些年在銷售繡制品上所給予的合作和幫助。You may recall that Mr. John Nathan, then he was in Beijing, brought up the question of our representation as your sole agent for Chinese embroi

14、deries in Sweden. It was agreed upon at that time that we were to postpone an agreement until the total had reached Stg. 100,000.貴方也許會記起John Nothan 先生在北京時提出的關(guān)于擔(dān)當(dāng)貴方在瑞典中國繡制品德獨家代理的建議。當(dāng)時同意總銷售額達到100，000英鎊時才簽訂代理協(xié)議。We should like to discuss again this question of acting as your sole agent in Sweden. Such a

15、n agreement would not only facilitate our sales promotion, but would also eliminate unnecessary discrepancies between your offers when quoting through different channels. We would like to have your comments on this matter.我方想再次討論關(guān)于擔(dān)當(dāng)貴方在瑞典的獨家代理事宜。簽訂這樣的協(xié)議，不僅可以促進銷售，而且還能排除由于不同渠道報價而產(chǎn)生的不必要的差異。希望得到貴方對此事的看法

16、。facilitate v. 使容易，促進The packing cases are light and strong. They facilitate the storage and distribution of the goods.包裝箱既輕便又結(jié)實，便于貨物的儲存和銷售。This will facilitate our settlement of the matter.這將有利于我方處理此事。(注意：不能說成This will facilitate us to settle the matter.)comment n. 評論，意見Our goods have been accorded

17、 favorable comments by overseas friends.我方貨物受到海外客戶的好評。What are the buyers comments on the quality?買主對質(zhì)量有何評論？What comments have you about our managers behavior?你對我們經(jīng)理的態(tài)度有何評論？We shall continue our efforts to canvass the Swedish market for more orders of Chinese embroideries so as to further expand the

18、 market.為了拓展市場，我方將繼續(xù)致力于向瑞典推銷更多的繡制品訂單。canvass v. 兜攬，推銷We have well-established channels of distribution and we canvass the retailers direct, without any middleman.我方有良好的銷售渠道，不通過中間商而直接向零售商推銷。Will you please canvass your market (buyers, customers, clients) for orders.請向貴方市場（買主，客戶）兜攬定貨。We hope that you

19、will appreciate our position and continue giving us your cooperation.We await your favorable reply.希望貴方能理解我方處境并繼續(xù)給予合作。盼惠復(fù)。(3)Sole Agency for Embroideries in SwedenWe have received your letter of the 15th and are favorably impressed with the proposal you make. You are kindly informed that we have dec

20、ided to entrust you with the sole agency for our Embroideries in the territory of Sweden.The Agency Agreement has been drawn up for a duration of one year, automatically renewable on expiration for a similar period unless a written notice is given to the contrary. Enclosed you will find a copy of th

21、e draft. Please go over the provisions and advise us whether they meet with your approval.We shall do all in our power to assist you in establishing a mutually beneficial trade.We have received your letter of the 15th and are favorably impressed with the proposal you make. You are kindly informed th

22、at we have decided to entrust you with the sole agency for our Embroideries in the territory of Sweden.貴方15日來函已收到。（貴方）所提建議給我方留下了很好的印象。現(xiàn)告知我方已決定委任貴方為我方在瑞典地區(qū)繡制品的獨家代理。 be impressed with (by) 對有印象We were much impressed with (by) the high quality and fine workmanship of your products.我方對貴方產(chǎn)品的質(zhì)量高超和工藝精湛曾有過非

23、常好的印象。We visited your stand at the Paris Trade Exhibition last month, and were very impressed by your display of blankets.上個月我們參觀了巴黎貿(mào)易展覽會中貴公司的展臺，對貴公司毛毯的展出有很好的印象。entrust sb. withentrust sb. to do sth.委任某人（做）某事We have decided to entrust you with the sole agency for our Tiantan brand Shirts in Egypt.我方

24、已決定授予貴方在埃及銷售我天壇牌襯衫的獨家代理權(quán)。We entrust this important order to your careful attention.我方將此重要定貨提交你方，請慎重處理。The Agency Agreement has been drawn up for a duration of one year, automatically renewable on expiration for a similar period unless a written notice is given to the contrary. Enclosed you will find

25、 a copy of the draft. Please go over the provisions and advise us whether they meet with your approval.代理協(xié)議已經(jīng)擬定，期限一年。期滿后自動延長一年，除非有書面通知取消協(xié)議。隨函附上草案一份，希查收。請審核各項條款并告知我方是否同意。to the contrary 相反的，相反地Unless we hear from you to the contrary, we will deduct your commission from the value of the shipment.除非貴方來

26、函提出相反意見，我方將從貨價中扣除傭金。We shall do all in our power to assist you in establishing a mutually beneficial trade.我方將竭盡所能幫助貴方建立互利貿(mào)易Sentence PatternsI. Asking for agency1. Ask to be an agentWe asked to be the sole (exclusive) agent for your lacquer wares in our country.2. To offer to act as an agentWe write

27、 to act as your agent for the sale of your products in Spain.Being a reliable firm with wide and varied experience in the line, we offer to act as your sole agent in our territory.3. to offer ones service as an agentSince you are not directly represented in our area, wed like to offer our service as

28、 your agent.With many years marketing experience and good connections in the trade, we offer our service as your agent in Kuwait.4. to recommend sb. as an agentHaving had an experienced staff of sales representatives and spacious and well-equipped show rooms, we recommend ourselves to act as your so

29、le agent for your Forever Brand Bicycles in Iran.As we have learned that you are anxious to extend your business in our market, we would like to recommend ABC Company as your selling agent for your merchandise.5. to propose an agency agreementWe have a mind to expand the business and propose a sole

30、agency agreement for your footwears for a duration of 5 years.II. Appointment of Agency1. to appoint sb. as an agentRegarding your proposal to represent us for the sale on our canned foods, we have decided to appoint you as our agent in Hongkong.We are quite willing to appoint you as our exclusive a

31、gent for Red Lantern Brand Radios in your country on condition that you realize the annual turnover of US$500,000.2. to entrust sb. with agencyAfter a careful review of our business relations and your past efforts in pushing the sale of our products, we have decided to entrust you with the exclusive agency for our willow-wares in your country.III. Refusal to application for agency1. to be prematureRegarding the question of agency, we s