經銷商如何下好團購這盤棋（How do dealers buy this chess game）

1、經銷商如何下好團購這盤棋（How do dealers buy this chess game）And develop reasonable channel profit to ensure long-term and stable cooperation.Three, brand marketing and data marketing brand image for many wine dealers is the most reluctant to do, and many times they think doing these things is burning money, the

2、re is no practical significance! In fact, the combination of brand image and data marketing will produce unexpected results.1., sponsorship of some Entrepreneurs Association cocktail party and gathering activities, to do a positive and positive corporate image.2., in some wine stores and wineries se

3、t up cabinets sales, and strive to get the fastest recognition in the industry, and do some of the groups positive publicity work.3. sponsor some related exhibitions.Brand marketing and data marketing should pay attention to: 1., as much as possible in kind sponsorship! 2. try to increase your taste

4、! 3. set the purchase point.4. collect specific potential customer information. Through the above detailed work, collect high-end crowd information, and database marketing, and for the next group to lay a good foundationThe next page looks at all the articles in Malaysia, and goes to the marketing f

5、orum to talk to the authorFour, buy a deal, do a good job of group buying, which is the fastest before the Spring Festival, but also the most easily generated sales place. Key to the work is: 1. group purchase group purchase team to professional; 2. have specific target customers; 3. good sales poli

6、cy. Because the dealer is to sales and profits, after careful work, with data collected some good customer resources and in front of the image project in the reasonable classification of the to the designated sales to public relations, so to allow the clerk to look for a needle in the ocean to have

7、the effect of multi.In the group buying process, not only to give customers good sales policy, but also to sell good incentives. Only in this way can a better execution be ensured. The specialization of sales comes from the standardization of sales process, and the management of group buying is also

8、 an important point.How do dealers deal with several issues in group buying?Question 1Dealers in dealing with the super business, many business super have big customer department, business super are often carry out their own group buying business. Business exceeds the demand for higher discounts, wh

9、ich results in very little collaboration between business and business.Ying ce:This is the supermarkets own behavior in principle, largely unrelated to the business. There is no way to solve, can even indicate the content of cooperation in the form of the contract, so it is easy to make some concess

10、ions in other ways; or simply not clear by the supermarket enterprises carry out their own products group purchase business, all business group purchase by the enterprises themselves to carry out.Existence is reasonable, the existence that buys a group business, express this kind of demand on the ma

11、rket so. First of all, to try to find and find this demand, and then in some key issues on the ideological preparation and response measures, so as to achieve the success of group buying business has laid a good foundation.Question 2Many enterprises in the acquisition of business, a few days later,

12、the goods were found in a large number of wholesale markets or other circulation places.Countermeasure:Group purchase due to the institutional purchase volume generally larger, so the goods orders can be issued once all product finish (to avoid each other, but the payment products Hang) in consultat

13、ion with each other, the best split into multiple delivery, and it is best not by the customer from. This will minimize the risk of group buying to as little as possible.If you can maximize the amount of buy, but its specific implementation of the minimum amount of delivery each time, this group buy

14、ing business generally will not be a big problem, is a tight control of the group buying business.Question 3In negotiating group buying business, the negotiators often require a certain amount of commission, and the rebate is often required to cash. Small businesses also said that the boss alone, an

15、d the general boss said to give it. And a little larger enterprises, the financial system is very tight, generally is not allowed to give customers cash.Countermeasure:In fact, this is a basic business knowledge, but also a business problem of the authority of the problem. In this case, the first lo

16、ok at the company has no such regulations, if any, according to the rules and regulations to deal with it; if it does not exist, to report the actual situation, the situation clearly, by the leaders to decide on the line.Suggested that the salesman and the negotiator directly show the companys attit

17、ude and expect the other side to see if there is any way. Some salesman or their own pockets rush into danger, first to negotiate advance, and then the rebate of the goods (this time companies generally give each other discount form products, such as fifty boxes of additional gift a box to negotiate

18、 etc.) sold to recover the cash or other goods; do not give up,Finally, there is a clash with the financial department, which is not a good idea.Question 4Dealers in the market itself to do promotions, in order to avoid disorderly price and produce Cuanhuo, many units purchased in the form of group

19、purchase. And in the end, due to poor control, these well-known brand products, although the volume of business increases, the lower the price, no profit.Countermeasure:The end result of this kind of group buying produces different industry joint (promotion), should say to often can promote each oth

20、er. But if the controls are not good, problems can easily arise and cause damage to these brand-name products. As a gift of brand-name enterprises can be in circulation, can also be realized, can also be distributors, terminal shop owner or consumers for their own use, that is to say, to have severa

21、l, it is not easy to control the flow of enterprise. So, these names are regarded as brand-name products to group purchase may take the gifts and the enterprise in the market circulation of products have serious conflicts in some enterprises, including not only the source of this conflict conflict,

22、including conflict, regional conflicts and so on price, to the enterprise product normal circulation caused by a very bad influence.One of the best way to this kind of problem is partial to the goods, the goods do not let deposition in the channel, to ensure a pole inserted in the end of the arrival

23、 terminal or the consumer; another approach is best used in the supermarket to do promotion, for the two enterprises, consumers and supermarkets monitoring.Also note that enterprises must also make strict regulations to stop dealers to sell products and gifts to separate. Selling it on the market in

24、stead of giving it back to the consumer, the dealer will basically sell it as a premium brand and sell at a very low priceOn the next page, check out all the articles on the next page, enter the marketing forum and communicate with the authorHow do dealers do a good job of meeting, buying, developin

25、g the market at the door?Local strong brands make use of geographical advantages, bigger buy market is the key to the success of its high-end products, no geographical advantages, local wines how to fight the countrys second tier brands of high-end products crazy extrusion?. And famous wine tasting

26、conference marketing is the local enterprises to rely on geographical advantages, focus on the development of social resources of an advantage.With the brand of a gleam of Mao five swords and second tier brands such as the price of flying Luzhou Lao Jiao, local wine ushered in the new price space ex

27、tension. The development of group buying, the consumers preference for the real estate brand, and the cultivation of relatively loyal consumer groups, the strength of the enterprise has also been enhanced. Baofeng, wine on credit through the government public relations and big tobacco, electric powe

28、r and telecommunications systems to cooperate, in group purchase market gains were obvious, the current through the tasting, public relations activities, news planning and business affairs become the designated wine.Key to the success of the meeting is to organize local wine group purchase the effec

29、tive development and utilization of resources of good geographical advantages, continue to be sheep in circle, make good use of their home in front of the interpersonal relationship and network resources effectively hold the market.A good idea is the foundation of success in the liquor business orga

30、nization meeting group purchase, to avoid food and drink, wine and dine is meeting, the key is not in place, tasting every year, every year, the lack of creativity, lack of freshness.The liquor industry conference to study wine group purchase or wine brands, such as Chivas music reception, by 8226;

31、flow drunk wine tasting, the customer experience will taste the wine brand, at the same time, the meeting reflected the fun.The meeting of the group purchase creative organization is critical, such as creative activities, interactive arrangements, celebrity participation, experts exchange, cultural

32、experience and so on, will make an ordinary tasting add luster to increase its grade, into a real sense of appreciation of the meeting.For the meeting, the preparation of the group is more important, especially all kinds of promotional materials, samples of wine, prizes, gifts, venue layout, personn

33、el and other invitations.To make a full-time thing dealers to set up direct public relations core resource control of core enterprises, the development of enterprises and institutions of mainstream consumer consumption designated hotel, the Segmen Hotel, or perennial cooperation - Global Brand Netwo

34、rk - directly under the hotel, this work can have a direct public relations department and the Department of the hotel can communicate. You can also direct the development and transfer of the Department of the hotel development orientation, marketing public relations department is responsible for th

35、e maintenance of business.This step is the most important form of direct sales to the public relations department, for the direct control of the market, companies can hire similar to the retired officers or close to the core of opinion leaders who served as director or concurrently, and effective in

36、stitutions to the purchasing department or office as people inside, dealers can select similar to the retired officers or strong society as a resource,At the same time often find some young, beautiful and elegant mature female as a direct marketing assistant.The main purpose is to carry out group pu

37、rchase business, through the development of group purchase business, government consumption driven ring ring, attract social elite, government officials, business elite, white-collar, private owners and other high consumer groups, to expand the mainstream consumer groups, the rapid occupation of the

38、 high-end market, the establishment of enterprises as the official conference reception wine brand promotion authority. The influence of the brand.Policy must first develop standardized group purchase policy, but must consider the group purchase policy flexibility, maintain business activities in sp

39、ace, in this premise, making a plan is a business unit of operation of a strategy, flexible strategy is for the enterprise procurement staff most in practical ways, different people have different needs.For example, through the screen printing process, directly in the new product box printed on the

40、XX company special wine, XX special wine, improve the enterprise brand preference.Those who favor the sales, which are beneficial to the market development of marketing can bold use, such as rebates, discounts, free gifts, promotional gifts, rewards and so on strategy, a marketing operation is very

41、flexible, the key is to let the brand quickly become enterprises recruit wine, wine gifts or benefits for wine.Make full use of the essence of relationship marketing is the effective marketing information effectively, and communication are the main methods of mass communication and interpersonal com

42、munication, conference marketing is undoubtedly more to strengthen the interpersonal communication, but can not ignore the comprehensive application of mass communication and interpersonal communication, especially when the liquor enterprises to open up the center of the city market.Conference buy m

43、arketing this one to one mode of choice is the premise of the target market segmentation, and highly similar, through the meeting after the complimentary free experience marketing, in the target customers in two segments. Consumer choice increases, consumption more rational, simple straight punches

44、may have been unable to hit, and sometimes must rely on the combination of boxing, relying on integrated marketing.The concept of public relations campaign for direct public relations, provide support and reputation, using artillery, bodywork and other outdoor media shape the social image, at the sa

45、me time, dealers can also use conventional store advertising, but the delivery door manufacturers more, enterprises must be able to effective advocacy role in a large range of more intensive delivery can. The manufacturers and distributors of consumer characteristics and market characteristics of op

46、inion leaders in the small regional market advertising, targeted delivery.Continue to refine the meeting to continue mining enterprises customers, itself is an effective channel for consumer segments, to directly stimulate consumers as the goal, through direct way to sell or close contact with the t

47、arget customers, achieve the sales of high-end liquor, at present, from the profit point of view or enough to support this channel segments model.Selection of enterprises and institutions, according to the 80/20 principle, through the analysis of the initial contact and target group purchase units,

48、determine the key group purchase object, focusing on the establishment of tracking files, strengthen ties focus and resources, to achieve the rapid breakthrough of group purchase.Select the two batch, to achieve the whole market started. Some local dealers do consumer disk drive promotion difficult,

49、 a very important reason is not widely using two levels of business and social resources, with a total distribution of effort. In fact to achieve consumer disk drive in the market power, is a very important process to realize the linkage with the local two operators, the product potential spread outward. All previous preparations, coupled with the sel