《設(shè)計(jì)與創(chuàng)業(yè)》課程教學(xué)大綱

1、設(shè)計(jì)與創(chuàng)業(yè)教學(xué)大綱（創(chuàng)意產(chǎn)品開發(fā)與當(dāng)前市場推廣模式）課程代碼074104811課程名稱設(shè)計(jì)與創(chuàng)業(yè)英文名稱Design and entrepreneurship課程類別專業(yè)基礎(chǔ)課課程性質(zhì)選修學(xué)時(shí)總學(xué)時(shí)：32上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：32學(xué)分2開課學(xué)期第七學(xué)期開課單位設(shè)計(jì)學(xué)院適用專業(yè)工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、陶瓷設(shè)計(jì)、交互設(shè)計(jì)授課語言中文授課先修課程設(shè)計(jì)專題1、2、3、設(shè)計(jì)基礎(chǔ)、設(shè)計(jì)概論、設(shè)計(jì)史、設(shè)計(jì)管理、交互設(shè)計(jì)等畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)：1.工程知識：掌握扎實(shí)的基礎(chǔ)知識、專業(yè)基本原理、方法和手段，能夠?qū)?shù)學(xué)、自然科學(xué)、本專業(yè)基礎(chǔ)知識和專業(yè)知識用于解決復(fù)雜

2、設(shè)計(jì)問題，并接觸和掌握設(shè)計(jì)行業(yè)部分營運(yùn)知識，為解決企業(yè)復(fù)雜問題打下知識基礎(chǔ)。2.問題分析：能夠應(yīng)用本專業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營運(yùn)知識，識別、表達(dá)、并通過文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問題，以獲得有效結(jié)論。3.設(shè)計(jì)/開發(fā)解決方案：能夠設(shè)計(jì)針對設(shè)計(jì)的復(fù)雜問題的解決方案，設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識，考慮社會、健康、安全、法律、文化以及環(huán)境等因素。4.研究：能夠基于科學(xué)和人文研究并用，進(jìn)行研究，并通過信息綜合得到合理有效的結(jié)論。5.使用現(xiàn)代工具：能夠針對不同的設(shè)計(jì)對象，開發(fā)、選擇與使用恰當(dāng)?shù)募夹g(shù)、資源、。6.工程與社會：能夠基于設(shè)計(jì)社會文化背景知識

3、進(jìn)行合理分析，評價(jià)解決方案對社會、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任。7.環(huán)境和可持續(xù)發(fā)展：能夠理解和評價(jià)設(shè)計(jì)實(shí)踐對環(huán)境、社會可持續(xù)發(fā)展的影響。8.職業(yè)規(guī)范：具有人文社會科學(xué)素養(yǎng)、社會責(zé)任感，能夠在設(shè)計(jì)實(shí)踐中理解并遵守職業(yè)道德和規(guī)范，履行責(zé)任。 9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人的角色。10.溝通：能夠就設(shè)計(jì)問題與業(yè)界同行及社會公眾進(jìn)行有效溝通和交流，包括撰寫報(bào)告和設(shè)計(jì)文稿、陳述發(fā)言、清晰表達(dá)或回應(yīng)指令。并具備一定的國際視野，能夠在跨文化背景下進(jìn)行溝通和交流。11.項(xiàng)目管理：理解并掌握基本管理原理與經(jīng)濟(jì)決策方法，并能在多學(xué)科環(huán)境中應(yīng)用。12.

4、終身學(xué)習(xí)：具有自主學(xué)習(xí)和終身學(xué)習(xí)的意識，有不斷學(xué)習(xí)和適應(yīng)發(fā)展的能力。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）掌握發(fā)現(xiàn)設(shè)計(jì)機(jī)會的基本原理和基本知識，培養(yǎng)學(xué)生發(fā)現(xiàn)問題、解決問題的基本能力。1、2（2）應(yīng)用本專業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營運(yùn)知識，識別、表達(dá)、并通過文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問題，能夠設(shè)計(jì)針對問題的解決方案。2、3、4（3）能夠基于設(shè)計(jì)社會文化背景知識進(jìn)行合理分析，評價(jià)解決方案對社會、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任，培養(yǎng)學(xué)生的社會實(shí)踐能力。6、7、8、9、10、11課程簡介設(shè)計(jì)類大學(xué)生創(chuàng)新+創(chuàng)業(yè)在我國還是新生事物,時(shí)間不長,實(shí)踐中成功

5、的不多,理論上的成果更少,設(shè)計(jì)創(chuàng)業(yè)教育在我國剛剛起步。因此,加強(qiáng)我國在校大學(xué)生的創(chuàng)業(yè)理念教育和創(chuàng)業(yè)技能培養(yǎng),已是一項(xiàng)重要和緊迫的任務(wù)。本課程正是基于這一大背景下，探索基于我國國情的設(shè)計(jì)類大學(xué)生設(shè)計(jì)與創(chuàng)業(yè)一體化培養(yǎng)模式及方法，主要內(nèi)容有聽取設(shè)計(jì)界成功專家的設(shè)計(jì)與創(chuàng)業(yè)經(jīng)驗(yàn)；基于自己所熟悉的專業(yè)知識尋找、發(fā)現(xiàn)某個(gè)問題或者市場機(jī)會進(jìn)行專項(xiàng)調(diào)研；針對該問題進(jìn)行設(shè)計(jì)創(chuàng)新并給出合理的設(shè)計(jì)解決方案；為自己的設(shè)計(jì)方案寫出創(chuàng)業(yè)計(jì)劃書；熟習(xí)淘寶眾籌、京東眾籌等平臺上關(guān)于創(chuàng)業(yè)計(jì)劃書的格式及相關(guān)要求并寫出自己的眾籌方案。教學(xué)內(nèi)容與學(xué)時(shí)分配（一）緒論課程目的、意義與內(nèi)容組織、學(xué)時(shí)安排介紹4學(xué)時(shí)（思政1學(xué)時(shí)）教學(xué)要求：要求

6、掌握課程的主要目的與任務(wù)，了解設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)對于國家提倡的萬眾創(chuàng)新、大眾創(chuàng)業(yè)的政策意義，對于自己職業(yè)規(guī)劃的人生意義。（思政）（二）設(shè)計(jì)行業(yè)成功人士舉辦設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)系列講座3人次/學(xué)年12-16學(xué)時(shí)專題報(bào)告1：設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)的案例研究 4學(xué)時(shí)專題報(bào)告2：設(shè)計(jì)公司創(chuàng)始人做創(chuàng)業(yè)報(bào)告 4學(xué)時(shí)專題報(bào)告3：設(shè)計(jì)創(chuàng)業(yè)成功案例分享 4學(xué)時(shí)專題報(bào)告4：創(chuàng)新創(chuàng)業(yè)的經(jīng)驗(yàn)交流及總結(jié) 4學(xué)時(shí)教學(xué)要求：針對工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、服裝設(shè)計(jì)、環(huán)境設(shè)計(jì)等應(yīng)用型學(xué)科類的大學(xué)生進(jìn)行專項(xiàng)講座，旨在幫助學(xué)生獲得設(shè)計(jì)專業(yè)技術(shù)能力的同時(shí)，奠定實(shí)踐創(chuàng)業(yè)的思想意識，為設(shè)計(jì)類大學(xué)生的就業(yè)及創(chuàng)業(yè)探索出一條新的出路。要求全院設(shè)計(jì)類本科生三年級同學(xué)到

7、場；研究生可自選是否到場參加聽講；要求做好筆記及寫出感想或總結(jié)；。重點(diǎn)：灌輸學(xué)生創(chuàng)新與創(chuàng)業(yè)的雙創(chuàng)意識，從思想上打下畢業(yè)后創(chuàng)業(yè)的心理準(zhǔn)備。難點(diǎn)：由于設(shè)計(jì)類專家的活動繁忙，課堂時(shí)間難以固定，只能是大約的時(shí)間段輔以臨時(shí)安排接待；要求物業(yè)后勤的場地配合。（三）設(shè)計(jì)專項(xiàng)調(diào)研、設(shè)計(jì)方案制定 16學(xué)時(shí)（1）發(fā)現(xiàn)問題、設(shè)計(jì)機(jī)會捕捉4學(xué)時(shí)（2）設(shè)計(jì)調(diào)研4學(xué)時(shí)（3）方案設(shè)計(jì)課內(nèi)4學(xué)時(shí)（課外20學(xué)時(shí)以上）（4）版面審視討論 4學(xué)時(shí)教學(xué)要求：應(yīng)用本專業(yè)基本原理、方法和手段和設(shè)計(jì)知識，識別機(jī)會、發(fā)現(xiàn)問題，以確定設(shè)計(jì)研究方向。設(shè)計(jì)調(diào)研：能夠針對需要設(shè)計(jì)的復(fù)雜問題分析設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)等信息，并能

8、夠充分考慮社會、健康、安全、法律、文化以及環(huán)境等因素。設(shè)計(jì)研究：能夠基于設(shè)計(jì)專業(yè)知識，科學(xué)和人文并用，通過前期的信息分析綜合得出合理有效的結(jié)論。使用現(xiàn)代設(shè)計(jì)工具，選擇與使用恰當(dāng)?shù)募夹g(shù)、資源，提出合理解決方案，并應(yīng)承擔(dān)知識產(chǎn)權(quán)的責(zé)任。重點(diǎn)：發(fā)現(xiàn)問題、尋找設(shè)計(jì)機(jī)會難點(diǎn)：合理利用設(shè)計(jì)知識，提出科學(xué)可行的設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)方案。（四）淘寶眾籌、京東眾籌等平臺的格式與要求說明4學(xué)時(shí)（1）淘寶眾籌計(jì)劃書的版面設(shè)計(jì)講解2學(xué)時(shí)（2）京東眾籌的要求與關(guān)注要點(diǎn)分析 2學(xué)時(shí)重點(diǎn)：兩種創(chuàng)業(yè)平臺的使用方式及相關(guān)問題的解答；難點(diǎn)：眾籌創(chuàng)業(yè)計(jì)劃書的版面設(shè)計(jì)、審美、吸引力等要素的把握實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）實(shí)

9、踐學(xué)時(shí) 16學(xué)時(shí)教學(xué)方法課程教學(xué)以課堂教學(xué)、專家講座、綜合討論、網(wǎng)絡(luò)交流等方式共同實(shí)施?？己朔绞奖菊n程注重過程考核，成績比例為：課堂表現(xiàn)：30%設(shè)計(jì)調(diào)研報(bào)告+設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)計(jì)劃書：50%眾籌版面：20%教材及參考書現(xiàn)用教材：無主要參考資料：1 Galloway, Laura; Brown, Wendy.Entrepreneurship education at university: A driver in the creation of high growth firms?J.Education & Training44.8/9 (2002): 398-405.2 Myrah, Kyleen

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16、re Business Schools Playing Their Full Part?J.Journal of Strategic Management Education8.4 (2012): 233-252.12 李濤,張立紅,陳吉明，創(chuàng)新與創(chuàng)業(yè)課程體系的構(gòu)建研究，J.洛陽理工學(xué)院學(xué)報(bào)(社會科學(xué)版) , 2009，（02）：94-9613 伯頓克拉克.建立創(chuàng)業(yè)型大學(xué):組織上轉(zhuǎn)型的途徑M.北京: 人民教育出版社，200314 王軍勝，協(xié)同創(chuàng)新與創(chuàng)業(yè)型大學(xué)的互動與互構(gòu)，J.鄭州大學(xué)學(xué)報(bào)( 哲學(xué)社會科學(xué)版)，2013，3（46）：78-8115陸偉家, 張厚軍, 施險(xiǎn)峰，大學(xué)生科技創(chuàng)新與創(chuàng)業(yè)能

17、力的培養(yǎng)途徑，J.南通大學(xué)學(xué)報(bào)( 教育科學(xué)版)2008，6，（24）：72-7416蔣勝偉.大學(xué)生創(chuàng)業(yè)教育淺談J.武漢科技學(xué)院學(xué)報(bào), 2004(9): 105.17 周軍, 陳琦.淺談大學(xué)生科技創(chuàng)新能力的培養(yǎng)J.廣西青年干部學(xué)院學(xué)報(bào), 2008(1): 32- 34.18 杜野.試論大學(xué)生科技創(chuàng)新能力的培養(yǎng)J.思想政治教育研究, 2007(5): 116- 117.19 張玉利，李政主編,創(chuàng)新時(shí)代的創(chuàng)業(yè)教育研究與實(shí)踐, M.現(xiàn)代教育出版社,2006.11,第153頁 20陳敬良，魏景賦，李琴主編,創(chuàng)新與創(chuàng)業(yè)教育 理論與實(shí)踐探索,復(fù)旦大學(xué)出版社,2012.01,第112-133頁21 杰弗里蒂蒙

18、斯、小斯蒂芬斯皮內(nèi)利：創(chuàng)業(yè)學(xué)，周偉民、呂長春譯，人民郵電出版社，2005年。22 彭鋼創(chuàng)業(yè)教育學(xué)M江蘇教育出版社2001年23 肖云龍創(chuàng)新教育論M湖南大學(xué)出版社2000年24 曹威麟，李德才中國高校的創(chuàng)業(yè)教育J現(xiàn)代教育科學(xué)2002年第3期設(shè)計(jì)與創(chuàng)業(yè)實(shí)踐教學(xué)大綱課程代碼074104811課程名稱設(shè)計(jì)與創(chuàng)業(yè)英文名稱Design and entrepreneurship課程類別專業(yè)領(lǐng)域課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：32上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：16學(xué)分2開課學(xué)期7開課單位設(shè)計(jì)學(xué)院適用專業(yè)工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)、陶瓷設(shè)計(jì)、服裝設(shè)計(jì)、環(huán)境空間設(shè)計(jì)授課語言中文先修課程設(shè)計(jì)專題1、2、3、設(shè)計(jì)基礎(chǔ)、設(shè)計(jì)概論

19、、設(shè)計(jì)史、設(shè)計(jì)管理、交互設(shè)計(jì)等畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)：1.工程知識：掌握扎實(shí)的基礎(chǔ)知識、專業(yè)基本原理、方法和手段，能夠?qū)?shù)學(xué)、自然科學(xué)、本專業(yè)基礎(chǔ)知識和專業(yè)知識用于解決復(fù)雜設(shè)計(jì)問題，并接觸和掌握設(shè)計(jì)行業(yè)部分營運(yùn)知識，為解決企業(yè)復(fù)雜問題打下知識基礎(chǔ)。2.問題分析：能夠應(yīng)用本專業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營運(yùn)知識，識別、表達(dá)、并通過文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問題，以獲得有效結(jié)論。3.設(shè)計(jì)/開發(fā)解決方案：能夠設(shè)計(jì)針對設(shè)計(jì)的復(fù)雜問題的解決方案，設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識，考慮社會、健康、安全、法律、文化以及環(huán)境

20、等因素。4.研究：能夠基于科學(xué)和人文研究并用，進(jìn)行研究，并通過信息綜合得到合理有效的結(jié)論。5.使用現(xiàn)代工具：能夠針對不同的設(shè)計(jì)對象，開發(fā)、選擇與使用恰當(dāng)?shù)募夹g(shù)、資源、。6.工程與社會：能夠基于設(shè)計(jì)社會文化背景知識進(jìn)行合理分析，評價(jià)解決方案對社會、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任。7.環(huán)境和可持續(xù)發(fā)展：能夠理解和評價(jià)設(shè)計(jì)實(shí)踐對環(huán)境、社會可持續(xù)發(fā)展的影響。8.職業(yè)規(guī)范：具有人文社會科學(xué)素養(yǎng)、社會責(zé)任感，能夠在設(shè)計(jì)實(shí)踐中理解并遵守職業(yè)道德和規(guī)范，履行責(zé)任。 9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人的角色。10.溝通：能夠就設(shè)計(jì)問題與業(yè)界同行及社會公眾進(jìn)

21、行有效溝通和交流，包括撰寫報(bào)告和設(shè)計(jì)文稿、陳述發(fā)言、清晰表達(dá)或回應(yīng)指令。并具備一定的國際視野，能夠在跨文化背景下進(jìn)行溝通和交流。11.項(xiàng)目管理：理解并掌握基本管理原理與經(jīng)濟(jì)決策方法，并能在多學(xué)科環(huán)境中應(yīng)用。12.終身學(xué)習(xí)：具有自主學(xué)習(xí)和終身學(xué)習(xí)的意識，有不斷學(xué)習(xí)和適應(yīng)發(fā)展的能力。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）掌握發(fā)現(xiàn)設(shè)計(jì)機(jī)會的基本原理和基本知識，培養(yǎng)學(xué)生發(fā)現(xiàn)問題、解決問題的基本能力。1、2（2）應(yīng)用本專業(yè)基本原理、方法和手段和設(shè)計(jì)行業(yè)營運(yùn)知識，識別、表達(dá)、并通過文獻(xiàn)研究分析設(shè)計(jì)中的復(fù)雜問題，能夠設(shè)計(jì)針對問題的解決方案。2、3、4（3）能夠基于設(shè)計(jì)社會文化背

22、景知識進(jìn)行合理分析，評價(jià)解決方案對社會、健康、安全、法律以及文化的影響，并理解應(yīng)承擔(dān)的責(zé)任，培養(yǎng)學(xué)生的社會實(shí)踐能力。6、7、8、9、10、11課程簡介設(shè)計(jì)類大學(xué)生創(chuàng)新+創(chuàng)業(yè)在我國還是新生事物,時(shí)間不長,實(shí)踐中成功的不多,理論上的成果更少,設(shè)計(jì)創(chuàng)業(yè)教育在我國剛剛起步。因此,加強(qiáng)我國在校大學(xué)生的創(chuàng)業(yè)理念教育和創(chuàng)業(yè)技能培養(yǎng),已是一項(xiàng)重要和緊迫的任務(wù)。本課程正是基于這一大背景下，探索基于我國國情的設(shè)計(jì)類大學(xué)生設(shè)計(jì)與創(chuàng)業(yè)一體化培養(yǎng)模式及方法，主要內(nèi)容有聽取設(shè)計(jì)界成功專家的設(shè)計(jì)與創(chuàng)業(yè)經(jīng)驗(yàn)；基于自己所熟悉的專業(yè)知識尋找、發(fā)現(xiàn)某個(gè)問題或者市場機(jī)會進(jìn)行專項(xiàng)調(diào)研；針對該問題進(jìn)行設(shè)計(jì)創(chuàng)新并給出合理的設(shè)計(jì)解決方案；為

23、自己的設(shè)計(jì)方案寫出創(chuàng)業(yè)計(jì)劃書；熟習(xí)淘寶眾籌、京東眾籌等平臺上關(guān)于創(chuàng)業(yè)計(jì)劃書的格式及相關(guān)要求并寫出自己的眾籌方案。教學(xué)內(nèi)容與學(xué)時(shí)分配專題報(bào)告1：設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)的案例研究 4學(xué)時(shí)專題報(bào)告2：設(shè)計(jì)公司創(chuàng)始人做創(chuàng)業(yè)報(bào)告 4學(xué)時(shí)專題報(bào)告3：設(shè)計(jì)創(chuàng)業(yè)成功案例分享 4學(xué)時(shí)專題報(bào)告4：創(chuàng)新創(chuàng)業(yè)的經(jīng)驗(yàn)交流及總結(jié) 4學(xué)時(shí)設(shè)計(jì)專項(xiàng)調(diào)研、設(shè)計(jì)方案制定 16學(xué)時(shí)（其中實(shí)踐12學(xué)時(shí)）（1）發(fā)現(xiàn)問題、設(shè)計(jì)機(jī)會捕捉4學(xué)時(shí)（2）設(shè)計(jì)調(diào)研4學(xué)時(shí)（3）方案設(shè)計(jì)課內(nèi)4學(xué)時(shí)（課外20學(xué)時(shí)以上）（4）版面審視討論 4學(xué)時(shí)教學(xué)要求：應(yīng)用本專業(yè)基本原理、方法和手段和設(shè)計(jì)知識，識別機(jī)會、發(fā)現(xiàn)問題，以確定設(shè)計(jì)研究方向。設(shè)計(jì)調(diào)研：能夠針對需要設(shè)計(jì)

24、的復(fù)雜問題分析設(shè)計(jì)滿足特定人群和用戶需求的產(chǎn)品、系統(tǒng)、服務(wù)等信息，并能夠充分考慮社會、健康、安全、法律、文化以及環(huán)境等因素。設(shè)計(jì)研究：能夠基于設(shè)計(jì)專業(yè)知識，科學(xué)和人文并用，通過前期的信息分析綜合得出合理有效的結(jié)論。使用現(xiàn)代設(shè)計(jì)工具，選擇與使用恰當(dāng)?shù)募夹g(shù)、資源，提出合理解決方案，并應(yīng)承擔(dān)知識產(chǎn)權(quán)的責(zé)任。重點(diǎn)：發(fā)現(xiàn)問題、尋找設(shè)計(jì)機(jī)會難點(diǎn)：合理利用設(shè)計(jì)知識，提出科學(xué)可行的設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)方案。實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）實(shí)踐學(xué)時(shí)12學(xué)時(shí)教學(xué)方法綜合討論、網(wǎng)絡(luò)交流等方式共同實(shí)施。自由選擇設(shè)計(jì)方向，社會調(diào)研、網(wǎng)絡(luò)調(diào)研、提出設(shè)計(jì)方案，撰寫創(chuàng)業(yè)計(jì)劃書，設(shè)計(jì)淘寶眾籌版面并評講考核方式提交調(diào)研報(bào)告

25、及創(chuàng)新創(chuàng)業(yè)計(jì)劃書(淘寶眾籌書版面)，按淘寶眾籌書格式評閱，優(yōu)秀標(biāo)準(zhǔn)：格式完備且創(chuàng)意獨(dú)特、有市場前景，知識產(chǎn)權(quán)無爭議者；良好：格式基本完備，創(chuàng)意獨(dú)特，版面表達(dá)清晰；一般：格式欠缺，或不遵守格式，創(chuàng)意明確，版面表述基本無錯誤；不及格：抄襲別人的創(chuàng)意，格式嚴(yán)重不正確，版面表達(dá)無中心思想，不知所言。教材及參考書淘寶眾籌書標(biāo)準(zhǔn)格式制定人及制定時(shí)間王華斌，2016年12月8日星期四“Design and entrepreneurship” SyllabusCourse Code174227Course TitleDesign and entrepreneurshipCourse CategoryProfe

26、ssional fieldCourse NatureElectiveClass HoursTotal hours: 32 on the machine hours: 0 experimental hours: 0 practice hours: 0Credits2SemesterSixth semesterInstituteDesign schoolProgramOrientedIndustrial design, product design, ceramic design, interaction designTeaching LanguageTeaching in ChinesePrer

27、equisitesDesign topics 1, 2, 3, design basis, design introduction, design history, design management, interaction design, etc.Student Outcomes (Special Training Ability)Graduation Requirements (Professional Development Competence) This course contributes to the following graduation requirements for

28、students:1. Engineering knowledge: master solid basic knowledge, professional basic principles, methods and means, can use mathematics, natural sciences, basic knowledge and professional knowledge of the profession to solve complex design problems, and to contact and master part of the operational k

29、nowledge of the design industry, To lay a knowledge base for solving complex enterprise problems.2. Analysis of the problem: It is possible to apply the basic principles, methods and means of the profession and design the operational knowledge of the industry, identify, express, and analyze the comp

30、lex problems in the design through literature research to obtain effective conclusions.3. Design/Development Solutions: Ability to design solutions to complex problems in design, design products, systems, and services that meet the needs of specific people and users, and reflect innovation in the de

31、sign process, considering social, health, safety, Legal, cultural and environmental factors.4. Research: It is possible to conduct research based on the combination of scientific and humanistic research, and to obtain reasonable and effective conclusions through information synthesis.5. Use modern t

32、ools: Ability to develop, select, and use the right technology, resources for different design objects.6. Engineering and Society: Ability to conduct a rational analysis based on the design of social and cultural background knowledge, evaluate the impact of the solution on society, health, safety, l

33、aw and culture, and understand the responsibilities.7. Environment and sustainable development: Ability to understand and evaluate the impact of design practices on environmental and social sustainability.8. Professional norms: With humanities and social science literacy and social responsibility, t

34、hey can understand and abide by professional ethics and norms in design practice and fulfill their responsibilities.9. Individuals and Teams: Ability to assume the roles of individuals, team members, and responsible individuals in a multidisciplinary team.10. Communication: Ability to effectively co

35、mmunicate and communicate with industry peers and the public on design issues, including writing reports and design contributions, presenting statements, articulating or responding to instructions. It also has a certain international perspective and can communicate and communicate in a cross-cultura

36、l context.11. Project Management: Understand and master basic management principles and economic decision-making methods, and apply them in a multidisciplinary environment.12. Lifelong learning: Awareness of self-directed learning and lifelong learning, with the ability to continuously learn and ada

37、pt to development.Teaching ObjectivesUpon completion of the course, students will have the following competencies:(1) Master the basic principles and basic knowledge of designing opportunities, and cultivate students basic ability to find problems and solve problems. 1, 2(2) Apply the basic principl

38、es, methods and means of the profession and design industry operational knowledge, identify, express, and analyze complex problems in design through literature research, and design solutions to problems. 2, 3, 4(3) It is possible to conduct a reasonable analysis based on the design of social and cul

39、tural background knowledge, evaluate the impact of the solution on society, health, safety, law and culture, and understand the responsibilities that should be undertaken to cultivate students social practice ability. 6, 7, 8, 9, 10, 11Course DescriptionDesigning college students innovation + entrep

40、reneurship is still a new thing in China, the time is not long, there are not many successes in practice, and there are fewer theoretical achievements. Design and entrepreneurship education has just started in China. Therefore, it is an important and urgent task to strengthen the education of entrep

41、reneurial ideas and the cultivation of entrepreneurial skills of college students in China. Based on this background, this course explores the design mode and method of design-based college students design and entrepreneurship based on Chinas national conditions. The main content is the design and e

42、ntrepreneurial experience of successful experts in the design industry; based on their familiar expertise. Find and discover a problem or market opportunity for special research; design innovation for this problem and give a reasonable design solution; write a business plan for your own design; fami

43、liar with Taobao crowdfunding, Jingdong crowdfunding and other platforms About the format and related requirements of the business plan and write your own crowdfunding plan.Teaching Content and Class Hours Distribution(I) Introduction to the purpose, significance and content of the course organizati

44、on, academic time arrangements 4 hoursTeaching requirements: It is required to master the main purpose and tasks of the course, and to understand the significance of design innovation and entrepreneurship for their own lives.(II) Successful people in the design industry hold a series of lectures on

45、design innovation and entrepreneurship 3 person/year 12-16 hours(1) Lectures on successful people in the design industry 4 hours(2) Lectures on design directors of famous enterprises 4 hours(3) Design Innovation and Entrepreneurial Classic Cases - Corporate Founder Lecture 4-8 HoursTeaching requirem

46、ents: Specialized lectures are given to college students in applied disciplines such as industrial design, product design, fashion design, and environmental design. The purpose is to help students acquire the professional skills of design and lay the ideology of practical entrepreneurship. Employmen

47、t and entrepreneurship explore a new way out. The third-grade undergraduate students of the design class are required to attend the school; the graduate students can choose whether to attend the lectures; ask for notes and write their thoughts or conclusions.Emphasis: Inculcate the duality of studen

48、ts innovation and entrepreneurship, and lay the psychological preparation for starting a business after graduation.Difficulties: Due to the busy activities of design experts, the classroom time is difficult to fix, only the approximate time period is supplemented by temporary arrangements; the venue

49、 for property logistics is required.() Design special research and design plan development 16 hours(1) Discover problems, design opportunities to capture 4 hours(2) Design and research 4 hours(3) Program design 4 hours in class (20 hours or more after class)(4) Layout review 4 hoursTeaching requirem

50、ents: Apply the basic principles, methods and means of this major and design knowledge to identify opportunities and identify problems to determine the direction of design research. Design research: It can analyze the products, systems, services and other information that meet the needs of specific

51、people and users for complex problems that need to be designed, and can fully consider social, health, safety, legal, cultural and environmental factors. Design research: It can be based on design expertise, science and humanity, and draws reasonable and effective conclusions through preliminary inf

52、ormation analysis. Use modern design tools, choose and use the right technology, resources, propose reasonable solutions, and assume responsibility for intellectual property.Focus: Identify problems, find design opportunitiesDifficulties: rational use of design knowledge, and propose scientific and

53、feasible design innovation and entrepreneurial programs.() Description of the format and requirements of platforms such as Taobao Crowdfunding and Jingdong Crowdfunding(1) The layout design of Taobao crowdfunding plan 2 hours(2) Jingdong crowdfunding requirements and attention points analysis 2 clas

54、s hoursFocus: How to use the two entrepreneurial platforms and answers to related questions;Difficulties: grasping the elements of layout design, aesthetics, attraction, etc. of crowdfunding business planExperimental Teaching12 hours of practical studyTeaching MethodComprehensive discussion, network

55、 communication and other means to implement together. Free choice of design direction, social research, network research, design proposals, writing business plans, designing Taobao crowdfunding layout and commenting it.Examination MethodSubmit research report and innovation and entrepreneurship plan

56、 (Taobao crowdfunding book layout), review according to Taobao crowdfunding book format, excellent standards: complete format and unique creativity, market prospects, intellectual property rights are not controversial; good: basic format is complete, creative Unique, clear layout; general: lack of f

57、ormat, or non-compliance with the format, clear idea, the layout is basically error-free; failing: copying other peoples creativity, the format is seriously incorrect, the layout expression has no central idea, I do not know what to say.Teaching Materials and Reference BooksTaobao crowdfunding stand

58、ard format設(shè)計(jì)創(chuàng)新與創(chuàng)業(yè)實(shí)踐教學(xué)內(nèi)容與學(xué)時(shí)分配實(shí)驗(yàn)項(xiàng)目編號實(shí)驗(yàn)項(xiàng)目名稱實(shí)驗(yàn)學(xué)時(shí)實(shí)驗(yàn)內(nèi)容提要實(shí)驗(yàn)類型實(shí)驗(yàn)要求每組人數(shù)主要儀器設(shè)備與軟件設(shè)計(jì)機(jī)會4學(xué)時(shí)（1）發(fā)現(xiàn)問題、設(shè)計(jì)機(jī)會捕捉學(xué)時(shí)以上）調(diào)查性必做1-2人無設(shè)計(jì)調(diào)研4學(xué)時(shí)（2）設(shè)計(jì)調(diào)研調(diào)研性必做1-2人無方案設(shè)計(jì)課內(nèi)4學(xué)時(shí)（課外20學(xué)時(shí)）（3）方案設(shè)計(jì)綜合性必做1-2人無調(diào)研報(bào)告撰寫調(diào)研報(bào)告綜合性必做1-2人無創(chuàng)業(yè)計(jì)劃書設(shè)計(jì)創(chuàng)業(yè)計(jì)劃書探索性必做1-2人無“CourseTitle” SyllabusCourse CodeCourse TitleCourse CategoryGeneral Basic CourseGeneral Education CourseDisciplinary Basic CourseSpecialty-related CoursePractice CourseCourse NatureCompulsory CourseElective CourseClass HoursCreditsSemesterInstituteProgram OrientedTeaching LanguagePrerequisitesStudent Outcomes (S