外文數(shù)據(jù)庫(kù)及綜合機(jī)檢實(shí)踐教學(xué)報(bào)告

1、-. z.外文數(shù)據(jù)庫(kù)及綜合機(jī)檢實(shí)踐教學(xué)報(bào)告： 班級(jí) *：課題名稱中國(guó)傳統(tǒng)文化對(duì)營(yíng)銷理念影響及策略滲透研究課題分析課題概述：我國(guó)的商業(yè)活動(dòng)由來(lái)已久，中國(guó)人在古老的商代就開場(chǎng)了以物易物的經(jīng)商活動(dòng)，易經(jīng)之中也有記載古代的集市和交易日中為市，致天下之貨，交易而退，各得其所。這其中綿延流傳著豐富而深刻的市場(chǎng)營(yíng)銷管理文化。一般來(lái)說(shuō)，人的思想、行為的變化，總是與社會(huì)現(xiàn)實(shí)生活聯(lián)系在一起的，但是在中國(guó)這樣一個(gè)長(zhǎng)期以來(lái)崇尚傳統(tǒng)、尊重祖先的國(guó)度里，對(duì)人的思想和行為的影響更大的常常是中國(guó)的傳統(tǒng)文化，有的影響甚至是根深蒂固的。中國(guó)傳統(tǒng)文化博大精深，具有豐富的涵，其中許多容對(duì)現(xiàn)代市場(chǎng)營(yíng)銷管理活動(dòng)有指導(dǎo)意義，例如民本觀念、

2、誠(chéng)信觀念、變異、仁和觀念、天人合一觀念、義利觀念等，這些觀念都對(duì)現(xiàn)代營(yíng)銷理念有深刻的影。企業(yè)應(yīng)汲取中國(guó)傳統(tǒng)文化精華，在營(yíng)銷管理中倡導(dǎo)有中國(guó)特色的市場(chǎng)營(yíng)銷道德，增加品牌的文化含量，隨時(shí)調(diào)整和豐富當(dāng)代市場(chǎng)營(yíng)銷謀略，并結(jié)合中國(guó)的實(shí)際情況，研究中國(guó)的市場(chǎng)營(yíng)銷，找出其中的規(guī)律性。因此，研究中國(guó)傳統(tǒng)文化與現(xiàn)代市場(chǎng)營(yíng)銷的關(guān)系具有現(xiàn)實(shí)意義。Elsevier-Sciencedirect數(shù)據(jù)庫(kù)檢索工具類型 印刷 光盤數(shù)據(jù)庫(kù) 聯(lián)機(jī)數(shù)據(jù)庫(kù) 網(wǎng)絡(luò)數(shù)據(jù)庫(kù)數(shù)據(jù)庫(kù)名稱Elesvier(愛思唯爾)數(shù)據(jù)庫(kù)檢索網(wǎng)址(主頁(yè)).sciencedirect.檢索步驟1.登陸:雙擊Internet E*plorer，地址欄輸入： .sci

3、encedirect.，進(jìn)入Elsevier(愛思唯爾)數(shù)據(jù)庫(kù)主頁(yè)。2.選擇檢索方式 通常Elsevier(愛思唯爾)的檢索方式選擇高級(jí)檢索Advandced Search。3.限定檢索資源類型選擇檢索資源類型為All Sources.4.高級(jí)檢索：?jiǎn)螕魴z索界面進(jìn)入高級(jí)檢索Advandced Search選擇檢索區(qū)檢索字段:market concept*、concentration strategies、chinese additional culture輸入檢索詞：market concept* 、concentration strategies確定檢索關(guān)系：組合式對(duì)話框和檢索詞之間默認(rèn)檢索

4、關(guān)系為And。4)選擇數(shù)據(jù)圍： journals5 選擇科學(xué)分類：All sources6 檢索的時(shí)間圍：all years7 點(diǎn)擊Search按鈕開場(chǎng)檢索，所有命中文獻(xiàn)篇名及題錄信息列表顯示。8 瀏覽文摘：瀏覽該條記錄包括文摘的詳細(xì)信息。限制選項(xiàng)文獻(xiàn)類型期刊 會(huì)議 學(xué)位 圖書 專利 科技報(bào)告 其它結(jié)果形式全文 摘要 題錄 數(shù)值 事實(shí) 其它journalsAllsources時(shí)間圍all years檢索策略Title=( market concept*) or( concentration strategies) and All field= (chinese additional cultu

5、re)檢索結(jié)果記錄International marketing managers cultural sensitivity: relevance, training requirements and a pragmatic training concept HYPERLINK .sciencedirect./science/article/pii/S0969593101000348 l FN1 1Hartmut H. Holzmller HYPERLINK .sciencedirect./science/article/pii/S0969593101000348 l AFF1 o Affil

6、iation: a a,Barbara Stttinger HYPERLINK .sciencedirect./science/article/pii/S0969593101000348 l AFF2 o Affiliation: b b,Show moreChoose an option to locate/access this article:Check if you have access through your login credentials or your institutionCheck accessdoi:10.1016/S0969-5931(01)00034-8Get

7、rights and contentAbstractWith the shift from national to international and global business, new challenges have emerged for managers engaged in transnational business activities. The ple*ity of the tasks involved in international marketing requires an approach that demonstrates cultural sensitivity

8、. As a consequence, the question arises as to whether international marketing managers are well-prepared to deal effectively with culturally overlapping situations.While it is widely accepted that culture is substantially affecting international marketing decisions, pragmatic concepts of how to achi

9、eve cultural sensitivity in international marketing are lacking. This paper aims to narrow this gap. The importance of cultural sensitivity in international marketing is highlighted, training requirements are identified, and a recently introduced concept of culture is assessed for its usefulness and

10、 applicability in an international marketing conte*t.KeywordsCultural standards;International management training;Cultural sensitivityCorresponding author. Tel.: +43-1-313-36/5104; fa*: +43-1-313-36/793 HYPERLINK .sciencedirect./science/article/pii/S0969593101000348 l bFN1 1Tel.: +49-231-755-3270; f

11、a*: +49-231-755-3231.Copyright 2001 Elsevier Science Ltd. All rights reserved.Hartmut H. Holzmllerholds the Chair of Marketing at Universitt Dortmund, Germany. Most of his academic work has been published in German. Some of his work has been included in major international conference proceedings and

12、 published in international journals such asJournal of International Marketing,Advances in International Marketing, andManagement International Review. His main research interests are in cross-cultural marketing, with specific reference to consumer behaviour, and e*port decision making. He is affili

13、ated with universities in Austria, France, Germany, Ukraine, and the USA.Barbara Stttingeris Assistant Professor at the Department of International Marketing and Management at the Wirtschaftsuniversitt Wien. Her work has been published in leading journals such asJournal of International Marketing,Ad

14、vances in International Marketing, andInternational Marketing Reviewand included in major international conference proceedings. Her main research interests are in global marketing, with particular focus on the internationalisation process of small- and medium-sized industries, e*port performance and

15、 success factor research.檢索結(jié)果翻譯國(guó)際市場(chǎng)營(yíng)銷管理者的文化敏感性：關(guān)聯(lián)，培訓(xùn)需求和務(wù)實(shí)的訓(xùn)練Hartmut H. Holzmller HYPERLINK .sciencedirect./science/article/pii/S0969593101000348 l AFF1 o Affiliation: a a,Barbara Stttinger國(guó)際商業(yè)評(píng)論2001年12月第6期第10卷 第597-614頁(yè)摘要從國(guó)家到國(guó)際和全球業(yè)務(wù)，新的挑戰(zhàn)已經(jīng)出現(xiàn)的管理人員從事跨國(guó)經(jīng)營(yíng)活動(dòng)。在參與國(guó)際營(yíng)銷的任務(wù)的復(fù)雜性，需要一種方法，論證了文化敏感性。因此，出現(xiàn)這樣的問(wèn)題，無(wú)論是

16、國(guó)際營(yíng)銷經(jīng)理做好準(zhǔn)備，有效地處理文化重疊的情況。雖然它已被廣泛承受的傳統(tǒng)文化根本上是影響國(guó)際營(yíng)銷決策，務(wù)實(shí)的概念如何在國(guó)際市場(chǎng)營(yíng)銷中實(shí)現(xiàn)文化敏感性的缺乏。本文旨在縮小這一差距。文化敏感性在國(guó)際市場(chǎng)營(yíng)銷中的重要性日益凸顯，培訓(xùn)需求確實(shí)定，以及最近提出的一種文化概念評(píng)估在國(guó)際營(yíng)銷中的實(shí)用性和適用性。其它結(jié)果記錄：這局部容不需要寫檢索步驟1.Field :Economics,Econometrics and Finance(領(lǐng)域：經(jīng)濟(jì)學(xué)，計(jì)量經(jīng)濟(jì)學(xué)和金融)Current：July to Septmber 2014(1)Market efficiency, long-term returns, and

17、 behavioral finance Journal of Financial Economics市場(chǎng)效率，長(zhǎng)期回報(bào)和行為金融學(xué)金融經(jīng)濟(jì)學(xué)雜志Volume 29, Issue 4, July 2010, Pages 524535(2)How does foreign direct investment affect economic growthJournal of International Economics外商直接投資如何影響經(jīng)濟(jì)增長(zhǎng)？國(guó)際經(jīng)濟(jì)學(xué)雜志Volume 45, Issue 1, 1 June 1998, Pages 1151352.利用頁(yè)面中的(按出版物主題瀏覽)Advanc

18、es in AccountingProduct market petition and earnings management: Evidence from discretionary accruals and real activity manipulationIndrarini Laksmanaa,Ya-wen Yangb,1,利用 (按出版物名稱字順瀏覽)Eastern Europe and the New International Economic OrderON THE NEW INTERNATIONAL ECONOMIC ORDERRepresentative Samples o

19、f Socialist Perspectives全文獲取或館藏機(jī)構(gòu)讀秀學(xué)術(shù)搜索無(wú)聯(lián)合目錄檢索無(wú)。CALIS聯(lián)合目錄公共檢索系統(tǒng)UNICAT聯(lián)合目錄集成系統(tǒng)EBSCOhost數(shù)據(jù)庫(kù)檢索工具類型 印刷 光盤數(shù)據(jù)庫(kù) 聯(lián)機(jī)數(shù)據(jù)庫(kù) 網(wǎng)絡(luò)數(shù)據(jù)庫(kù)數(shù)據(jù)庫(kù)名稱全文EBSCOhost 系統(tǒng)全文網(wǎng)絡(luò)數(shù)據(jù)庫(kù)免費(fèi)LISTASH數(shù)據(jù)庫(kù)網(wǎng)址(主頁(yè))全文search.ebscohost./免費(fèi).ebscohost./public/檢索步驟1.登陸:雙擊Internet E*plorer，地址欄輸入：search.ebscohost./，進(jìn)入EBSCO數(shù)據(jù)庫(kù) 檢索主頁(yè)。2.選擇檢索平臺(tái) 選擇利用EBSCO數(shù)據(jù)庫(kù)提高你的科研能力

20、收錄SCI/SSCI逾1500鐘全文期刊。3.選擇數(shù)據(jù)庫(kù)：Academic Search Premier (ABS)和Business Source Premier兩個(gè)數(shù)據(jù)庫(kù)。4.選擇檢索方式高級(jí)檢索，單擊檢索界面進(jìn)入高級(jí)檢索Advandced Search。1輸入檢索詞： market concept*、culture2)確定檢索關(guān)系：組合式對(duì)話框和檢索詞之間默認(rèn)檢索關(guān)系為And。3 選擇檢索模式：選擇布爾邏輯運(yùn)算符/詞組4檢索結(jié)果限定 搜索結(jié)果限定在學(xué)術(shù)期刊圍，出版時(shí)間限于20002014年5 點(diǎn)擊檢索Search按鈕開場(chǎng)檢索，所有命中文獻(xiàn)篇名及題錄信息列表顯示。5. 瀏覽文摘：瀏覽該條記

21、錄包括文摘的詳細(xì)信息。限制選項(xiàng)文獻(xiàn)類型期刊 會(huì)議 學(xué)位 圖書 專利 科技報(bào)告 其它結(jié)果形式全文 摘要 題錄 數(shù)值 事實(shí) 其它布爾邏輯運(yùn)算/詞組搜索結(jié)果限定在學(xué)術(shù)期刊圍時(shí)間限制在20002014檢索策略包括：檢索過(guò)程中使用的全部檢索詞、每個(gè)檢索詞要求的檢索字段(Title、Keyword、Abstract)、各檢索詞的邏輯(and, or, not)運(yùn)算關(guān)系、截詞符(*)、通配符()、準(zhǔn)確短語(yǔ)或詞組和其他限定條件等。要求至少使用兩個(gè)或兩個(gè)以上檢索詞，檢索結(jié)果少于20條。Title=(marketing concept*) and All te*t=(culture)檢索結(jié)果記錄Instituti

22、ng theMarketingConceptin a Multinational Setting: The Roleof NationalCulture.Authors:Nakata, Cheryl1Sivakumar, K.2Source:Journal of the Academy ofMarketingScience. Summer2001, Vol. 29 Issue 3, p255-275. 21p.Document Type:ArticleSubject Terms:*MARKETINGe*ecutives*INTERNATIONAL business enterprises*MA

23、RKET orientation*CORPORATEculture*GLOBALIZATION*SUBSIDIARY corporations*BUSINESS planningNAICS/Industry Codes:551114Corporate, Subsidiary, and Regional Managing OfficesAbstract: A growing concern among internationalmarketingmanagers is how to increase the market orientation and thereby performance o

24、f their transnational organizations. This study broaches this issue by investigating how themarketingconcept, the heart of the market orientation, may be established in a multinational setting and the effects of nationalcultureon that process. From a wide array of literature, the authors construct a

25、 theoretical framework and propositions on how global organizations may transform this philosophy from an abstract platitude to an operational reality. Their findings suggest that the process consists of ple*, interdependent steps-interpretation, adoption, and implementation of themarketingconcept.

26、Cultural values shape interpretation and facilitate or impede adoption and implementation. The overall framework and findings can be used to guide institutionalization of themarketingconceptacross the organizational span, in particular by anticipatingculture-based reactions from international subsid

27、iaries. ABSTRACT FROM AUTHORCopyright of Journal of the Academy ofMarketingScience is the property of Springer Science & Business Media B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders e*press written permission. However, users

28、 may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.(Copyright applies to all Abstracts.)Author Affiliations: 1Assist

29、ant Professor,Marketing, University of Illinois, Chicago.2Professor of InternationalMarketingand logistics, Lehigh UniversityISSN:0092-0703Accession Number:6250578Database:Business Source plete檢索結(jié)果翻譯制定市場(chǎng)營(yíng)銷觀念在跨國(guó)環(huán)境：民族文化的作用Nakata, Cheryl1Sivakumar, K.2營(yíng)銷科學(xué)院學(xué)報(bào)，2001年6月 第3卷第29期，第255-275頁(yè)全文獲取或館藏機(jī)構(gòu)讀秀學(xué)術(shù)搜索有的全部抄寫；沒有的寫無(wú)。聯(lián)合目錄檢索少于3個(gè)館藏機(jī)構(gòu)全部抄寫；超過(guò)3個(gè)館藏機(jī)構(gòu)只抄寫前3個(gè)；沒有館藏機(jī)構(gòu)寫無(wú)。CALIS聯(lián)合目錄公共檢索系統(tǒng)UNICAT聯(lián)合目錄集成系統(tǒng)簡(jiǎn)答題任選三個(gè)題答復(fù)1你認(rèn)為EBSO數(shù)據(jù)庫(kù)的限制檢索功能有什么特點(diǎn)和優(yōu)越性？答：優(yōu)點(diǎn)：能夠在知道文獻(xiàn)所屬領(lǐng)域的情況下，盡快找到所需要的文獻(xiàn)信息；并且可以排除標(biāo)題包含檢索關(guān)鍵詞但是主題并非所要檢索容的文章；缺點(diǎn)：有些文獻(xiàn)是