國開形成性考核《商務(wù)英語(2)》單元自測(3)試題及答案

1、國開形成性考核商務(wù)英語（2）單元自測（3）試題及答案一、單項(xiàng)選擇題（每小題10分）題目The Smart Color Laser Copier is comparable _ professional editing.正確答案： to題目This is _Focus Advertising Agency. How may I help you？_.正確答案： I need some information on the advertising rates of your magazines.題目_. It will take at least three weeks.正確答案： How soo

2、n will you finish our TV commercial？題目_. Im planning to go to Canada for further study.正確答案： What is your intention after resigning your current job？題目_. Once a week.正確答案： How often does your department hold a meeting？題目Our advertising rates are _ size and location.正確答案： based on題目Remember we want t

3、o create a forward-looking image _ increase the awareness of our brand.正確答案： as well as題目The Digital Image Processing of this copier is a prime reason you can _ on it.正確答案： count題目_. We would like to get in with the fall publication, if possible.正確答案： Which edition would you like your advertisement

4、to appear in？題目It will take at least two weeks just to get the storyboard _.正確答案： written up二、翻譯：從以下A、B、C三個選項(xiàng)中選出與英文最適合的中文翻譯。1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.（ ）正確答案：C. 明天之前我們廣告公司將會拿出廣告的主題。2. Product advertising aims at increasing sale

5、s by making a product known to a wider audience.（ ）正確答案：A. 產(chǎn)品廣告旨在通過廣泛宣傳其產(chǎn)品來提高銷售。3. A good advertising program tells potential customers the benefits derived from the use of products.（ ）正確答案：A. 一個好的廣告方案告訴潛在的客戶從產(chǎn)品使用中能有哪些受益。4. You can use either your own designers or a team of designers in our agency.（

6、 ）正確答案：B. 您可以采用您自己的設(shè)計(jì)師，或者采用我們公司的設(shè)計(jì)團(tuán)隊(duì)。5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company.（ ）正確答案：C. 輿論廣告通過強(qiáng)調(diào)公司在公共服務(wù)中的重要性來展示公司形象。三、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，正確寫T錯誤寫F。Product advertising is an important part of marketing. It aims at increasi

7、ng sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet

8、and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how th

9、e product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate adver

10、tising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment adv

11、ertising is designed to attract potential investors.DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a products advertisement.（ T ）2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.（ F ）3. According to the text, there are th