新中產(chǎn)精神消費(fèi)升級(jí)報(bào)告

1、fl$ $ &fifi2018212018.5 iRe/ea.ch Inc000.i.e/5 ys$2017hfifioqflfi 9Qyfi c$fi,s$flflfioqaflfi 9Qyfi7wyifififlfi6gea|$,s$zw %$fi&fi, fi8flfi,flflfl L,fi7$flfi,%)$,h5%fi7fl;78$fifl6gfi,fiJ$p)$,%Q _$Rfl7,Is$Rfifirfin,I:efirfi$flqfid6g,2efi$flfis$pcs$5hfflfi;s2fi;$302 18.5 iRe.earch Incyai2 y78aw)3$myxWf

2、lflfiya$m7?x0r_=fih_8c1fi$=$fi1xWfld_x:x$fi $ $ g fi fih fi%5wLy ffi_ fih sLnnpL$u fi%L fiq eyt fiy = fih b$ fi9* fiL;H| fizL fi miLL fiy fi fi4VL BRrL,;RL8 fi fi$ fl.L $ fih:_ fih P=w) 15 flfi53= fih P =w) 12 flfi5 fl flfih$ fiZ:$ fih:_ fihoP=w) 3 flfi53= fihoP =w) 25 flfi5 fl flfih$ fiZ:$ 4fl$ fi

3、552018 5 .Re3ea2c- I0c444 .2e3ea2c- c1m c070-99r#a#m-4fi20-49y6 hbp20-49flflfiDzrn$#_fiRfi9fifi$l$m670-99reMin%fl6fl2 hcczfflfl6hfifizogI$fl6fl)I$w8D z10 -140-420 -2430 -3440 -4490 -9480 -8470 -7460 -6450 -5420-49#a#m-47.8%2617$ $0 /0$/ fi%# . fie PV7fifi 2017q$fifikrps fie 682018.5 1Re6e-5.0 I3.777

4、.15e6e-5.0.o2.319 8019 8519 9019 9520 0020 0520 1020 15i 8090flfio Einqv:flPfl 9 yx19%99flfic19%9L$19999fl 19929flfiVfi9%ofl20089GDP 30y9flfi$Q$fl-$ 8 $ $1251992%ofl 1999fl 80fifizqfl8090flfi1wn9G19%9fl9L92000fl9 GDPe123f8%Iefi9firfi$qfiqflmfi9G1999flflfl h$91999fiAfi160fl9R2009fiAR629fl980flflfiflq

5、|Qfi 8090flflfiDwnfiJ9flflflV9flfiafi3ia$;71986-2615-$ 0 25 -$ GDP 25712 18.5 iResea.ch Inc000.8 9 fififlfl$52mi8nfiZa:q ymffl8 9 5i89$52fi4|2flfiflchw.c2fiRufiflfififlobfl$fiL52fl2 5afi_fifi2$fi8!$cC%fifl$52fin78fi$afife2w fl2fim|2flfi8W:8fl6rIfi2$wsZ2hfi!fM6rIi8WfMp2 18$ /*$)$ /* fl* /* Y 1. )$* /

6、* Y 2. 1 hwfi!1 flR0 fi. 3rfifi$fl:$ !2.$#fl84 fiflfi fi) +”fififl2$q& 2i8$fifi:.68=2018.% 4.2s20r13 I81www.4r2s20r13.1om.18%3.4% %0.8% 4&.8% 4&.8% 4%.4% 44.&% 42.8 % 42.8 % 41.2 % 40.2 % o$ /o$sR e 3C knO R mlC J= _H$ $ a $E 2618$ fl$ TOP16J WfIfiM$V/OP10o$hiM$i$VWfmM$fiq;Wk;9R$Vo,o$/o$sRe3CknORTIC

7、$VNfi,44.&%$V J=,40.2%$V$E,fiPm=Cync$,qVA N,e fi,$o $l /sor NfA h,V ca, fl flfi 2618$ fl$ fi %1 8% 53 % 53 2% 45 2% 43 4% 25 % 23 4% 12 % 10 0% g in p fi In 2618$ fl$ fifi fl cc:sfin=Rw$fifikfiWqgflmfiN,w$q,fiA3%=Cc$,qVA,55 8%fiN,e,fifl.f,%fi$fifla:flfig,0pfiIn3B$flflw$fl$D$1$fi$:N=500,w$;20185$0C20

8、c1mfi$:N=500,w$;20185$0C20c1 m2018 5 0R.s.a6c/ I4c888 06.s.a6c/ c53 c4122018.5 2-090.8c1 I6cwww.28090.8c1.c75.c6$=V;)flCzfiE;)PVflfihoBPV13.5 % 8.3 % 35.9 % 20.3 % 2%.3% 19.4 % 35.1 % 39.7 % 28.8 % 24.3 % 22.4 % %.1% 13.5 % 2.4% 0.7 % 2.% 0.% $5/$7/7/2617-2618-$ 0$- fi13 ;)30flfi9Nfi;)50flIfi=$,Cfih

9、10Bfiflk35.9%,Ce5zfihBrfi$=N=500,=$;C20185$mlL2C42c3iMRr;) 15 20 flI9N fi ;) 30 40 flI ;) 20 30 flI9N fi ;) 40 50 flI ;) 30 flI fi9N fi ;) 50 flI fi 162fi/-5-82/-3-42/-2-32/-12/-62/-132018 5 2R0s0.8/1 I6/www 280s0.8/1 /o5 /6offl:$fiflfisflk %2 8% fl fl fle 58 2% fi flrt 5% 0% 8k fi 50 % pm$ fik 32 4

10、% fifl fis 32 2% flk%mGowZxificmG_|,of%flkna,%2 8%mGofi%flk,%b%fioGfl,58 2%$flflfle,5%$rfiflrtfiPTflI%owfl_|,fi% flflfl5s$r“fiflfis=2618$ fl$ fi$:N=500,mG;20185$u2C42/3 lvHPTfl(,PT30CyNMfiPT50CyN)TGI=116.9TG I:PT flh flR / flh flR 14fi$:N=4%9,9$CB=20185$hc1C31.2e RJ6P2018 5 1Re8ea7.0 I5.999 17e8ea7.

11、0 .64 .5fi$:N=333,9$2B=20185$hc1C31.2e RJ6P P2018 5 1Re8ea7.0 I5.999 17e8ea7.0 .64 .5CFB 89.6% fiB %5.2%2B 66.6%1-&2TOP545&2TOP5%0 46.6%fi 43.2%0 44.%$* 39.3%fi* 3%.4%$# 55.9%$ 43.2%$1 46.6%8.3 42.3%1 39.6%66 6%9$fiBEflflCAfiI$y+%9$=N$CIAEfl261%-26186$18$9& 27 1522018 5 iRe0earch I-c111 ire0earch c.

12、m c-fi$nfioflfihqsZoI8$fi$sqAfiofl, fihsfl4hp5$B$mz,20185$“e%fifi$r$ fl,% B zfl fl$r$fir F,CfifiRfi.fi $fi,$ Ba#$fir$“-$B fi$ B“ B,$ fi Aw, 4$Afle,fl 66 r$, r$ A, fi$? A,4$%fl A,fifi$fimAfi-$B fi$ Afifio: 1%ffi1.5 . ” “fiV ,qfi, i flflflfl.*fi5) (+,. $- fifi fl $ fl$ 16fl$ : fi flfi$ $ $ )fi172018.5

13、 503s31r24 .92=.5r3s31r24.2o8.29ZZfiCvflfi|$|$avfilflfi|$B$EBfl%lfi3ElBfi w$%R:fi3$Bc Ifi$45.8%fi3|BB42%fi3|flB25%fi3|fi$CN=500B|$;20185$5C7526 k2018.5 503s31r24 .92=.5r3s31r24.2o8.29C|$izB20185$N%.1N%.2N%.3&fi! 58.0%.$ 5%.4% 5%.2%26180$ 4$28$ ( 26180$ 4$ fi 0# 1538 “$oZB%yLehrBfl A0flflfiNfiPBanx0B

14、fillBfi#oz$fiBsfi4%oE: |$ fi$ - B 29 ys fiB |$ fi$ BB 32 y fiB$ 45.8%fi$|B“nfifi$flBJyBmfifi:fl0|Bfi:xBC$fliy;BJck |$ fi$ AB 28 ys fiB$ 42.6%fi$|fl“I3NflBLfi LfiBd25.6%fi$|182018.5 3R1s1/r02 I70www.3r1s1/r02.086.07?:s)P$GlIfir:N=500,P$G;20185$|n3C530kw ipaic 23.5%hE 29.6%l 36.6%v 3%.6%zfi 46.8%fi 22

15、.1%=fi/Rz3)2618$/$3 / 2 fl50. P$GbTIeP$GTIevhEfil3kficCP$GfiIkfi37.%P$GbTozv,22.1%efifiTJr,licflo3Vqfi.*I=121.*I=121.*I=108.*I=11%.*I=100.*I=102w: .* IfihN fiC flfl2 / flfl2 100 , .* I 100 un flT _ fif 199201% 5 0R.7.a6ch I4c888 06.7.a6ch c5m c466I:L6sfl02e=.=$JIn?:$fiC=$hl,.#sfl33Wk,I20fiN%$1cwfi$:

16、N=500,=$;C201%R5$Voi0C20c1mP9w55 6%fi 57 6% #%57 2% $/$ 54 %0 854 6%&$&45 4% &$26181$ 2$ /& 202018 5 -Research I1c555 -research c20 c1mPwfi fiaflA$3:isfiC,IflF=fi3AE_=qhe:N=500,F=A;20185$il-Cl-c.e Mk:lF=nfz,20185$q5fi- 4 BOOK NOW!44.4%fl$ fi fiafiCr55.7%fiafl$ fi wfi fifl%-4 “cbfificfis,zAa 8-F=fi$A

17、,28Rfi,$m21fl$ : $222018 5 1Re8ea7.0 I5.999 17e8ea7.0 .64 .5L$:fiflBClsNfldflfifl$ i:L$amVi$,44 8%L$,Rlfi$,%9 0%7fiCg.Hflpffi,fiCL$n h,flBClshsflF-ikflsom:N=500,L$=C20185$oc1C31.2iees%9 0%Cg.Hfl pffi36 9%flZr,Dfl2618$ fl$fl 99 fl44.8%L$23A$xLW$fi|W$flfi*r:s,%fls$flkefiCC7fioih=N=370,c$n ;C2018%$do2C

18、42/3 H_Coih=N=370,c$n ;C2018%$do2C42/3 H_Co2018.% 2-0s0.8/1 I6/www.280s0.8/1./75./6252018 5 0R.7.ar-/ I4-888 0r.7.ar-/ -53 -4V)|flcm)|:qi,flWoflNV)CV)0V)CV)C3V)(V) 20 - 30 =ylhV) 40 - 50 =y (V) 30 =yIlhV) 50 =yI 15.2hrs/周13.6hrs/周14.1hrs/周25.0%27.3%21.7% fi L?d0Eh /y fi fi$ 12 L?d flEW m)V) flN (V)

19、15 - 20 =ylhV) 30 - 40 =y fi$:N=370,sC ;20185ww0C20-1z rxPV)flflWm)V)flNC3V),Wm)CV)fl;J0,V)fl0fiCV)flflcEm),%cfly,4$yafiv$,efl k ,oJRflfl(fl,0EmcJ2618$ fl$ fi 12 262018 5 1Re8ea7.0 I5.999 17e8ea7.0 .64 .590%fiL$I$JcNdi,$Jfld5 5% 8 3% 9% 11 3% 20 3% 21 5% 38 % 32 0% 28 9% 39 6% 3% 5% 34 % $3cN 0 $icN

20、 icN 4.7%9.4%6.9%100% L$fifiJwfly6?fl,90%L$fiERC$Jas,Hrywfllflfl7y? fl$Jfl$,icNnm2hilk$:N=3%0,L$n =20185igo1C31.2b e_Dl 9 862-314.1-214. 1-114.261%27$03-4.86#2$ $ 14.272 18.5 iResea3ch I1c555.i3esea3ch.c20.c1fifi$flfiI$($cfiHAfi=CflCC($0qfiN$8N=37 7I$R ;=2 185$aiClic.D .A+e%fi 4% 7%y$ 51 4%$ 4% 1%26

21、1%2$ 4$5 103 7 . TOP 2TOP 1TOP 3282018 5 .Re5ea4c- I2cwww .4e5ea4c- c31 c2tflficfik$k$fli=e$o:;zfiibw8flfysho:i8tflficfik$RlwflfysH: tyo8fiNfith)flflfyswItC%flflwfir:N=3188k$Ayfi=;C20185$sk.C0.ckmPlaw2618$ 3$6$%0 . zfl2!8 . flfyswI#1: 33.6%h)30flyfi=Jfih)50flyfi=$#1: 26.3%h)20-30flyJfih)40-50fly$#1:

22、 23.6%h)15-20flyJfih)30-40fly292018.% 5/3s31r24 I92=.5r3s31r24.2o8.29c$mk$IfltH72.2 % %7.6% %3.% %1.6% 49.2 % c$ yG fi? vN wvm$ .$1$3 fl$05 n$wyGfi?,n$wvNyGfl$mk$Ii$wtA,c$rrR%fllu,flfik$I$wrHTCG aqf8plo$ $ fl3k 2618$ fl$ fi fi Cqr$z$e,Cr$fih,$w%$,sfi$eflRfi,Jfisfi$wflR,fiypflv3wfifi,C%qNis fi :r$gz,

23、20185$A3C530420185$ q ,r$,-=500wki,fiv3w9 r$fi$A,28ysfi,$=sz+fifi,fik+fi,mfifirrA:,kfiZ$ r$fi$B,32y fi,$- $g=fl,3h$fl,$fly$h_$4,3h$flIzB, 3h%,$ :z$ fl ,4$322018.% 5/3s31r24 -92=.5r3s31r24.2o8.29p cfi$flfl$fie$li%v$Rflfi$flflfiCPVkfiflfieviCIAflv$RflWCzn$liflCflJi:fifi$:.=%00Cv$R;2018%$5C7526 ui:v$R$

24、gzC2018%$“fiifiCy e$;ChVmyPVz$:-li fl-oe$CPVflhCPV;Cfii- v$Rfi$BC32yC$-47.7 % 41.8 % 41.3 % 2%.1% 23.% ( fi/B s fi th / 2flfifi fi69.9 % 64.2 % %3.2% %0.4% $li fl flflly $W fi$ 0 fiNr 2618$ fl$ fiflfififl fl1 3382018 5 iR-s-a5c. I3cwww i5-s-a5c. co2 c3NDr6-$rp;fi3p“hen%Vflrp V$,fi03filkV$V$ -o$fi$B,

25、32yg c,$-1 $3%fiV$ H9VR41.2%rpIL$33.4%w28.4%rp$49.4%rpIl44.4%2618$ .$4% $3 rpRo$ai$fi$ro$firpND,firpfiB$aJfi$:N=500,o$=C20185sqiC1ic0v mrF:qo$iCwz,20185s3%C2018.5 i38A86r79 0n7BBB.ir8A86r79.7o=.7n9sz-$W63.8 % 53.8 % %.8% %2.% %1.0% 32.6 % =MV flysA fiNxI A) u1e 5 yM DAxH flfi 1- A 3yT 2 18.$ 2$7056;

26、 fiflb$rWz63.8%b$=MV,53.8% b$MVflyflisflc,4zfiNxI1e 53mzyM*0Rb)a,flfiNxI1e5DAxHo80EJ80Ed:1-AyT3ndmhfi$G2=500,b$;2018k5$i.li7kan9 8 1.0 % 0.*7 1.02 0.*8 1. 70.*6 1.1 0.*% 1.160.*0 0.*2 1. 5TGI1 4/ 0G( *0 ( 80 ) flV /o flflV 100 )35flfifl$? ;$ 3662018 5 iR-s-a3c. I1c555 i3-s-a3c. c20 c1h$BFf$z:RHcr_:n

27、h$B$AwD920185m“B#figfi2B9g%5fiMqwi fi9w8- h$B fi$ D 9 32 yda9 $ -“fifi69 #5fi1flBufi9fi$%#sB9crE|ez8- h$B fi$ B 9 32 yd a9$ -“REz$9CEnRqfi,9y5mD kE9-oIfip“- h $ Bfi $ E 9 29 ya 9 -z$qR$FRFB2618$ fl$ $ 372018 5 2R090.8/1 I6/www 28090.8/1 /75 /6fifloIiflfin$IAfiflfiIif-fl%1 1% 38 0% 34 3% 32 4% $ fi- fi, fifl flfi fiIi $b-Ii,q fi(- fl= fifl fib fi-IihA qnm fl;_ fi $ ffi 28 7% $L fi- 28 7% Ii fiPMnc /n fi 28 7% $ fia fi- 27 8% $ fi- fi,$Iici 2% 9% b fi