《綜合商務(wù)英語(yǔ)4》課程教學(xué)大綱

1、綜合商務(wù)英語(yǔ)4教學(xué)大綱一、基本信息課程代碼：BEP023課程性質(zhì)：專(zhuān)業(yè)核心課課程名稱(chēng)： 綜合商務(wù)英語(yǔ)（4）英文名稱(chēng)：Integrated English for Business (4)學(xué)時(shí)/學(xué)分： 96/6開(kāi)課時(shí)間：大二（下）適用對(duì)象：商務(wù)英語(yǔ)專(zhuān)業(yè)二年級(jí)學(xué)生先修課程： 綜合英語(yǔ)（1）/綜合英語(yǔ)（2）/綜合商務(wù)英語(yǔ)（3）二、課程描述 “綜合商務(wù)英語(yǔ)”是商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)科基礎(chǔ)課，為商務(wù)英語(yǔ)專(zhuān)業(yè)基礎(chǔ)階段的必修課。它旨在讓學(xué)生通過(guò)對(duì)不同商務(wù)領(lǐng)域主題的學(xué)習(xí)，通過(guò)聽(tīng)、說(shuō)、讀、寫(xiě)、譯以及討論、解決問(wèn)題和角色扮演等方面的訓(xùn)練，加強(qiáng)對(duì)英語(yǔ)語(yǔ)言知識(shí)的運(yùn)用能力，培養(yǎng)商務(wù)情景中的口頭交流、閱讀和書(shū)寫(xiě)能力，提高處理商

2、務(wù)領(lǐng)域?qū)嶋H問(wèn)題的能力，增強(qiáng)學(xué)生綜合素質(zhì)?！熬C合商務(wù)英語(yǔ)”課程分為二個(gè)階段：“綜合商務(wù)英語(yǔ)（4）”在商務(wù)英語(yǔ)專(zhuān)業(yè)二年級(jí)第二學(xué)期開(kāi)設(shè)，為商務(wù)英語(yǔ)專(zhuān)業(yè)第四學(xué)期的綜合語(yǔ)言技能類(lèi)課程。本課程著重打牢語(yǔ)言基本功，商務(wù)專(zhuān)業(yè)素質(zhì)與人文素養(yǎng)并重，強(qiáng)調(diào)語(yǔ)言、文化與商務(wù)三者的有機(jī)融合，注重培養(yǎng)學(xué)生跨文化交際能力，兼顧同其他商務(wù)技能課程和商務(wù)專(zhuān)業(yè)課程的銜接。三、教學(xué)目標(biāo)通過(guò)本課程的理論教學(xué)和相關(guān)實(shí)驗(yàn)訓(xùn)練，使學(xué)生具備如下能力：以聽(tīng)說(shuō)讀寫(xiě)譯為基礎(chǔ)的英語(yǔ)綜合應(yīng)用能力:培養(yǎng)學(xué)生從事國(guó)際商務(wù)專(zhuān)業(yè)所需的英語(yǔ)聽(tīng)力、口語(yǔ)、閱讀理解和寫(xiě)作的基本專(zhuān)業(yè)英語(yǔ)技能。通過(guò)學(xué)習(xí)，學(xué)生能在未來(lái)國(guó)際商務(wù)常見(jiàn)的場(chǎng)景中熟練地進(jìn)行口頭交流，流利地閱讀和書(shū)寫(xiě)

3、有關(guān)文字材料，幫助學(xué)生不僅體會(huì)國(guó)際商務(wù)專(zhuān)業(yè)英語(yǔ)語(yǔ)體的一些特點(diǎn)，而且了解國(guó)際商務(wù)工作中常見(jiàn)工作環(huán)節(jié)。2、培養(yǎng)和提升跨文化商務(wù)交際能力：a. 使學(xué)生具備在跨文化商務(wù)場(chǎng)合中進(jìn)行語(yǔ)言及非語(yǔ)言交際的能力；了解并掌握解決實(shí)際跨文化商務(wù)問(wèn)題所應(yīng)具備的知識(shí)及技能（如商務(wù)會(huì)話、談判、跨文化商務(wù)沖突處理等）；提高跨文化交際意識(shí)；b. 掌握課文內(nèi)容涉及到的經(jīng)濟(jì)、法律、商務(wù)、管理等領(lǐng)域的術(shù)語(yǔ)，拓展知識(shí)面；3、培養(yǎng)對(duì)時(shí)事的敏感度、批判性思維能力、解析與評(píng)論商務(wù)現(xiàn)象的能力，與時(shí)俱進(jìn)。四、課程目標(biāo)對(duì)畢業(yè)要求的支撐畢業(yè)要求指標(biāo)點(diǎn)課程目標(biāo)1. 聽(tīng)說(shuō)要求：能就所聽(tīng)到的語(yǔ)篇進(jìn)行問(wèn)答和復(fù)述；能就部分商務(wù)話題進(jìn)行交談；做到正確表達(dá)思想

4、，語(yǔ)音、語(yǔ)調(diào)準(zhǔn)確自然，基本無(wú)語(yǔ)法錯(cuò)誤，語(yǔ)言得體。2. 閱讀要求：能閱讀中等難度商務(wù)材料，閱讀速度為每分鐘120個(gè)單詞左右，理解中心大意，抓住主要論點(diǎn)。3. 寫(xiě)作要求： 能在30分鐘內(nèi)寫(xiě)出長(zhǎng)度為120-150個(gè)單詞的商務(wù)主題的短文，內(nèi)容切題，條理清楚，語(yǔ)言正確。4. 翻譯要求：能獨(dú)立完成課程中的各種翻譯練習(xí)，要求理解準(zhǔn)確、語(yǔ)言通順。5. 使用工具書(shū)：能熟練地使用英語(yǔ)工具書(shū)如英漢大詞典等英漢詞典和簡(jiǎn)易的英英詞典（如Oxford Advanced English Dictionary 以及Longman Dictionary of Contemporary English），牛津英漢雙解商務(wù)英語(yǔ)詞典

5、（Oxford Business English Dictionary for Learners of English），獨(dú)立解決語(yǔ)言問(wèn)題。通過(guò)聽(tīng)、說(shuō)、讀、寫(xiě)、譯的語(yǔ)言綜合訓(xùn)練，使學(xué)生初步具備從事國(guó)際商務(wù)專(zhuān)業(yè)所需的英語(yǔ)聽(tīng)力、口語(yǔ)、閱讀理解、寫(xiě)作及翻譯的基本專(zhuān)業(yè)英語(yǔ)技能。課程目標(biāo)16. 詞匯要求：對(duì)商務(wù)英語(yǔ)領(lǐng)域詞匯的認(rèn)知與掌握有較大的提升；掌握課文內(nèi)容涉及到的經(jīng)濟(jì)、法律、商務(wù)、管理等相關(guān)領(lǐng)域的術(shù)語(yǔ)。通過(guò)基礎(chǔ)詞匯訓(xùn)練及專(zhuān)業(yè)商務(wù)英語(yǔ)詞匯操練，使學(xué)生具備商務(wù)英語(yǔ)口頭及書(shū)面交際所需的詞匯量，并了解經(jīng)管法等商務(wù)交際常見(jiàn)術(shù)語(yǔ)。課程目標(biāo)1課程目標(biāo)2b7. 綜合素質(zhì)要求：熟悉一定的國(guó)際商業(yè)文化，熟悉英語(yǔ)國(guó)家的地

6、理、歷史、發(fā)展現(xiàn)狀、文化傳統(tǒng)、風(fēng)俗習(xí)慣，熟悉中國(guó)文化傳統(tǒng)，具有一定的藝術(shù)修養(yǎng)；具有較多的人文知識(shí)和科技知識(shí)。要求學(xué)生具有樂(lè)觀、積極、向上的心理素質(zhì)和勇于創(chuàng)新、不斷更新自身知識(shí)體系，有一定的商務(wù)敏感度、提升跨文化商務(wù)交際意識(shí)和跨文化商務(wù)交際能力；有與時(shí)俱進(jìn)的精神。通過(guò)小組討論、角色扮演、社會(huì)調(diào)研、模擬商務(wù)場(chǎng)景等綜合訓(xùn)練，使學(xué)生初步具備跨文化商務(wù)交際的能力，形成批判性思維，具備評(píng)析時(shí)事性商務(wù)現(xiàn)象的能力。課程目標(biāo)2a課程目標(biāo)3五、教學(xué)內(nèi)容 第1章 Media: Fact or Fable （支撐課程目標(biāo)1, 2, 3）重點(diǎn)內(nèi)容：mainstream media, elite media, mass

7、media, media relations, new media難點(diǎn)內(nèi)容：institutional structure of media, power play, textual analysis, writing styles教學(xué)內(nèi)容： Reading: reading for general ideas, specific information, implied meaning, textual analysisSpeaking: discussion, survey, presentation skillsListening: listening for the gist and

8、listening for specific information, note-takingWriting: book reviewBusiness-oriented skills: case study, researchStudy skills: how to distinguish between argumentative and expository essays 第2章 Originality and Fair Play （支撐課程目標(biāo)1, 2, 3）重點(diǎn)內(nèi)容： Web 2.0, democratization, intellectual property, copyright

9、for traditional cultural expressions難點(diǎn)內(nèi)容： demerits of the latest web technology, survey report, quotation教學(xué)內(nèi)容： Reading: reading for general ideas, specific information, implied meaning, critical thinkingListening: listening for the gist and listening for specific information, note-takingSpeaking: di

10、scussion, role-play, survey report Writing: quoting effectively and avoiding plagiarismBusiness-oriented skills: case study, researchStudy skills: etymology第3章 National Interest in a World Community （支撐課程目標(biāo)1, 2b, 3）重點(diǎn)內(nèi)容：Fortune 500, national prejudices, corporate social responsibility難點(diǎn)內(nèi)容： cultural

11、intelligence, textual analysis, case study 教學(xué)內(nèi)容： Reading: reading for general ideas, specific information, reading criticallyListening: listening for general ideas Speaking: discussion, survey, presenting ones own opinions, giving commentsWriting: choice of vocabulary: formality, certainty and stren

12、gthBusiness-oriented skills: cultural intelligence in multinational environmentStudy skills: use of indices第4章 Who Wins the Lions Share （支撐課程目標(biāo)1, 2, 3）重點(diǎn)內(nèi)容：monopoly, antitrust, intervention, industrial policy難點(diǎn)內(nèi)容： market competition models, antitrust regulators, survey教學(xué)內(nèi)容： Reading: reading for gene

13、ral ideas, specific information, implied meaningListening: listening for the gist and listening for specific information, note-takingSpeaking: discussion, presentation skillsWriting: indirect speech and reporting verbsBusiness-oriented skills: case study, researchStudy skills: understanding argument

14、ation by tracing cause-effect analysis 第5章 Conflict and Compromise （支撐課程目標(biāo)1, 2, 3）重點(diǎn)內(nèi)容： international trade, import, export, economics, currency 難點(diǎn)內(nèi)容：implications of protectionism, trade war, persuasion in speaking and writing教學(xué)內(nèi)容： Reading: reading for general ideas, specific information, implied me

15、aningListening: listening for the gist and listening for specific information, note takingSpeaking: discussion, persuasion, presentation skillsWriting: how to persuadeBusiness-oriented skills: critical thinking, research Study skills: compound adjectives 第6章 Law and Order （支撐課程目標(biāo)1, 2, 3）重點(diǎn)內(nèi)容： econom

16、ic sanction, embargo, boycott, restriction難點(diǎn)內(nèi)容：controversies about economic sanction, summarization, use of corpus教學(xué)內(nèi)容： Reading: reading for attitudesListening: listening for implied meaningSpeaking: making comments Writing: ways to end a paragraph Business-oriented skills: case study, researchStudy

17、 skills: use of corpus六、教學(xué)安排該課程每周6學(xué)時(shí)，16周，48學(xué)時(shí)為課堂授課教學(xué)時(shí)間，48學(xué)時(shí)為課內(nèi)實(shí)驗(yàn)教學(xué)時(shí)間。建議教學(xué)進(jìn)度如下：章節(jié)學(xué)時(shí)數(shù)Orientation2Unit 1: Media: Fact or Fable15Unit 2: Originality and Fair Play15Unit 3: National Interest in a World Community15Unit 4: Who wins the Lions Share15Unit 5: Conflict and Compromise15Unit 6: Law and Order15Re

18、viewing4七、課內(nèi)實(shí)驗(yàn)內(nèi)容、要求及學(xué)時(shí) 序號(hào)課內(nèi)實(shí)驗(yàn)內(nèi)容實(shí)驗(yàn)要求學(xué)時(shí)數(shù)1Survey Report/Case Study 11. In your group design a simple questionnaire with college students to find out their habits or preferences in using various forms of media.2. Share your findings with other group members, make comments and draw conclusions.3. Present

19、 your findings and conclusions to the class.42Business Skills in Use 1 1. Study the possible marketing strategies involved in film distribution in the new digital era. 2. Suppose your group is going to market a Hollywood movie in China using the Internet as the distribution channel. Work out the sol

20、utions and process. 3. Present your marketing plan to the class.43Survey Report/Case Study 21. In your group do research on a dispute or a legal action concerning intellectual property right related to a traditional cultural expression in China. 2. Share your findings about the case and relevant law

21、s with other group members, make comments and propose suggestions.3. Present your case study report to the class.44Business Skills in Use 21. Study the possible strategies to be employed in a sharing economy business. 2. Suppose your group is running a company offering vocational rental services in

22、China and considering expanding into the EU market. Work out a plan with your group members. 3. Present your plan to the class.45Survey Report/Case Study31. In your group conduct some interviews to find out foreigners prejudices about different nationalities. You could invite no fewer than five inte

23、rnational students on your campus for their views. 2. Share your findings with other group members, make comments and draw conclusions.3. Present your findings and conclusions to the class.46Business Skills in Use 31. Study the possible international conference planning strategies. 2. Suppose your g

24、roup is going to organize an international conference with representatives from differentlocal branches of a fortune 500 company to discuss the CSR issue of this particular company. Work out a plan for this conference. 3. Present your plan to the class. 47Survey Report/Case Study41. In your group do

25、 research on legal procedures of the European Court of Justice. Focus on the possibly exculpatory evidence mentioned in Text II in the Intel case.2. Share your findings with other group members, make comments and draw conclusions.3. Present your findings and conclusions to the class.48Business Skill

26、s in Use 41. Study the possible market entry strategies. 2. Suppose your group is working as a consultation agency and currently offering market entry strategies for a start-up cell phone company. Work out a plan with your group members.3. Present your plan to the class.49Survey Report/Case Study51.

27、 In your group do research on the currency disputes between the U.S., China and Japan. Try to identify the different strategies used by each side and root out their in-depth motivations2. Share your findings with other group members, make comments and draw conclusions.3. Present your findings and co

28、nclusions to the class.410Business Skills in Use 51. Study the possible supply chain strategies. 2. Suppose your group is working for a Chinese footwearmanufacturer whose exporting business may be impacted by the escalating Sino-US trade war. You are working on better supply chain strategies to get

29、prepared. Work out a plan to with your group members.3. Present your plan to the class.411Survey Report/Case Study61. In your group do research on two sanctions launched by the U.N. or America.2. Work with the other group members to analyze the effects, draw conclusions on the advantages and disadvantages of sanctions, and give suggestions on how to balance the direct, short-term and long-term effects.3. Present your report to the class.412Business Skills in Use 6 1. Study the possible crisis managementstrategies. 2. Suppose you