《綜合商務英語4》課程教學大綱

1、綜合商務英語4教學大綱一、基本信息課程代碼：BEP023課程性質(zhì)：專業(yè)核心課課程名稱： 綜合商務英語（4）英文名稱：Integrated English for Business (4)學時/學分： 96/6開課時間：大二（下）適用對象：商務英語專業(yè)二年級學生先修課程： 綜合英語（1）/綜合英語（2）/綜合商務英語（3）二、課程描述 “綜合商務英語”是商務英語專業(yè)的學科基礎課，為商務英語專業(yè)基礎階段的必修課。它旨在讓學生通過對不同商務領域主題的學習，通過聽、說、讀、寫、譯以及討論、解決問題和角色扮演等方面的訓練，加強對英語語言知識的運用能力，培養(yǎng)商務情景中的口頭交流、閱讀和書寫能力，提高處理商

2、務領域?qū)嶋H問題的能力，增強學生綜合素質(zhì)。“綜合商務英語”課程分為二個階段：“綜合商務英語（4）”在商務英語專業(yè)二年級第二學期開設，為商務英語專業(yè)第四學期的綜合語言技能類課程。本課程著重打牢語言基本功，商務專業(yè)素質(zhì)與人文素養(yǎng)并重，強調(diào)語言、文化與商務三者的有機融合，注重培養(yǎng)學生跨文化交際能力，兼顧同其他商務技能課程和商務專業(yè)課程的銜接。三、教學目標通過本課程的理論教學和相關實驗訓練，使學生具備如下能力：以聽說讀寫譯為基礎的英語綜合應用能力:培養(yǎng)學生從事國際商務專業(yè)所需的英語聽力、口語、閱讀理解和寫作的基本專業(yè)英語技能。通過學習，學生能在未來國際商務常見的場景中熟練地進行口頭交流，流利地閱讀和書寫

3、有關文字材料，幫助學生不僅體會國際商務專業(yè)英語語體的一些特點，而且了解國際商務工作中常見工作環(huán)節(jié)。2、培養(yǎng)和提升跨文化商務交際能力：a. 使學生具備在跨文化商務場合中進行語言及非語言交際的能力；了解并掌握解決實際跨文化商務問題所應具備的知識及技能（如商務會話、談判、跨文化商務沖突處理等）；提高跨文化交際意識；b. 掌握課文內(nèi)容涉及到的經(jīng)濟、法律、商務、管理等領域的術語，拓展知識面；3、培養(yǎng)對時事的敏感度、批判性思維能力、解析與評論商務現(xiàn)象的能力，與時俱進。四、課程目標對畢業(yè)要求的支撐畢業(yè)要求指標點課程目標1. 聽說要求：能就所聽到的語篇進行問答和復述；能就部分商務話題進行交談；做到正確表達思想

4、，語音、語調(diào)準確自然，基本無語法錯誤，語言得體。2. 閱讀要求：能閱讀中等難度商務材料，閱讀速度為每分鐘120個單詞左右，理解中心大意，抓住主要論點。3. 寫作要求： 能在30分鐘內(nèi)寫出長度為120-150個單詞的商務主題的短文，內(nèi)容切題，條理清楚，語言正確。4. 翻譯要求：能獨立完成課程中的各種翻譯練習，要求理解準確、語言通順。5. 使用工具書：能熟練地使用英語工具書如英漢大詞典等英漢詞典和簡易的英英詞典（如Oxford Advanced English Dictionary 以及Longman Dictionary of Contemporary English），牛津英漢雙解商務英語詞典

5、（Oxford Business English Dictionary for Learners of English），獨立解決語言問題。通過聽、說、讀、寫、譯的語言綜合訓練，使學生初步具備從事國際商務專業(yè)所需的英語聽力、口語、閱讀理解、寫作及翻譯的基本專業(yè)英語技能。課程目標16. 詞匯要求：對商務英語領域詞匯的認知與掌握有較大的提升；掌握課文內(nèi)容涉及到的經(jīng)濟、法律、商務、管理等相關領域的術語。通過基礎詞匯訓練及專業(yè)商務英語詞匯操練，使學生具備商務英語口頭及書面交際所需的詞匯量，并了解經(jīng)管法等商務交際常見術語。課程目標1課程目標2b7. 綜合素質(zhì)要求：熟悉一定的國際商業(yè)文化，熟悉英語國家的地

6、理、歷史、發(fā)展現(xiàn)狀、文化傳統(tǒng)、風俗習慣，熟悉中國文化傳統(tǒng)，具有一定的藝術修養(yǎng)；具有較多的人文知識和科技知識。要求學生具有樂觀、積極、向上的心理素質(zhì)和勇于創(chuàng)新、不斷更新自身知識體系，有一定的商務敏感度、提升跨文化商務交際意識和跨文化商務交際能力；有與時俱進的精神。通過小組討論、角色扮演、社會調(diào)研、模擬商務場景等綜合訓練，使學生初步具備跨文化商務交際的能力，形成批判性思維，具備評析時事性商務現(xiàn)象的能力。課程目標2a課程目標3五、教學內(nèi)容 第1章 Media: Fact or Fable （支撐課程目標1, 2, 3）重點內(nèi)容：mainstream media, elite media, mass

7、media, media relations, new media難點內(nèi)容：institutional structure of media, power play, textual analysis, writing styles教學內(nèi)容： Reading: reading for general ideas, specific information, implied meaning, textual analysisSpeaking: discussion, survey, presentation skillsListening: listening for the gist and

8、listening for specific information, note-takingWriting: book reviewBusiness-oriented skills: case study, researchStudy skills: how to distinguish between argumentative and expository essays 第2章 Originality and Fair Play （支撐課程目標1, 2, 3）重點內(nèi)容： Web 2.0, democratization, intellectual property, copyright

9、for traditional cultural expressions難點內(nèi)容： demerits of the latest web technology, survey report, quotation教學內(nèi)容： Reading: reading for general ideas, specific information, implied meaning, critical thinkingListening: listening for the gist and listening for specific information, note-takingSpeaking: di

10、scussion, role-play, survey report Writing: quoting effectively and avoiding plagiarismBusiness-oriented skills: case study, researchStudy skills: etymology第3章 National Interest in a World Community （支撐課程目標1, 2b, 3）重點內(nèi)容：Fortune 500, national prejudices, corporate social responsibility難點內(nèi)容： cultural

11、intelligence, textual analysis, case study 教學內(nèi)容： Reading: reading for general ideas, specific information, reading criticallyListening: listening for general ideas Speaking: discussion, survey, presenting ones own opinions, giving commentsWriting: choice of vocabulary: formality, certainty and stren

12、gthBusiness-oriented skills: cultural intelligence in multinational environmentStudy skills: use of indices第4章 Who Wins the Lions Share （支撐課程目標1, 2, 3）重點內(nèi)容：monopoly, antitrust, intervention, industrial policy難點內(nèi)容： market competition models, antitrust regulators, survey教學內(nèi)容： Reading: reading for gene

13、ral ideas, specific information, implied meaningListening: listening for the gist and listening for specific information, note-takingSpeaking: discussion, presentation skillsWriting: indirect speech and reporting verbsBusiness-oriented skills: case study, researchStudy skills: understanding argument

14、ation by tracing cause-effect analysis 第5章 Conflict and Compromise （支撐課程目標1, 2, 3）重點內(nèi)容： international trade, import, export, economics, currency 難點內(nèi)容：implications of protectionism, trade war, persuasion in speaking and writing教學內(nèi)容： Reading: reading for general ideas, specific information, implied me

15、aningListening: listening for the gist and listening for specific information, note takingSpeaking: discussion, persuasion, presentation skillsWriting: how to persuadeBusiness-oriented skills: critical thinking, research Study skills: compound adjectives 第6章 Law and Order （支撐課程目標1, 2, 3）重點內(nèi)容： econom

16、ic sanction, embargo, boycott, restriction難點內(nèi)容：controversies about economic sanction, summarization, use of corpus教學內(nèi)容： Reading: reading for attitudesListening: listening for implied meaningSpeaking: making comments Writing: ways to end a paragraph Business-oriented skills: case study, researchStudy

17、 skills: use of corpus六、教學安排該課程每周6學時，16周，48學時為課堂授課教學時間，48學時為課內(nèi)實驗教學時間。建議教學進度如下：章節(jié)學時數(shù)Orientation2Unit 1: Media: Fact or Fable15Unit 2: Originality and Fair Play15Unit 3: National Interest in a World Community15Unit 4: Who wins the Lions Share15Unit 5: Conflict and Compromise15Unit 6: Law and Order15Re

18、viewing4七、課內(nèi)實驗內(nèi)容、要求及學時 序號課內(nèi)實驗內(nèi)容實驗要求學時數(shù)1Survey Report/Case Study 11. In your group design a simple questionnaire with college students to find out their habits or preferences in using various forms of media.2. Share your findings with other group members, make comments and draw conclusions.3. Present

19、 your findings and conclusions to the class.42Business Skills in Use 1 1. Study the possible marketing strategies involved in film distribution in the new digital era. 2. Suppose your group is going to market a Hollywood movie in China using the Internet as the distribution channel. Work out the sol

20、utions and process. 3. Present your marketing plan to the class.43Survey Report/Case Study 21. In your group do research on a dispute or a legal action concerning intellectual property right related to a traditional cultural expression in China. 2. Share your findings about the case and relevant law

21、s with other group members, make comments and propose suggestions.3. Present your case study report to the class.44Business Skills in Use 21. Study the possible strategies to be employed in a sharing economy business. 2. Suppose your group is running a company offering vocational rental services in

22、China and considering expanding into the EU market. Work out a plan with your group members. 3. Present your plan to the class.45Survey Report/Case Study31. In your group conduct some interviews to find out foreigners prejudices about different nationalities. You could invite no fewer than five inte

23、rnational students on your campus for their views. 2. Share your findings with other group members, make comments and draw conclusions.3. Present your findings and conclusions to the class.46Business Skills in Use 31. Study the possible international conference planning strategies. 2. Suppose your g

24、roup is going to organize an international conference with representatives from differentlocal branches of a fortune 500 company to discuss the CSR issue of this particular company. Work out a plan for this conference. 3. Present your plan to the class. 47Survey Report/Case Study41. In your group do

25、 research on legal procedures of the European Court of Justice. Focus on the possibly exculpatory evidence mentioned in Text II in the Intel case.2. Share your findings with other group members, make comments and draw conclusions.3. Present your findings and conclusions to the class.48Business Skill

26、s in Use 41. Study the possible market entry strategies. 2. Suppose your group is working as a consultation agency and currently offering market entry strategies for a start-up cell phone company. Work out a plan with your group members.3. Present your plan to the class.49Survey Report/Case Study51.

27、 In your group do research on the currency disputes between the U.S., China and Japan. Try to identify the different strategies used by each side and root out their in-depth motivations2. Share your findings with other group members, make comments and draw conclusions.3. Present your findings and co

28、nclusions to the class.410Business Skills in Use 51. Study the possible supply chain strategies. 2. Suppose your group is working for a Chinese footwearmanufacturer whose exporting business may be impacted by the escalating Sino-US trade war. You are working on better supply chain strategies to get

29、prepared. Work out a plan to with your group members.3. Present your plan to the class.411Survey Report/Case Study61. In your group do research on two sanctions launched by the U.N. or America.2. Work with the other group members to analyze the effects, draw conclusions on the advantages and disadvantages of sanctions, and give suggestions on how to balance the direct, short-term and long-term effects.3. Present your report to the class.412Business Skills in Use 6 1. Study the possible crisis managementstrategies. 2. Suppose you