天津大學(xué)2013級(jí)英語(yǔ)在線測(cè)試樣題(帶答案及翻譯)概要

1、 Anothermajorshift另一個(gè)重大轉(zhuǎn)變inthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiestopullcustomersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniestopushinformationdirectlyouttoconsumers

2、,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably,thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscriberscomputermonitors.Subscribers用戶cancustomize定制theinformationtheywanttoreceiveandproceeddirectlytoacompanysWebsite.Companiessuch

3、asVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.PART4(10points)Directions:Inthispartofthetest,thereisapassagewith10blanks.Foreachblank,pleasechoose務(wù)日32務(wù)日32上準(zhǔn)荘看個(gè)時(shí)疔=的ia005$-TTiesimpleactofsurrenderingatelephonenumber

4、toastoreclerRmaynotseemhamrTfulsomuchsothatmanyMnsumersdoilwithnoquestionsasked.YetthatcneactioncansetinmoliDnacascadeofsilentevents,asthatdatapointisacquired,analyzed,categorized,storedandsobdoerandoveragain.Futureatlacksonyourprivacymaycomefromanywhere,froiranyonewithmoneytopurchasethatphonenumber

5、yousurrendered.IfyaucloublmemultiplierefPecl,consideryoure-mailinbox,irilloaded/ithspamitsundoubtedlybecauseatsomepointintimeyouunknowinglysurrenderedyoure-mailtotnewrongwebsite.DoyoutunicycurtelephonenumberoracMresEishandleddifflenently?Acottageindustryotsmallcjompanieswilhnamesyouveprobablyneverhe

6、ardoilikeAcxiomorMerunbuyandstllyourper&onalinltirniatiointhewayotherccmmoditleslikeearnDrcattlefuturesarebartered.Youma/thinkyou-cellptioncisunlisted.butifeverorderedapizza,Ilmighlnotbe.MerlinisoneofmanycomnnercialdatatroKersthatadvertisessaleofirilistedplionenLimberscompiledfromvanoussourcesinclud

7、in?pizzadeiyenrcompaniesTheseunintendedurpnedictbiecansequ已nceslhalflov.fromsimplescliansmakeprivar/issuesdifficulttograsp,andgrapplewi1h.Itisliardtodeny,however,thatpeopletiehavedifferentwhentheyrebeingwatched.AnditiddiscimpossibletodenytlialAmencansarenowbeingwatchedmorethanatanytimeinlistory.完型答案

8、：Thesimpleactofsurrenderingatelephonenumbertoastoreclerkmaynotseemharmfulsomuchsothatmanyconsumersdoitwithnoquestionsasked.Yetthatoneactioncansetinmotionacascadeofsilentevents,asthatdatapointisacquired,analyzed,categorized把歸類,storedandsoldoverandoveragain.Futureattacksonyourprivacymaycomefromanywher

9、e,fromanyonewithmoneytopurchasethatphonenumberyousurrendered.Ifyoudoubtthemultipliereffect,consideryoure-mailinbox.Ifitsloadedwithspam,itsundoubtedlybecauseatsomepointintimeyouunknowinglysurrenderedyoure-malltothewrongWebsite.Doyouthinkyourtelephonenumberoraddressishandleddifferently?Acottageindustr

10、yofsmallcompanieswithnamesyouveprobablyneverheardof一likeAcxiomorMerlin一buyandsellyourpersonalinformationthewayothercommoditieslikecornorcattlefuturesarebartered.Youmaythinkyourcellphoneisunlisted,but訐youveeverorderedapizza,itmightnotbe.Merlinisoneofmanycommercialdatabrokersthatadvertisessaleofunlistedphonenumberscompiled收集fromvarioussources一includingpizzadeliverycompanies.Theseunintended,unpredictableconsequencesthatflowfromsimpleactionsmakeprivacyissuesdifficulttograsp,andg