afaa講課內(nèi)容14.pft商業(yè)觀點(diǎn)

1、1Chapter 14 Business Aspects and Professional Responsibilities企業(yè)面向與專業(yè)責(zé)任2開始您的事業(yè)Starting Your Business考慮寫出你的目標(biāo) Consider writing your Mission Statement:1. 我的目的是什么？What is my purpose?2. 我想讓我的未來變成什么樣子？What do I want my future to look like?3. 怎樣通過每一天的努力來實(shí)現(xiàn)我的目標(biāo)？ How am I going to fulfill my purpose on a da

2、ily basis?4. 什么對(duì)于我來說非常重要，隨著任務(wù)目標(biāo)的接近，我該怎么做？ What is truly important to me and how will I act as I go about my mission? 5.為了達(dá)到計(jì)劃目的、任務(wù)，我承諾 In order to fulfill my purpose, vision, and mission, I commit to . . . . 3開始您的事業(yè)Starting Your Business創(chuàng)立咨詢董事會(huì) Create an Advisory Board- Attorney律師 - Accountant 會(huì)計(jì)- R

3、egistered Dietitian - Cardiologist 營養(yǎng)學(xué)家 心臟病學(xué)家- Chiropractor按摩師 - Orthopedist整形外科醫(yī)生- OB/GYN - Physical Therapist臨床醫(yī)療師- Exercise Physiologist - Massage Therapist 運(yùn)動(dòng)生理學(xué)家 按摩治療師- Professor specializing in Exercise Science 運(yùn)動(dòng)科學(xué)專家決定在哪里進(jìn)行培訓(xùn) Decide where youll train- Commercial fitness facility 商業(yè)健身場所 - Corp

4、orate fitness facility 合作俱樂部- Hospital-based facility 醫(yī)療中心 - In clients homes or offices在客戶家中或辦公室- In your own gym or home 在自己的健身中心/家里4規(guī)劃業(yè)務(wù)計(jì)劃 Formulating a Business Plan1. Identify the Personal Fitness Trainer needs of your community. Determine your target market. 考察您所在社區(qū)對(duì)私人教練的需求，確定目標(biāo)市場2. Develop yo

5、ur plan specific to your area of focus. 針對(duì)特定重點(diǎn)目標(biāo)發(fā)展業(yè)務(wù)計(jì)劃 。3. Implement your plan. 執(zhí)行您的計(jì)劃4. Evaluate your success (e.g. after one year). 評(píng)估您的成果 （例如，一年后進(jìn)行評(píng)估）5Marketing and Promoting Your Business 營銷及推廣您的事業(yè)Develop your marketing materials:發(fā)展市場推廣材料- business cards 名片- stationery 信紙- resume 履歷- logo 標(biāo)志- ad

6、vertising brochure 宣傳手冊(cè)* Identify your typical clients needs andhow you can help 確定你的特定客戶 的需要,以及你能提 供的幫助6Attracting your Target Market吸引目標(biāo)市場與按摩師，營養(yǎng)專家，飲食專家， 精神理療師，專業(yè)護(hù)士等社會(huì)人士進(jìn)行聯(lián)系 Network with massage therapists,dietitians, nutritionists, socialworkers, psychotherapists,registered nurses, etc.與運(yùn)動(dòng)器材商店聯(lián)系合

7、作 Network with equipment stores.為地區(qū)商業(yè)組織或機(jī)構(gòu)代言 Speak for local organizations.在地區(qū)報(bào)紙、廣播發(fā)表健身文章/信息 Write fitness and health promotion articles for local newspapers; have a radio fitness message.制作傳單，說明你公司的強(qiáng)勢 Create a press release of your companys strengths.口頭傳達(dá)；對(duì)某些可見服務(wù)行業(yè)的人士有免費(fèi)條款優(yōu)惠，例如：理發(fā)師，賓館保安等，以達(dá)到推廣 Use

8、word of mouth; offer free sessions to other visible professionals such as hairdressers and hotel concierges in exchange for referrals.給現(xiàn)有的客戶附帶證書禮品。Offer gift certificates to existing clients for their friends.建立自己的網(wǎng)站，進(jìn)行宣傳Establish a Web page; direct mail your flyers.關(guān)注慈善事業(yè) e involved in charity even

9、ts. Ch. 14 5/20077Establish your Business Policies建立企業(yè)政策確定收費(fèi)標(biāo)準(zhǔn)，如果要求客戶提前對(duì)一定數(shù)目的課程付款，做好記賬文檔工作 Decide how much youll charge and if youll require clients to pay in advance for a certain number of sessions. Create a billing document for clients to sign.確定針對(duì)缺席，遲到，以及課程取消的相關(guān)規(guī)定 Establish no-show, late, and ca

10、ncellation policies.制定參加課程計(jì)劃的政策。AFAA建議參考ACSM指導(dǎo)方針，尋求健康檢查和體適能評(píng)估的建議 Establish policies for entry into your training program. AFAA mends that you adhere to ACSM guidelines for Health Screening and Fitness Assessment.8管理及擴(kuò)展您的事業(yè)Managing and Expanding Your Business作為雇主所要求的技巧與能力 e an employer.New skills req

11、uired: 招生，面試，雇傭，處理矛盾， 委任，激勵(lì)，建立公平的公司 薪水，福利和發(fā)展機(jī)會(huì) recruiting, interviewing, hiring, managing conflict,delegating, motivating, establishing fair wages, benefits, possibilities for advancement, etc.產(chǎn)品銷售 Sell products繼續(xù)教育，與特殊的客戶一起運(yùn)動(dòng) Continue your education; work with specialty clients健康輔導(dǎo)/生活方式輔導(dǎo) Wellness

12、coaching/ lifestyle coaching9Legal Considerations (Cont.)法律層面考慮Are you an employee? 你是受雇員工 ?- must adhere to employers standards and methods 必須遵守雇員標(biāo)準(zhǔn)和辦法- usually paid by the hour, not by the job 通常是按小時(shí)獲得報(bào)酬,而不是工作.- usually hired for months or years 通常雇傭時(shí)間是幾個(gè)月或幾年- sometimes trained by employer 有時(shí)候被顧主培

13、訓(xùn)- generally provides services exclusively to employer 通常只針對(duì)顧主提供服務(wù)- provides work necessary to employers business 對(duì)顧主的生意提供必須的工作- may receive benefits (e.g. health insurance, paid vacations) 可能獲得的福利(如:健康保險(xiǎn),帶薪的假期)- has his or her taxes deducted 扣除稅金Or an independent contractor?獨(dú)立契約商 - more likely to s

14、et own hours and work agendas 更傾向于指定自己的時(shí)間和工作日程- pays for own benefits (e.g. health insurance, vacations) 自己支付福利(如健康保險(xiǎn),假期)- often receives single payment for a specific job 經(jīng)常獲得針對(duì)專門工作的單獨(dú)報(bào)酬- often provides own equipment and services to several businesses 自己提供設(shè)備和服務(wù)- is responsible for his or her own ta

15、xes 自己支付稅金10企業(yè)組織型式 Business Entities股份公司Corporation: 獨(dú)立存在的法律實(shí)體，可以由有所有者，股東，雇員等各自出資組成，在牽扯到法律問題時(shí)能夠更好的保護(hù)自己的財(cái)產(chǎn) Corporation： a legal and distinct entity, having an independent existence separate of any owners, shareholders, or employees. Easier for you to protect your assets in the event of a lawsuit.合伙關(guān)系

16、：由兩個(gè)或更多的個(gè)體共同所有的形式。 Partnership: a business owned by two or more individuals.3. 獨(dú)資企業(yè)：屬一個(gè)人所有，個(gè)人享有所有收益，對(duì)公司所有債務(wù)、商業(yè)問題，由一個(gè)人負(fù)責(zé)Sole Proprietorship: owned and operated by one person who is solely responsible for all debts, business issues, and liabilities. This individual also receives all profits.11風(fēng)險(xiǎn)管理Risk

17、 Management以下列方式進(jìn)行商業(yè)管理，以減小起訴風(fēng)險(xiǎn)。 Refers to managing yourself and your business in such a way as to reduce your risk of being sued.行業(yè)標(biāo)準(zhǔn)：必須以AFAA，ACSM，ACE，NSCA， IHRSA, 和 AHA等一般的行業(yè)標(biāo)準(zhǔn)來提供自己的服務(wù) Standard of Care: you must provide your services according to the industry-wide standard of care, adhering to stan

18、dards established by AFAA, ACSM, ACE, NSCA, IHRSA, and AHA.疏忽：沒有以行業(yè)內(nèi)的通用標(biāo)準(zhǔn)來執(zhí)行自己的商業(yè)行為，例如：沒有提供恰當(dāng)?shù)妮o助和監(jiān)督，或者使客戶做一些危險(xiǎn)動(dòng)作。Negligence: failure to conform your conduct to a generally accepted standard of care (e.g. not providing proper spotting or supervision, or having a client perform a dangerous exercise).要

19、客戶簽署同意書，免責(zé)書 Have clients sign Informed Consent Forms, Releases and Waivers of Liability.執(zhí)行正確的專業(yè)責(zé)任保險(xiǎn)Carry appropriate professional liability insurance.12風(fēng)險(xiǎn)管理的其他建議Other Suggestions for Managing Your Risk:定期更新客戶的病例 Regularly update clients medical history forms.每件事情都做好備案Document everything.時(shí)刻都保持有相關(guān)的證明文

20、書 e and stay certified.始終保持最新的ACSM指導(dǎo)方針 Stay up-to-date and follow testing guidelines outlined by ACSM.始終保持你的指導(dǎo)與主要機(jī)構(gòu)（如ACSM，AFAA）的指導(dǎo)方針一致Keep your instruction consistent with guidelines outlined by major organizations (ACSM, AFAA, etc.).確保客戶的計(jì)劃有利于其身體健康 Be sure clients programs are appropriate for their health/fitness status.做好緊急事件準(zhǔn)備Plan for emergencies.在工作范圍內(nèi)作業(yè) Stay within your scope of practice.牢記你的最終責(zé)任是保證你的客戶的安全和健康 Recognize that your ultimate responsibility is the safety of your clients.13執(zhí)業(yè)范圍