Unit 6 The Media Lesson 3 教案 高中英語新北師大版選擇性必修第二冊（2022~2023學(xué)年）

1、Unit 6 The MediaLesson 3 The Advertising Game 教學(xué)設(shè)計(jì)科目：英語 課題：Lesson 3 The Advertising Game 課時(shí)：1課時(shí)教學(xué)目標(biāo)與核心素養(yǎng)：知識目標(biāo)：Students can learn some new words and expressions and used to and would.能力目標(biāo)：Students can have a further understanding of the passage.情感目標(biāo)：Students can think individually and learn cooperati

2、vely.教學(xué)重難點(diǎn)教學(xué)重點(diǎn)：How to learn the new words and expressions and used to and would.教學(xué)難點(diǎn)：How to make students have a better understanding of the passage.課前準(zhǔn)備：多媒體，黑板，粉筆教學(xué)過程：一、Pre-reading1. Greeting2. Leading-inACTIVATE AND SHARE學(xué)生活動(dòng)：Pair Work Have you ever bought anything as a result of seeing, hearing o

3、r reading advertisements? What makes an advertisement attractive?the product name the name of a company words of expertshumorous language the concept of freedom pictures or imagesthe unusual idea the designAsk students to think and share their answers.二、While- readingREAD AND EXPLORE1. 學(xué)生活動(dòng)：閱讀文章，回答問

4、題。The passage below is about advertising. Skim through the passage. What is it mainly about?a. Different types of advertisements b. The development of advertisementsc. Different attitudes towards advertisements(Answers: b)2. 學(xué)生活動(dòng)：閱讀文章，回答問題。What is the text type of this passage? What helped you ident

5、ify the text type?(Suggested answer:This is an explanatory text. It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples.)3. 學(xué)生活動(dòng)：閱讀文章，完成表格。Read the whole passage. Complete the table. Then write three headings that can categorise th

6、e information in the first row.Types_Classic ads give information about_ to tell people _ not suitable when_ not attractiveModern ads consist of _ apply _ to show people _ to make ads_ not enough to _Improved modern ads combine _ with _ use concepts including_ to stand out _ to make people believe t

7、hat _ repeating old ideasnot _ It does not matter _Further improved modern ads use humour as well as _ _ _Public ads help to increase public knowledge and _ to encourage citizens to _ to educate the public _(Suggested answers:Types: Features; Purposes; ProblemsClassic adsfinding certain products; wh

8、at the company sells, where they are located and the name of the product; products and services are in direct competition with each other Modern adspictures or words from experts; modern design techniques; how good the product is; visually attractive; be noticedImproved modern adsthe highest standar

9、d of design; creative ways; freedom, happiness, wealth and success; in a world of competitive advertising; they must have the product; effective; how attractive the idea linked with the product isFurther improved modern adsnew and unusual ideas; to surprise people; to create something that has never

10、 been seen before; to make people forget that someone is trying to sell them somethingPublic adsmake our society a better place for everyone; participate in improving their neighbourhood, protecting the environment and helping other people; on fighting AIDS, saving water, helping the poor, giving up

11、 smoking)4. 學(xué)生活動(dòng)：閱讀文章，回答問題。Answer the questions.1. What does a classic advertisement look like?(A classic advertisement looks like a book. You can find the basic information about the product, such as the place, the data and the name.)2. Why do modern advertisements have to attract the attention of

12、the public?(Modern advertisements have to attract the attention of the public because they contain pictures and words.)3. What concepts and ideas are often used in modern advertisements?(More advertisements often use the concept of freedom ,happiness, wealth and success. And also use new and unusual

13、 ideas.)4. What do advertisers do to make people forget the selling purpose of advertisements?(Advertisers use new concept and new ideas to make people forget that someone is trying to sell them something.)5. How has the government used advertisements in the last decade?(The government has sponsored

14、 advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking and so on.)三、After-reading1. 學(xué)生活動(dòng)：Pair Work Think and Share1. What has been the driving force for the development of advertisements?2. What does the title The Advertising Game mean to you?2. 學(xué)生活

15、動(dòng)：完成練習(xí)。Complete the sentences using the correct form of the phrases below.originate from link with consist of participate in combine . with1. You should try to _ exercise _ a healthy diet.2. The advertising team _ people from different areas.3. The idea of the advertisement was _ a film.4. I dont li

16、ke any activity _ commercial purposes.5. Id like to _ neighbourhood activities, but I dont have time. (Answers:1. combine; with 2. consists of 3. originated from 4. linked with 5. participate in)FOCUS ON LANGUAGE: USED TO AND WOULD1. 學(xué)生活動(dòng)：Complete the table with used to, use to, would or wouldnt.Aff

17、irmativeNegativeQuestionWe _ live in a crowded flat.Visitors _ come to see us.We didnt _ live in a crowded flat.Visitors _ come to see us.Did you _ live in a crowded flat?_ visitors come to see you?(Answers: used to; woulduse to; wouldntuse to; Would)2. 學(xué)生活動(dòng)：Complete the sentences with used to/ didn

18、t use to or would/ wouldnt. In some cases, both used to and would are possible.1. We _ live in a small town but last year we moved to a big city.2. My primary school teachers _ give us any homework but they _ teach us a lot in class.3. Harrison Ford _ accept the strangest jobs before he became an ac

19、tor.4. I _ like seafood, but now l just love it.5. Mr Smith _ watch tasteless TV talk shows all day before he lost his sight.6. When I was a child, we _ live near the coast.(Answers: 1. used to 2. would/ used to; wouldnt 3. used to4. used to 5. would/ used to 6. used to)EXPRESS YOURSELF學(xué)生活動(dòng)：Group Wo

20、rkBring one of your favourite advertisements to the classroom. Explain why you like it and how you would like to make it even better.語法：used to 與 wouldused to與 would 都可以用來表示過去經(jīng)常性或習(xí)慣性的動(dòng)作，常?？梢該Q用。When we were boys, we used to/ would go swimming every summer.小時(shí)候，每到夏天，我們都要出去游泳。He used to/ would spend eve

21、ry penny he earned on books.過去，他通常把掙來的錢全花在買書上。注意：would，used to都不能用來表示動(dòng)作發(fā)生的具體頻度或具體的一段時(shí)間。would與 used to的區(qū)別主要有以下幾點(diǎn)： used to可指過去的狀態(tài)或情況，would則不能。School children used to know the story of how Abraham Lincoln walked five miles to return a penny he had overcharged a customer. (不能用would)過去學(xué)校的孩子們都知道，亞伯拉罕林肯怎樣步

22、行五英里退還多收顧客一便士的故事。Yet, he cant but remember China as it used to be. (不能用would)然而，她不會(huì)不記得中國往日的這個(gè)地方。 would表示反復(fù)發(fā)生的動(dòng)作，如果某一個(gè)動(dòng)作沒有反復(fù)性就不能用would，只能用 used to。From that day on, as soon as the dishes were gone and the table was cleared, mother would hide in her sewing room and practiced.從那天起，只要碗盤撤掉，飯桌一清理干凈，媽媽就馬上躲

23、進(jìn)做針線活兒的房間練習(xí)起來。（這里強(qiáng)調(diào)反復(fù)性）I used to live in New York.我過去住在紐約。(沒有反復(fù)性） used to表示過去經(jīng)常性或習(xí)慣性的動(dòng)作或狀態(tài)現(xiàn)在已經(jīng)結(jié)束，would則表示有可能再發(fā)生。People used to believe that the earth was flat.過去人們總以為地球是扁平的。（現(xiàn)在已經(jīng)不再這樣認(rèn)為） He would go to the park as soon as he was free.過去他有空就會(huì)去公園。（現(xiàn)在有可能再去）注意：used to的否定式和疑問句：過去我不喜歡歌劇。I used not to like opera.I didnt use to like opera.過去你喜歡歌劇嗎？Used you to like opera?Did you use to like opera?Didnt you used to like opera?You used to like opera, didnt you?練習(xí)：用 used to, didnt use to/ usednt to, would, wouldnt 完成句子1. His u