管理學(xué)學(xué)習(xí)：chapter05課件

1、Managing Social Responsibility & EthicsChapter5 Lecturer Zhang anaging Social Responsibilit Discuss what it means to be socially responsible and what factors influence that decision Explain green management and how organizations can go green Discuss the factors that lead to ethical and

2、unethical behavior Describe managements role in encouraging ethical behavior Discuss current social responsibility and ethics issues Discuss what it means to be From Obligation to Responsiveness to ResponsibilitySocial Obligation社會(huì)義務(wù) - the obligation of a business to meet its economic and legal resp

3、onsibilities and nothing more.Social Responsiveness 社會(huì)響應(yīng)- when a firm engages in social actions in response to some popular social need.Social Responsibility 社會(huì)責(zé)任- a businesss intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society.From

4、Obligation to Responsiven社會(huì)義務(wù)、響應(yīng)和責(zé)任國(guó)家標(biāo)準(zhǔn)要求玩具成品所含汞不能超過(guò)50單位。下列公司的做法分別屬于？某公司建立嚴(yán)格的產(chǎn)品質(zhì)量檢測(cè)體系，保障產(chǎn)品含汞量不超過(guò)50單位。某公司采用了一種新型涂料用于玩具生產(chǎn)，這種涂料不但不含汞，而且還不含有我國(guó)居民越來(lái)越關(guān)注、目前國(guó)內(nèi)尚無(wú)規(guī)范標(biāo)準(zhǔn)的”鄰苯二甲酸酯”。某公司向汶川地震災(zāi)區(qū)捐款100萬(wàn)。Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall社會(huì)義務(wù)、響應(yīng)和責(zé)任國(guó)家標(biāo)準(zhǔn)要求玩具成品所含汞不能超過(guò)50單The Classical View古典觀

5、點(diǎn)Managements only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation).Expending the firms resources on doing “social good” unjustifiably increases costs that lower profits to the owne

6、rs and raises prices to consumers.The Classical View古典觀點(diǎn)ManagemeThe Socioeconomic View 社會(huì)經(jīng)濟(jì)學(xué)觀點(diǎn)Managements social responsibility goes beyond making profits to include protecting and improving societys welfare.Corporations are not independent entities responsible only to stockholders.Firms have a mora

7、l responsibility to larger society to become involved in social, legal, and political issues.“To do the right thing”The Socioeconomic View 社會(huì)經(jīng)濟(jì)學(xué)觀點(diǎn)礦企的社會(huì)責(zé)任中國(guó)平均每天死于礦難的人有多少？請(qǐng)百度一下。請(qǐng)舉例說(shuō)明礦企業(yè)承擔(dān)社會(huì)義務(wù)、響應(yīng)和責(zé)任的行為請(qǐng)分別以古典觀點(diǎn)和社會(huì)經(jīng)濟(jì)學(xué)觀點(diǎn)，解釋礦企應(yīng)承擔(dān)的社會(huì)責(zé)任。何祚庥院士:“礦工,誰(shuí)叫你不幸生在了中國(guó)!” 你如何評(píng)價(jià)？你認(rèn)為應(yīng)該如何解決礦難問(wèn)題。礦企的社會(huì)責(zé)任中國(guó)平均每天死于礦難的人有多少？請(qǐng)百度一下。

8、說(shuō)的比做得好跨國(guó)公司在華社會(huì)責(zé)任2006年保潔的SK-II9款產(chǎn)品被曝出含有鉻和釹違禁化學(xué)成分。早在 2004 年，全總就已經(jīng)要求沃爾瑪在華企業(yè)建立工會(huì)，但是截止2006年仍然沒(méi)有一家分店成立工會(huì)2010年力拓卷入行賄門(mén)和間諜門(mén)。2013年葛蘭素史克爆出行賄丑聞。2013年多家機(jī)構(gòu)發(fā)布社會(huì)責(zé)任研究報(bào)告，指出許多大型國(guó)際品牌存在供應(yīng)鏈環(huán)境污染問(wèn)題。Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall58說(shuō)的比做得好跨國(guó)公司在華社會(huì)責(zé)任2006年保潔的SK-IExhibit 5-1: Arguments For and

9、 Against SocialResponsibilityExhibit 5-1: Arguments For andGreen Management and SustainabilitySocial Screening 社會(huì)屏障- applying social criteria (screens) to investment decisions.Green Management 綠色管理- managers consider the impact of their organization on the natural environment.Green Management and Su

10、stainabHow Organizations Go GreenLegal (or Light Green) Approach - firms simply do what is legally required by obeying laws, rules, and regulations willingly and without legal challenge.Market Approach - firms respond to the preferences of their customers for environmentally friendly products.Stakeh

11、older Approach - firms work to meet the environmental demands of multiple stakeholdersemployees, suppliers, and the community.Activist Approach - firms look for ways to respect and preserve the environment and be actively socially responsible.How Organizations Go GreenLegaExhibit 5-2: Green Approach

12、esExhibit 5-2: Green ApproachesManagers and Ethical BehaviorEthics 道德（倫理）- principles, values, and beliefs that define right and wrong behavior.Values價(jià)值觀 - basic convictions about what is right and wrong.Managers and Ethical BehaviorEPersonality VariablesEgo Strength自我強(qiáng)度 - a personality measure of t

13、he strength of a persons convictions.Locus of Control 控制點(diǎn)- a personality attribute that measures the degree to which people believe they control their own fate.Personality VariablesEgo StrenExhibit 5-3: Factors that Determine Ethical and Unethical BehaviorExhibit 5-3: Factors that DeteMoral Developm

14、entA measure of independence from outside influencesLevels of Individual Moral DevelopmentPreconventional level 前習(xí)俗Conventional level 習(xí)俗Principled level 原則Stage of moral development interact with:Individual characteristicsThe organizations structural designThe organizations cultureThe intensity of t

15、he ethical issueMoral DevelopmentA measure of Exhibit 5-4: Stages of Moral DevelopmentExhibit 5-4: Stages of Moral DStructural VariablesOrganizational characteristics and mechanisms that guide and influence individual ethics Examples include:Performance appraisal systemsReward allocation systemsBeha

16、viors (ethical) of managersStructural VariablesOrganizatiOrganizations CultureValues-Based Management 基于價(jià)值觀- an approach to managing in which managers establish and uphold an organizations shared values.The Purposes of Shared ValuesGuiding managerial decisionsShaping employee behaviorInfluencing the

17、 direction of marketing effortsBuilding team spiritThe Bottom Line on Shared Corporate ValuesAn organizations values are reflected in the decisions and actions of its employeesOrganizations CultureValues-BIssue Intensity問(wèn)題強(qiáng)度Characteristics determine issue intensity or how important an ethical issue

18、is to an individual: greatness of harm, consensus of wrong, probability of harm, immediacy of consequences, proximity to victim(s), and concentration of effect.Issue Intensity問(wèn)題強(qiáng)度CharacterisExhibit 5-5: Ethical IntensityExhibit 5-5: Ethical IntensityEthics in an International ContextEthical standard

19、s are not universalSocial and cultural differences determine acceptable behaviors.Foreign Corrupt Practices ActIt is illegal to corrupt a foreign official, yet “token” payments to officials are permissible when doing so is an accepted practice in that country.Ethics in an International ConExhibit 5-

20、6: Ten Principles of the UN Global CompactExhibit 5-6: Ten Principles ofEncouraging Ethical BehaviorHire individuals with high ethical standards.Establish codes of ethics and decision rules.Lead by example.Set realistic job goals and include ethics in performance appraisals.Provide ethics training.C

21、onduct independent social audits.Provide support for individuals facing ethical dilemmas.Encouraging Ethical BehaviorHi2022/9/2525案例：HR經(jīng)理的回扣某君舊址于某五星級(jí)酒店，擔(dān)任人力資源經(jīng)理。他負(fù)責(zé)的一項(xiàng)工作是招聘培訓(xùn)生。他與前來(lái)聯(lián)系的某旅游中專(zhuān)學(xué)校老師商定：每個(gè)錄取的學(xué)生交給學(xué)校2600元實(shí)習(xí)費(fèi)，其中包括給他的600元回扣，學(xué)生實(shí)習(xí)3個(gè)月，每月工資1500元。2022/9/2425案例：HR經(jīng)理的回扣某君舊址于某五星級(jí)2022/9/2526案例：團(tuán)隊(duì)跳槽某君最初任

22、職于某五星級(jí)酒店，擔(dān)任行政總經(jīng)理。2008年，他辭職來(lái)到該市新籌建的溫泉度假山莊。之后，他從原單位挖來(lái)了從營(yíng)銷(xiāo)、到財(cái)務(wù)、再到廚師的10多名業(yè)務(wù)骨干。2010年他再次辭職，到一家正在籌建的高爾夫俱樂(lè)部就職，又開(kāi)始了新的一輪挖人行動(dòng)。2022/9/2426案例：團(tuán)隊(duì)跳槽某君最初任職于某五星級(jí)酒Code of Ethics道德規(guī)范Code of Ethics - a formal statement of an organizations primary values and the ethical rules it expects its employees to follow.Code of E

23、thics道德規(guī)范Code of EthiExhibit 5-7: Code of EthicsExhibit 5-7: Code of EthicsExhibit 5-7: Code of Ethics (cont.)Exhibit 5-7: Code of Ethics (cThe Value of Ethics TrainingCan make a difference in ethical behaviorsIncreases employee awareness of ethical issues in business decisionsClarifies and reinforc

24、es the organizations standards of conductHelps employees become more confident that they will have the organizations support when taking unpopular but ethically correct stancesThe Value of Ethics TrainingCaExhibit 5-8: A Process for Addressing Ethical DilemmasExhibit 5-8: A Process for AddPromoting Positive Social ChangeWhistle-Blower內(nèi)部舉報(bào)人 - individuals who raise ethical concerns or issues to others.Social Entrepreneur 社會(huì)企業(yè)家- an individual or organization