大學英語進階：Advertising

1、、填空題Directions: Fill in the blanks with the words given below.Change the form where necessary.注意：請在答題處填入單詞！需要時變換詞形！discard distribute eliminate measurable concerning maximize stage sponsor motivate authority1 Certain new regulations study abroad have been announced recently.正確答案：concerning2、The auth

2、orities have abandoned any attempt to food.正確答案：distribute3、Most people said that pay was their main for working.正確答案：motivation4、Working conditions have changed in the last ten years.正確答案：measurably5、Cost management is one of the main methods to theprofit of enterprises.正確答案:maximize6、I would like

3、to take this opportunity to thank all the volunteers and.正確答案：sponsorsSo far Russian workers a number of strikes in protest at the republics declaration of independence.正確答案：have stagedr m going to those magazines if youve finished reading them.正確答案：discard9、Some local and voluntary organizations al

4、so runworkshops for disabled people.正確答案：authorities10 America wants to tariffs （關稅）on items such aselectronics.正確答案：eliminate二、選詞填空Directions: In this part there is a passage with ten blanks.You are required to select one word for each blank from a list of choices given in a word bank following the

5、 passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter.注意：請在答題處填入相應的字母編號！字母一定要大寫！On television,the abuse of advertisements is most 1 Who can bear sitting through ten minutes of 2 bombardment by shampoos, hair creams, snacks, washing

6、powder and underarm spray? It is just too much! What is worse, they always come just before the most exciting part of a program. Besides giving us a 3 jolt they methodically 4 and abuseour minds until we watch them without actually seeing and hear their chatter without actually listening. It wou1d c

7、ertainly be for the good of all viewers if the advertisers 5downon their advertisements and only advertise discreetly. 6 advertisement on television is based on hard-selling and relentless assault on the viewers.Furthermore how much of what they advertise are based on truth? Does using a certain bra

8、nd of shampoo 7 dandruff?My personal experience is a 8 no. Does 9 certain foodmake us healthier? Then why are the hospitals always full? Does using a certain brand of soap powder really make the owner happier? Such things we must ask, if we do not want to be 10 in by the advertisements.A) numbE) def

9、initeI) eliminateM) prospectsB) consumingapparentJ) annualN) prestigiousC) cutpresentlyvariety0) takenD) continuousH) classifiedmental正確答案：F正確答案：D正確答案：L正確答案：A正確答案：C正確答案：G正確答案：I正確答案：E正確答案：B正確答案：0三、單項選擇題Directions: In this part there is a passage followed by some questions or unfinished statements. Fo

10、r each of them there are four choices marked A), B), C) and D). You should decide on the best choice.A research report says that virtual worlds can be important places where children practice what they will do in real life. They are also a powerful and attractive alternative to more passive adventur

11、es like watching TV. The research was done with children using the BBCs Adventure Rock virtual world, aimed at those aged 6T2.It surveyed and interviewed children who were the first to test the game.The online world is a theme island built for the BBCs children channel by Belgian game maker Larian.

12、In this virtual world, the players can gain points by finishing tasks, such as collecting coins etc. They can create their own works in different studios like an art studio, a music studio and an animation studio. Although children travel around the world alone, they use message boards to share what

13、 they find and what they do in the different creative studios they find around the virtual space.At times children were explorers and at others they were social climbers eager to connect with other players. Some were power users looking for more information about how the virtual space really worked.

14、 The children could try all kinds of things without having to be afraid of the consequences that would follow if they tried them in the real world. They learned many useful social skills and played around with their identity in ways that would be much more difficult in real life. According to the st

15、udy what children liked about virtual worlds was the chance to create content such as music, cartoons and videos. The publishers of the report say that virtual worlds can be a powerful, engaging and real interactive substitute for more passive media. They urged creators of virtual spaces for childre

16、n to get young people involved very early on because they really do have good ideas to add and they are very good critical friends.1、What is the writer, s attitude towards virtual world? ()A.Supportive.Critical.Neutral.Negative.正確答案：A2、Which of the following is closest in meaning to “alternative” in

17、 paragraph 1? ()Island.Aim.Creator.Choice.正確答案：D3、 Which place is not designed in the BBCs Adventure Rock virtual world?()Animation studio.Art studio.Math studio.D.Music studio.正確答案：C4、 Why do children love playing online games according to theresearch?()A.Becausethey can travel around the world alone.B.Becausethey can enjoy the process of creation.C. Becausethey can challenge themselves to achieve more.D. Because they can get