《電子商務(wù)-管理與社交網(wǎng)絡(luò)視角（第八版）》Chapter7_第1頁(yè)
《電子商務(wù)-管理與社交網(wǎng)絡(luò)視角（第八版）》Chapter7_第2頁(yè)
《電子商務(wù)-管理與社交網(wǎng)絡(luò)視角（第八版）》Chapter7_第3頁(yè)
《電子商務(wù)-管理與社交網(wǎng)絡(luò)視角（第八版）》Chapter7_第4頁(yè)
《電子商務(wù)-管理與社交網(wǎng)絡(luò)視角（第八版）》Chapter7_第5頁(yè)
已閱讀5頁(yè)，還剩26頁(yè)未讀， 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說(shuō)明：本文檔由用戶(hù)提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

Chapter7SocialCommerce:Foundations,SocialMarketing,andAdvertisingLearningObjectivesDefinesocialcommerceanddescribeitsrootsandevolution.Describethescope,drivers,andcontentofthesocialcommercefield.Summarizethebenefitsandlimitationsofsocialcommerce.Describethemajormodelsofsocialshopping.Explainhowadvertisingandpromotionsareconductedinsocialnetworkingenvironments.Describehowsocialnetworkingcanfacilitatecustomerservice,customersupport,andCRM.SocialCommerce:

DefinitionsandEvolutionDefinitionsandCharacteristics*Socialcommerce(SC)TheEvolutionofSocialCommerceTheFoundationofSocialCommerceTheMajorRootsofSocialCommerceTheContentoftheSocial

CommerceFieldTheLandscapeandMajorComponentsoftheField*SocialMediaMarketing(SMM)*Enterprise2.0ExamplesofSocialEnterpriseApplicationsTheMajorDimensionsofSocialCommerceTheBenefitsandLimitationsofSocialCommerceBenefitstoCustomers

BenefitstoRetailersBenefitstoOtherTypesofEnterprisesTheSocialBusiness:AnIBMApproach*

SocialbusinessNeworImprovedBusinessModels*

BusinessmodelConcernsandLimitationsofConductingSocialCommerceSocialShopping:Concepts,Benefits,andModelsDefinitions,andDriversofSocialShopping*SocialshoppingTheDriversofSocialCommerceConceptsandContentofSocialShoppingWhyShoppersGoSocial*CommunalshoppingSocialShopping:Concepts,Benefits,andModelsTheRolesinSocialCommerceConnectorsSalesmenSeekersMavensSelf-sufficientsUnclassifiedsBenefitsofSocialShoppingWhatComponentstoExpectinaSocialShoppingSiteVisualSharingOnlinediscussionsJournalsofproductsandtheiruseGuidesSocialShopping:Concepts,Benefits,andModelsTraditionalE-CommerceSiteswithSocialMediaAdditionsTheMajorTypesandModelsofSocialShoppingGroupBuyingDealPurchases(FlashSales)OnlineShoppingTogetherinReal-TimeShoppingTogetherSitesCo-ShoppingOnlineShoppingCommunitiesSocialShopping:Concepts,Benefits,andModelsCommonFeaturesinCommunitiesandForumsUserforumsUsergalleriesIdeaboardsQ&AforumsBrandcommunitiesComprehensive(multipurposecommunities)ExamplesofShoppingCommunitiesPKaboodle--aUniqueSocialShoppingCommunityPrivateOnlineShoppingClubsSocialShopping:Concepts,Benefits,andModelsOtherInnovativeModelsFindwhatyourfriendsarebuyingWaneloFilteringconsumersreviewsRealGiftsVirtualgiftsSocialauctionsGettinghelpfromfriendsShoppingwithoutleavingFacebookCrowdsourcingshoppingadviceHelpingbloggerssellproductsEventshoppingSocialShopping:Concepts,Benefits,andModelsSocialShoppingAids:FromRecommendationstoReviews,Ratings,andMarketplacesRecommendationsinSocialCommerceRatingsandReviewsSocialRecommendationsandReferralsIllustrativeExamplesofRecommendationSitesExample:HowIntuitCorp.HelpsConsumerswithRecommendationsConcernsaboutSocialReviewsandRecommendationsOtherShoppingAidsandServicesYelp:TheShoppers’BestHelperCollaborativeReviewsDealingwithComplaintsSocialShopping:Concepts,Benefits,andModelsSocialMarketplacesandDirectSales*

SocialmarketplaceDirectSalesfromWithinSocialNetworksSocially-OrientedPersontoPerson(P2P)Selling,Buying,Renting,orBarteringP2PLendingP2PSharing(alsoknownascollaborativeconsumption)SocialShopping:Concepts,Benefits,andModelsShoppingforVirtualGoodsinaVirtualEconomy*Virtualgoods*VirtualEconomyWhyPeopleBuyVirtualGoodsGeneratingspecialexperiencesGeneratingemotionsSmallpurchasesmakepeoplehappierVirtualgoodsarelowcostandlowhassleReal-TimeOnlineShoppingSocialShoppingintheNearFutureSocialAdvertising:FromViralAdvertisingtoLocation-BasedAdvertisement/MarketingSocialAdsandSocialAppsViral(Word-of-Mouth)MarketingandSocialNetworking*Viralmarketing*ViralBloggingOtherViralMarketingMethodsLocation-BasedAdvertisementandSocialNetworksSocialAdvertising:FromViralAdvertisingtoLocation-BasedAdvertisement/MarketingGeosocialNetworks*GeosocialnetworkingTheTechnologyforLocation-BasedSocialNetworksHowLBSWorksFoursquareanditsCompetitors

HowFoursquareWorksChangesinBusinessModelCompetition:BrightkiteandFacebookPlacesStrategyforSmallBusinessesinLBSPrivacyConcernsforLBSOpt-InVersusOp-OutSocialAdvertising:FromViralAdvertisingtoLocation-BasedAdvertisement/MarketingUsingYouTubeandOtherSocialPresentationSitesforAdvertising*ViralVideosUsingTwitterasanAdvertisingandMarketingToolRecruitingandfindingjobsBranddisplayMarketresearchDeliveringoffersCollaborationCustomerserviceUsingprofessionalstoenhancecompanypresenceonTwitterCosteffectivenessSocialAdvertising:FromViralAdvertisingtoLocation-BasedAdvertisement/MarketingOtherInnovativeWaystoAdvertiseinSocialMediaTheChangingRulesofBrandingUsingBlogsUsingCouponsMobileAdvertisingSocialCustomerServiceandCRMHowDoesSocialNetworkingEmpowerCustomers?SocialCRM*Customerrelationshipmanagement(CRM)*

Socialcustomerrelationshipmanagement(SCRM)TheComponentsofSocialCRMHowtoServetheSocialCustomers*

SocialcustomersMethodsandGuidelinesforSocialCustomerServiceMethodsandGuidelinesforSocialCustomerServiceTheEvolutionofSocialCRMTheElementsofSocialCRMSocialCustomerServiceandCRMCipriani’sMultidimensionalPresentationTheLandscapeTouchPointsEvolutionofBusinessProcessesinCRMTheEvolutionofTechnologyOrganizationalMindsetConclusionsTheLandscapeofCRMvs.SCRMSource:CourtesyofF.Cipriani,“SocialCRM:Concept,Benefits,andApproachtoAdopt,”November2008./fhcipriani/social-crm-presentation-761225(accessedDecember2014).Usedwithpermission.TouchPointsinCRMversusSCRMSource:CourtesyofF.Cipriani,“SocialCRM:Concept,Benefits,andApproachtoAdopt,”November2008./fhcipriani/social-crm-presentation-761225(accessedDecember2014).Usedwithpermission.TheEvolutionofBusinessProcessesinSCRMSource:CourtesyofF.Cipriani,“SocialCRM:Concept,Benefits,andApproachtoAdopt,”November2008./fhcipriani/social-crm-presentation-761225(accessedDecember2014).Usedwithpermission.TheEvolutionofTechnologyfromCRMtoSCRMSource:CourtesyofF.Cipriani,“SocialCRM:Concept,Benefits,andApproachtoAdopt,”November2008./fhcipriani/social-crm-presentation-761225(accessedDecember2014).Usedwithpermission.TheOrganizationalMindsetforSCRMSource:CourtesyofF.Cipriani,“SocialCRM:Concept,Benefits,andApproachtoAdopt,”November2008./fhcipriani/social-crm-presentation-761225(accessedDecember201

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說(shuō)明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶(hù)所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽，若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間，僅對(duì)用戶(hù)上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理，對(duì)用戶(hù)上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容，請(qǐng)與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶(hù)因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

評(píng)論

0/150

提交評(píng)論