考研考博-英語-廣州體育職業(yè)技術學院考試押題卷含答案詳解4

書山有路勤為徑，學海無涯苦作舟！住在富人區(qū)的她考研考博-英語-廣州體育職業(yè)技術學院考試押題卷含答案詳解（圖片大小可自由調整）全文為Word可編輯，若為PDF皆為盜版，請謹慎購買！第I卷一.綜合題庫-全考點押密(共100題)1.單選題

Successfulscientistsalwayscheckstatementsandmakenewexperimentscarefullyandobjectivelyto______them.

問題1選項

A.infuse

B.verify

C.restore

D.refute

【答案】B

【解析】【選項釋義】

A.infuse灌輸；充滿B.verify核實，查證

C.restore恢復，還原；歸還D.refute反駁，駁斥

【答案】B

【考查點】動詞辨析。

【解題思路】根據(jù)句子意思“成功的科學家總是仔細地、客觀地檢查陳述，并進行新的實驗來______它們”可知，新的實驗一般都是用來證實一些結果或者發(fā)現(xiàn)，所以B項符合句意。

【干擾項排除】A、C、D項不符合句意。

【句意】成功的科學家總是仔細地、客觀地檢查陳述，并進行新的實驗來驗證它們。

2.單選題

Peopleinnately（）forsuperiorityovertheirpeersalthoughitsometimestakestheformofanexaggeratedlustforpower.

問題1選項

A.strive

B.ascertain

C.justify

D.adhere

【答案】A

【解析】考查動詞詞義辨析。strive“努力；抗爭”；ascertain“確定；查明”；justify“證明合法”；adhere“堅持；依附”，根據(jù)句子結構可知此處應該填入一個動詞與for構成詞組，根據(jù)后面的superiority，分析四個選項可知此處填入strive最為恰當。句意：人天生會……去使自己比別人優(yōu)越，盡管這經(jīng)常以對權利極大的欲望來體現(xiàn)。故正確答案為選項A。

3.單選題

Hebelievesthat（

）thingsdon’tnecessarilymeantheydon’texist.

問題1選項

A.intangible

B.indispensable

C.irresistible

D.visible

【答案】A

【解析】考查形容詞辨析。intangible意為“難以形容（或理解）的，無形的，觸不到的”；indispensable意為“不可缺少的”；irresistible意為“無法抗拒的”；visible意為“看得見的”。

句意：他認為觸摸不到的東西并不一定意味著它們不存在。

4.單選題

Beinginnogreathurry,（

）.

問題1選項

A.wewentthelongrouteandscenery

B.thelong,scenicroutewasourpreference

C.wetookthelong,scenicroute

D.ourpreferencewastakingthelong,scenicroute.

【答案】C

【解析】考查非謂語前半句為現(xiàn)在分詞作狀語，其邏輯主語應為we.采取……路線通常用take…route.故C項正確。句意：由于我們不趕時間，所以選了一條長的，風景好的路線。

5.單選題

Hisguesswas______ofthemark.

問題1選項

A.distant

B.far

C.broad

D.wide

【答案】D

【解析】8.【試題答案】D

【試題解析】考查固定搭配。A選項distant“遙遠的；不同的”；B選項far“遠方的”；C選項broad“寬的；廣泛的”；D選項wide“寬闊的；寬度為……的”。D選項bewideofthemark“離題萬里，文不對題”，其余選項非固定搭配，用法錯誤。句意：他猜得太離譜了。因此D選項正確。

6.單選題

Platosuggestedmemorywasanalogous[A]totheimpressionofmessagesonwax[B]writingtablets.ForPlato,writingonthetabletrepresentedlearningsomethingnew.Thetabletitselfwasthememorystore,andreadingthetabletslaterwasanalogousto[C]trytorecallthestoredinformation.Unfortunately,Plato’sanalogymissesanimportantcharacteristicofmemory,[D]namelythatitisselective.

問題1選項

A.to

B.writing

C.trytorecall

D.namely

【答案】C

【解析】考查非謂語動詞用法。C選項前的beanalogousto“類似于……”，后面的to是介詞，后面應接名詞、動名詞或者代詞，應將try改為trying。

7.單選題

Fordecades,armscontroltalkscenteredonnuclearweapons.Thisishardlysurprising,sinceasinglenuclearbombcandestroyanentire,city.Yet,unlikesmallerarms,theseimmenselypowerfulweaponshavenotbeenusedinwarinover50years.

RespectedmilitaryhistorianJohnKeeganwrites:“Nuclearweaponshave,sinceAugust9,1945,killednoone.The50,000,000whohavediedinwarsincethatdatehaveforthemostpart,beenkilledbycheap,mass-producedweaponsandsmallammunition,costinglittlemorethanthetransistorradiosanddry-cellbatterieswhichhavefloodedtheworldinthesameperiod.Becausesmallweaponshavedisruptedlifeverylittleintheadvancedworld,outsidetherestrictedlocalitieswheredrug-dealingandpoliticalterrorismflourish,thepopulationsoftherichstateshavebeenslowtorecognizethehorrorthatthispollutionhasbroughtinitstrain.”

Nooneknowspreciselyhowmanysmallarmsandlightweaponsareincirculation,butexpertsestimatethatmilitary-stylefirearmsmaynumberabout500million.Inaddition,tensofmillionsofcivilian-typeriflesandpistolsareownedbyprivatecitizens.Whatismore,newweaponsareproducedandfedintothemarketeachyear:

Whyhavesmallarmsbecometheweaponsofchoiceinrecentwars?Partofthereasonliesintherelationshipbetweenconflictandpoverty.Mostofthewarsfoughtduringthe1990’stookplaceincountriesthatarepoor—toopoortobuysophisticatedweaponsystems.Smallarmsandlightweaponsareabargain.Forexample,50milliondollars,whichisapproximatelythecostofasinglemodernjetfighter,canequipanarmywith200,000assaultrifles.

Anotherreasonwhysmallweaponsaresopopularisthattheyarelethal.Asinglerapid-fireassaultriflecanfirehundredsofroundsaminute.Theyarealsoeasytouseandmaintain.Achildoftencanbetaughttostripandreassembleatypicalassaultrifle.Achildcanalsoquicklylearntoaimandfirethatrifleintoacrowdofpeople.

Theglobaltrafficingunsiscomplex.Hugesuppliesofgunspasslegallyfromnationtonation.AftertheColdWar,armiesinboththeEastandtheWestwerereduced,andgovernmentsgaveorsoldexcessequipmenttofriendsandallies.Accordingtoanestimatesince1995theUnitedStatesalonehasgivenawaymorethan800,000rifles,pistols,machineguns,andgrenadelaunchers.Itisreasonedthatgivingweaponsawayischeaperthandismantlingorstoringandguardingthem.

Theillegaltrade,however,maybemuchlarger.Black-marketweaponsusuallyhavetobepurchased.InsomeAfricanwars,paramilitarygroupshaveboughthundredsofmillionsofdollars’worthofsmallarmsandlightweapons,notwithmoney,butwithdiamondsseizedfromdiamond-miningareas.

Weaponsarealsolinkedtotheillegaltradeindrugs.Itisnotunusualforcriminalorganizationstousethesameroutestosmuggledrugsinonedirectionastheyuseexchangetosmugglegunsintheother.

1.Itisimpliedinthepassagethat____________.

2.Allofthefollowingarethereasonswhysmallarmshavebecomethechoiceinrecentwarsexcept____________.

3.WhydidUSgovernmentgiveawayalargenumberofsmallarms?

4.Wecanconcludefromthepassagethat____________.

5.Thebesttitleforthispassageisprobably____________.

問題1選項

A.smallarmscontrolisevenmoreimportantthannucleararms-control

B.itishardlysurprisingthatthenucleararms-controltalkshavenotreachedanagreement

C.nuclearweapons’powertokillpeoplehasbeenexaggerated

D.nuclearweaponsarenotaspowerfulassmallweapons

問題2選項

A.smallarmsarecheap

B.Smallarmsarepowerfulantipersonnelweapons

C.smallarmsareeasiertouse

D.smallarmsareeasiertoget

問題3選項

A.Becauseitwantstoarmtheirfriendsandallies.

B.Becauseitislessexpensivethankeepingthem.

C.Becauseitwantstosavetheresources.

D.Becauseitisbettertostoreandguardtheminothercountries.

問題4選項

A.smallarmsarenotexpensiveintheblack-market

B.itisunfairtoexchangesmallarmsfordiamond

C.criminalsusethesamepassagetosmuggledrugsandsmallarms

D.wheretherearedrugs,therearesmallarms

問題5選項

A.SmallArmsTalks,NotNuclearArmsTalks

B.NeglectofSmallArmsControl

C.GlobalTrafficinSmallArms

D.SmallArms,BigProblems

【答案】第1題:A

第2題:D

第3題:B

第4題:C

第5題:D

【解析】1.推理判斷題。文章第一段對人們對于核武器與小型武器的重視程度和各自使用頻率進行對比，第二段對比兩種武器傷害的人的數(shù)量，可知這篇文章想要人們更重視小型武器，所以A選項“小型軍備控制甚至比核軍備控制更重要”正確，C選項“核武器殺傷力被夸大”和D選項“核武器不如小型武器強大”不是表達的重點，故錯誤。B選項“核軍備控制談判沒有達成協(xié)議不足為奇”：文章沒有涉及，故錯誤。因此A選項正確。

2.事實細節(jié)題。A選項“小型武器很便宜”：根據(jù)第四段第四句Smallarmsandlightweaponsareabargain（小武器和輕武器很便宜。），所以便宜是小型武器運用在近年戰(zhàn)爭的原因，故A選項錯誤。B選項“小型武器殺傷性強”：根據(jù)第五段第一句Anotherreasonwhysmallweaponsaresopopularisthattheyarelethal.（小型武器如此流行的另一個原因是它們的是致命性。），故B選項錯誤。所以C選項“小型武器使用更容易”：Theyarealsoeasytouseandmaintain.（它們也易于使用和維護。），故C選項錯誤。D選項“小型武器更容易買到”：根據(jù)第六段第一句Theglobaltrafficingunsiscomplex.（全球槍支販運很復雜。），可知小型武器不容易買，故正確。因此D選項正確。

3.語義推測題。根據(jù)第六段最后一句Itisreasonedthatgivingweaponsawayischeaperthandismantlingorstoringandguardingthem.（有理由認為，交出武器要比拆除、儲存和看守它們便宜。），可知美國送出武器是因為經(jīng)濟原因，所以B選項“因為這比保留它們更便宜”正確，C選項“因為它想節(jié)約資源”和D選項“因為放在其他國家儲存和保護更好。”不具體，故錯誤。A選項“因為它想武裝自己的朋友和盟友?！蔽恼聸]有提到，故錯誤。因此B選項正確。

4.語義推測題。A選項“黑市上的小型武器并不貴”和B選項“用小武器交換鉆石不公平”：根據(jù)第七段最后一句notwithmoney,butwithdiamondsseizedfromdiamond-miningareas（不是用錢，而是用從鉆石礦區(qū)奪得的鉆石），用鉆石交換武器來說明在黑市小型武器很貴，沒有提到公平與否，故錯誤。C選項“罪犯利用同一途徑走私毒品和小型武器”和D選項“哪里有毒品，哪里就有小型武器”：Itisnotunusualforcriminalorganizationstousethesameroutestosmuggledrugsinonedirectionastheyuseexchangetosmugglegunsintheother.（犯罪組織利用走私毒品的途徑走私槍支的現(xiàn)象并不罕見。），可知C選項正確，不代表毒品走私和小型武器走私一定連在一起，故D選項錯誤。因此C選項正確。

5.主旨大意題。文章在開頭點出人們對小型武器的忽視，再點出小型武器在殺傷力、生產(chǎn)、保存、販賣等各個方面帶來的問題，可知這篇文章主要講小型武器帶來的問題，要人們重視小型武器，所以D選項“小型武器，重大問題”正確，B選項“對小型武器控制的忽視”和C選項“全球小型武器販運”是其中的一方面，不能概括全文，故錯誤。A選項“小型武器談判，而非核武器談判”：文章沒有重點講談判，故錯誤。因此D選項正確。

8.寫作題

Directions:TwomonthsagoyougotajobasaneditorforthemagazineDesigns&Fashions.Butnowyoufindthattheworkisnotwhatyouexpected.Youdecidetoquit.Writealettertoyourboss,Mr.Wang,tellinghimyourdecision,statingyourreason(s),andmakinganapology.Writeyourletterwithnolessthan100words.WriteitneatlyonANSWERSHEET2.Donotsignyourownnameattheendoftheletter;useLiMinginstead.Youdonotneedtowritetheaddress.

【答案】【參考范文】

DearMr.Wang,

IamsorrytotellyouthatIdecidedtoquitmyworkasaneditorinyourcompanyafterseriousconsideration.IamapologizingfortheinconveniencewhichIwouldbringtoyou.

Duringtwomonths’workinginyourcompany,Ihavelearnedalotabouthowtoworkinaworld-famouscompany.However,IgraduallyfindoutthatIamnotverysuitableforthisjob.IthinkIshouldlookforanoccupationwhichcouldmakethemostuseofmytalentandability.

Thankyouagainforgivingmethisopportunity,andI’dliketoexpressmyregretagain.Finally,Iwishyourcompanywillachievegreatersuccessinthefuture.

Yourssincerely,LiMing9.單選題

Fearanditscompanionpainaretwoofthemostusefulthingsthatmenandanimalspossess,iftheyareproperlyused.Iffiredidnothurtwhenitburnt,childrenwouldplayituntiltheirhandswereburntaway.Similarly,ifpainexistedbutfeardidnot,achildwouldburnitselfagainandagain,becausefearwouldnotwarnittokeepawayfromthefirethathadburnthimorherbefore.Areallyfearlesssoldierandsomedoexist——isnotagoodsoldierbecauseheissoonkilled;andadeadsoldierisofnousetohisarmy.Fearandpainarethereforetwoguardswithoutwhichmenandanimalsmightsoondieout.

Inourfirstsentencewesuggestedthatfearoughttobeproperlyused.If,forexample,younevergooutofyourhousebecauseofthedangerofbeingknockeddownandkilledinthestreetbyacar,youarelettingfearruleyoutoomuch.Eveninyourhouseyouarenotabsolutelysafe;anairplanemycrashonyourhouse,orantsmayearawaysomeofthebeamsinyourroofsothatthelatterfallsonyou,oryoumaygetcancer!

Theimportantthingsarenottoletfearruleyou,butinsteadtousefearasyourservantandguide.Fearwillwarmyouofdangers;thenyouhavetodecidewhatactiontotake.Inmanycases,youcantakequickandsuccessfulactiontoavoidthedanger.Forexample,youseeacarcomingstraighttowardsyou;fearwarnsyou;youjumpoutoftheway,andalliswell.

Insomecases,however,youdecidethatthereisnothingthatyoucandotoavoidthedanger.Forexample,youcannotpreventanairplanecrashingontoyourhouse.Inthiscase,fearhasgivenyouitswarning;youhaveexamineditanddecidedonyourcourseofaction,sofearofthisparticulardangerisnolongerofanyusetoyou,andyouhavetotrytoovercomeit.

1.Childrenwouldplaywithfireuntiltheirhandswereburntawayif（）.

2.Areallyfearlesssoldier（）..

3.Fearshouldbeusedproperlybecause（）.

4.Peoplesometimessucceedintimelyavoidingdangerbecause（）.

5.Whichofthefollowingstatementsisimpliedbutnotstated?

問題1選項

A.theyweregivennowarningbeforehand

B.theyhadneverburntthemselves

C.theyhadnosenseofpain

D.theywerefearfulofthefire

問題2選項

A.isoflittleusetothearmy

B.iswithoutequal

C.isnothingbutadeadsoldier

D.easilygetskilledinabattle

問題3選項

A.anairplanemaycrashonyourhouse

B.youmaygetcancer

C.fearcanonlybeusedasaservantandguide

D.menarenowlettingfearrulethemtoomuch

問題4選項

A.theyhavegainedexperience

B.theyjumpoutofthewayintime

C.theyarecalminfaceofdanger

D.theyarewarnedofthedangerandcantakequickaction

問題5選項

A.Fearisalwayssomethinghelpful

B.Toomuchfearisharmful.

C.Fearoughttobeusedasservantandguide.

D.Fearissomethingunprofitable.

【答案】第1題:C

第2題:D

第3題:D

第4題:D

第5題:B

【解析】1.細節(jié)事實題。題干意為:什么情況下，孩子們會玩火直到手被燒掉？第一段指出:Iffiredidnothurtwhenitburnt,childrenwouldplayituntiltheirhandswereburntaway(如果火在燃燒時，沒有受傷，小孩子會玩火，直到手被燒掉)。因此，在“沒有受傷”即“他們沒有疼痛感”的情況下，小孩子會玩火直到手被燒掉。因此C項正確。

2.細節(jié)事實題。題干為:真正無畏的戰(zhàn)士是怎么樣的？根據(jù)題干定位至第一段:Areallyfearlesssoldierandsomedoexist——isnotagoodsoldierbecauseheissoonkilled;andadeadsoldierisofnousetohisarmy（真正無畏的戰(zhàn)士確實有些存在——不一定是好戰(zhàn)士，因為他很快被殺掉；逝去的戰(zhàn)士對于軍隊是無濟于事的）。對比四個選項，D項“在戰(zhàn)場上容易被殺”正確。

3.細節(jié)事實題。題干為:為什么恐懼應該被恰當使用？第二段指出:如果因為擔心被車撞倒或撞死而不出門，那么，恐懼就過分統(tǒng)治了你。因為，即使在家里，也不絕對安全，可能飛機會撞毀你的房屋，可能你會得癌癥等。因此D選項“現(xiàn)在人們被恐懼過分控制了”正確。

4.細節(jié)事實題。題干為:人們有時會及時避開危險，是因為什么?第三段指出:Fearwillwarmyouofdangers;thenyouhavetodecidewhatactiontotake(恐懼會警告你處于危險中，然后你得決定采取何種措施)。Inmanycases,youcantakequickandsuccessfulactiontoavoidthedanger(有些情況下，你可以采取迅速而且成功的措施以避開危險)。因此“他們被警告處于危險中，并能采取緊急措施”正確。

5.判斷推理題。題干意為:下列哪項是從文中暗示得出而不是直接陳述出來的？A:恐懼總是有幫助的。B:過分的恐懼有害。C:恐懼應該被利用為仆人所知道。D:恐懼是無益的。文章提倡要恰當使用恐懼，這樣它就會對我們有用，但是，不要讓恐懼過分地統(tǒng)治我們。因此，A選項跟D選項過于絕對。C項已經(jīng)在第三段明確提出。B項可以被推斷出，而且正確。

10.單選題

Theovercrowdedlivingconditions（）aheavystrainonthefamily.

問題1選項

A.set

B.put

C.made

D.pressed

【答案】B

【解析】putaheavystrainonsb.為慣用搭配,指對某人來說是一個沉重的負擔。這里指：過度擁擠的生活條件給這個家庭造成了沉重的負擔。

11.單選題

Nobodyknowswhattriggeredtheevent,which（）amillioncubicmetersofwaterpersecond,obliteratingthebarrierbetweenBritainandFrance.

問題1選項

A.relieved

B.released

C.restored

D.retained

【答案】B

【解析】形近詞詞義辨析。relieve“解除,減輕”;release“釋放,發(fā)射”;restore“恢復,修復”;retain“保持,記住”。句意:誰也不知道是什么引發(fā)了這次事件,它每秒釋放一百萬立方米的水,沖毀了英法之間的屏障。選項B符合此處語境。

12.單選題

Galileoabstainedfromdiscussingtheforcethatcausesaccelerationwhenanobjectfallstowardstheearth.

問題1選項

A.evolvedfrom

B.protectedfrom

C.refrainedfrom

D.derivedfrom

【答案】C

【解析】考查詞組辨析。A選項evolvedfrom“進化”；B選項protectedfrom“保護”；C選項refrainedfrom“避免”；D選項derivedfrom“衍生”。句意：伽利略沒有討論物體落向地球時引起加速度的力。劃線部分abstainedfrom是回避的意思。因此C選項正確。

13.單選題

Onecanunderstandothersmuchbetterbynotingtheimmediateandfleetingreactionsoftheireyesand（）toexpressedthoughts.

問題1選項

A.dilemmas

B.countenances

C.concessions

D.junctions

【答案】B

【解析】考查名詞辨析。A選項“進退兩難的局面，困難的選擇”；B選項“面容，臉色”，如：asadcountenance（愁容）；C選項“讓步”；D選項“連接處，匯合處”，句意：通過觀察別人眼睛的即時和短暫的反應和（）來表達思想，我們可以更好地理解他們。題干想表達的含義是“短暫的反應和臉色來表達思想”，因此B選項符合題意。

14.翻譯題

我一直以為大學校長是高瞻遠矚、指導學術與教育大方向的決策人，而不是管饅頭稀飯的保姆。這一類型的教育者的用心，毋庸置疑，當然是善意的。問題是，我們論“事”的時候，用心如何根本不重要，重要的是實際后果，而教育的后果何其嚴重！在這種過度呵護的幼稚教育下成長的大學生，遇事時，除了“眼淚汪汪”之外又能做些什么呢？

【答案】參考譯文：

Ihavealwaysconsidereduniversitypresidentstobefar-sighteddecision—makerswhoconductacademicresearchandguidemaindirectionsofeducationratherthanbabysitterswhoareinchargeofstudents’dailylife.Ofcourse,thereisnodoubtthatsucheducatorshaveverygoodintentions.Theproblemis,whenwemakejudgmentsonsomething,whatmatterarenotintentionsbuttheactualconsequences.Andhowserioustheconsequencesofeducationare!Whatcanyouexpecttheuniversitystudentswhoarebroughtupinaneducationalsystemwhichtreatthemlikebabiestodoexceptforseeingthemtoshedtearsinfaceofanactualhardshipproblem?

15.單選題

Thefounders,aswasthecaseofalmostalltheirsuccessors,werelongonexhortationandrhetoricregardingthevalueofciviceducation,buttheyleftittothetextbookwriterstodistilltheessenceofthosevaluesforschoolchildren.

問題1選項

A.infuse

B.disseminate

C.extract

D.demonstrate

【答案】C

【解析】劃線詞的賓語是theessenceofthosevaluesforschoolchildren，從那些價值觀中……本質。A選項infuse“灌輸；浸漬”；B選項disseminate“宣傳；散步”；C選項extract“提取；提煉”；D選項demonstrate“證明；展示”。聯(lián)系句意可知“從那些價值觀中提取本質”邏輯通順，因此C選項符合題意。

16.問答題

ThefounderofAlibabaoncesaid“Singles’Day(November11)shoppingfestivalactivatedonlyatinypartofChina’sdomesticdemand,andhasstillalongwaytogotofullyunleashthegreatpotentialoftheChinesemarket.”Headdedthat:“AlibabawillholdSingles’Dayshoppingfestivalforatleast100years,andmakeSingles’DayashoppingfestivalfornotonlyChineseconsumersbutalsopeoplearoundtheworld.ThefestivalwilllastevenlongerthanAlibabaitself.”

ChineseshoppershavespentbigovertheSingles’Dayshoppingfestival,showingthecountry’sstrongeconomicrecoveryfollowingtheCovid-19epidemic.SalesonAlibaba’se-commerceplatformTmallexceeded372.3billionyuan(56.29billionU.S.dollars)betweenNov.1and12:30a.m.onNov.11.Attheshoppingpeak,583,000ordersweremadeinasinglesecondonTmall,settinganewonlineshoppingrecord.Morethan800millionshoppers,250,000brandsand5millionmerchantshaveparticipatedin2020Singles’Dayshoppingspree,accordingtoTmall.

SomeAmericaninvestorshavealreadybeguntodoubtifthefestivalwouldcomeattheexpenseoflowspendingpowerofChineseconsumersduringtherestoftheyear,whileotherinvestorsseemedtobemuchmoreworriedifAlibabawassellingfakeproductstoconsumers.Ananalystfurtherexplainedthat:“ThemajorreasonwhyinvestorsbegintocastdoubtontheeffectofSingles’Dayshoppingfestivalisthattheyworriedthatthisworld’shugest,biggestandcraziestshoppingdayoftheyearmightunderminebothconsumers’spendingpowerandbusinessowners’marketingability.”

Indeed,thelarge-scalediscountactivitiesonSingles’Daymightinterruptsomeconsumers’purchaseplanbeforeandaftertheshoppingfestival,otherconsumerswhoshoppedonlineslightlybeforethe“bigday”mighthavetowaitforextratimetohavetheirgoodsdeliveredtothem,andstillothersmightshopirrationallyandgetoverdrawn,thusregretfullyreturningmostoftheirgoods.BusinessownerswerealsoforcedtoseizetheopportunityonSingles’Dayanddoeverythingtheycould,includingpreparingenoughgoodsbeforethebigday,placingfakeordersonthebigday,onlytoattractconsumers’attentionandsellasmanygoodsaspossibleonthebigday.

ThefounderofanothermajorChineseonlineretailingplatformoncestatedtothemedia,saying,“Ithasalreadybecomeacommonpracticeforbusinessownerstoplacefakeordersononlineretailingplatforms,sinceboththeseplatformsandconsumersarewillingtorankabrandbasedonitssales.”

“Sincesomeonlineretailingplatformswouldlowerthepriceagreatdealtocompetewithotherplatformsinthepricebattle,wewouldevenbuybacktheproductsweprovidedtotheseplatformswithalowerpriceandthensoldthemwitharegularpriceontraditionalsaleschannels,”aseniorsalespersonnelofatraditionalbrandoncesuggested,“Wearealmostforcedtoplacefakeorderssincemanyconsumersprefertobuyproductswithhighersales.”

Nevertheless,mostbusinessownersseemednottobemakingmuchprofitoutoftheshoppingspreeoneverySingles’Day.Foronething,theyhadtospendmuchmoneyinplacingfakeordersandpromotingthemselves;foranother,theyhadtolowerthepricealotandmakeprofitmerelybylargesales,whichcouldbehighlyriskywhenthehighreturnratesistakenintoconsideration.

Answerthefollowingquestionsaccordingtotheabovetext.

1)WhycannotwebetotallyoptimisticabouttheenormouslyhugesalesvolumeofAlibaba’sSingles’Dayshoppingfestival?(10points)

2)HowdoestheSingles’Dayshoppingspreeinfluenceconsumersandbusinessowners?(10points)

【答案】1)Therearetworeasonscanbelisted.ThefirstoneisthatSingles’Day(November11)shoppingfestivalactivatedonlyatinypartofChina’sdomesticdemand,andhasstillalongwaytogotofullyunleashthegreatpotentialoftheChinesemarket.Thesecondreasonisthatthisworld’shugest,biggestandcraziestshoppingdayoftheyearmightunderminebothconsumers’spendingpowerandbusinessowners’marketingability.

2)Singles’Daymightinterruptsomeconsumer’purchaseplanbeforeandaftertheshoppingfestival,otherconsumerswhoshoppedonlineslightlybeforethe“bigday”mighthavetowaitforextratimetohavetheirgoodsdeliveredtothem,andstillothersmightshopirrationallyandgetoverdrawn,thusregretfullyreturningmostoftheirgoods.BusinessownerswerealsoforcedtoseizetheopportunityonSingles’Dayanddoeverythingtheycould,includingpreparingenoughgoodsbeforethebigday,placingfakeordersonthebigday,onlytoattractconsumers’attentionandsellasmanygoodsaspossibleonthebigday.Atthesametime,mostbusinessownersseemednottobemakingmuchprofitoutoftheshoppingspreeoneverySingles’Day.

17.單選題

Ispentmostofmymoneyinthefirstweekand（）hadverylittletoeatduringthelastfewdaysoftheholiday.

問題1選項

A.afterall

B.consequently

C.otherwise

D.anyhow

【答案】B

【解析】考查副詞詞義辨析。afterall“畢竟”；consequently“因此，結果”；otherwise“否則，不然”；anyhow“無論如何，總之”。句意：我第一周就花掉了大部分的錢，因此在假期的最后幾天只能吃一點點東西。選項B符合題意。

18.翻譯題

TranslatethefollowingsentencesintoEnglish.

沒有改革開放，就沒有今天的經(jīng)濟發(fā)展。

祖國的地下到處都是埋藏著豐富的礦產(chǎn)資源。

弄得不好，就會前功盡棄。

不經(jīng)一事，不長一智。

青年人和老年人不同，女青年和老太太也不同，不考慮這些情況，恐怕就解決不好“代溝”問題。

【答案】Withoutthereformandopening-up,theeconomicwillnotbewelldevelopedliketoday.

Therearerichmineralresourcesatundergroundofourmotherland.

Ifscrewup,you'llbacktosquareone.

Afallinthepit;againinthewit.

Theyoungdiffersfromtheoldwhiletheyoungwomenandoldladyvaryalot,withoutattentiontothis,it'shardtosolvethe“generationgap”.

19.單選題

HowareNikeandStarbucksconnected?Botharebrands,perhapsNikebeingmorewell-known.Botharelifestyleproducts.BothhaveUSorigins.AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.

WhenBedburyjoinedNikein1987,thecompanywasaUS$750millionbusiness.HedirectedNike’sworldwideadvertisingcampaignandlaunchedthe“Justdoit”theme.Whenheleftin1994,NikewasaUS$4billioncompany.

NowBedburyisseniorvicepresidentofmarketingatStarbucksCoffee,responsibleforbuildingtheUS$700millionSeattle9basedcompanyintoaglobalbrand.

Bedburyhassomebrand-buildingprinciples.

PrincipleOne:Agreatbrandisinitforthelonghaul.Thismeansthatcompaniesneedtorealizethatagreatbrandisanecessity,notluxury.Itmeansthatcompaniescannotfocusjustonshorttermfinancialreturnsandsacrificelong-termbrand-buildinginvestments.

PrincipleTwo:Agreatbrandcanbeanything.Nikedoesnotsimplyhavetobeshoesandapparels(服裝).Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.Starbuckshastheopportunityforemotionalleverageascoffeehaswovenitselfintothefabricofpeople’slives.

PrincipleThree:Agreatbrandknowsitself.Thismeansfindingoutwhatneedtoenergizeandre-energizethebrandthroughsurprising,intriguingcampaignsrelatedtothebrand’scorepositioning.

PrincipleFour:Agreatbrandinvestorinventsorreinventsanentirecategory.AccordingtoBedbury,greatbrandaimstobeaprotagonist—itaddsagreatersenseofpurposetotheexperienceconsumershavewiththebrand.Nikehasaninformedopiniononwheresportsaregoing.

PrincipleFive:Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.There’salwaystheemotionalelementbehindeverychoice.Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.

What’simportanttorememberisthatagreatbrandcantravelworldwide,transcendculturalbarriers.

1.Thispassageismainlyfocusedon（）.

2.TheattempttheauthormentionsNikeandStarbucksisto（）.

3.ThemainideaofPrincipleFiveisthat（）.

4.Thesentence“agreatbrandcanbeanything”inparagraph6impliesthat（）.

問題1選項

A.howtobuildagreatbrand

B.theimportanceofbuildingabrand

C.thedevelopmentofNike

D.howtomakeadvertisementappealing

問題2選項

A.indicatetheachievementofBedbury

B.takethemassuccessfulexamples,ofbrandbuilding

C.pointimportanceofthesetwocompaniesinAmerica

D.comparethedifferencebetweenthem

問題3選項

A.itisnotnecessarytopayattentiontoproductperformance

B.greatbrandsaresoimpressivetoconsumersthattheyappearintheirdreams

C.greatbrandswillinfluenceconsumers’emotions

D.emotionalappealingofaproductismorepowerfulthantheproductitself

問題4選項

A.agreatbrandismoreimportantthananythingelse

B.marketingagreatbrandaloneisenough

C.agreatbrandcanbethebrandofanyproduct

D.thefunctionofagreatbrandisveryimportant

【答案】第1題:A

第2題:B

第3題:D

第4題:D

【解析】1.主旨大意題。本文圍繞“如何打造品牌”展開敘述。開頭說到Nike和Starbucks都是受益于ScottBedbury才成為世界著名品牌的，重點講述了他對建立品牌有一些原則，文章最后再指出品牌的重要性。因此A選項“如何打造一個偉大的品牌”正確，符合題意。B選項“打造品牌的重要性”，只是小部分陳述，不能作為本文的主旨。C選項“耐克的發(fā)展”，文中不僅僅只談耐克的發(fā)展，可排除。D選項“如何使廣告具有吸引力”與題意不符。故選A。

2.推理判斷題。定位到第一段HowareNikeandStarbucksconnected?Botharebrands,perhaps…（耐克和星巴克是如何聯(lián)系在一起的？也許這兩個都是品牌。）AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.（耐克和星巴克都是受益于斯科特?貝德伯里才成為世界著名品牌。）緊接著用第二段和第三段的數(shù)據(jù)說明了這點。第四段開始進入文章主題——貝德伯里建設品牌的幾大原則。由此可推理作者提出品牌耐克和星巴克的目的是作為成功“品牌建設”的好的例子，從而引出文章的主題。因此B選項“把它們作為品牌建設的成功范例”正確，符合題意。A選項“指出貝德伯里的成就”，C選項“指出這兩家公司在美國的重要性”，D選項“比較它們的差異”均不符合題意。故選B。

3.推理判斷題。由關鍵信息PrincipleFive定位到第九段Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.（一個偉大的品牌觸動情感。產(chǎn)品性能好，但最重要的是情感聯(lián)系。）There’salwaystheemotionalelementbehindeverychoice.（每個選擇的背后總是有情感元素。）Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.（品牌，幫助消費者連接他們的夢想和愿望，一定要有更強大的情感聯(lián)結。）第五原則主要談論的是產(chǎn)品的情感吸引力對于品牌的重要意義。由此可推理產(chǎn)品的情感號召力比產(chǎn)品本身更重要。因此D選項“產(chǎn)品的情感吸引力比產(chǎn)品本身更強大”正確，符合題意。A選項“不必注意產(chǎn)品性能”；B選項“偉大的品牌給消費者留下了深刻的印象，以至于他們出現(xiàn)在他們的夢想中”，C選項“偉大的品牌會影響消費者的情緒”均不符合題意。故選D。

4.根據(jù)提示定位到第六段PrincipleTwo:Agreatbrandcanbeanything.原則二：一個偉大的品牌可以是任何東西。給出一個總結，然后結合耐克與星巴克進行論證。Nikedoesnotsimplyhavetobeshoesandapparels.（耐克不僅僅是鞋子和衣服。）Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.（耐克可以利用人們的運動和健身，從而建立深厚的情感聯(lián)系。）隨著咖啡成為人們生活的必需，星巴克就有了情感影響力的機會。由此可知一個偉大的品牌，它的影響力是可以從內向外，非常大的。因此D選項“一個偉大品牌的作用是非常重要的”正確，符合題意。A選項“一個偉大的品牌比任何其他都重要”，B選項“僅靠營銷一個偉大的品牌就足夠了”，C選項“一個偉大的品牌可以是任何產(chǎn)品的品牌”均不符題意。故選D。

20.單選題

SpecialistMusicSchoolsHowtocopewithachildwhoshowsoutstandingmusicalability?It'snotalwaysclearhowbesttodevelopandencouragetheirgift.Manyparentsmayevenfailtorecognizeandrespondtotheirchild'sneeduntilfrustrationexplodesintodifficultoruncooperativebehavior.Andwhilemostschoolsareequippedtodealwithchildrenwhoareespeciallyableinacademicsubjects,themusicallygifted