高中英語(yǔ) Unit11《The Media》Lesson3 The Advertising Game課件 北師大版必修4

Unit11TheMedia3TheadvertisinggameUnit11TheMedia3Theadverti1Whatdoyouthinkoftheadvertisementsbelow?Whichonedoyoulikeordislike?Whyorwhynot?Whatdoyouthinkoftheadve2Usefulkeywordssimple,persuasive有說(shuō)服力的,boring,shocking,attractive,

good-looking好看的,tasteless,Humorous幽默,surprisingamusing,clever,offensive冒犯的serious,Usefulkeywordssimple,persua3Paragraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.Fastreading---FindoutthetopicsentenceofeachparagraphParagraph11.Thesimplesttype4Paragraph22.Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph22.Alotofmoneyis5Paragraph33.Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph33.Modernadvertsmu6Paragraph44.Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.Paragraph44.Today’saward-win75.Therearepublicadvertswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.Paragraph55.Therearepublicadvertswhi8ReadthetextagainandanswerthequestionsinEx3:Theymightbemosteffectiveforproductsthatpeopleneedandifthereisnotmuchcompetition.2Becausepeopleareusedtoseeinghighstandardsofgraphicdesign.1.Inwhatcircumstancesarethesimplesttypesofadvertsmosteffective?2.Whyarethelatesttechniquesofgraphicdesignnotenoughforadvertstobenoticedinmoderncities?Readthetextagainandanswer9ReadthetextagainandanswerthequestionsinEx3:3.Theyusehumor,surpriseandoriginalideasinmodernadvertisements.4.ThegovernmenthasworkedhardatusingpublicadvertstoeducatethepubliconfightingagainstAIDS,savingwater,helpingthepoor,givingupsmoking,etc.3.Whatidesdotoday’saward-winningadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?Readthetextagainandanswer10Analyzesomelongsentences:1.Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproduct.2.Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation.Analyzesomelongsentences:1.113.Therearepublicadvertisementswhichencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheinvironment,andhelpingotherpeople.3.Therearepublicadvertiseme12Demonstratetotheclasswithmoreadjectivesorexpressionstodescribeanadvertisement,tryingtobemorespecific,e.g.“ThecakelookssoattractiveanddeliciousthatIwouldliketotasteitatonce.”Demonstratetotheclasswith13Havesomestudentspresenttheadvertisementtheyhavechosenanddescribeitinclass.Havesomestudentspresentth14Unit11TheMedia3TheadvertisinggameUnit11TheMedia3Theadverti15Whatdoyouthinkoftheadvertisementsbelow?Whichonedoyoulikeordislike?Whyorwhynot?Whatdoyouthinkoftheadve16Usefulkeywordssimple,persuasive有說(shuō)服力的,boring,shocking,attractive,

good-looking好看的,tasteless,Humorous幽默,surprisingamusing,clever,offensive冒犯的serious,Usefulkeywordssimple,persua17Paragraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.Fastreading---FindoutthetopicsentenceofeachparagraphParagraph11.Thesimplesttype18Paragraph22.Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph22.Alotofmoneyis19Paragraph33.Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph33.Modernadvertsmu20Paragraph44.Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.Paragraph44.Today’saward-win215.Therearepublicadvertswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.Paragraph55.Therearepublicadvertswhi22ReadthetextagainandanswerthequestionsinEx3:Theymightbemosteffectiveforproductsthatpeopleneedandifthereisnotmuchcompetition.2Becausepeopleareusedtoseeinghighstandardsofgraphicdesign.1.Inwhatcircumstancesarethesimplesttypesofadvertsmosteffective?2.Whyarethelatesttechniquesofgraphicdesignnotenoughforadvertstobenoticedinmoderncities?Readthetextagainandanswer23ReadthetextagainandanswerthequestionsinEx3:3.Theyusehumor,surpriseandoriginalideasinmodernadvertisements.4.ThegovernmenthasworkedhardatusingpublicadvertstoeducatethepubliconfightingagainstAIDS,savingwater,helpingthepoor,givingupsmoking,etc.3.Whatidesdotoday’saward-winningadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?Readthetextagainandanswer24Analyzesomelongsentences:1.Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproduct.2.Itislikelytobejustthenameofacompany,partofwhichma