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AppleInc.in2012第六小組AppleInc.in2012第六小組$406.8BCompanyPriceMarketCapP/EAppleInc.432.7$

406.8B9.83ExxonMobilCorp89.5$401.9B9.25GoogleInc.819.9$271.1B25.3214/03/2013$406.8BCompanyPriceMarketCa$374,500$374,50020094,3249,53513,0338,091n/a7,92220106,20111,27825,1798,2744,9589,33511/126,76616,28271,3986,16328,65713,084NetSales$million$142.36B20094,3249,53513,0338,091n/a7,Apple競爭優(yōu)勢戰(zhàn)略分析課件201220127.9inchiPadminiand4inchiPhone5

2013201220127.9inchiPadminianDifferentiation

Costleadership

BusinesslevelstrategyDifferentiation

CostleadershApple競爭優(yōu)勢戰(zhàn)略分析課件2011AppleAppleFiscalHPDELLNetSales108,249142,360127,24562,071GrossMargin41%44%22.8%22.3%R&D/sales2.2%2.0%2.5%1.4%SG&A/sales9.3%8.3%10.5%13.7%NetIncome25,92238,6717,0743,4922011AppleAppleFiscalHPDELLNetVendor200720082009201020112012HP18.8%18.9%19.7%18.5%17.7%16.6%Lenovo7.5%7.6%8.2%9.8%12.5%15.0%Dell14.9%14.7%12.6%12.5%12.6%11.0%Acer7.9%10.9%12.6%12.4%10.6%9.6%ASUS4.0%5.1%5.7%6.9%Apple2.6%3.4%3.4%3.9%4.7%4.9%MarketshareofGlobalPCvendorsVendor200720082009201020112012Apple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件NoTrojans,WormsandVirusesUpgradeevery12to18monthsNoRegistryNoTrojans,WormsandVirusesIntelchips,fasterandlesspower-hungrySupportWindowsMulti-touchIntelchips,fasterandlesspInstallanyappwithease.KeepyourappsuptodateInstallanyappwithease.Widescreenipodwithtouchcontrols

Arevolutionarymobilephone

BreakthroughinternetcommunicationsWidescreenipodwithtouchconMoreintuitiveandeasiertousethanaPCRetinadisplayYou’reactuallytouchingyourphotos,readingabook,playingthepiano.MoreintuitiveandeasiertouVendor4Q12ShipmentsMarketShare4Q11

ShipmentsMarketShare4Q12/4Q11GrowthApple22.943.6%15.551.7%48.1%Samsung7.915.1%2.27.3%263.0%Amazon611.5%4.715.9%26.8%ASUS3.15.8%0.62.0%402.3%Others12.624.0%6.923.1%108.9%AllVendors52.5100%29.9100%75.3%WorldwideMediaTabletShipments(Kunits)Vendor4Q12MarketShare4Q11MaApple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件Easy-to-useinterfaceAmazingfeaturesRock-solidstabilitySafetyandsecuritySiriEasy-to-useinterfaceOver775,000applications40billiondownloads4timesofAndoridincometothedevelopers

Over775,000applicationsApple競爭優(yōu)勢戰(zhàn)略分析課件SeethedesignsUseandexperienceOnlineshoppingSeethedesignsApple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件ContentChannelDeviceCustomerAmazonAppleMusic,Movie,TVplay,ebooks,apps(mainlymusic,games)iPhone,iPad,

iPod,Mac,AppleTVAppleiTunes

&AppStore

200M+creditcardsAppleiTunes

&AppStoreMusic,Movie,TVplay,ebooks,

(mainlyebooks)KindleFireA,

AmazonAppstore

AmazonMP3

140M+creditcardsonfileA,

AmazonAppstore

AmazonMP3corebusinesscorebusinessContentChannelDeviceCustomerAmWorldwideApplesuppliersiPhoneiPadWorldwideApplesuppliersiPhonUsingownCPUUsingownCPULeveragingitsscaleinpurchasingLeveragingitsscaleinpurchaGivingthechannelalowermarginGivingthechannelalowermarHorizontalIntegration

VerticalIntegration

Outsourcing,AllianceCorporate-levelstrategyHorizontalIntegration

VerticApple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件ODM/OEMODM/OEMApple競爭優(yōu)勢戰(zhàn)略分析課件$406.8B$374,50044%38,6714.9%10.9%24.5%12.4%27.4%36.8%32.2%$1500-$199912to18months19.13%51.7%48.1%775,00040billion748$406.8B$374,50044%38,6714.9Apple競爭優(yōu)勢戰(zhàn)略分析課件演講完畢，謝謝觀看！演講完畢，謝謝觀看！AppleInc.in2012第六小組AppleInc.in2012第六小組$406.8BCompanyPriceMarketCapP/EAppleInc.432.7$

406.8B9.83ExxonMobilCorp89.5$401.9B9.25GoogleInc.819.9$271.1B25.3214/03/2013$406.8BCompanyPriceMarketCa$374,500$374,50020094,3249,53513,0338,091n/a7,92220106,20111,27825,1798,2744,9589,33511/126,76616,28271,3986,16328,65713,084NetSales$million$142.36B20094,3249,53513,0338,091n/a7,Apple競爭優(yōu)勢戰(zhàn)略分析課件201220127.9inchiPadminiand4inchiPhone5

2013201220127.9inchiPadminianDifferentiation

Costleadership

BusinesslevelstrategyDifferentiation

CostleadershApple競爭優(yōu)勢戰(zhàn)略分析課件2011AppleAppleFiscalHPDELLNetSales108,249142,360127,24562,071GrossMargin41%44%22.8%22.3%R&D/sales2.2%2.0%2.5%1.4%SG&A/sales9.3%8.3%10.5%13.7%NetIncome25,92238,6717,0743,4922011AppleAppleFiscalHPDELLNetVendor200720082009201020112012HP18.8%18.9%19.7%18.5%17.7%16.6%Lenovo7.5%7.6%8.2%9.8%12.5%15.0%Dell14.9%14.7%12.6%12.5%12.6%11.0%Acer7.9%10.9%12.6%12.4%10.6%9.6%ASUS4.0%5.1%5.7%6.9%Apple2.6%3.4%3.4%3.9%4.7%4.9%MarketshareofGlobalPCvendorsVendor200720082009201020112012Apple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件NoTrojans,WormsandVirusesUpgradeevery12to18monthsNoRegistryNoTrojans,WormsandVirusesIntelchips,fasterandlesspower-hungrySupportWindowsMulti-touchIntelchips,fasterandlesspInstallanyappwithease.KeepyourappsuptodateInstallanyappwithease.Widescreenipodwithtouchcontrols

Arevolutionarymobilephone

BreakthroughinternetcommunicationsWidescreenipodwithtouchconMoreintuitiveandeasiertousethanaPCRetinadisplayYou’reactuallytouchingyourphotos,readingabook,playingthepiano.MoreintuitiveandeasiertouVendor4Q12ShipmentsMarketShare4Q11

ShipmentsMarketShare4Q12/4Q11GrowthApple22.943.6%15.551.7%48.1%Samsung7.915.1%2.27.3%263.0%Amazon611.5%4.715.9%26.8%ASUS3.15.8%0.62.0%402.3%Others12.624.0%6.923.1%108.9%AllVendors52.5100%29.9100%75.3%WorldwideMediaTabletShipments(Kunits)Vendor4Q12MarketShare4Q11MaApple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件Easy-to-useinterfaceAmazingfeaturesRock-solidstabilitySafetyandsecuritySiriEasy-to-useinterfaceOver775,000applications40billiondownloads4timesofAndoridincometothedevelopers

Over775,000applicationsApple競爭優(yōu)勢戰(zhàn)略分析課件SeethedesignsUseandexperienceOnlineshoppingSeethedesignsApple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件Apple競爭優(yōu)勢戰(zhàn)略分析課件ContentChannelDeviceCustomerAmazonAppleMusic,Movie,TVplay,ebooks,apps(mainlymusic,games)iPhone,iPad,

iPod,Mac,AppleTVAppleiTunes

&AppStore

200M+creditcardsAppleiTunes

&AppStoreMusic,Movie,TVplay,ebooks,

(mainlyebooks)KindleFireA,

AmazonAppstore

AmazonMP3

140M+creditcardson

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