形成價(jià)值鏈從想法到現(xiàn)實(shí)

FormingValueChains-

MovingFromIdeastoReality形成價(jià)值鏈—從想法到現(xiàn)實(shí)

PresentationbyJerryBoumaToma&BoumaManagementConsultantsJuly2005July2005HOWDOWEGETTHEREFROMHERE?我們?cè)鯓訌倪@里得到那里？Possibilities….可能性Working

ValueChainJuly2005THEPHASESOFCHAINDEVELOPMENT鏈發(fā)展的階段Phase1: SeekingandSorting

階段1尋求和分類Phase2: Planning階段2計(jì)劃Phase3: Implementation階段3執(zhí)行July2005CHAINDEVELOPMENT鏈的發(fā)展Phase2Phase1Phase3Phase2123456Possibilities可能性idea

formation觀點(diǎn)形成Priorities優(yōu)先權(quán)Planning計(jì)劃Pilot初步試驗(yàn)scaleup擴(kuò)大Stage時(shí)期Phases階段July2005PHASES/STAGES階段/時(shí)期Phase1: Stage1 - Possibilities

階段1

時(shí)期1- 可能性

Stage2 - IdeaFormation

時(shí)期2 - 觀點(diǎn)形成

Stage3 - Priorities

時(shí)期3 - 優(yōu)先權(quán)Phase2: Stage4 - Planning

階段2 時(shí)期4 - 計(jì)劃Phase3: Stage5 - ThePilot階段3 時(shí)期5 - 初步試驗(yàn)

Stage6 - ScalingUp

時(shí)期6 - 擴(kuò)大 July2005STAGESANDTHEMANAGEMENTPROCESS時(shí)期和管理過程123456Possibilities可能性 idea

formation觀點(diǎn)形成Priorities優(yōu)先權(quán)Planning計(jì)劃Pilot初步試驗(yàn)scaleup夸大Stages時(shí)期ManagementProcess管理過程privatesector個(gè)人部門publicsector公共部門Facilitation簡(jiǎn)易化project

planning方案計(jì)劃projectmanagement方案管理July2005STAGE1:POSSIBILITIES時(shí)期1：可能性Keyoutcomes:主要成果1. Asetofpossibilities.一系列可能性2. Aclearqualifiedideaowner.一個(gè)清楚地合格的觀點(diǎn)擁有者3. Aprocess/plantomoveforward.一個(gè)可以前進(jìn)的過程/計(jì)劃July2005Step1.1:AssessingthePossibilities步驟1.1評(píng)估可能性Musthavethreeessentialelements:必須有三個(gè)必要元素1:Apersonwithapassion!(toimprovetheworkingsofanexistingchain;orbuildanewchain)一個(gè)有熱情的人?。▉砀纳片F(xiàn)有鏈的運(yùn)行；或建立一個(gè)新的鏈)2:Anidea(orideas)一個(gè)觀點(diǎn)(或很多觀點(diǎn))3:Aprocesstoenlist/enrollinputfrompotentialchainplayersandtodeterminewhotheeventualchainplayerswillbe一個(gè)過程可以從有潛力的鏈的參與者處征募/招收投入和可以決定誰是最終鏈的參與者July2005STAGE2:IDEAFORMATION時(shí)期2:觀點(diǎn)形成Keyoutcomes:主要成果1. Asetofideasofan“idea”thathaspotentialtobenefitallchainmembers.一系列觀點(diǎn)中的一個(gè)觀點(diǎn)可以有潛力是所有鏈的成員受益2. Aclearconceptdocument.一個(gè)概念清楚地文件3. Aninterviewguide.一個(gè)面試指導(dǎo)4. Aninterview/input/consultationplan.一個(gè)面試者/投入/咨詢計(jì)劃5. Summarydocumentforfuturediscussion.為將來討論總結(jié)文件July2005Step2.1:THEIDEA…步驟2.1:觀點(diǎn)Theideaorideas:Whatshoulditlooklike?Mostideaswillfallintooneofthreegeneralcategories:觀點(diǎn)或觀點(diǎn)們:應(yīng)該看上去什么樣?/大多數(shù)觀點(diǎn)將歸于3個(gè)籠統(tǒng)地歸類:AMarketIssuesuchasaneworimprovedmarketopportunitysuchasanewproductoranewmarket/marketingpartner市場(chǎng)問題,例如一個(gè)新的或改善的市場(chǎng)機(jī)會(huì),例如一個(gè)新的產(chǎn)品或一個(gè)新的市場(chǎng)/市場(chǎng)伙伴ASystemsIssuesuchasameasuretoreducesystemcostsand/orimprovetheefficiencyoftheproductflowfromproductiontomarketandviceversa系統(tǒng)問題,例如降低系統(tǒng)費(fèi)用的措施和/或改善從生產(chǎn)到市場(chǎng)的產(chǎn)品流程的效率,反之亦然AQualityIssuetoimprovequalityassuranceand/orsomeelementsrelatedtofoodsafety質(zhì)量問題,改善質(zhì)量保證和/或一些關(guān)于食品安全的原理July2005STAGE3:PRIORITIES時(shí)期期3:優(yōu)優(yōu)先先權(quán)權(quán)Keyoutcomes:主要要成成果果1.Workshop/forumwithallpotentialchainmembers.研討討會(huì)會(huì)/討討論論會(huì)會(huì)包包括括所所有有有有潛潛力力的的鏈鏈的的成成員員2.Agreementontoppriorities.優(yōu)先先權(quán)權(quán)至至上上的的協(xié)協(xié)議議3.Commitmenttocontinuing.承諾諾連連續(xù)續(xù)4.Commitmenttoprovideoraccessresourcesforplanningstage.承諾諾提提供供或或接接近近計(jì)計(jì)劃劃時(shí)時(shí)期期的的資資源源July2005Step3.1:TheWorkshop:步驟驟3.1研研討討會(huì)會(huì)Ensurethatdiscussionpaperhasbeencirculatedtoallparties保證證討討論論論論文文對(duì)對(duì)所所有有成成員員傳傳遞遞Setlocationformeetingandactivelyrecruitparticipants聚會(huì)會(huì)的的地地點(diǎn)點(diǎn)和和活活躍躍的的征征集集參參與與者者Prepareagenda(independentchairmaybebeneficial)準(zhǔn)備備議議程程(獨(dú)獨(dú)立立自自主主的的主主席席也也許許有有益益)Presentkeyfindings,issues,recommendations現(xiàn)在在的的主主要要發(fā)發(fā)現(xiàn)現(xiàn),問問題題,推推薦薦Encouragediscussionandfurtherinput鼓勵(lì)勵(lì)討討論論和和將將來來的的投投入入Identifyoptions,issuespointsforfurtherdiscussion識(shí)別別選選擇擇,將將來來討討論論的的問問題題點(diǎn)點(diǎn)Engageinaprioritysettingprocess-ifnecessary參與與優(yōu)優(yōu)先先權(quán)權(quán)選選擇擇過過程程——如如果果必必要要Selectoneortwopriorityareas選擇擇一一個(gè)個(gè)或或兩兩個(gè)個(gè)優(yōu)優(yōu)先先領(lǐng)領(lǐng)域域Agreeonnextsteps:developplanorbail對(duì)下下面面的的步步驟驟達(dá)達(dá)成成共共識(shí)識(shí):發(fā)發(fā)展展計(jì)計(jì)劃劃或或保保釋釋July2005STAGE4:PLANNING時(shí)期期4:計(jì)計(jì)劃劃Keyoutcomes:主要要成成果果1.Aclear,focussed,realisticplan.一個(gè)個(gè)清清楚楚地地,有有焦焦點(diǎn)點(diǎn)的的,現(xiàn)現(xiàn)實(shí)實(shí)的的計(jì)計(jì)劃劃2.Inputandagreementfromallstakeholders(workshoporone-on-one).全體體參參與與者者投投入入和和協(xié)協(xié)議議(研研討討會(huì)會(huì)或或一一對(duì)對(duì)一一的的)3.Commitmenttocontinue.承諾諾繼繼續(xù)續(xù)4.Commitmenttoprovideoraccessresourcestoconductpilot.承諾諾提提供供或或接接近近資資源源來來實(shí)實(shí)行行初初步步試試驗(yàn)驗(yàn)July2005Step4.1:DevelopingthePlan步驟驟4.1:發(fā)發(fā)展展計(jì)計(jì)劃劃Overview總的的看看法法Theconcept概念念Objective(s)目標(biāo)標(biāo)CriticalPerformanceMeasures評(píng)論論表表現(xiàn)現(xiàn)標(biāo)標(biāo)準(zhǔn)準(zhǔn)ActivityPlan活動(dòng)動(dòng)計(jì)計(jì)劃劃Roleofeachchainplayer每個(gè)個(gè)鏈鏈成成員員的的作作用用Resourcerequirements資源源要要求求Projectmanagementplan項(xiàng)目目管管理理計(jì)計(jì)劃劃Financialplan財(cái)政政計(jì)計(jì)劃劃July2005STAGE5:THEPILOT時(shí)期5:初初步試驗(yàn)Keyoutcomes:主要成果1. Requireevaluationofresultsvs.objectives.對(duì)結(jié)果對(duì)目目標(biāo)要求評(píng)評(píng)估2. Effectivecommunicationprocess.有效率的交交流過程3. RegularSteeringCommitteemeetings.定期的籌劃劃指導(dǎo)委員員會(huì)會(huì)議4. Fullandopenassessmentofresults.全面開放的的結(jié)果評(píng)估估July2005ROLEOF““PUBLIC”SECTORSERVICE公眾部門服服務(wù)的作用用FacilitatingPhase1:possibilities,ideaformation,priorities.推動(dòng)階段1:可能性性,觀點(diǎn)形形成,優(yōu)先先權(quán)Identify/support/workwith“ideaowner”.識(shí)別/支持持/與觀點(diǎn)點(diǎn)形成者工工作ProvidePhase1roadmap.提供階段1路線圖Assistindevelopmentofconceptdocument.幫助概念文文件的發(fā)展展Ensureobjectiveandcomprehensiveinputprocess.保證目標(biāo)和和廣泛的投投入過程Review/critiquesummarydocument.回顧/批評(píng)評(píng)總結(jié)文件件Facilitate“priorities”workshop.推動(dòng)“優(yōu)先先”研討會(huì)會(huì)Oversee““handoff”offplanningprocess.檢查計(jì)劃過過程沒有July2005ROLEOFPROJECTPLANNER項(xiàng)目計(jì)劃者者的作用Articulateclearconceptofwhatistobeachieved.明晰清楚地地觀點(diǎn),什什么是將要要達(dá)成的Affirmassumptionsusedinconcept.確定概念中中使用的假假設(shè)Confirmchainpartnerrolesandinvolvement.確定鏈合作作伙伴的作作用和參與與Identifyperformanc