專業(yè)詞匯中英文對照表(Global Marketing)

PAGEPAGE7專業(yè)詞匯中英文對照表ActsofGod不可抗力AAA(AmericanArbitrationAssociation)美國仲裁協(xié)會arbitration仲裁，公斷analogy類推法aesthetics美學(xué)agent代理商acquisition收購advertising廣告advertisingappeal廣告訴求advertisingcopy廣告文案advocacyadvertising倡導(dǎo)式廣告blackmarket黑市BEMs（BigEmergingMarkets）大新興市場BOP(Bottomofthepyramid)金字塔的底部（經(jīng)濟落后國家）balanceofpayments國際收支；貿(mào)易支付差額bribery賄賂benefitsegmentation利益細分behaviorsegmentation行為細分brandequity品牌資產(chǎn)bipolarfashion兩極時尚barter實物交易；物品交換BTO(builttoorder)按訂單生產(chǎn)bargainingpower議價(或談判、交涉等的)實力(或權(quán)限)broadband寬帶bluetooth藍牙CustomsUnion關(guān)稅同盟CommonMarket共同市場collectivistculture集體主義文化culturaltypology文化類型說commonlaw（caselaw）普通法（案例法）civillaw成文法copyright版權(quán)counterfeiting偽造conflictresolution沖突解決clusteranalysis集群分析；聚分析consumerpanel消費者反應(yīng)研究小組cobranding聯(lián)合品牌cencentratedglobalmarketing集中全球營銷cost-basedpricing成本加成定價CIF(cost,insurance,freight)成本加保險費和運費CFR(costandfreight)成本加運費cost-basedtransferpricing基于成本的轉(zhuǎn)移價格competitivepricing競爭性定價countertrade對等貿(mào)易；反購貿(mào)易counterpurchase互購；反向購買compensationtrading補償貿(mào)易conveniencestore便利店categorykiller“品類殺手”－掌握特定系列商品的優(yōu)惠專賣店containerization貨柜運輸，貨柜裝貨corporateadvertising企業(yè)廣告creativeexecution創(chuàng)意執(zhí)行collaborating協(xié)作convergence聚焦；集中channel渠道competitiveadvantage競爭性優(yōu)勢cross-border跨國界的；跨境的centrallyplannedsocialism計劃配置體制centrallyplannedcapitalism計劃市場體制capitalflow資本流動；資金流currentaccount經(jīng)常帳戶capitalaccount固定資產(chǎn)帳戶；資本性帳戶calloption購買選擇權(quán)distribution渠道、分銷domesticmarket國內(nèi)市場domesticcompany國內(nèi)型公司deficit赤字depreciate貶值；折舊devaluation（貨幣）貶值diffusionofinnovation創(chuàng)新擴散disputesettlement爭議調(diào)停demographicsegmentation人口統(tǒng)計細分diversification多樣化dynamical有力量的differentiatedglobalmarketing差異全球營銷delivereddutypaid完稅后交貨（制定目的地）dumping傾銷distributor分銷商departmentstore百貨公司discountstore廉價商店ethnocentric母國中心的extensionapproach延伸方式experiencetransfers經(jīng)驗移植EU(EuropeanUnion)歐盟economicsystem經(jīng)濟體制economicfreedomindex經(jīng)濟自由度排名economicexposure經(jīng)濟風(fēng)險economicunion經(jīng)濟聯(lián)盟environmentalsensitivity環(huán)境敏感性EDI(ElectronicDataInterchange)電子數(shù)據(jù)交換，無紙貿(mào)易ethnicsegmentation種族細分equitystake股權(quán)ex-works工廠內(nèi)交貨emotionalappeal感性訴求ForeignExchangemarket外匯市場forwardmarket期貨市場FTA(FreeTradeArea)自由貿(mào)易區(qū)Femininity女性氣質(zhì)FCPA(ForeignCorruptParcticesAct)國外腐敗行為法FCCP(Foreignconsumerculturepositioning)外國消費者文化定位franchising特許經(jīng)營FAS(freealongsideship)裝運港船邊交貨FOB(freeonboard)船上交貨fluctuation不穩(wěn)定性formutility形態(tài)效用flagshipmodel旗艦?zāi)Ｊ絞lobalmarketing全球營銷globalization全球化GMS(GlobalMarketingStrategy)全球營銷策略globalortransnationalcompany全球或跨國公司geocentric世界中心的GATT(GeneralAgreementonTariffsandTrade)關(guān)稅與貿(mào)易總協(xié)定globalstrategy全球戰(zhàn)略GDP(GrossDomesticProduct)國內(nèi)生產(chǎn)總值GNP(GrossNationalProduct)國民生產(chǎn)總值G-7(GroupofSeven)七國集團globalmarketsegmentation全球市場細分globalteen全球青少年細分市場globalelite全球精英階層細分市場GCCP(globalconsumerculturepositioning)全球消費者文化定位greenfieldinvestment綠地投資governmentcontrols，subsidies政府控制和補貼greymarket灰色市場globalretailing全球零售業(yè)hyperinflation惡性通貨膨脹high-contextculture高背景文化hightouchproduct高感性產(chǎn)品hypermarket大賣場internationalcompany國際型公司individualistculture個人主義文化InternationalLawCommission國際法律委員會ICJ(InternationalCourtofJustice)國際法庭（海牙）internationalconvention國際約定internationalcustom國際慣例Islamiclaw伊斯蘭法律intellectualproperty知識產(chǎn)權(quán)ICC(InternationalChamberofCommerce)國際商會ICCA(InternationalCouncilforCommercialArbitration)國際商業(yè)仲裁理事會incipientmarket初始市場incoterms國際貿(mào)易術(shù)語解釋通則inflationary通貨膨脹的intangibleproperty無形資產(chǎn)informationutility信息效用inventorymanagement存貨管理intermodaltransportation協(xié)調(diào)聯(lián)運IMC(IntegratedMarketingCommunication)整合營銷傳播idiom方言，土語imageadvertising形象廣告jurisdiction權(quán)限jointventure合資localizedoradaptationapproach本地化或適應(yīng)化方式Leverage杠桿作用low-incomecountries低收入國家LDCs(Least-developedcountries)中低收入國家LAFTA(LatinAmericaFreeTradeArea)拉美自由貿(mào)易區(qū)low-contextculture低背景文化LTO(long-termorientation)長期取向license許可licensor許可證頒發(fā)者licensee許可證接受者litigation訴訟latentmarket潛在市場LCCP(localconsumerculturepositioning)當?shù)叵M者文化定位labeling標簽logistic物流managementorientations管理取向multinationalcompany跨國公司managementmyopia管理短視marketcapitalism市場配置體制marketsocialism市場社會主義體制monetarypolicy貨幣政策MFA(MultifiberArrangement)多種纖維協(xié)定merchandisetrade商品貿(mào)易masculinity男性氣質(zhì)MIS(ManagementInformationSystem)管理信息系統(tǒng)marketingmodeldriver營銷模式驅(qū)動因素marketskimmingpricingstrategy市場撇脂定價策略marketholding市場保持marginal-costpricing邊際成本定價market-basedtransferprice基于市場的轉(zhuǎn)移價格nonmonetarycost非貨幣費用NAFTA(NorthAmericanFreeTradeArea)北美自由貿(mào)易區(qū)nationalcontrols國家管制NTBs(Non-tariffsbarriers)非關(guān)稅壁壘NIEs(newlyindustrializingeconomies)正在工業(yè)化的經(jīng)濟nationalization國有化negotiatedtransferprice協(xié)議轉(zhuǎn)移價格organizationalculture組織文化orthodox傳統(tǒng)的OECD(OrganizationforEconomicCooperationandDevelopment)經(jīng)濟合作與發(fā)展組織option優(yōu)先選擇權(quán)ownership所有權(quán)offset抵銷outletstore處理品零售店（名品折扣店）organicgrowth有機增長polycentric東道國中心的postindustrialcountries后工業(yè)化國家productsaturationlevels產(ch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