商務(wù)溝通教程教學(xué)課件

商務(wù)溝通教程教學(xué)課件重點難點依據(jù)每單元教學(xué)目標（Objectives），細化出學(xué)習(xí)重點和難點。具體見每章PPT內(nèi)容。這些重點難點是各單元學(xué)習(xí)和操練的側(cè)重內(nèi)容，也是考核的主要知識點。商務(wù)溝通教程教學(xué)導(dǎo)入每單元課文前面的挑戰(zhàn)自己（ChallengeYourself）作為教學(xué)導(dǎo)入內(nèi)容。充分利用該部分內(nèi)容和所設(shè)計的問題引出主題，并激發(fā)學(xué)習(xí)興趣。問題的參考答案參見每章PPT。商務(wù)溝通教程課文學(xué)習(xí)課文學(xué)習(xí)要與課文注釋和課后習(xí)題部分考核文章理解的練習(xí)題，即WorkontheText，緊密結(jié)合，有效使用。每單元課文一般分為三個部分，閱讀理解練習(xí)題也基本按照行文的順序與各個部分相對應(yīng)，方便教師以問題引導(dǎo)學(xué)生主動思考，積極參與學(xué)習(xí)。習(xí)題類型包括段落內(nèi)容歸納、主題句確定、段落內(nèi)結(jié)構(gòu)分析、難點理解、細節(jié)判斷、單項多項選擇、完成句子、簡答，等等。由于課文注解詳細，參考答案也在書后AppendixB部分較詳細給出，此套PPT中不做重點講解。商務(wù)溝通教程案例分析運用課文所討論的溝通理論和準則，結(jié)合實際案例，操練學(xué)生分析解決問題的實踐能力，側(cè)重知識的靈活應(yīng)用，鞏固教學(xué)重點難點。PPT中對這部分操練給出詳細參考答案。商務(wù)溝通教程教學(xué)活動這部分活動設(shè)計考查知識的實踐應(yīng)用，具有很強的靈活性，教師可根據(jù)學(xué)生層次和對知識點的掌握情況選擇性地使用。該部分內(nèi)容可做課堂討論、課下小組作業(yè)、實踐考核習(xí)題等不同用途。每單元PPT會對這部分內(nèi)容做詳細解析，并提供參考答案，輔助教師有效利用。商務(wù)溝通教程拓展閱讀拓展閱讀材料難度高出課文，教師視學(xué)生具體情況有選擇地使用。每單元PPT給出這些材料的內(nèi)容歸納，輔助教師教學(xué)。商務(wù)溝通教程Chapter1 EffectiveCommunicationinWorkingContext

商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyActivitiesCaseAnalysisExtendedReading商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 15minutesTextStudy+WorkontheText1.1,Question1—5 45minutes1.2,Question6—8 30minutes1.3,Question9—12 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程ObjectivesandKeyPoints1BasicconceptstounderstandconcerningcommunicationWecommunicatetogetthingsdone:toshareinformation,toinfluenceothers,tostartormaintainharmoniousrelationship,etc.Severalelementsareinvolvedinthecommunicationprocess:communicators,information,channel,context,andsoon,eachofwhichplaysitsroleintheeffectivenessofcommunication.Barrierscomefromcommunicatorsaswellasthecommunicationcontext.商務(wù)溝通教程ObjectivesandKeyPoints2DifficultpointsinunderstandingSuccessofcommunicationdependsonwhetheryou,themessagesender,candeliveritinsuchawaythathelpsthemessagereceiverinterpretitasyou’vedesired.Alwaysbeconsciousofhowyouraudiencewillinterpretyourinformation.Foreachspecificpurposetoachieve,youhavethespecificfocusincommunication.Forexample,whenyou’resaying“Thankyou,”thefocusistomakeitsoundrealandsincere.商務(wù)溝通教程ChallengeYourselfQuestion1ToprovidenewemployeeswithinformationaboutCompany,itspolicyandrules,anditspersonnel–forinformationToputthemintothewarmcompanyculturalatmosphere–forrelationshipTosetexamplesfornewstaffandmotivethemtoworkbest–formotivation(persuasive)

Question2ToupdateknowledgeofthecompanyandthepeopletoworkwithToimpresspeoplewithpositiveself-imageQuestion3Toimpresstheaudience商務(wù)溝通教程TextStudy1Par.1:Abriefintroductiontoindicatethatcommunicationissignificanttobothindividualsandorganizations.Par.2:Informationexchangeoccursatvariouslevels:amongcolleagues,betweenfunctionalsections,andbetweenorganizations.Par.3:Peoplecommunicatetogetthingsdone,foractionstobetaken,andforthedesiredresultstobeachieved.Par.4:Peoplecommunicatetobuildharmoniousrelationshipandnetwork.Par.5:Classifycommunicationintocategories.商務(wù)溝通教程TextStudy2Par.6:Onecommunicationsometimesistoachieveseveralgoals.Par.7:Howtointerpreteffectivenessandsuccessofcommunication.Par.8:Componentsofcommunicationprocess.Par.9:Failureofcommunication.Par.10:Classifybarriersofcommunicationintotwogeneralgroupsinternalandexternal.Par.11:Examplesofinternalbarriersmainlycausedbycommunicators’personalities,backgroundandmotivation.Par.12:Examplesofexternalbarriersmainlyfromphysicalenvironment,workingclimateanddocumentsappearance.商務(wù)溝通教程CaseAnalysisQ1:Asareceptionistworkingatthefoyerofthecompany,externallyshehelpsestablishapositivecompanyimage,andinternallyshehelpscreateawarmandharmoniousworkingatmosphere.Q2:Wenoticeanobviouschangeofherworkingattitudeinhercommunication:answeringphonecallsandgreetingusedtobeenthusiastic,butnowbecomesboring;offeringhelpwithtypingandprintingusedtobeenjoyableopportunities,butnowisdonewitherrors;besides,shespendsworkingtimehandlingprivatebusinessandplayinggames.商務(wù)溝通教程ActivitiesActivity2:Suchmessagesconveygoodwill,andareusedonfestivals,holidays,andspecialtimesforindividualslikebirthday,wedding,etc.Theessentialpointinsendingsuchinformationliesinhowtomakeitsincere.Activity3:a.persuasive;b.forrelationshipandgoodwill;c.toinformpeopletodosomething;d.toconvincemanagementofyourqualificationActivity4:1—8:EIEEEIIE商務(wù)溝通教程ExtendedReadingMainideaofthispassage:Goodcommunicationbringsyoupersonalbenefits.(Par.1)Benefitsinthreeaspects:One,opportunitiesforpayraise,promotion,andothers’recognitionofyourwork.(Par.2,3)Two,broaderpersonalinfluenceinmakingdecisions,takingactions,andshapingothers’ideas.(Par.4)Three,pleasureinsharingwithothersyourcreativeideas.(Par.5)Thepassageaimstoshowhowsignificantcommunicationabilityistoyourprofessionalandpersonallife.商務(wù)溝通教程Chapter2 StrategiesinOrganizationalCommunication

商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText2.1,Question1—5 35minutes2.2,Question7—10 35minutes2.3,Question11—15 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程ObjectivesandKeyPointsSuccessofcommunicationdependsontheappropriateuseofstrategies.Strategiccommunicationcallsforafullanalysisofcommunicators,channelchoice,andmessagedeliverystyles.Applicationofcommunicationstrategiesrequiresflexibility.Noonesinglestrategyappliestoallcommunicationevents.Audienceanalysis,You-attitude,andHSV,thesearenotionsofoverridingimportanceincommunication.商務(wù)溝通教程ChallengeYourselfQ1:Differentpeopleyouneedtocommunicatewith:Yourboss:reportaboutyourplanonmeetingteachersandstudents.Theschooladministrationoffice:askthemtoorganizeteachersandstudentstomeetyou.Teachersgroup:discusshowtosupervisestudentsduringthetrip.Studentsgroup:introducethetravelscheduleandpreparation.Q2:Othermeansofcommunicationmightbeused:Telephonetheschooladministrationformeetingorganization.SendinamemotoBossonyournextweekworkplan.Q3:AudienceanalysisasguidelinesforstrategiesTeachers:consultwiththemaboutsupervisionwork.Students:presentrequirementsandagendainaclearandattractiveway;keepaudience’sconcentration.商務(wù)溝通教程TextStudy1Par.1:It’snecessarytomakeplansforcommunicationbestrategic.Par.2:What’sthesenseof“audience”inthecommunicationprocess?Par.3:Whyisitimportanttodoaudienceanalysis,whattoanalyze?Par.4:Detailedquestionsaboutaudienceanalysis.Par.5:Summarizeaudienceanalysisbydefining“You-approach.”Par.6:Factorsthataffectchannelchoiceincommunication.商務(wù)溝通教程TextStudy2Par.7:Oralcommunicationanditsadvantages.Par.8:Writtencommunicationandtheadvantages.Par.9:Electronicandonlinecommunication.Par.11:Generalintroductiontocommunicationstyles.Par.12:Focusofinformativecommunication:clarity.Par.13:Focusofpersuasivecommunication:reliableandconvincing.Par.14:Focusofcommunicationforrelationshipandgoodwill:sincerity.Par.15:Focusofgroupcommunication:motivatingforparticipation.商務(wù)溝通教程CaseAnalysisQ1:Inadditiontomemos,MaryKayhascompanymagazineandnewsletterspublishedweekly,monthly,orbimonthly,tocommunicationwithitsdispersedbranchesandemployees.Q2:MaryKay’smanagementissuccessfulinchoosingtheappropriatechannelstocommunicatedownwardwithitsemployees:Magazinesandnewsletterscanreachalltheemployeesscatteredindifferentcountries,appropriateforthesizeandoperationscaleofthecompany;memoistherightmeanstodeliversignificantcompanydecisiontothestaff.Effectiveandefficientcommunicationhelpseliminatedoubts,misunderstanding,andtheothersurprisefactors.商務(wù)溝通教程Activities1.Conductasurveyoftheneighborhoodcommunitytocollectinformationaboutpeople,aslistedbelow.Usesuchinformationasguidelinesonthespeechcontentanddelivery.Occupations,leisuretime,economicstatus,hobbiesAttitudetowardsandpreferencetobodyexerciseAgegroups,healthconditions.2.Givestudentsthisactivityasanassignmentofgroupwork.Letthempresenttheanalysisoftheirexamplesinclass.商務(wù)溝通教程ExtendedReadingWhatdoesstrategicchannelchoicemean?(Par.1)Traditionalchannelsandnewoptionsofcommunication:acomparison.(Par.2)Difficultiesinmakinggooduseofthemultiplenewchannelsofcommunicationtoday.(Par.3)Recommendationsonhowtoovercomeshortcomingsofdifferentchannels.(Par.4)商務(wù)溝通教程Chapter3 ListeningSkillinWorkdayCommunication

商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText3.1,Question1—6 35minutes3.2,Question7—8 35minutes3.3,Question9—15 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程ObjectivesandKeyPointsUnderstandthatlisteningisindividualized.Thereforeafullanalysisofyourownsituationisthebasisofskilldevelopmentinlistening.Goodlisteningskillsgainyousuccessinthecareer,whetheryou’reworkinginthemanagementorjustattheentrylevel.Improvementinlisteningdemandsconsciouseffortsdaybyday.商務(wù)溝通教程ChallengeYourselfManypeopletakeitforgrantedthatlistening,comparedwithspeaking,iseasierandthatlisteningdoesnotrequireskills.Theresultofthesurveymightbedisappointingtomanyofus.Thestatementsdescribepeople’spreferenceandhabitsoflistening.Wefindmanysubjectiveandjudgmentaladjectiveslikeexciting,boring,entertaining,distracting,enjoyableandsoon.Eachindividualhashisownlikesanddislikesaboutcertainlisteningactivities.商務(wù)溝通教程TextStudy1Par.1:ConclusionfromtheSurveyofPersonalListeningProfiles:It’snoteasytobeagoodlistener.Par.2:Effectivelisteningisimportanttoone’sjob,whichisespeciallytrueforentry-levelemployees.Par.3:Effectivelisteningisimportanttopeopleatthemanagementlevel.Par.4:Goodlistenersaremorelikelytodeveloppositiverelationshipintheworkingcontext.Par.5:Examplesoffailureoflistening.Par.6:Sometimesineffectivelisteningiscausedbyinternalbarriersfromthelisteners.商務(wù)溝通教程TextStudy2Par.7:Peoplehaveindividualizedpoorlisteninghabitswhichresultinineffectivenessinlistening.Par.8:Listeningwithpurposeleadstoactivelisteningonewaytowardsgoodlistening.Par.9:Developgoodlisteninghabitsconsciouslyanotherwaytoimprovinglistening.Par.10:Onemoreideaonattentiveandactivelistening:givingfeedbackandinteractingwiththespeaker.Par.11:Getridofbothinternalandexternalbarriersinlisteningactivities.商務(wù)溝通教程CaseAnalysisQ1:ColleaguesdescribeZackas“notbright,”“slow,”andlackofinterestinworkandcommunication.Suchnegativecommentsaretheconsequenceofhispoorbehaviorsinlisteningtoothers.Q2:Heisapoorlistenerandisnotattentiveoractiveinlistening.Heoftenfailstohearimportantissues.Q3:Zackhaspaidhisprice.Thecolleagueshavelostconfidenceinhisabilityandattitude.Asaresult,hehaslostopportunitiestoworkwiththem.商務(wù)溝通教程Activities1.Studentsareencouragedtodoasmallresearchprojectaboutthis.Thetextmentionsonlyafewexamplestoshowpoorlisteninghabits.Gototheinternetorotherresourcesformoredetailsofbadlisteninghabits,dotheanalysisandthendesigneffectivewaystofightagainstthem.2.Thisactivityoffersagoodtryinconqueringtheinternalbarriersinlistening.Itrequiresconsciouseffortsfromtheparticipants.Notestakenintheexperimentwillbeenlighteninganduseful.商務(wù)溝通教程ExtendedReading1Belowweofferinterpretationstothesuggestionsongoodlisteningbehaviorsinthereading,pointbypoint.Introductionparagraphhasaninterestingidea:itrelatesgoodlisteningtogoodmannersincommunication.1.Wegivefeedbacktothespeakerbyaskingquestions.Withoutattentiveandcriticallistening,wecannotcomeupwithquestionsthatarecloselyrelevanttothetalk.2.Listeningisempatheticonlywhenthelistenertrulyunderstandsthespeaker’swordsandfeelings.商務(wù)溝通教程ExtendedReading23.Thinkofthebodylanguagethatindicatesyourinvolvementinlistening.4.ThisisonewayofinteractionsbetweenSandL.5.Listener’simaginationisinvolvedinactivelistening.6.It’simpolitetointerrupt.7.Appropriatepausebeforereplyshowsyou’reconcentratedonlistening.8.Breakinonlywhennecessary,andinacourteousway.9.Givemeaningfulfeedback.10.Neverforgetthatyourmajorroleintheactivityisalistenerratherthanaspeaker.商務(wù)溝通教程Chapter4 OralPresentationandVisualAids

商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText4.1,Question1—8 40minutes4.2,Question9—12 30minutes4.3,Question13—16 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程ObjectivesandKeyPointsIt’sofoverridingimportancethattheaudiencecanbeguidedbythespeakertofollowtheoralpresentation.Agoodpreparationofpresentationdraftandrehearsalsguaranteesuccessfuldeliveryeffect.Visualaidscannotreplaceoraldelivery.IttakestrainingandpracticetodesignPPTslidesinaprofessionalway.商務(wù)溝通教程ChallengeYourself1Q1:It’simportanttothedepartmentbecauseit’sthroughthepresentationthatthecompanyknowswhatyourdepartmenthasaccomplishedandwhatitplanstodointhecomingyear.It’salsoimportanttoyoubecausethisisanopportunitytoshowyourabilityandcommunicationskills.Q2:It’sdesiredthatthroughyouroralreport,thecompanywillbeimpressedbytheperformanceofyourdepartment,andyoucangainsupportfromtheaudienceforyourdepartment’snextyearplan.商務(wù)溝通教程ChallengeYourself2Q3:Intheclassroompresentationonschoolwork,thespeakerisusuallysharingknowledgewiththeaudience,mainlyinaninformativeway.Butattheannualconference,you’renotmerelyinformingyourcolleaguesofyourdepartment’spastperformanceandfutureplan,you’realsotryingthebesttogetthemimpressed.It’sdesirablethatthemanagementwillbeconvincedthatyourdepartmenthasreallydoneaquitegoodjob.Therefore,inadditiontobeinginformative,yourpresentationmustalsobepersuasive.商務(wù)溝通教程TextStudy1Par.1:Generalintroductiontooralpresentationusedinorganizationalcommunication.Par.2:Prepareoralpresentationthroughaudienceanalysis:Consideraudienceneedsandpreference.Par.3:Howtomakethepresentationdraftwell-structured.Par.4:Openingsectionofpresentation:Presentcontentstructureandtimeplan.Par.5:Organizationalpatternsofbodysection.Par.6:Whattoincludeintheendingsection.商務(wù)溝通教程TextStudy2Par.7:Agoodspeakerhelpstheaudiencefollowhisspeech.Par.8:Usenonverbalcommunicationeffectivelyinthepresentation.Par.9:Rehearseyourpresentation.Par.10:Definethetermvisualaids.Par.11:Visualaidsarenosubstitutefororaldelivery.Par.12:WhatshouldbewrittenonthePPTslides?Par.13:WhatshouldprofessionalPPTslideslooklike?商務(wù)溝通教程CaseAnalysisOpeningQ1:Sentence(1) Q2:Sentence(3)Q3:Sentences(7)to(11)Q4:Todrawtheaudienceattentionandputthemintothecontextofthepresentation.ClosingQ1:Sentence(1) Q2:Sentences(2)to(5)Q3:Yes,Sentence(6)Q4:Sentences(7)to(9)Q5:Lastsentence.商務(wù)溝通教程Activities11.Teachercanproposeseveraljobpositionsandaskstudentstoworkinpairsonhowsignificantoralpresentationsaretotheprofessionalpeopleontheseposts.

Examplesofsuchprofessionalsincludeteachingfacultiesinschools,governmentofficials,academicresearchpeople,businesspeople,socialserviceclerks,andsoon.Oralpresentationsarefrequentlyusedintheirjobstoachievevariouscommunicationgoals.商務(wù)溝通教程Activities22.Improvetheslideaccordingtotherulesbelow:PPTslidesshouldcontainonlykeyinformationeditedinaconciseway.Eachslideshouldhavemuchwhitespace.Useparallelstructuresforparallelideas.Whatweputontheslideshouldnotcopythedeliverydraftwordbyword.Themultilayersofcontentstructurecanbeindicatedfromtheslideappearance.Nextslideshowsanexampleforimprovement.商務(wù)溝通教程DefiningSuccessJourneytobetravelledtowardsdestinationGoalstobereachedoneafteranotherKnowingwhattogain,howtogainitNevergivingup商務(wù)溝通教程Activities33.(omitted).Activity3canbeusedasaquiztoexaminehowwellstudentshavegraspedthebasicrulesandnotionsinprofessionalPPTslides.4.(omitted).Activity4canbeassignedtostudentsasasmallprojecttobecompletedinonemonth,takingupabout20percentofthefinalscore.Studentsarejudgedandgradedbothbytheirperformanceintheoralpresentation,andbytheappropriateuseofPPTasaneffectivevisualaid.商務(wù)溝通教程ExtendedReadingOpeningparagraph:topicofthepassageexamplestoshowgoodskillsinoralpresentationleadtosuccess.Oralpresentationinjobinterview.Oralpresentationincompanybiddingtogainbusiness.Communicatewithyourregularcustomersinoralpresentationtomaintainrelationshipwiththem.OralpresentationtoreportacademicorresearchresultsOralpresentationinsocialservicework.Oralpresentationincompetingforpromotion.Closing:one-sentencesummaryaboutthepopularuseoforalpresentation.商務(wù)溝通教程Chapter5 ProfessionalDocuments:EffectiveContentDesign

商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText5.1,Question1—10 50minutes5.2,Question11—13 35minutes5.3,Question14—16 35minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程ObjectivesandKeyPointsWhetheramessageshouldbeorganizedinadirectwayorindirectwayisdeterminedbywhatkindofmessageitisthenatureofthemessage.Severalveryimportantnotionsineitheroralorwrittencommunicationareintroducedinthischapter:You-attitude,You-approachHighSkimValueOneparagraphoneidea商務(wù)溝通教程ChallengeYourself1Q1:SuggestedideastobecontainedintheletterBegintheletterbyextendingcheerfulcongratulations.Positivecommentsonsuccessesthecollegehasachieved.Goontoexpressappreciationforsendinggraduatestoworkwithyourcompany.Lookforwardtofurthercooperationinthefuture.商務(wù)溝通教程ChallengeYourself2Q2:Themessageisnegative(badnews)tothedean,foryouhavetodeclinehisinvitation.Thisrefusalshouldbeaccompaniedwithanexplanationofwhy,andbetterasincereattitude.Q3:Emphasizethemostimportantthingsinthebeginningpart.Uselists.Usesubheadingsforsectionmainideas.商務(wù)溝通教程TextStudy1Par.1:What’sthesenseofeffectivenessinprofessionalwriting.Par.2:Definingoneofthemostimportantnotionsinprofessionalwriting:You-attitude,orYou-approach.Par.3:Definingdirectnessandindirectnessinorganization.Par.4:Examplestoillustratethecentralideaofamessage.Par.5:Advantagesofbeingdirectandmessageseditedinadirectway.Par.6:Messagesappropriateforindirectedition.Par.7:Avoidbeingslowintheindirectmessagedelivery.商務(wù)溝通教程TextStudy2Par.8:Asummaryofdirectandindirectorganizations,determinedbythenatureofmessages.Par.9:Defininganotherimportantnotioninprofessionalwriting:HSV.Par.10HowtoachieveHighSkimValueintermsofideaorganization.Par.11:Anidealparagraphstructure:topic+details.Par.12:Effectiveparagraphdevelopment:oneparagraphwithonlyoneidea.Par.13:One-sentenceparagraph:emphatic.商務(wù)溝通教程CaseAnalysisTheCHECKLISTprovidedintherightcolumnoffersveryusefulguidelinesongoodwritingforprofessionalpurposes.Itisrecommendedthatyourefertothequestionlistforselfevaluationeverytimeyoudesignawrittenmessage.

商務(wù)溝通教程Activities1.Q1:Thismessagecontainsroutineinformation.It’sarequestletter. Q2:Themessageshouldbeorganizedinadirectway.Inotherwords,yourrequestshouldappearatthebeginningoftheletter.2.Mr.TammightgivethefollowingadvicetoYanli:Therequestshouldbeputdirectlyinthebeginningplace.Althoughthisisnotalongwriting,youshouldnotputeverythinginoneparagraph.Divideitinto3paragraphs:request,introducingcompanyandbusinesstoshowqualifications,andextendingthanksandgoodwill.商務(wù)溝通教程ExtendedReadingAnimportanttaskofcommunicators:assisttheaudiencetoquicklyfindwhattheyneed.(Par.1)Twowaysreadersoftenusetosearchinformation:readinginsequence,andreadingselectively.(Par.2)Specialeffortstohelplisteners“l(fā)ookfor”chiefinformation.(Par.3)Sixwaystohelpaudiencecollectkeyinformation,whicharealsoeffectivemeanstoachieveHighSkimValueinwriting.(Par.4)商務(wù)溝通教程Chapter6 ProfessionalDocuments:EffectiveFormatDesign

商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 15minutesTextStudy+WorkontheText6.1,Question1—7 75minutes6.2,Question8—9 25minutes6.3,Question10—12 25minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseStudyActivitiesExtendedReading商務(wù)溝通教程ObjectivesandKeyPointsStudythecomponentsandformatsofbusinesslettersandmemosintheEnglishstandard.Appropriateuseofmechanicalmeanscanimprovethereadabilityofbusinessdocuments.商務(wù)溝通教程ChallengeYourselfQ1:Theyaredifferentinletterparts,andinletterformats.ThestandardEnglishletterswillbediscussedinthetext.Q2:Wecanfolloweithertheblockstyleortheindentedstyle,butitissuggestedthatthetwostylesshouldnotbecombinedinoneletter.Q3:Examplesspeaklouder.Showthemtwoletters,onewithpagedesign,theotherwithout.Letthemcompare.商務(wù)溝通教程TextStudy1Par.1:Theappearanceofwrittendocumentisimportant.Par.2:Themostfrequentlyusedbusinessdocumentsincludeletters,emailsandmemos.Par.3:Majorletterparts.Par.4:Simplifiedletterformats.Par.5:Memorandumsusedforinternalcommunication.Par.6:Functionsofmemos.Par.7:Componentsofmemos.Par.9:MechanicalmeansinwritingforreadabilityandHSV.Par.10:ListsusedforHSV.商務(wù)溝通教程Activities11.Q1:Themainideaiscollectedeasilyfromthebeginningparagraph,Subjectlineandthesubheadings.Q2:Yes,ithasHSV.Threefirst-levelsubheadings(allcapitals)dividethereportinto4parts.Twosecond-levelsubheadings(capitalinitials)furtherdividethelongsectionItcontainsanumberedlistofproposedplans.Q3:Yes,mechanicalmeansinsubheadings.Q4:Blockformat.Everythingstartsfromtheleftmargin.商務(wù)溝通教程Activities22.E-mailscombinethefeaturesoflettersandmemos.Headingsectionissimilartomemos’heading,includingFROM,TO,SUBJECT.TheyalsohaveaCCpart:copytoothers.Bodysectionisthesameasletters,followingeitherthestandardletterformat,orthesimplifiedformat.E-mailshavemanyfunctionsthatareautomaticallycreatedintheelectronicsystem,whichlettersandmemoscertainlydon’thave.商務(wù)溝通教程ExtendedReading1Thisreadingprovidesveryusefulideasabouteffectivedocumentdesign.Itisrecommendedfordetailedstudy.Readabilityenablesreaderstocollectthechiefinformationinashorttime.Emphasisprincipleshelphighlightthemostimportantthingsyouwanttodelivertoyourreaders,suchasthepurpose,thedesiredactions,andsoon.商務(wù)溝通教程ExtendedReading2Animportantgoaltoachieveinwritingmemos:meetthereader’sneedsforhurriedreading.(Par.1)Featuresofideaorganization:1)developlogicalflowofthought,2)bedirect,and3)providemainideapreviewinthebeginning.(Par.2)Featuresofideaorganization:4)emphasizethedesiredactionattheend.(Par.3)Uselistsandsubheadingsforemphasis.(Par.4)Avoidlongparagraphs.Shortonesarestrong.(Par.5)Usemechanicalmeansofemphasiswithdiscretion.(Par.6)商務(wù)溝通教程Chapter7 ProfessionalDocuments:AppropriateLanguageChoice

商務(wù)溝通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商務(wù)溝通教程TimeAllocation(6credithours)ChallengeYourself 15minutesTextStudy+WorkontheText7.1,Question1—8 50minutes7.2,Question9—15 45minutes7.3,Question16—18 30minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商務(wù)溝通教程ObjectivesandKeyPointsThischapterworksonverydetailedrulesoflanguageuseinprofessionalwriting.Importantnotionstobecoveredincludebeingpositive,diplomatic,correct,clear,complete,concise,concrete,andcourteous.AlsotakeaY