農(nóng)業(yè)營銷英語期末考試試卷

華南期末考試試2015-2016學年第2學 考試科目《英語考試類型（閉卷）考 考試時間： 分題ⅠⅡⅢV總得PartI TrueorFalseQuestions（本大題共10小題，每小題2分，共20分）Directions:Pleasemakejudgementofthefollowingsentences.PutyouranswerTorFinyourANSWERSHEET.TheprofitisacustomerreceivesfrombuyingagoodorPatentisalegalmechanismtopreventcompetitorsfromproducingorsellinganinvention,aimedatreducingoreliminatingcompetitioninamarketforaperiodoftime.Greenmarketingisamarketingstrategythatsupportsenvironmentalstewardship,thuscreatingadifferentialbenefitinthemindsofValuechainisaseriesofactivitiesinvolvedindesigning,producing,marketing,delivering,andsupportinganyproduct.Protectionismisapolicyadoptedbyaernmenttogiveforeigncompaniesanadvantage.FourPsmeansprofit,price,promotion,andBRICcountriesreferstoBrazil,SouthKorea,,andChina,thelargestandfastestgrowingofthedevelocountrieswithover40percentoftheworld’spopulation.Theexternalenvironmentconsistsofelementsoutsidethefirmthatmayaffectiteitherpositivelyornegatively.SecondarydataaredatafromresearchconductedtohelpmakeaspecificGenerationYaretheconsumersbornbetween1946andPartII MultipleChoices（本大題共10小題，每小題2分，共20分）Directions:Pleasedecidethecorrectanswerformthe4choicesmarkedABCandDgiveninyourtestpaper.ThenyoushouldwritedownthecorrespondingletterintheAnswerSheetCompaniesthathavea orientationtendtobemoreatmakingone-timesalesthanatbuildingrepeat B) C) D) arethetangibleproductsthatindividualspurchaseforalorfamilyuse.ConsumerservicesB)ConsumerC)E- D)IndustrialEachyear,Honeywellaskseverydepartmentmanagertoratehisorherdepartment'sstrengthsandweaknessesaswellasthoseoftheotherdepartmentswithwhichthedepartmentinteracts.Theneachdepartmentmanagerisaskedwhatheorsheseesasthegreatestthreatsandopportunitiesforthecompany.Honeywellisaskingitsdepartmentmanagerstoengageina(n) SWOT B)portfolio market D)functionalplanning Thepurposeofaernment-imposed istogivedomesticcompetitorsanadvantageinthemarketplacebymakingforeigncompetitors'goodsmoreexpensivethandomesticgoods.monopolyB)quotaC)tariffD)Ina(n) structure,onesellercontrolsa B)C)monopolisticcompetitionD)perfectWhenconsideringtheFourPsininternationalmarketing,advocates focusontheuniquecharacteristicsofculturesandargueforproductsandpromotionalmessagestailoredtoeachculture.nationalizationB)C)localizationD)Datathathasbeencollectedforsomeotherpurposethantoanswerthequestionathandiscalled primarydataB)secondaryC)mineddataD)experimentalWhenacustomerfeelsregretafterpurchasingaproduct,sheisexperiencing B)aC)anoperantreactionD)cognitiveWhichofthefollowingisthebestexampleofadurableabagofcat B)aC)abottleofnailpolishD)apackageof arethelastinthepopulationtoadoptanew B)LatemajorityC) D)ImpulsePartIIIFilltheBlanks（本大題共5小題，每小題2分，共10分Directions:PleasefilltheblanksandwritedowntheanswersintheAnswer isastrategicallianceinwhichanewentityownedbytwoormorefirmsallowsthepartnerstopooltheirresourcesforcommongoals. isacompanytriestogetatoeholdinaforeignmarketbypricingitsproductslowerthanitoffersthemathome.IntranetisaninternalcorporatecommunicationnetworkthatusesInternettechnologyto.istheprocessof yzing,andinterpretingdataaboutcompetitors,andthebusinessenvironmentinordertoimprovemarketing istheprocessinvolvedwhenindividualsorgroupsselect,purchase,use,anddisposeofgoods,services,ideas,orexperiencestosatisfytheirneedsanddesires.PartIV WritingDefinition（本大題共8 小題，每小題5分，共40分）Directions:Pleasewritedownthebriefdefinitionofthefollowingterms.PutyouranswerinyourANSWERSHEETPartVTranslation（本大題10分Directions:PleasetranslatethefollowingEnglishparagraphintoChineseandwritedownyouranswerintheAnswerSheetMarketerscomefrommanydifferentbackgrounds.Althoughmanyhaveearnedmarketingdegrees,othershavebackgroundsinareassuchasengineeringoragriculture.Retailersandfashionmarketersmayhavetraininginmerchandisingordesign.AdvertisingcopywritersoftenhavedegreesinEnglish.E-marketerswhodobusinessovertheInternetmayhavestudiedcomputerscience.華南期末考試答題2015-2016學年第2學 考試科目《英語考試類型（閉卷）考 考試時間： 分學 年級專業(yè)題ⅠⅡⅢV總得Part TrueorFa