Wish如何提升銷量

Wish如何提升單量--魏晨亮Wish之如何提升銷量各大媒體爭相報道WISH大賣家日出千單后，各種的WISH干貨分享造成了大量中小賣家涌入，擴充了產(chǎn)品數(shù)量，增加了賣家間競爭，所以產(chǎn)品價格偏低后，更激發(fā)了買家的購物欲望。那么想要在這個平臺獲得成果，拋開最原始賣家的運氣與機遇成分我們需要做好哪些呢？標題，tags，圖片,描述，選品，價格，運營。都說條條大路通羅馬，不能說你必須要把這些所有做好才會爆單，或許你只需要做好其中之一你就出現(xiàn)了爆單也是有可能的。標題：盡量精簡不要重復(fù)鋪關(guān)鍵詞，精準關(guān)鍵詞+產(chǎn)品屬性+相關(guān)聯(lián)流量詞描述：在描述上不用花太多的心思，精準簡練的描述出這個產(chǎn)品的顏色，尺寸，特性，材質(zhì)，包裝就夠了。

選品：這個主要客戶群體在16-30歲的購物平臺注定了他的產(chǎn)品會傾向于年輕化，個性化，張揚化，時尚化。賣服裝的賣家會發(fā)現(xiàn)越是SEX的服裝在這個平臺越有成為爆款的幾率，還有之前的發(fā)光衣服發(fā)光鞋子都在這個平臺取得不俗的成績。價格：很多人說價格在wish上面不重要，因為是推送所以價格對成交的影響不大，但是這個說法從常識上來講就是不合理的，我們知道全世界的人都愛物美價廉的產(chǎn)品，如果你的價格不合適就算推送到客戶眼前那也沒辦法轉(zhuǎn)化成為訂單，價比三家的心理是人類的本性與常識，所以價格對于轉(zhuǎn)化還是很重要，如果你的產(chǎn)品多次被推送都沒有成交同樣會影響后期被推送的幾率，所以建議大家合力定價合力利潤基礎(chǔ)上，還需要盡量和工廠談成本價，批量生產(chǎn)提升價格競爭力。運營：運營分為店鋪整體把控和針對出單的產(chǎn)品的專門集中運營。從店鋪整理把控上來說就是各項績效指標，運輸5天內(nèi)發(fā)貨，14天內(nèi)到貨，退款小于5%，仿品小于5%，如果這些指標都能控制或者改善到平臺要求的水平基本上你的店鋪會慢慢進入正向的循環(huán)。再來說單個產(chǎn)品運營，由于wish上面沒有店鋪的概念只有產(chǎn)品的概念，所以一般wish的客戶經(jīng)理會建議你前期大量鋪貨，產(chǎn)品上萬的店鋪別的不講，光這幾率就比別人高很多了，然后再針對出單的產(chǎn)品去優(yōu)化圖片，對比同行價格與供應(yīng)商談批量訂購降低采購價，tags優(yōu)化，精細化運作隨時關(guān)注市場價格動態(tài)隨時調(diào)整，打造成為爆款并且延長爆款生命周期tagsTags：10個標簽盡量利用二八原理，前面八個放精準詞，后面二個放相關(guān)聯(lián)的大流量詞大家可以以下面的模式多次練習排版十個關(guān)鍵詞：精準詞，長尾詞,屬性詞，修飾詞，使用場景，相關(guān)聯(lián)詞、寬泛詞、長尾詞對于詞匯的先后順序，有些賣家說越靠前權(quán)重越大，但是wish官方告訴我們前后順序沒有權(quán)重之分，那么我們就寧可信其有吧，把精準詞和長尾詞放到最前面，提高匹配度。圖片：我們都知道網(wǎng)上購物，購的不是物是圖片??！所以圖片是否能一樣勾住消費者飄忽的眼神尤為重要，wish作為大部分客戶都利用碎片化時間購物的平臺，如果你圖片不夠勾引人，那么買家可能在等車的空擋翻看兩頁就跳失了。幾大類目Tag匯總

一.關(guān)于Dress類的Tag總結(jié)1.類目詞：Clothes&Accessories/Apparel&Accessories>Women'sClothing>Dresses2.屬性詞：（1）袖長：LongSleeved/ShortSleeved/HalfSleeved/Sleeveless（2）袖型：BatSleeve/RufflesSleeve/SingleShoulderSleeve/Strapless/RegularSleeve（3）領(lǐng)型：O-neckCollar/V-neckCollar/Turn-downCollar/StandCollar/MandarinCollar/HighCollar（4）裙長：AboveKnee&MiniDress/Knee-lengthDress/CalfDress/Ankle-LengthDress/Floor-LengthDress（5）裙型：SheathDress/A-LineDress/LooseDress/PleatedDress/FitandFlareDress3.材質(zhì)詞：LycraDress/SpandexDress/SilkDress/NylonDress/CottonDress/PolyesterDress/LaceDress/ChiffonDress4.修飾詞：Fashiondress/SexyDress/TrendDress/BeautifulDress/CasualDress/BohemianDress/CollegeDress/SimpleDress/SweetDress/NoveltyDress/ChineseDress/5.場景詞：WorkDress/Sexy&ClubDress/BeachDress/SpringDress/SummerDress/AutumnDress/WinterDress/PartyDress幾大類目Tag匯總

有關(guān)于watch類的總結(jié)1.類目詞：Jewelry&Watches.>Watches>Wristwatches2.屬性詞：（1）形狀：RoundWatch/Heart-shapedWatch/TriangleWatch/OvalWatch/Animal-shapedWatch/Irregular-shapedWatch/SquareWatch/RectangleWatch（2）機芯：MechanicalWatch/QuartzWatch/ElectronicWatch/AutomaticWatch（3）功能：Water-proofWatch/Shock-proofWatch/DateWatch/ClockWatch/BluetoothWatch/PhoneWatch3.材質(zhì)詞：AcrylicWatch/CrystalWatch/ResinWatch/SiliconeWatch/StainlessSteelWatch/AlloyWatch/ZincAlloyWatch4.修飾詞：RedWatch/BlackWatch/WomenWatch/MenWatch/GirlWatch/FashionWatch/CausalWatch/DressWatch/LuxuriousWatch/SimpleWatch5.場景詞：SportWatch/BusinessWatch/WatchforWalk/WatchforRunning/WatchforMountaineer/WatchforCycle/WatchforCamping關(guān)WallSticker類的Tag總結(jié)1.類目詞：Home,Furniture&DIY/Home&Garden>HomeDecor>WallDecals&Stickers2.屬性詞：(1)樣式：3DWallSticker/PlaneWallSticker/MirrorSurfaceWallsticker（2）主題：AnimalWallSticker/CartoonWallSticker/CharactersWallSticker/FestivalWallSticker/PatternWallSticker/PlantWallSticker/TrafficWallSticker/PortraitWallSticker/LandscapeWallSticker/AbstractWallSticker/StillLifeWallSticker3.材質(zhì)詞：PaperWallSticker/PlasticWallSticker/MetalWallSticker/AlloyWallSticker/WoodenWallSticker/LeatherWallSticker/ResinWallSticker4.修飾詞：EuropeWallSticker/AmericanStyleWallSticker/ModernWallSticker/TraditionalChineseWallSticker/SolidWallSticker/CartoonWallSticker/ClassicalWallSticker/DisposableWallSticker5.場景詞：WallStickerforWall/WallStickerforSwitch/WallStickerforGlass/WallStickerforBathroom/WallStickerforToilet/WallStickerforFloor/WallStickerforRefrigerator/WallStickerforTile/WallStickerforCabinetStove關(guān)于FestivalAccessories類的Tag總結(jié)1.類目詞：Home&Garden>Festive&PartySupplies>ChristmasDecorationSupplies/DecorativeFlower&Wreaths/Event&PartySupplies/PartyMasks2.屬性詞：(1)裝飾種類：ChristmasFigurine/ChristmasRibbon/ChristmasStocking/ChristmasTree/ChristmasTreeOrnament/ChristmasTreeStand&Accessory/IndoorChristmasDecoration/OutdoorChristmasDecoration/CakeAccessory/NoiseMaker/PartyDecorations/Party Favor/CandyBox/Plate/Cup/Straw/TableCloth/Flags/Mask/InvitationCard/PlasticKnifeForkSpoon/BirthdayCap/Blowout/BirthdayCandles(2)圖案：Striped/Solid/Star/Cartoon/Heart/Animal/Zebra/Skull/Charter/Moon(3)花類別：Rose/Lily/Tulip/Camation/Calla/Lavenden/Daisy/Sunflower/Hybrid/Crystal/Gerbera/Wreath/DriedFlowers/Petal/FlowerVine/Rattan/SilkFlower/DoorLintelFlower/MirrorFlower/RondeFlower/BrideBouqet/W eddingFlower/DriedFlowerBag/DriedBranches/Leaf-shaped/TeaRose/SmallTeaBud3.材質(zhì)詞：Metal/ColoredGlaze/Alloy/Wood/Wooden/Plastic/Leather/Resin/Straw/Linen/Silk/SyntheticHair/Wool/Polyester/Acrylic/Polypropylene/BambooFiber/Spandex/ColoredCotton/Corduroy/Nylon/Chiffon/Velvet/T/C/Down/Flock/Jean/Core-SpunYarn/Viscose/Chinlon/Blending/Woolens/Stone/Non-wovenFabric/Paperboard/Acrylic/Bamboo/Leather/NaturalBottleGourd/PVC/Silicone/Paper4.修飾詞：Thick/Thin/Medium/Flower/Adults/Children/FullFace/UpperHalfFace/LowerHalfFace/Candle/Fiber/Lighted/Luminous/NoneLight/ElectricLight5.場景詞：AprilFool’sDay/BackToSchool/ChineseNewYear/Christmas/EarthDay/Easter/Father’sDay/Graduation/Halloween/Mother’sDay/NewYear/ThanksgivingDay/Valentine’sDay/Wedding/Party/Children’sDay關(guān)于PillowCase類的Tag總結(jié)1.類目詞：Home&Garden>HomeTextile>PillowCase/CushionCover2.屬性詞：(1)風格：Jacquard/Twill/Pain/Dobby/Plaid/Stripe(2)圖案：Animal/Character/Dot/Floral/Geometric/Letter/Patchwork/Plaid/Print/Solid/Striped/Portrait/Endless/Paisley(3)樣式：Printed/PlainDyed/YarnDyed/Embroidered/Flocked/Batik(4)工藝：Woven/Knitted/Nonwoven/Knitted/Handmade/Crocheted(5)特性：Waterproof/Non-toxic/Eco-friendly/Disposable3.材質(zhì)詞：Polyester/Cotton/100%Silk/BambooFiber/100%Polypropylene/100%Cotton/100%Polyester/Linen/VelvetFabric/ChenilleFabric/Fur4.修飾詞：Fashion/Charm/Comfortable/Warm/Practical/Inflatable/Anti-static/Anti-Apnea/Cooling/Massage5.場景詞：PillowTowel/DecorativePillowcase/Pillowcase/HomeDecoration/SeatDecoration/HotelDecoration/Hospital/ChairDecoration/CarDecoration/BodyMassage/Bedding/Travel關(guān)于BabyCloth&Accessories類的Tag總結(jié)1.類目詞：Mother&Kids>BabyClothing>Accessories>Bibs&BurpClothes/Hats&Caps/Headwear/ReceivingBlankets/Baby’sSets/Rompers

2.屬性詞：(1)圖案：Animal/Character/Dot/Floral/Geometric/Letter/Paisley/Patchwork/Plaid/Print/Solid/Striped/Checkered/Gingham/Leopard/Skull/(2)類型：Adjustable/Fitted/VelcroClosure/Headbands/Bandanas/Barrettes/ElasticHairBands/HairClaws/HairCombs/HairRibbons/HairSticks/Hairbands(3)門襟：Zipper/DoubleBreasted/SingleBreasted/TripleBreasted/CoveredButton/HornButton/Belt/SingleButton/OpenStitch/Pullover(4)袖型：Drop-shoulder/Regular/BatwingSleeve/PuffSleeve/LanternSleeve/FlareSleeve(5)領(lǐng)型：O-neckCollar/V-neckCollar/Turn-downCollar/StandCollar/MandarinCollar/HighCollar/Turtleneck/CrewNeck/HoodedCollar/Squar