英語公益廣告翻譯

上海海事大學外國語學院院

系

航運英語專業(yè)年級學生姓名

英航121嚴明學

號201210811032指導教師

陳書鵬二○一四年六月TheontranslationofChinesePSAfromSkoposTranslationalTheory嚴明

201210811032

英航121...............................................................................................................................................................................................intheofPSA.........................................................................................................................................2inof..................................................3.........................................................................3of............................................................................3..................................................................................................4........................................................................................................................4meaning.........................................................of..........................................................5of...................................................................................................6.......................................................................................6...........................................................................................63.................................................................................................7..........................................................................................................................8Bibliography...........................................................................................................................81Abstracttheglobalizationtechnologyhavebecomechangingoftheworld.Thecommunicationmoremorewiththedeepeningofthedivisionoflaborofinworld.asoftheWTO,hasestablishedawithcountries.hasimportantmeansandanecessaryforsendingpromotingsocialresponsibility,image.Therefore,translationofPSAhasimportant.PSAisapracticaltypewithpublicityvalue.HowPSAtomakethemunderstand?HowPSAtoupagoodimageincross-culturalcommunication?It’saproblemforustoThetranslationofChinesePSAintoEnglishisn’tneedtobedeveloped.paperismainlyintroducesometranslationinChinesePSAprovidesuggestionsadviceinrespect,word-for-wordtranslation,translation,simplifyinformation.Keywords:characteristics;texttype;cultural

theFunctionalTheory;translation;simplify

word-for-wordtranslation;1.ThedefinitionandimportanceofPSAThedefinitionofcanbeanannouncementforwhichnocommercialisbynon-profitagency,orindividual.Itprovidesas,assistancepublicsoon.ItsgoalistoforpublicguidethemtoTherefore,itainsociety.ItforsometosocietypersuadeaspecificactionoraparticularviewpointonsocialsuchaspreventionofanItenhancesthepublicIna,PSAisofsocial2.TheproblemsandculturaldifferenceinthetranslationofChinesePSA2Withaccelerationofglobalizationprocess,speed.Accordingly,translationhasbecomeanincreasinglysignificantofculturalcommunication.APSAwillreaderstheirantranslatedPSAsometimeswilleffects.canfindlotofwelltranslatedPSA,weshouldalsoawareofproblemsintranslation.VariousofmistakesinevitablyOnemajoroftranslationaregenerallybyculturalofdifferencesintraditionslanguagesbetweenChineseEnglish,therearecustomsofexpressing.2.1TheproblemsinthetranslationofPSAofproblemsoftenfoundinstageoftranslationChinglish.PSAtranslationfromsatisfactory.Itfailsdelivertherealto2.1.1Word-for-WordDuplicationWord-for-wordtranslationistheeasiestforItnotforallthetranslation.Asweknow,becauseofthedifferencebetweenChineseWesternallofthewordscanbetranslated.Inword-for-wordwillinevitablyleadmisunderstanding.For“小草有生命，足下多留心”onearthhavelives,ofhavehearts.translationwithChineseEnglishinaconfusingmanner.“愛我,追我,千萬別吻我”“Loveme,runafterme,mustn’tme!”TheChineseoriginalinfactwarningsafetydriving.Here,“吻”meanstohit,strike,run.”Sothepropertranslationshouldbe“yousoundinyourdriving.”2.1.2WrongchoiceofwordsSometimes,wecanseewordsadoptedimproperlyinthetranslationforsomePSAFor珍惜糧食是一種美德.isagoodThe3“treasure“tohavekeepsomethingyoulovethatisvaluableyou”.Accordingtheofthesourcethetranslationshouldbe“onfoodagood”“保護環(huán)境，造福子孫后代。“protectionour”The“offspring”usedinveryformalIt’suseaappropriateas,“aenvironmenttoourchildren”2.1.3SyntaxerrorManyoflowaresimplyincorrectThefollowingcasesinForexample,“做可愛的上海人”alovelyofShanghai.“apeople”iswronglyinthetranslation.“l(fā)ovelyproperItcanbe“Beniceinanicecity”InwecanunderstanditfromsomeonhighwayinHebeiprovince.“嚴禁疲勞駕駛。Falsetranslation,“Dodrive.”Wecanchangeitinto“Nodriving”“雨雪天，過橋時請減速行使.”“Rainday,Bridge,slow-driving.Wecanalteritinto“Slowdownthebridgeduringrainor”2.2TheculturaldifferencebetweenChinesePSASloganandWesternPSASloganThedifferencesofconditions,socialrealityofuniqueasthecarrierofthoughts,culturalcharacteristicnationalofthewhouseit.languagesaredifferentcultures.2.2.1ThedifferenceofwordmeaningTheincross-culturalcommunicationthe4ofmeaning,goodunderstandingofofthecountryspreadsisthewordsmustbeforitsculturalsuitability.For“龍的傳人你我他，文明新風靠大家.translationofthe“龍”isagreatchallengese“”inChineseculturemeansthatopulence,gooditanauspicioussymbol.Whileinwesternculture,“dragon”isamythicalmonsterwithwings,fire,associatedwithevil.Soitis“龍”“dragon”inEnglish,anditisalsotranslate““龍”in2.2.2ThedifferenceofculturalvalueItisbelievedthatthemostbestPSAtranslationthatbestculturalvalues.Itsignificanceofculturalvalue.Forexample,嚴禁酗酒.Thefalsetranslation,“Dondrinkalchol.”Weshitinto“Noalcohol.”Why?Whatcauseit?Thegreatdifferencetheseistone.Theformerislatterisserious.rootisofculturalvalue.Inthisaspect,theculturalmainlyinofcollectivism.3.theFunctionalSkoposTranslationalTheory3.1DefinitionSkopostheoryisfromfieldoftranslationstudies.ItprovidesanthenatureoftranslationapurposefulwhichapplicabletoeveryItestablishedbyGermanVermeercomprisesideathattranslatinginterpretingshouldprimarilytakeintothefunctionofthe3.2Skopostheorytranslationanactivitywithanaimpurpose,onintendedaddresseeofthetranslation.TomeanstoproduceatextinasettingfortargetaddresseesinInSkopos5statusofsourcetextloweritinequivalence-basedoftranslation.Thean"offerofinformation",whichthetranslatorintoan"offerofinformation"fortheaudience.[PaulKussmaulwritesthis"thehasaaffinitywithSkoposTheoftranslationisonexpectations,valuesofwhoareagainthetheyareinandbytheThesedetermineofsourceorpassagesinthetextcanbepreservedorhavebemodifiedeven4.MeansoftranslationPSAshouldanart,requiresstudyconsiderationPSAtranslationisprocessofreproducingnotonlyalsostyleoftheoriginal.Translators’aestheticvalueswillinfluencetheofPSAtranslation.Translatorsshouldchoosedifferentapproachesinprocessminimizeofthetextforreadersachievethebest4.1word-for-wordtranslationWhileChinesebelongsdifferentlanguagesystem,therearesomesimilaritybetweenthem.Soifyoucanpresenttheofintheoftranslation,youcanuseword-for-wordtranslation.Forexample,ainin“我的盛開需要你的關愛”Youcantranslateitdirectlyinto“Luxuriantneedyourcare.Whileweuse“花團錦簇toinstead“盛開”,thissentencereserveitsstructureandginit’salsoaperfecttranslation.Aslogan,“節(jié)約用水就是珍惜生命?！盕alsetranslation,“Usingwaterstintinglyischerishinglife.”Thisversionisalsowordtranslation.ofwithidiomaticexpression.itshouldbe“Tosavewaterissavelife.”4.2correspondingtranslation6“Correspondingtranslation”isusingtheacquaintedstructureinthewhichproverbs,on.UsingtranslationcanthepeopleacquireFor“愛心傳遞你我，文明就在身邊It’sasloganinthe2008BeijingOlympicgame’sPSA.Itisintendedtoproposetoasocietythatiscivilizedwithlovingheart,alsopresentChina’snationalimage.Sotranslatorcanadopt“correspondingtranslationtostrengthentheculturalandeducationalexchanges.Mytranslationis“Wherethereisalove,thereisavirtueitappliesthesaying“Wherethereisawill,thereisaway.”Inaddition,PSAin“讓世界傾聽我們的聲音?！盜tappliesonesentenceinthe2004Olympicgame’sThememusic“Passtheflame”,“Letourvoicebeheard.”Thetranslationshouldbe“Letourvoicebeheardintheworld.”4.3simplifyinformationInChinesePSA,advertisementpoemstocommunicatefeelingofiftranslatoradopted“word-for-translationinthetranslationoftypeofiteasilytheChineselanguage’sintrinsicbeauty,andweakenthetargettext’sacceptability.loseefficacyinenvironment,thetranslationalwaysafterwithoriginaltexthighly.InChinese-englishtranslation,translatorcompletelydifferentways,soyoushouldtheoriginaltexting,accepttondingobstaclethetargetlanguagereadersmaymeet.Forexample,aslogan下留情花自香，腳下留意草如茵Falsetranslation,“Letflowersstayingontwigstheywillgiveofflonger,letgrassitwillgreener.”Inthisversion,besidesgrammarerrorandspellingerror,italsohastranslationthatclearconcise,weshouldtranslateitinto“Keepawayfromgrassandflowers,please.”O(jiān)r