東急：TOD與后疫情時代的城市發(fā)展

ostcovidsocietyUrbandevelopmenttowardtheostcovidsocietyUrbandevelopmenttowardthe 東急株式會社 中山典顕1.本附加與原報告無關(guān);互聯(lián)網(wǎng)公開數(shù)據(jù)；3.本資料在“行業(yè)報告資源群”和“知識星球4.本資料僅限社群內(nèi)部學習，如需它用請聯(lián)系1.進群即領(lǐng)福利《報告與資源合編》，內(nèi)有近百行業(yè)、上萬份行2.每日分享學習最新6+份精選行研資料；3.群友交流，群主免費提供相關(guān)領(lǐng)域行研資料。效業(yè)研究、運營管理、價值傳播等計劃、蓋科技、金融、教育、互聯(lián)

TODmodelofprivaterailwaycompanieshasbeendevelopedfornearlyacentury.opment

Largestructuralreformsbringaboutsignificantchallenges.ortunitiesandshowanewwayofregionaldevelopmenttotheworld.

Cooperationwithlocalgovernmentsisessentialtoachievethestructuralchange.Tableofcontents3

IntroductionofTokyuCorporation

Historyof.privaterailwaycompany

Businessstrategy

IntangibleactivitiestowardAutonomousandDecentralizedCity.NexusChallengeParkurbanDevelopment IntroductionofTokyuCorporation4 IntroductionofTokyuCorporation56Historyofprivaterailwaycompany IntroductionofTokyuCorporation7 IntroductionofTokyuCorporation8 IntroductionofTokyuCorporation9 IntroductionofTokyuCorporation10 IntroductionofTokyuCorporation11 IntroductionofTokyuCorporation12 TheorderoflandTheorderoflandreadjustmentassociationEachassociationhadbeenbasedondemand/needs.↓ Strategyoflandreadjustment[Beforelandreadjustment]nAsan[Afterlandreadjustment]B-sanA-sanC-sanE-sanD-landAlargeamountofitalloandargetpriceAlargeamountofitalloandargetprice for1)Itisnecessarytoruntheriskofborrowing“l(fā)arge1)Itisnecessarytoruntheriskofborrowing“l(fā)argeamountandlong-term”loan.2)Reservedlandsarenotguaranteedforsellingattargetprice.3)Landownersareunfamiliarwithlandreadjustmentprojects.SpecialschemeoflandreadjustmentAgencyAgencysystemtohandleallTokyuCorporationcantakeleadershipindevelopingthewholeareaoftheTamaGarden. RelocationBusiness PrivateSeniorFamiliesrelocatestoconvenientareaCondominiumfamiliesrelocatestobiggerhousesShoppingCentreYoungFamiliesSecondgenerationWantingahouseRentalcondoDaycareServiceTokyuproduceresidence,shoppingfacilityandotherservicesssatsuburbanresidentialareaPrivateSeniorFamiliesrelocatestoconvenientareaCondominiumfamiliesrelocatestobiggerhousesShoppingCentreYoungFamiliesSecondgenerationWantingahouseRentalcondoDaycareServiceTokyuproduceresidence,shoppingfacilityandotherservicesSuburbanresidenceresidencerailwaycompany=CompetitorsTama-PlazaSt.Tama-PlazaSt.【【Information】■Access1minutewalkfromTama-PlazaSt.ofTokyuDenentoshiLine(Connectedbypedestriandeck)■StructureReinforcedconcrete7stories,92units■TotalfloorareaCondominium4,815.15mComplexbuilding2,084.08mokyuTamagardenCityedstationcommercialfacilitypublicfacilityandcondominium.23ndominiumtostation-lazaStation---ndominiumtostation-lazaStation---ommercialplazaveryeasilyeckforhoursPedestriandeckprovidesconveniencenotonlytotheresidentsbutalsosurroundingresidentsptofLinkPlaza“ConnectcityandptofLinkPlaza“Connectcityandstation”“Connectpeoplebeyondgenerations”“Connectthedailylives”Dresserplaza■Tenantconfigurationthatfocusoncooperationwithcondominium■Clinic■AdultDayservice■Nurseryetc,■Bank■Sundrygoodsshop■Caféetc-TokyuStore-BookStore-Pharmacy-HairSalonetcCondominium■TenantconfigurationtocomplementthefunctionofTama-vingconvenienceofthesouthentranceareaTama-PlazaTerrace26miniumwofResidentialareadetachedosalofrebuildingbytherelocationandconsolidationhousesbilityofrebuildTama-PlazaTerraceisbeingoperatedbyTokyuFuturedevelopingareawofResidentialareadetachedosalofrebuildingbytherelocationandconsolidationhousesbilityofrebuildTama-PlazaTerraceisbeingoperatedbyTokyuFuturedevelopingareabuildingconsistsofcondoandpubliccenterAttractingfunctionstosupporttheagingsocietydevelopeddevelopedin1970’scomplexTama-PlazaStation SuburbsofSuburbsofSuburbsofSuburbsof<Numbersofpassengerscarried>FY20191.2billion<<Numbersofpassengerscarried>FY20191.2billion<Linedistance(workingkilometers)> DntralTokyoSuburbsofTokyoSuburbsofagawantralTokyoSuburbsofTokyoSuburbsofagawaAfterCOVID-19BeforeAfterCOVID-19CentralTokyoSuburbsofTokyoSuburbsofwaconsumptionhasshiftedfromcitycentertoresidentialsuburbBeforeCOVID-19CentralTokyoSuburbsofTokyoSuburbsofwaAfterCOVID-19ntralTokyoSuburbsofTokyoSuburbsofagawaRevenueofTokyuStoreyearyear-on-yearchangecomparedtosamemonthof<Location> IntroductionofTokyuCorporation35BeforeCOVID-19entralTokyoSuburbsofTokyoSuburbsofagawaAfterCOVID-19entralTokyouburbsofTokyoSuburbsofwaAutonomousanddecentralizedcitystructure IntroductionofTokyuCorporation37 Intangibleactivitiestoward Autonomousanddecentralizedcity NexusChallengePark00NexusChallengeparkHayanoTrialsandactualntationNexusChallengeparkHayanoTrialsandactualntationwithTopicsofsustainabilityTransport：TokyuDen-en-toshiline「Asamino」Busstop#3onrighthandsideafterstationexitBustoSusukinodanchi).GetoffatNijigaokaElementaryschoolandwalk3minnexusconceptarea令Aobaku,YokohamaArea：approx.35km2Populationapprox310,000令Miyamaeku,KawasakiArea：approx.19km2Populationapprox230,000No.ofhouseholds：approx.100,00AgreementsmadeforcomprehensivecollaborationforurbandevelopmentilinesAgreementondevelopmentofmulti-generationalcity4Nexus:Startingauser-basedhubinsuburbanareasinDen-en-toshiareaJanuary19&March302022nexusnexusconceptTokyunexusTeam(April2022)NexusNexusChallengeParkHayanoFacilityGuidance(1)NijiFarm–IoTsharefarm*PlantioInc.'sgrowapppSowingtheseedstogether*CollaborationwithshopassociationsandneighboringschoolsRestrictedareaForestofcreatures(1)NijiFarm–IoTsharefarm*PlantioInc.'sgrowapppSowingtheseedstogether*CollaborationwithshopassociationsandneighboringschoolsRestrictedareaForestofcreatures(1)NexusLabStair▲ntranceBeekeeping,beetlebreeding,etc.bylocalresidents(4)Forestofcreatures(3)NexusLab*CommongroundbetweenTokyuemployeesandthecommunity*Placeforconsultationwithbuddyompanies41NexusardKawasakiCityownedbyTokyuCorporationSitearea:7,800m2FireplaceanyHOCdructionPlantioInctionUsage:Communityfarm,glotOpeningdate:April7,2022Weekdays10:00-18:00aysandSundays(2)FireplaceExperienceExperiencethecirculationoffirewoodandfoodunderthecooperationoflocalvolunteers22令Commonalities(region/commons)thatconnectionme(individual)withpublic(society/environment)-Creating"localcommons"令Commonalities(region/commons)thatconnectionme(individual)withpublic(society/environment)-Creating"localcommons"whereempathyandmutualaidcirculate-Creatingcommons"fromtheconsumer'spointofviewandtogetherwiththeookingforbuddieswhoshareandcocreatethisphilosophysandshortagesrowastea4東急nexusチーム(2022/4)NexusNexusChallengeParkHayanoPotentialwiththeSurroundingArea33FuturehousingcomplexYokohamaityityRent(Sale)NijigaokaHousingComplex(Approx.2,000units,45FuturehousingcomplexYokohamaityityRent(Sale)NijigaokaHousingComplex(Approx.2,000units,45yearsold)exushallengearkSacredLandSusukinoHousingComplexRentapprox1,100units)eHousingComplexntapproxunitsCommonIssuesAging/Multi-generation/Mobility/WhathousingcomplexesshouldbeNexusChallengeParkHayanoMobility?Lastonemile?TransferbaseMobilesales?Kitchencar?TravelingsalesURUR“Welfare”ousingplexRentapproxunitsAdministrativeAdministrativecoordination2012012ConclusionofanagreementtopromotetheNext-GenerationSuburbanCommunityDevelopmentKawasakiCityYokohamaCityTrialofcoordinationbetweenKawasakiCityandYokohamaCity(example)foodcirculation?Alifewithfarmingsdirectore2015ConclusionofacomprehensivepartnershipagreementoncommunitydevelopmentalongTokyurailwaylinesFuturehousingcomplex?Finalabode?Well-beingAgricultureandTokyuTokyuCorporation/TeamNexus Next-GenerationSuburban DevelopmententWISECITYWhatistheentWISECITYApril2012:YokohamaCityandTokyuCorporationreachanagreementtopromotetheNext-GenerationSuburbanCommunityDevelopment.tainandrevitalizefavorableresidentialommunities2017&April2022:Agreementrenewed5Re-establishingthevaluesofsuburbanresidentialareasandpresentingtheirappealandlifestylestosocietyatlarge.VisionoftheIdealCommunityCommunityLivingAdministration/PublicSectorSuburbanCommunityDevelopmentrivateSectoringexistingconjunctionwithindustryacademicpublicandprivatesectorsentWISECITYWorkingtoRealizeTrueCommunityLivingbSankakuBASEonntFunctionsasalivinglabforco?Thelowerfloorsofresidentialunitsforsaleincludefacilitiesformulti-ationalcommunityexchangeeasilyaccessibleworkspacesandchildnursing/childcare-supportfunctions.46 MaaStrialasthesocialexperimentof Next-GenerationSuburbanDevelopment8needsindoutcrowdsonthatdoesnothinderuserswishtoavel?Expansion8needsindoutcrowdsonthatdoesnothinderuserswishtoavel?Expansionofadditionalserviceslectservicesthatbestfittheirgoalsandneeds)?Bothhardandsoftservicesthatsupportavarietysthatremainunchanged indicatefromdsecuretransportationletravel NewanddiverseneedsParentheses?Worry-freetravelintermsofhygienecomments/Thoroughmeasurestocounterinfectiousdiseasesetcrequests?Strongerdesiretoavoidcrowdscustomersberoftrainsperhourencouragingstaggeredcommutingetc?Shortertraveltimeandmoreefficienttravelthguaranteedseatsetc?Widerrangeofworkplacesduetothediversificationofemploymentelliteofficesinandaroundtrainstationsetc?Desiretostaynearhomeansionofservicefacilitiesinandaroundtrainstationsetc Vision“citiesofthefuture”and“human Vision“citiesofthefuture”and“humanmobility”:Maximize“real”valuesbyleveraging“digital”technologyMaaSisnotjustanintegratedtransportationsystem,butanintersectionamongwork,life,andhumaninteractionWWorknceptShibuya9CommuterComfortableRailTravelServices--en-ctTamaDenADiverse,theJan.13–Apr.28,2021ComfortableEnvironmentrTeleworkingmein?AobaWorkerciseAfterWorkWorkats?nceptShibuya9CommuterComfortableRailTravelServices--en-ctTamaDenADiverse,theJan.13–Apr.28,2021ComfortableEnvironmentrTeleworkingmein?AobaWorkerciseAfterWorkWorkats?RespondtodemandsfornewservicesforWorkplace(Minato-kuChuoworkingcommutingShibuya--?EncouragenewmethodsoftravelanduseofStationTokyoGroupfacilities?RespondtochangesinthedemandforcommuterpassessThatMake joyableyenTicketsCombinationTickets-(RidesandMeals)uBusOneOimachi eptceptmitedtoTokyuLinesHolderstProjectNewServicesforCommuting tProjectNewServicesforCommuting okohamaChuo-kubuyakuFridayseinluxuryonahigh-endhiredcar.Prices:ToOimachi:1,980yenToAoba-ku:3,980yen OimachiHours:WednesdaysandFridaysfrom6pm★LimitedtocommuterpassholdersTamaDen-en-ToshiwhereyoucanworkonyourlaptopPrice:Startingat900yen(Ichigao,TamaPlaza)Dates:WeekdaysfromFeb.16throughApr.28CentralTokyo(ShibuyaStation,TokyoStation)A“mobilesharedA“mobilesharedoffice”Frequency:Oneinthemorningandintheevening★DiscountsavailableforcommuterpassholdersWorkatCoffeeShopsDiverseOptionsforTeleworkingendayy(IncludesNewWorkpartnerfacilities)People’swisecaféorkOutdoorsAtrioDueHimonyaAtrioDueHimonyaAtrioDueAobadailSpacesinsandbusesPrice:100yen(Eachpersoniseligibletobuyalimitednumberoftickets)★LimitedtocommuterpassholdersyenTicketsctivitiesforuseatTokyu★Limitedtocommuterpassholders16,462people1)TokyuLineapp78%2)Websearch9%3)TokyuBuswebsite3%4)Tokyu16,462people1)TokyuLineapp78%2)Websearch9%3)TokyuBuswebsite3%4)TokyuHandsapp1%5)Other9%Registeredthrough:8,195people Soldthrough:1)TokyuLineapp2)AppsofvariousTokyuGroupcompanies3)Specialcouponst(TotalforRailandBus)9,215ticketsRegistered“Friends”ersNonHoldersSharedRidesHired(Wed.andFri.only)CommuterExpressBus(Feb.16onwards)(Pre-orderedTickets)2221ticketssntbleOnlytoCommuterPassHoldersThankmuchforThankmuchforThisistheendofmypresentationon TobecalculatedafterthepilotconcludesleCombinedwitheTobecalculatedafterthepilotconcludesleCombinedwitheingCombinedwith?RespondtodemandsfornewservicesdesHiredd(Feb.16onwards)peopletotraveloutsidetheirregularroutes.erangeandcomfortWhiteFontIndicatesOptionsAvailableOnlytoCommuterPassWhiteFont33ticketsTotalpaidTotalpaidertheemergencytedproactivenicationimprovedperformance?RespondtochangesinthedemandforcommuterpassesoOncethepilotconcludes,acomprehensiveevaluationwillbeconductedthroughuserquestionnairesDiversificationofneedssurroundingworkIndividualizationofneedsoverallFY2021onwards:GradualexpansionintootherareasFY2018:TamaPlazaDistrictudiencesexploringCaaStionDiversificationofneedssurroundingworkIndividualizationofneedsoverallFY2021onwards:GradualexpansionintootherareasFY2018:TamaPlazaDistrictudiencesexploringCaaStionserviceslimitedarearsttourismMaaSprojectinJapan,“IZUKO”orkyorCommuterslTravelComfortablemeansoftransportationotherthanrailInteractComfortableTeleworkingComfortableADiverse,onmentforMaaSPilotProjectBackgroundandPotentialExpansionofMaaSProjectsAlongTokyuLines15workingresidentsandbusinessesduetoCOVID-19cationofChangesChangesinbusinesses’ortationallowancelessservicesthroughtheTokyuGroupsvariousassetsrojectenentoshiLineAApilotprojecttoseamlesslyprovideortationandlifestyleservicesServicesServicesForNon-CommutersTransportationforthelastleintheirtripnnOpenedinOctober2018)Zoningtohighriseexclusiveresidentialdistrictsialdistricts50%/250%numberofunitsssorganizationMitsubishiCorporationthisplanunctions◆Childnursing/childcare-supportfunctionsinthecommunity◆Multi-generationalcommunityexchangefunction◆Workspacefunctioninthecommunityuirementsforderegulation◆Developmentofregionalconveniencefacilities◆Improvementofpedestrianflowlinesthroughthedevelopmentofeast-westfreepassages,openspacesforwalkwayandgreenspaces◆Areamanagementactivities175%0%mm31m1AreamanagementorganizationaPlazaAreaManagementstituentmemberActivityphilosophyonSuburbanlengesandincreaseitsappealwewillworkngforthsevengoalsiniousactivitiessuchasthegeneralresidentsassociationoflshoppingdistrictsandorganizationsauthorizedbytheresidentsActivitygoalssedevelopmentforareamanagement1Communityconveniencefacilities(Introducedfunction)AdoptedfunctionAccessibleworkspacefunctionChildnursing/childcare-supportfunctionsationnitycafeAfter-schoolcareLicensednurseryschoolYurinokistreetreassthroughplazaeopenspaceYurinokistreetreassthroughplazaeopenspace1AreamanagementactivityPhasePhaseConceptualizingandCo-CreatingwithLocalCommunitiesentWISECITYInitialInitialconceptformulatedin2013CoCo-creationwithresidentsaPrideResidentDrivenNext-GenSuburbanSocialSocialexperimentsentWISECITYginaGardenCityIndividualiversProProbonoworks/SecondcareersShortShortcommutes[[Developmentalongrailwaylines]SPRASAOBADAIFroma