2019年功能性食品報(bào)告正式版

FunctionalFoodsReport2019

PuttingFoodtoWorkintheAgeofWellness

www.tastewise.io

Tastewise

AboutTastewise

Tastewisebringsthepowerofdatatotheartoffoodandbeverageintelligence.OurAI-poweredplatformanalyzesbillionsoffooddatapoints-includingsocial,menus,andhomerecipes-toprovidereal-timeinsightsforhospitalityandfoodbrands.

Tastewiseempowersleadingfoodbrandsbyprovidingthemwithdataforbusinesscriticaldecisions-fromproductdevelopmenttomarketingstrategy.

7000+

2B

180K

MonthlySocialMediaInteractions

RestaurantMenus,UpdatedWeekly

IndexedIngredients

500M+ 2.2M+

DataPointsperQuery RecipeswithLiveUsageStats

Tastewise

Theeraoffunctionalfoods

Consumerscravenewculinaryexperiences,andbringtoeachmealaheightenedunderstandingofhealthandwellness.Entertheeraoffunctionalfood:acategoryofingredients,mealsandpreparationsthatserveaparticularfunctionandpurposebeyondmeresustenance.

ForF&Bbrands,understandingmotivationsandidentifyingthedesiredfunctionsoffoodandbeveragehasbecomeacrucialstepinproducingnew,engagingproducts.Overathirdofconsumersarelookingforfunctionalbenefitsfromtheirfood.Thefunctionalfoodmarketgloballyisprojectedtoreachmorethan$275B.Consumerinterestisheadednowherebutup,andF&Bcompaniesmustfollow.

Knowingthatsauerkrautistrendingisjuststepone.Understandingthatitistrendingbecausepeopleareturningtofermented,probiotic-richfoodsfortheirpositiveeffectsongutandbrainhealth,helpsbrandsdeterminewhichingredientwilltrendnextandhowtheymighteffectivelytapintoit.Similarly,anincreasedinterestinskincarehasbeenamajorfactorinthegrowinguseofcollagen.

Onceyouknowwhichfunctionsinterestconsumers,youcancreateproductstosuitgrowingconsumerneedsintherelevantformat.

Tastewise’sAI-poweredengineidentifiesemergingtrendsandunderstandsthemotivationsbehindconsumerpreferences.Tastewisefusesdatatothespecificfunctionsthatinterestconsumers(weightloss,guthealth,sleep,etc.)andenablesuserstoseethegrowthandopportunityforeachindividualfunction.

Notonlydowenowknowwhatistrending;moreimportantly,weknowwhy.

Thefollowingreport,PuttingFoodtoWorkintheAgeofWellness2019,highlightsthefunctionsthatinterestconsumersandthefoodthatmeetstheirneeds.

Source: Tastewise;USANationwide;Menu&SocialData;Q3’2018-Q3’2019Menusfrom183,394restaurantsnationwide

Tastewise

FunctionalFoodLandscape37%

By2025,theglobalfunctional

ofconsumersarelookingfor

foodsmarketsizeisprojected

functionalbenefitsfromtheir

toreachmorethan

foodanddrinks

$275B

+23%

Increaseinnumberofconsumersthisyearthatarelookingforwellbeingfunctionsfromtheirfoodanddrinks

Tastewise

Spotlight:

Influential

Functions

1outofevery3conversationsaboutfoodcentersonthefunctionalityoffood.

Consumerswanttoknowwhatbenefitstheir

foodwillaffordthem—willitimprovegut

health?Promotehealthierskin?Increasefocus?

—andmaketheirchoicesaccordingly.

Inthepastyearwesaw23%increaseinthe

numberofpeoplethatdiscussedthewellness

relatedfunctionsdetailedinthisreport.

Understandingthesefunctionsandhowthey

interactwithingredientsoffersa

developmental,economic,andmarketingedge

toin-the-knowF&Bcompanies.

Tastewise

Sleep

Withabundantdistractionsavailable24/7,

findingtimetoproperlyunwindbeforebedand

maximizeone’ssleepisn’taneasytask.Aidslike

appsthatmeasuresleepqualityareemerging

tohelpconsumerstakeownershipovertheir

sleephabits.Foodandbeveragescanalso

encouragehealthysleep,andconsumersare

awareofit;socialmentionsof‘sleep’inrelation

tofoodareup28%,year-over-year.Asparagus

joinsturmericconcoction‘goldenmilk’to

promotesleepnaturallyamongincreasingly

growingaudiences.

Tryptophan-rich‘moonmilk’,asleep-inducing

recipeforwarmmilkthat’ssippedbeforebed,is

up70%onsocialmediainthepastyear.

Tastewise

WeightLoss

2019hasseenaculturalshiftawayfrom

fast-dietingandunrealisticbeautystandards,

andtowardbodypositivityofallshapesand

sizes.Peopleinterestedinweightlossarealso

shiftingawayfromtheoldvanguardsofthe

weight-lossindustry,andtowardsnaturaland

healthieralternativeslikecranberriesand

provolone.Maplesyrup,up88%inthelastyear

onsocialmedia,movesbeyonditsassociation

withbreakfastfoods,servinginsteadasa

naturalsweetenerthatcanreplaceunhealthy,

processedsugars.

Coconutwater,knownforitshydrating

properties,isup64%onsocialmediaamongst

consumersthinkingaboutweightlossinthe

pastyear.

Tastewise

Wellness

Thepursuitofwellness--thefeelingoftotal

health,beyondtheabsenceofillness--has

becomeapowerfulentity;today’shealth

movementsareoftendedicatedtowell-being

beyondthephysical,includingpracticesfor

improvingmentalandspiritualhealthaswell.

Foodandbeverageshaveanimportantpartto

play,withcleaneatingofparticularinterestfor

consumers--socialmentionsof‘wellness’and

foodareup40%sincelastyear.Smoothiesand

herbalteahaveexperiencedmarkedgrowthin

thecategoryoverthepastyear.

Peaprotein,typicallyconsumedasa

neutral-flavoredpowder,isfindingnew

popularity;mentionsoftheproteinin

connectionwithwellnessareup542%inthe

pastyear.

Tastewise

Energy

Consumersarelookingforpotentsourcesof

energythatlastallday-andwithouttheside

effectsofchemicallyalteredenergy

supplements.‘Energy’isup23%moreoverthe

lastyearonsocialmediainrelationtofood,

markingaclearinterestamongconsumers.

Naturalenergyboostsabound;peaches,green

teaandsesameexperiencesignificantgrowth

asconsumersturntowardsinnovativeformsof

foodandbeveragetopowerup.

Nutrient-richwheatgrassisthenewenergy

sourceformanyconsumers;socialyearover

yeargrowthofthesproutedleavesisup265%.

Tastewise

StressRelief

Americancultureisstressedoutlikeneverbefore—over60%ofAmericanworkersspend3ormoredayseachweekfeelingunderstrain—andconsumersarelookingfornaturalwaystocombatthepressure.Peopleareturningtofoodtoaffecttheirmoods;‘stressrelief’isup7%inmentionsonsocialmediainthelastyear.Plant-basedstressbustersashwagandhaandreishijoinlavender,acalmingclassic,inconsumers’stress-reducingregimens.

Hemp,aparentplantforcertaintypesofCBD,

producesoilthatcanhaveasimilar,calming

effect.Consumersareenamoredwithhempoil,

talkingaboutitsstress-relievingqualitiesata

staggeringincreaseof925%onsocialmediain

thepastyearalone.

Tastewise

AntiInflammatory

Ananti-inflammatory-orienteddietcanhelp

promotegeneralwellnessandreduceepisodes

ofchronicillness.Peoplesufferingfromillness

overtimecanbenefitfromingredientsthat

providebothnutritiveandanti-inflammation

benefits,bothaloneorintandemwiththeir

medications.Consumerslookingfor

anti-inflammatoryfoodsareturningto

pomegranates,mangosandwalnutstoreduce

inflammationintheirbodiesandpromote

overallhealth.

Pumpkinhasbecomemuchmorethanjusta

festive,autumnalclassic;consumersare

mentioningpumpkinanditsanti-inflammatory

benefits243%moreonsocialmediathanlast

year.

Tastewise

Anti-Aging

Anti-aginghaslongbeenagoalofmuchofthe

makeupandskin-careindustries;

now,consumerslookingtoreducethe

appearanceoftheirageordelaytheaging

processaltogetherareturningtowardsnatural

ingredientsforhelp.

Papayas,up154%inmentionsrelatedto

anti-aginginthepastyear,areincreasingly

popularamongstconsumersasingredientsin

bothskintreatmentsandfood,whilevegan

lifestylesaretoutedasespeciallybeneficialfor

anti-agingregimens.

Consumersaretakingadvantageofthe

anti-agingpropertiesofblackberries;social

year-over-yeargrowthoftheberryandits

propertiesisup179%.

Tastewise

Focus

Withsomanydistractionsintoday’s

ultra-connectedworld,itcantakealotofeffort

tostayfocused.Consumerswiththeirsightsset

onproductivitypickpantrystaplesoliveoiland

coffeetoenhancefocus.

Moringa,derivedfromtheMoringaOleiferatree

growninSouthAsia,hasantioxidantand

anti-inflammatorypropertiesinadditiontoan

energy-producingeffect.Consumermentionsof

moringaonsocialmediaareup337%inthelast

year,makingmoringaanincreasinglypopular

optionfornaturalenergy.

Tastewise

BrainHealth

Frommemorytoorganfunctiontosleep

patternsandbeyond,ahealthybrainkeepsour

systemsrunningtwenty-fourhoursaday,

affectingallaspectsoflife.Consumerslooking

tobolsterandprotectbrainhealththrough

everydaylifestylechoicesareembracingnatural

ingredientsfortheirbrain-boostingqualities;

mentionsofthebrainandfoodareup46%in

thepastyear.Nutrientpackeddates,

sauerkraut,andgingerareparticularlyin

demand.

Consumersareincreasinglychoosingsweet

potatoforbrainhealth.Socialyear-over-year

growthoftheversatilerootisup125%.

Tastewise

GutHealth

Guthealthhasadirectlinetooverallhealth;

everythingfromanxietydisorders,chronic

headaches,skinissues,hormonalimbalances

andmore,havebeenlinkedtohowthegutis

functioning.Foodandbeveragesareintimately

relatedtothehealthofthedigestivebiome,and

consumersaredrawntowardsingredientsthat

supportpositiveguthealth;socialmedia

mentionsof‘guthealth’areup42%inthepast

year.Ingredientslikewatermelonandleafy

greensofferthefiberneededforhealthy

digestionandareincreasinginpopularity.

Peppermint,longunderstoodbynaturopathsto

soothedigestivediscomfort,isbecomingmore

mainstreamforguthealth;socialmedia

mentionsareup119%amongstconsumersin

thelastyear.

Tastewise

SkinCare

Plant-basedskincareproductsarehavinga

moment.Skincarementionsonsocialmediain

thelastyearrelatingtofoodareup44%,andit

iseasytoseewhy:ingredientsyoucaneathave

significantandlong-lastingimpactonthe

body’slargestorgan,theskin.Peopleare

gettingtheirfruits,vegetablesandproteins

fromboththesupermarketandtheirskin

creams,turningtogojiberries,collagen,and

avocadoforhealthy,radiantskin.

KiwisarerichinvitaminC,makingthem

appealingtoskincareaficionados.

Year-over-yeargrowthofsocialmentionsofkiwi

andskincareisup204%.

Tastewise

Depression

Depressionisfarmorethanabluemood:

itisachemicalimbalanceinthebrainthatleads

thoseaffectedtosufferfromanxiety,irritability,

anddifficultyconcentrating.Severalingredients

cancombatthesetroublingsymptomsbefore

onset,providingthebrainandbodywithmuch

neededblastsofnaturalchemicals,vitamins

andprobiotics.Brazilnutsandkefirarepopular

amongstconsumerslookingtoprevent

depression,eachexperiencingnotable

year-over-yeargrowth.

Maca,arootnativetoPeruthatistypically

consumedinpowderform,isthoughtto

increaseenergy,fertilityandmood;mentionsof

macainrelationtodepressionareup422%in

thepastyear.

Tastewise

Sickness

Thesupermarketcontainsaislesof

germ-busting,cold-crushing,immunity-

boostingproducts…andnotjustinthe

pharmacysection.Folkremedieshavelong

reliedonnaturalingredientstopromote

recoveryfromillness;theseitemsarebecoming

widespreadwithinthebroadcategoryof

sicknesstreatmentandprevention.Elderberry,

belovedforitshealth-protectingqualities,

peppermint,andartichokearesteadilyrisingin

use.

AncientChinesehealthpractitionersusedbok

choytotreatvariousillnesses;today’s

consumersarebecomingsavvytoits

capabilities,withsocialmediamentionsofthe

thevegetableup268%thisyear.

Tastewise

ImmuneSystem

Theimmunesystemprotectsusfrominjuryand

disease,andhelpsusrecoverwhenwe’vefallenill.

Withinthebroadcategoryofillness-prevention,

immunity-protectionhasbecomeanimportant

topic.Certainfoodsnaturallybolstertheimmune

system’sgerm-fightingpower,andhavelongbeen

reliedupontopreventillness.Clovesandbeetsare

currentlyprovingpopular,demonstratingnearly

doubledgrowthormoreoverthepastyear.

Superfoodkiwiisjam-packedwithfiber,antioxidants

andvitaminC,makingitagoodchoiceforthose

lookingtostaveoffillness.Consumermentionsofthe

fruitalongsidetheimmunesystemareup149%on

socialmediainthelastyear.

Tastewise

Ingredientdeep-dive

Celery

Celeryjuiceseeminglydoesitallin2019:Fansofthe

squeezedherbclaimitaccomplisheseverythingfrom

reducingwaterweight,easingarthritis,loweringblood

pressureanddecreasingcortisol,togeneralcleansing,

detoxifyingandmore.Celerycontainsluteolinand

polyacetylenes,