企業(yè)融資商業(yè)計劃書

公司融資計劃書單位（蓋章）地址電話傳真電子郵件聯(lián)系人有限公司年月日摘要說明：在兩頁紙內(nèi)完畢本摘要?！菊獌?nèi)容參考】公司基本情況（公司名稱、成立時間、注冊地區(qū)、注冊資本，重要股東、股份比例，主營業(yè)務(wù)，過去三年的銷售收入、毛利潤、純利潤，公司地點、電話、傳真、聯(lián)系人。）重要管理者情況（姓名、性別、年齡、籍貫，學歷/學位、畢業(yè)院校，政治面目，行業(yè)從業(yè)年限，重要經(jīng)歷和經(jīng)營業(yè)績。）產(chǎn)品/服務(wù)描述（產(chǎn)品/服務(wù)介紹，產(chǎn)品技術(shù)水平，產(chǎn)品的新奇性、先進性和獨特性，產(chǎn)品的競爭優(yōu)勢。）研究與開發(fā)（已有的技術(shù)成果及技術(shù)水平，研發(fā)隊伍技術(shù)水平、競爭力及對外合作情況，已經(jīng)投入的研發(fā)經(jīng)費及此后投入計劃，對研發(fā)人員的激勵機制。）行業(yè)及市場（行業(yè)歷史與前景，市場規(guī)模及增長趨勢，行業(yè)競爭對手及本公司競爭優(yōu)勢，未來3年市場銷售預測。）營銷策略（在價格、促銷、建立銷售網(wǎng)絡(luò)等各方面擬采用的策略及其可操作性和有效性，對銷售人員的激勵機制。）產(chǎn)品制造（生產(chǎn)方式，生產(chǎn)設(shè)備，質(zhì)量保證，成本控制。）管理（機構(gòu)設(shè)立，員工持股，勞動協(xié)議，知識產(chǎn)權(quán)管理，人事計劃。）融資說明（資金需求量、用途、使用計劃，擬出讓股份，投資者權(quán)利，退出方式。）財務(wù)預測（未來3年或5年的銷售收入、利潤、資產(chǎn)回報率等。）風險控制（項目實行也許出現(xiàn)的風險及擬采用的控制措施。）

目錄TOC\o"1-3"摘要 1目錄 2第一部分公司基本情況 3第二部分公司管理層 5第三部分產(chǎn)品/服務(wù) 8第四部分研究與開發(fā) 11第五部分行業(yè)及市場情況 13第六部分營銷策略 15第七部分產(chǎn)品制造 17第八部分管理 19第九部分融資說明 21第十部分財務(wù)計劃 24第十一部分風險控制 24第十二部分項目實行進度 25第十三部分其它 26第一部分公司基本情況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中鈔票到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________公司性質(zhì)為：請?zhí)顚懝拘再|(zhì)，如：有限公司、股份有限公司、合作公司、個人獨資等，并說明其中國有成份比例、私有成份比例和外資比例。公司沿革：說明自公司成立以來主營業(yè)務(wù)、股權(quán)、注冊資本等公司基本情形的變動，并說明這些變動的因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司重要股東情況：列表說明目前股東的名稱及其出資情況。目前公司內(nèi)部部門設(shè)立情況：以組織機構(gòu)圖來表達。本公司的獨資、控股、參股的公司以及非法人機構(gòu)的情況：以圖形方式表達，如。公司曾經(jīng)經(jīng)營過的業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司目前經(jīng)營的業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________。公司目前職工情況：如：擁有員工________人，其中大專以上文化限度的有________人，占員工總數(shù)________%，大學本科以上的有_________人，占員工總數(shù)_________%，碩士學位（含中級職稱）以上的有_________，占員工總數(shù)_________%，博士學位（含高級職稱）以上的有_________人，占員工總數(shù)_________%；最佳列表說明，如：公司經(jīng)營財務(wù)歷史：列表說明（單位：萬元）項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)公司近期及未來3~5年要實現(xiàn)的目的（行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期及未來3~5年的發(fā)展方向、發(fā)展戰(zhàn)略和要實現(xiàn)的目的：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層董事會成員名單序號職務(wù)姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事董事長姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的技術(shù)和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的技術(shù)水平、經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的營銷經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務(wù)負責人姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在財務(wù)、金融、籌資、投資等方面的背景、經(jīng)驗和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司發(fā)展負有重要責任的人員（可增長附頁）姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：根據(jù)公司的需要，來描述不同人員在特定方面的專長。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分公司產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(這里重要介紹擬投資的產(chǎn)品/服務(wù)的背景、目前所處發(fā)展階段、與同行業(yè)其它公司同類產(chǎn)品/服務(wù)的比較，本公司產(chǎn)品/服務(wù)的新奇性、先進性和獨特性，如擁有的專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和正在申請的知識產(chǎn)權(quán)（專利、商標、版權(quán)等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________專利申請情況__________________________________________________________________________________________________________________________產(chǎn)品商標注冊情況__________________________________________________________________________________________________________________________公司是否已簽署了有關(guān)專利權(quán)及其它知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議等，假如有，請說明，并附重要條款___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目的市場：這里對產(chǎn)品面向的用戶種類要進行具體說明。_______________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期：更新?lián)Q代周期的擬定要有資料來源。_____________________________________________________________________產(chǎn)品標準：具體列明產(chǎn)品執(zhí)行的標準。______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________具體描述本公司產(chǎn)品/服務(wù)的競爭優(yōu)勢（涉及性能、價格、服務(wù)等方面）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品的售后服務(wù)網(wǎng)絡(luò)和用戶技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術(shù)先進性（涉及技術(shù)鑒定情況、獲國際、國家、省、市及有關(guān)部門和機構(gòu)獎勵情況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標準和質(zhì)量檢測標準情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________國內(nèi)外情況，公司在技術(shù)與產(chǎn)品開發(fā)方面的國內(nèi)外競爭對手（5家）情況，以及公司為提高競爭力擬采用的措施。_______________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術(shù)開發(fā)方面的資金總投入是多少，計劃再投入的開發(fā)資金是多少（列表說明每年購置開發(fā)設(shè)備、開發(fā)人員工資、實驗檢測費用、以及與開發(fā)有關(guān)的其它費用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，此后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術(shù)和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托（如大學、研究所等）情況，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采用如何的激勵機制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個）第五部分行業(yè)及市場情況行業(yè)情況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大，進入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與預測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額：一定要列明資料來源。（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長率未來3~5年各年全行業(yè)銷售收入預測：一定要列明資料來源。（萬元）年份第1年第2年第3年第4年第5年銷售收入本公司與行業(yè)內(nèi)五個重要競爭對手的比較：重要描述在重要銷售市場中的競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢本公司市場銷售有無行業(yè)管制，公司產(chǎn)品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預測（融資不成功情況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場份額公司未來3~5年的銷售收入預測（融資成功情況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場份額第六部分市場營銷策略產(chǎn)品銷售成本的構(gòu)成及銷售價格制訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________假如產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關(guān)（如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略與實行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面的策略與實行___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略與實行_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略與實行_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采用什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第七部分產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其它方式，請說明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下，購買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點在哪里，交通、運送、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況（專用設(shè)備還是通用設(shè)備，先進限度如何，價值是多少，是否投保，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長的規(guī)定，假如需要增長設(shè)備，采購計劃、采購周期及安裝調(diào)試周期；假如需要大規(guī)模建設(shè)，是否選擇“交鑰匙”方式進行，“交鑰匙”工程的承包機構(gòu)是否提供工期、質(zhì)量方面的保證，如何對這些保證加以實行？）_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，假如設(shè)備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證重要原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進貨周期，列出3家重要供應(yīng)商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供應(yīng)商1__________________________________________________________重要供應(yīng)商2__________________________________________________________重要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在如何的范圍內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有如何的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的制訂，產(chǎn)品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第八部分管理請說明，為保證融資項目按計劃實行，公司準備此后各年陸續(xù)設(shè)立哪些機構(gòu)，各機構(gòu)配備多少人員，人員年收入情況。請用圖表登記表達出來，附在本計劃中。公司是否通過國內(nèi)外管理體系認證？_____________________________________公司對管理層及關(guān)鍵人員將采用如何的激勵機制____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)嚴禁協(xié)議，若有，請說明協(xié)議重要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工協(xié)議___________________________________公司是否與相關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密的保密協(xié)議_______________公司是否為每位員工購買保險，請說明保險險種_________________________________________________________________________________________________公司是否存在關(guān)聯(lián)經(jīng)營和家族管理問題，若有，請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、重要管理者、關(guān)鍵雇員之間是否有實際存在或潛在的利益沖突，假如有，請說明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產(chǎn)權(quán)、技術(shù)秘密和商業(yè)秘密的保護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實行過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分融資說明為保證項目實行，需要新增投資是多少_________________________________新增投資中，需投資方投入________________，對外借貸___________________公司自身投入______________。假如有對外借貸，抵押或擔保措施是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________請說明投入資金的用途和使用計劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________希望讓投資方參股本公司或與投資方成立新公司，請說明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權(quán)益？計算依據(jù)是什么？_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________預計未來3~5年平均每年凈資產(chǎn)回報率是多少？__________________________投資方可享有哪些監(jiān)督和管理權(quán)力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________假如公司沒有實現(xiàn)項目發(fā)展計劃，公司與管理層向投資方承擔哪些責任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方以何種方式收回投資，具體方式和執(zhí)行時間____________________________________________________________________________________________________________________________________________________________________與公司業(yè)務(wù)有關(guān)的稅種和稅率，公司享受哪些政府提供的優(yōu)惠政策及未來也許的情況，特別是市場準入、減免稅等方面的優(yōu)惠政策_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要對投資方說明的其它情況___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________