高延性混凝土項(xiàng)目企業(yè)運(yùn)營(yíng)管理模式分析

高延性混凝土項(xiàng)目企業(yè)運(yùn)營(yíng)管理模式分析目錄第一章公司簡(jiǎn)介一、公司基本信息................................................................................................3二、公司簡(jiǎn)介........................................................................................................3第二章行業(yè)背景分析第三章企業(yè)戰(zhàn)略類型一、基本競(jìng)爭(zhēng)戰(zhàn)略................................................................................................7二、企業(yè)成長(zhǎng)戰(zhàn)略..............................................................................................12第四章企業(yè)戰(zhàn)略概述....................................................................................23一、企業(yè)戰(zhàn)略的控制..........................................................................................23二、企業(yè)內(nèi)部環(huán)境分析......................................................................................29第五章品牌管理............................................................................................38一、品牌.............................................................................................................38二、品牌資產(chǎn)......................................................................................................39第六章市場(chǎng)營(yíng)銷(xiāo)環(huán)境....................................................................................42一、市場(chǎng)營(yíng)銷(xiāo)微觀環(huán)境......................................................................................42二、市場(chǎng)營(yíng)銷(xiāo)環(huán)境分析......................................................................................43第七章分銷(xiāo)渠道系統(tǒng)評(píng)估.............................................................................46一、渠道差距評(píng)估..............................................................................................46二、分銷(xiāo)渠道運(yùn)行績(jī)效評(píng)估..............................................................................49第八章企業(yè)倉(cāng)儲(chǔ)與庫(kù)存管理.........................................................................54一、企業(yè)庫(kù)存管理與控制..................................................................................54二、企業(yè)倉(cāng)儲(chǔ)管理概述......................................................................................57第九章績(jī)效考核............................................................................................62一、績(jī)效考核的內(nèi)容和標(biāo)準(zhǔn)..............................................................................62二、績(jī)效考核的含義與功能..............................................................................63第十章籌資決策............................................................................................67一、資本成本......................................................................................................67二、資本結(jié)構(gòu)決策..............................................................................................67第十一章國(guó)際貨物運(yùn)輸................................................................................69一、國(guó)際海洋貨物運(yùn)輸......................................................................................69二、國(guó)際航空貨物運(yùn)輸......................................................................................75第一章公司簡(jiǎn)介1、公司名稱：xx3、注冊(cè)資本：12004、統(tǒng)一社會(huì)信用代碼：xxxxxxxxxxxxx5、登記機(jī)關(guān)：xxx6、成立日期：2015-4-217、營(yíng)業(yè)期限：2015-4-21