互補性資產(chǎn)、技術(shù)商業(yè)化能力與科技型在位企業(yè)商業(yè)模式創(chuàng)新-基于商業(yè)模式冰山理論的系統(tǒng)動力學(xué)仿真分析

互補性資產(chǎn)、技術(shù)商業(yè)化能力與科技型在位企業(yè)商業(yè)模式創(chuàng)新——基于商業(yè)模式冰山理論的系統(tǒng)動力學(xué)仿真分析互補性資產(chǎn)、技術(shù)商業(yè)化能力與科技型在位企業(yè)商業(yè)模式創(chuàng)新——基于商業(yè)模式冰山理論的系統(tǒng)動力學(xué)仿真分析

摘要：在當(dāng)前的科技發(fā)展與產(chǎn)業(yè)升級的背景下，如何構(gòu)建具有可持續(xù)競爭力的商業(yè)模式，逐漸成為科技型在位企業(yè)面臨的挑戰(zhàn)。本文基于商業(yè)模式冰山理論，將科技型在位企業(yè)的商業(yè)模式分為4個模塊，并以互補性資產(chǎn)和技術(shù)商業(yè)化能力為中介變量，建立了一個系統(tǒng)動力學(xué)模型，探究互補性資產(chǎn)、技術(shù)商業(yè)化能力和核心能力對商業(yè)模式創(chuàng)新的影響，并進行了仿真分析。結(jié)果表明，互補性資產(chǎn)和技術(shù)商業(yè)化能力的提升可以促進商業(yè)模式創(chuàng)新，而核心能力則發(fā)揮著調(diào)節(jié)作用。同時，本文針對研究結(jié)果提出了相關(guān)建議，以期為科技型在位企業(yè)提供有益的參考。

關(guān)鍵詞：商業(yè)模式；互補性資產(chǎn)；技術(shù)商業(yè)化能力；科技型在位企業(yè)；系統(tǒng)動力學(xué)仿真。

Abstract:Withthedevelopmentoftechnologyandupgradingofindustries,theconstructionofsustainableandcompetitivebusinessmodelshasgraduallybecomeachallengefacedbytechnology-basedincumbentcompanies.BasedontheBusinessModelIcebergTheory,thispaperdividesthebusinessmodeloftechnology-basedincumbententerprisesintofourmodulesandestablishesasystemdynamicsmodelusingcomplementaryassetsandtechnologycommercializationcapabilitiesasintermediatevariablestoexploretheimpactofcomplementaryassets,technologycommercializationcapabilities,andcorecapabilitiesonbusinessmodelinnovation,andconductssimulationanalysis.Theresultsshowthattheenhancementofcomplementaryassetsandtechnologycommercializationcapabilitiescanpromotebusinessmodelinnovation,whilecorecapabilitiesplayaregulatoryrole.Thispaperalsoproposesrelevantsuggestionsfortechnology-basedincumbententerprisesbasedontheresearchresults,inthehopeofprovidingusefulreferences.

Keywords:businessmodel;complementaryassets;technologycommercializationcapability;technology-basedincumbententerprises;systemdynamicssimulation。Theresultsofourresearchindicatethatbusinesseshavetopayattentiontothedevelopmentofcomplementaryassetsandtechnologycommercializationcapabilitiestopromotebusinessmodelinnovation.Complementaryassets,suchasmanagementsystems,personneltraining,andmarketingchannels,provideasolidfoundationforthesuccessfulimplementationofanewbusinessmodel.Simultaneously,businessesalsoneedtofocusonstrengtheningtheirtechnologycommercializationcapabilities,suchasresearchanddevelopment,intellectualpropertymanagement,andcommercializationstrategies,toensurethatnewtechnologiescanbeeffectivelycommercializedthroughthedevelopmentofasuitablebusinessmodel.

Whilecomplementaryassetsandtechnologycommercializationcapabilitiesarecrucialforbusinessmodelinnovation,corecapabilitiesplayaregulatoryrole.Corecapabilitiesrefertothekeyresourcesandcompetenciesthatformthecoreoftheenterpriseanddefineitsstrategicdirection.Inthecontextofbusinessmodelinnovation,thecorecapabilitiesshouldbealignedwiththenewbusinessmodeltoensurecoherenceandconsistency.Atthesametime,corecapabilitiesmayalsoconstraininnovationiftheyleadtoarigidorganizationalstructureorareluctancetoexplorenewideas.

Basedonourresearchresults,weproposeseveralsuggestionsfortechnology-basedincumbententerprisestoenhancetheirbusinessmodelinnovationcapability.Firstly,enterprisesshouldidentifytheircorecompetenciesandassesstheirrelevancetothenewbusinessmodel.Theyshouldalsoexplorenewcomplementaryassetsthatcouldfacilitatetheimplementationofthenewbusinessmodel.Secondly,enterprisesshouldinvestintechnologycommercializationcapabilities,includingthedevelopmentofeffectivecommercializationstrategiesandtheprotectionofintellectualpropertyrights.Thirdly,enterprisesshouldadoptaflexibleorganizationalstructurethatencouragesexperimentationandprovidessupportforinnovativeinitiatives.

Inconclusion,businessmodelinnovationisacomplexprocessthatrequiresthedevelopmentofcomplementaryassetsandtechnologycommercializationcapabilities.Corecapabilitiesplayaregulatoryroleinensuringcoherenceandconsistency.Byadoptingthesuggestionsproposedinourresearch,technology-basedincumbententerprisescanenhancetheirbusinessmodelinnovationcapabilityandachievesustainablegrowthinthelongrun。Oneimportantaspectthatshouldbenotedisthatbusinessmodelinnovationisanongoingprocessthatrequirescontinuouslearningandadaptation.Enterprisesneedtobeawareofchangesinthemarketandadapttheirbusinessmodelaccordingly.Thiscanbeachievedbyestablishinganagileorganizationalculturethatencouragesexperimentationandlearning,andbyinvolvingallstakeholdersintheinnovationprocess.

Moreover,enterprisesshouldleveragethepowerofdigitaltechnologiestoenhancetheirbusinessmodelinnovationcapability.Digitaltechnologiessuchasbigdataanalytics,artificialintelligence,andblockchaincanprovidevaluableinsightsandfacilitatecollaborationamongdifferentstakeholders.Enterprisescanalsousedigitalplatformstoreachouttocustomersandpartners,andtotestnewbusinessmodelsinacost-effectiveandefficientmanner.

Finally,enterprisesneedtobeawareofthepotentialrisksandchallengesassociatedwithbusinessmodelinnovation.Theseincludetheriskofcannibalizingexistingbusiness,thechallengeofmanagingorganizationalchange,andtheneedforcontinuousinvestmentincomplementaryassetsandcapabilities.Toaddressthesechallenges,enterprisesshouldadoptabalancedandproactiveapproachthatfocusesonbothshort-termandlong-termgoals.

Insummary,businessmodelinnovationisakeydriverofsustainablegrowthfortechnology-basedincumbententerprises.Bydevelopingcomplementaryassets,enhancingtechnologycommercializationcapabilities,andleveragingdigitaltechnologies,enterprisescanenhancetheirbusinessmodelinnovationcapabilityandachievelong-termsuccess.However,thisrequiresaproactiveandagileapproachthatisfocusedoncontinuouslearningandadaptation,andthatinvolvesallstakeholdersintheinnovationprocess。Innovationisnotjustaboutcreatingsomethingnewbutalsoaboutcreatingvalueforthestakeholders.Sustainablegrowthcanonlybepossiblewheninnovationnotonlyimprovesthebottomlinebutalsobenefitssocietyandtheenvironment.Fortechnology-basedincumbententerprises,innovationiscrucialtoremaincompetitiveandstayaheadofthecurve.Developingcomplementaryassets,enhancingtechnologycommercializationcapabilities,andleveragingdigitaltechnologiesaresomeofthewaysenterprisescanachievetheirbusinessmodelinnovationcapabilityandattainlong-termsuccess.

Complementaryassetsrefertoresourcesthatcomplementanorganization'scorecompetencies.Thesecanbeanythingfrompatents,trademarks,andcopyrightstohumanresources,equipment,andsoftware.Byleveragingcomplementaryassets,enterprisescancreateanecosystemthatfostersinnovationandsupportstheircorecompetencies.Theseassetsprovideacrucialfoundationforinnovationbyenablingenterprisestobringnewproductsandservicestomarketmorequicklyandefficiently.

Technologycommercializationcapabilitiesrefertoanorganization'sabilitytotranslatetechnologyintomarketableproductsorservices.Thisinvolvesarangeofactivities,includingproductdesign,prototyping,testing,andmarketing.Enhancingtechnologycommercializationcapabilitiesrequiresenterprisestoinvestinknowledgemanagement,infrastructure,andskilledhumanresources.Thisinvestmentenablesenterprisestostreamlinethetechnologycommercializationprocess,reducetimetomarket,andimprovethequalityofproductsandservices.

Digitaltechnologieshaverevolutionizedthewaycompaniesoperate,makingiteasiertocollect,analyze,andsharedataacrosstheorganization.Byleveragingdigitaltechnologies,enterprisescanharnessthepowerofdataanalyticstogaininsightsintocustomerneedsandpreferences.Thisknowledgecanbeusedtocreateproductsandservicesthatmeetcustomerdemandsandultimatelydrivegrowth.Digitaltechnologiesalsoenableenterprisestocollaboratemoreeffectivelywithpartnersandcustomers,leadingtoincreasedinnovationandgrowthpotential.

Aproactiveandagileapproachtoinnovationiscriticaltolong-termsuccess.Toachievethis,enterprisesneedtoadoptacultureofcontinuouslearningandadaptation.Thisrequiresawillingnesstoexperiment,failfast,andlearnfrommistakes.Byinvolvingallstakeholdersintheinnovationprocess,enterprisescanbenefitfromabroadrangeofperspectivesandexpertise.Thisapproachfostersaninnovationecosystemthatsupportssustainablegrowthandensuresthattheenterpriseremainscompetitiveinthelongrun.

Itisessentialtonotethatinnovationisnotjustaboutintroducingnewproductsorservicesbutalsoaboutfindingnewwaystocreatevalueforthestakeholders.Thisincludesreducingenvironmentalimpact,promotingsocialgood,andenhancingthequalityoflifeforcustomersandcommunities.Sustainablegrowthdependsoninnovationthatbenefitssocietyandtheenvironment,beyondjusttheenterprise'sbottomline.

Inconclusion,innovationisessentialfortechnology-basedincumbententerprisestoachievesustainablegrowth.Itrequiresaproactiveandagileapproach,leveragingcomplementaryassets,enhancingtechnologycommercializationcapabilities,andleveragingdigitaltechnologies.Toachievelong-termsuccess,enterprisesmustadoptacultureofcontinuouslearningandadaptation,andinvolveallstakeholdersintheinnovationprocess.Bydoingso,enterprisescancreateaninnovationecosystemthatsupportssustainablegrowthandsuccess。Additionally,enterprisesshouldalsofocusonbuildingpartnershipswithstartups,universities,andotherindustryplayerstocreateacollaborativeinnovationecosystem.Bypartneringwithstartups,enterprisescangainaccesstoinnovativetechnologies,processes,andbusinessmodelsthatcanhelpdrivegrowthandinnovation.Universitiescanprovideresearchanddevelopmentsupportandaccesstotalent,whilepartnershipswithotherindustryplayerscanhelpcreatenewmarkets,products,andservices.

Furthermore,tocreateasustainableinnovationculture,enterprisesshouldestablishclearinnovationobjectives,policies,andprocesses,andprovideresourcesandincentivestoencourageemployeestoinnovate.Thiscouldincludesettingupinnovationlabsorincubators,offeringinnovationtrainingprograms,andrewardinginnovativethinkingandcontributions.

Finally,embracingdigitaltechnologiessuchasartificialintelligence,machinelearning,andbigdataanalyticscanhelpenterprisesstayaheadofthecompetitionanddriveinnovationatscale.Thesetechnologiescanhelpenterprisesautomateprocesses,improvedecision-making,andidentifynewmarketopportunities,amongotherbenefits.

Inconclusion,innovationisakeydriverofsustainablegrowthforincumbententerprises.Itrequiresaproactiveandagileapproach,partnershipsandcollaborationwithstartups,universities,andotherindustryplayers,acultureofcontinuouslearningandadaptation,andtheadoptionofdigitaltechnologies.Bycreatinganinnovationecosystemthatsupportssustainablegrowthandsuccess,enterprisescanremaincompetitiveandthriveintherapidlyevolvingbusinesslandscape。Moreover,innovationisnotaone-timeoccurrencebutacontinuousprocess.Itisessentialtomaintainacultureofinnovationwithintheorganizationandregularlyevaluatetheimpactofinnovativeinitiatives.Enterprisesmusthaveaclearsetofgoalsandobjectivesforinnovationandalignthemwiththeiroverallbusinessstrategy.

Additionally,enterprisesmustbeopentoexperimentationandnotbeafraidoffailure.Failuresareaninevitablepartoftheinnovationprocessandcanprovideinvaluablelearningandinsights.Enterprisesmusthaveamindsetofcontinuouslearningandimprovementandcreateasafeenvironmentwhereemployeescanexperiment,fail,andlearn.

Furthermore,partnershipsandcollaborationwithstartupsandotherindustryplayerscanprovideenterpriseswithaccesstonewideas,technologies,andmarkets.Enterprisescanleveragethestrengthsofthesepartnersandcreateawin-winsituationforbothparties.Bycollaboratingwithstartups,enterprisescantapintotheiragilityandinnovationmindsetandlearnfromtheirapproach.

Finally,theadoptionofdigitaltechnologiesiscriticalforinnovationintoday'sdigitalage.Digitaltechnologiessuchasartificialintelligence,theinternetofthings,andblockchaincantransformindustriesandcreatenewopportunities.Enterprisesmustleveragethesetechnologiesandusethemtotheiradvantagetodriveinnovationandsustainablegrowth.

Inconclusion,innovationisavitaldriverofsustainablegrowthforincumbententerprises.Toremaincompetitiveandthriveintherapidlyevolvingbusinesslandscape,enterprisesmusthaveaproactiveandagileapproachtoinnovation,adoptdigitaltechnologies,createaninnovationecosystem,maintainacultureofinnovation,andcollaboratewithstartupsandotherindustryplayers.Bydoingso,enterprisescanunlocknewopportunities,createvalue,andachievesustainablegrowth。Inadditiontothestrategiesmentionedabove,thereareseveralotherapproachesthatenterprisescantaketocultivateinnovationandpromotesustainablegrowth.

Firstly,enterprisescanfocusoncustomer-centricinnovation.Bygainingadeepunderstandingofcustomerneedsandpainpoints,enterprisescanidentifynewopportunitiesforinnovationanddevelopproductsandservicesthatmeetthoseneeds.Thisapproachrequiresastrongcustomer-focusedcultureandacommitmenttocontinuousfeedbackanditeration.

Secondly,enterprisescanembraceopeninnovation.Bycollaboratingwithexternalpartnerssuchasstartups,universities,andresearchinstitutions,enterprisescanaccessnewideasandtechnologies,andspeeduptheirinnovationprocesses.Openinnovationcanalsohelpenterprisestoexpandtheirnetworksandgainacompetitiveadvantage.

Thirdly,enterprisescanprioritize