廣告介紹英語

廣告介紹英語第1頁/共40頁Advertisingiseverywhere,itexistsinmanyaspectofourdailylives.Butinfact,insomewaysitwasignored.Intheeyesofmanypeople,advertisingisanegativeword.Whatpeoplehatemostisadsexistwhentheylooktheirfavouritetv,sodol.todayItelltheads,nottohelpadschangeit’sbadimage,buttomakeusfindsomefunthingsinads.Yes,wetalkaboutad!Part1第2頁/共40頁腫么是廣告。。。我了個去、Therearesomanyadsinourlives!!!腫么是廣告。。。我了個去、第3頁/共40頁1.Pressadvertising報刊廣告2.Televisionadvertising電視廣告3.OutdoorandTransportadvertising露天廣告和交通廣告4.Windowandpoint-of-saledisplay櫥窗銷售點(diǎn)陳列廣告5.Directmailadvertising直接郵件廣告6.Exhibitionandtradefairs展覽商品交易廣告7.Cinema電影廣告AdvertisingMedia第4頁/共40頁TheadsIcareCreative

Creativityisthesoulofadvertising

HumorousIwillfeelfunnyiftheadsiswittyObviousthemeItmusttellmewhatitwanttosayOtherAdvertisementshouldhaveculturalawarenessMoreinadvertisement

第5頁/共40頁香港整容醫(yī)院的廣告Facelifting第6頁/共40頁Thechangeof貞子’hairstyleAshampooad第7頁/共40頁Tissue紙巾第8頁/共40頁high-heeledshoes高跟鞋第9頁/共40頁expressdelivery快遞第10頁/共40頁superglue強(qiáng)力膠第11頁/共40頁HighdefinitionTV高清電視機(jī)第12頁/共40頁hairconditioner護(hù)發(fā)素第13頁/共40頁步步高點(diǎn)讀機(jī)

哪里不會點(diǎn)哪里第14頁/共40頁P(yáng)art2~~sloganandbrand第15頁/共40頁DISCUSSION1.Whatisaslogan？2.Whyhaveaslogan？第16頁/共40頁1.WhatIsASlogan?

Generallyspeaking:

Asloganisanoun,usuallyrepeatedandpersuasivethatcreatesamemorablecatchphrase,motto,orjingle,thatexpressesaparticularaimorconcept.Aconceptthatyouwanttostickinyouraudience'smindlikegluetopaper.

InBusiness:

Asloganortaglineisasentenceplacedafteryourcompanynameorproductnamethathelpstogiveitanidentityandapositiveimage.It'sreallyabriefadvertisingsloganthatisconsistentlydisplayedwithyourbusinessname.第17頁/共40頁

Howmanycompanysloganscanyourecall?“GotMilk?”,“I’mLovin’It!”,“JustDoIt”,thelistgoesonandon.Why?Becausetheseslogansareuniquetoonebrandname,theyarecatchy,andtheyareshort.

Youtoocancreateamemorablesloganthatwillimplantitselfinthemindsofpotentialcustomersformanyyearstocome.whyhaveaslogan第18頁/共40頁AppleInc.

cocagolaFerrariCommonSloganandbrand第19頁/共40頁ChinaNationalPetroleumCorp.WorldTradeOrganizationWestAnHuiUniversity第20頁/共40頁Obeyyourthirst．Impossilemadepossile．Justdoit.Thetasteisgreat.Nobusinesstoosmall,noproblemtoobig.ConnectingPeople.ImpossibleisnothingOhwhatafeelingAnythingispossibleSpriteNestleNokiaToyotaCanonIBMNikeAdidasLiNingHaveyourfun第21頁/共40頁TypesofSlogansAfeature--auniquenessordifferencebetweenasubstance,productorobject.Ex:"Writeanebookin7days."Abenefit--aresultthatsomeonereceives.Remember,thissavesyou[timeormoney].Aquestion--thought-provokingmethods."Howwouldyouliketobeamillionaireinthreeyears?"

Achallenge--adare.Ex:TheMarines,"Weareonlylookingforafewgoodmen."Astructure--adesignorcollectionputtogetherforasinglepurpose.Ex:"TheAbundanceCenterholdsalltheinformationyouwilleverneedtoknowonabundance."第22頁/共40頁HowtomakeslogansTherearesevenwaystomakeasloganmemorable:MakeitexcitingBeboastfulorexaggeratedSelf-referencingMetaphorical,playfulorhumorousInspirationalorupliftingTotriggerpainfulmemoriesorpossibilitiesUseofvividorfreshlanguage第23頁/共40頁ShoppingPart3第24頁/共40頁contentsTraditionalshoppingOnlineshoppingAdvantagesanddisadvantagesPlacesofshoppingConclusion

第25頁/共40頁Traditional

shoppingTraditionalshoppingisgoingtoshoptobuysomething.Suchas:buyclothesbuyelectricgoods,buyshoesandbooks,Ithinkthatgirlslovegoingshoppingmorethanboys.第26頁/共40頁supermarket第27頁/共40頁Traditionalshopping第28頁/共40頁clothesshop第29頁/共40頁shoppingcenter第30頁/共40頁

Advantages

touchtheclothestryitknowthequalityofgoods

DisadvantagespeoplemayfeeltiredhigherpricewastetimeTraditionalshoppingDiscuss:Whataretheadvantagesanddisadvantagesofthetraditionalshopping?第31頁/共40頁withthedevelopmentoftheInternetandthepopularizitionofcomputer.shoppingonlinebecomeacommonplace

ofourlife.onlineshoppingmeansthatpeoplecanbuyanythingontheInternet.theycanbuyanythingathome,inoffice.Onlineshoppinghasmadeourdailymoreconvenientandcomfortable.Today,wecanlearnsomethingaboutit隨著互聯(lián)網(wǎng)的發(fā)展和電腦的流行。網(wǎng)上購物在我們的生活中成為一種司空見慣的事。網(wǎng)上購物意味著人們可以在網(wǎng)上買任何東西。他們可以在家里買東西,在辦公室。網(wǎng)上購物使我們的日常更方便和舒適。今天,我們能學(xué)到些什么onlineshoppingTranslating:第32頁/共40頁

Onlineshopping第33頁/共40頁1.convinient.

2.variety

3.Abletocompareproductpriceandfeatures(產(chǎn)品特點(diǎn))Advantages第34頁/共40頁onlineshoppinghasmanydailythingstoselect,inaddition,theyaresocheapandgood第35頁/共40頁

1.Enjoymentofretail(零售

)shoppinglost

享受零售購物樂趣消失2.Privacyandsec