翻譯適應(yīng)選擇論視角下的旅游景點文本英譯探析

翻譯適應(yīng)選擇論視角下的旅游景點文本英譯探析TranslationandAnalysisofTouristAttractionTextfromthePerspectiveofAdaptationSelectionTheoryTourismhasbecomeoneofthemostpopularleisureactivitiesinmodernsociety,andtheinformationaboutvarioustouristattractionsisaccessiblethroughdifferentmediachannels.However,therepresentationoftouristattractionsintextsisnotneutralandobjectivebutrathersubjecttodifferentcommunicativestrategies,suchaspersuasionandadaptationtothetargetaudience'sexpectationsandpreferences.Inthisregard,theadaptationselectiontheoryprovidesausefulframeworkforanalyzinghowtouristattractiontextsareconstructedandtranslatedtoappealtospecificaudiences.Theadaptationselectiontheory,articulatedbyJakobson(1960),positsthatcommunicationinvolvestheselectionandadaptationoflinguisticandculturalfeaturestofacilitateeffectivemessagetransmission.Accordingtothetheory,thespeakerorwritermustconsiderthesender,receiver,message,context,andchannelwhenencodinganddecodingmessages.Inthecaseoftouristattractiontexts,thesenderisthetouristindustryorattractionmanagement,thereceiveristhepotentialvisitororcustomer,themessageistheinformationabouttheattraction,thecontextisthetourismmarketandculture,andthechannelisthemediumofcommunication.Theadaptationselectiontheoryimpliesthattouristattractiontextsmustbetailoredtothetargetaudience'slinguisticandculturalbackground,knowledge,values,andexpectationstoincreasetheirattractivenessandappeal.Toillustratetheapplicationoftheadaptationselectiontheoryintourismtexts,weanalyzedasampletextfromtheGreatWallinChina,whichisoneofthemostfamoustouristattractionsintheworld.TheoriginalChinesetextanditsEnglishtranslationarepresentedbelow:Chinese:長城，分為明長城、遼長城等，是中國古代的軍事工程之一，是中國歷史上著名的建筑之一，也是世界文化遺產(chǎn)之一?，F(xiàn)存秦漢遺址，即萬里長城與明清長城，長達(dá)數(shù)千里。長城由磚、石、土等修成，少數(shù)地方用黃土加石取代泥土。長城地勢險峻，氣候惡劣，各處險峻高低起伏不斷，就像一條長龍起伏著。因此，視線所及在大約30公里范圍內(nèi)感受長城的壯美非常容易。English:TheGreatWall,includingtheMingWall,LiaoWall,andothersections,isoneoftheancientmilitaryprojectsinChina,famousforitshistoricalsignificanceandarchitecturalwonders,andisoneoftheworldculturalheritages.WithruinsoftheQinandHanDynasties,theGreatWallstretchesthousandsofmiles,includingtheMingandQingwalls.TheGreatWallwasbuiltwithbricks,stones,andsoil,withafewplacesusingyellowsoilandstonesinsteadofmud.TheGreatWallhassteepterrainandharshclimate,withvaryinghighandlowelevationseverywhere,likealongdragonundulating.Therefore,withinabout30kilometers,thebeautyandgrandeuroftheGreatWallcanbeeasilyperceived.TheanalysisoftheChineseandEnglishtextrevealsvariouslinguisticandculturaladaptationsmadetoappealtothetargetaudience,presumablyEnglish-speakingforeignersorglobaltourists.Firstly,theEnglishversionemphasizesthekeypointsoftheGreatWall'ssignificance,suchasitsmilitaryorigin,architecturalwonders,historicalandculturalimportance,andworldheritagestatus.ThesefeaturesarehighlightedtoattracttouristswhoareinterestedinChinesehistoryandculture,architecture,orUNESCOworldheritagesites.Secondly,theEnglishversionusessimplerandmorefamiliarwordsandsentencestructurescomparedtotheoriginalChinesetext,whichcontainsmorecomplexandformalwordsandexpressions.Thisadaptationaimstofacilitatetheunderstandinganddecodingofthemessagebyaudienceswhomaynothaveahighprofici