英語畢業(yè)論文從迪士尼公司的發(fā)展史來探討中國動漫產(chǎn)業(yè)的發(fā)展現(xiàn)狀及發(fā)展前景

畢業(yè)論文——豆丁——coolwordsPAGEPAGE15AStudyonProspectiveDevelopmentofChineseAnimationIndustryinLightofDisneyHistory中文摘要迪士尼是總部設(shè)在美國的大型跨國公司，經(jīng)過八十多年的發(fā)展至今已不止于從事動畫電影這一個(gè)行業(yè)了，主要業(yè)務(wù)還有主題公園，玩具，圖書，電子游戲和傳媒網(wǎng)絡(luò)等多個(gè)產(chǎn)業(yè)。八十年來，迪士尼從小小的卡通工作室成為家庭娛樂集團(tuán)，它可以很自豪的稱自己是美國乃至世界動漫及娛樂界的精英。本論文主要從迪士尼公司的發(fā)展史來探討中國動漫產(chǎn)業(yè)的發(fā)展現(xiàn)狀及發(fā)展前景。希望能夠?qū)Φ鲜磕峁镜某砷L歷程有深層次的認(rèn)識，并從中得到啟迪。從迪士尼發(fā)展史、迪士尼本人、迪士尼動畫、迪士尼樂園、迪士尼品牌以及迪士尼在中國的相關(guān)活動來研究迪士尼公司進(jìn)入中國的市場之前、之后的大陸方面業(yè)務(wù)。主要研究迪士尼在動畫方面取得的成就并對它的市場策略做了詳細(xì)的研究。從其歷史發(fā)展?fàn)顩r來看中國動漫產(chǎn)業(yè)的歷史發(fā)展?fàn)顩r及取得的成就和今后的動態(tài)；從其在動漫產(chǎn)業(yè)上的一系列策略來研究中國動漫市場相關(guān)策略；從其公司的經(jīng)營及擴(kuò)展?fàn)顩r來了解和分析中國動漫公司的經(jīng)營情況；從其動漫的原創(chuàng)性和創(chuàng)新性來展望中國國產(chǎn)動漫應(yīng)該注意和借鑒的經(jīng)驗(yàn)，從而進(jìn)一步推動整個(gè)產(chǎn)業(yè)鏈的形成。雖然在過去的二十多年來中國的動漫產(chǎn)業(yè)有了很好的發(fā)展，遺憾的是只有藍(lán)貓系列建立起來自己的品牌，所以中國動漫產(chǎn)業(yè)要想在競爭激烈的市場中立足，必須像迪士尼一樣不斷創(chuàng)新，建立品牌，實(shí)行全球化戰(zhàn)略。關(guān)鍵詞：迪士尼；中國動漫；品牌

AbstractTheWaltDisneyCompany,togetherwithitssubsidiariesandaffiliates,isaleadingdiversifiedinternationalfamilyentertainmentandmediaenterprisewithfourbusinesssegments:medianetworks,parksandresorts,studioentertainmentandconsumerproducts.Formorethaneightdecades,thenameWaltDisneyhasbeenpreeminentinthefieldoffamilyentertainment.Fromhumblebeginningsasacartoonstudiointhe1920stotoday'sglobalcorporation,theWaltDisneyCompanycontinuestoproudlyprovidequalityentertainmentforeverymemberofthefamily,acrossAmericaandaroundtheworld.Overthepast2004,AnimationindustryinChinahasgotverygooddevelopment.Regrettably,ithasonlyBlueCatcartoonseriesproducedbySanChenthatestablisheditsownbrand,hasgainedthecorrespondingsocialeffectsandeconomiceffects.IfAnimationindustryinChinawantstogainachievementinfiercemarketcompetition,itcouldnotblindlydispredonquantity.Establishingbrand,structuringbrandcultureisreallybasicapproachtocultivatemarket,contendformarket,capturemarketplacefinally.Keywords:Disney;animationindustry;brandculture

AStudyonProspectiveDevelopmentofChineseAnimationIndustryinLightofDisneyHistoryOutlineThesisStatement:ThepaperfocusesontheProspectiveDevelopmentofChineseanimationindustryinlightofDisneyhistory.Disneycompany,aleadingdiversifiedinternationalfamilyentertainmentandmediaenterprise,whichhasfourbusinesssegments:medianetworks,parksandresorts,studioentertainmentandconsumerproducts.TheDisney’shistoryintheanimationfieldcanbeasagoodreferenceforChineseanimation.Ⅰ.IntroductionA.DisneycompanyB.Disney’shistoryⅡ.A.StrategiesofDisneyB.ChineseAnimationIndustryC.LearningofDisney'ssuccessIII.Conclusion

AcknowledgementsInwritingthispaper,Ihavebenefitedalotfrommyteachersandmyclassmates.Theygenerouslyhelpedmetocollectmaterialsandgavemanyinvaluablesuggestionstome.HereIextendmythankstothemfortheirkindhelp.Mydeepestgratitudegoesfirstandforemostto###，mytutor,forhisencouragementandguidance.Hehasguidedmethroughallthestagesofthewritingofthispaper.Withouthisinstruction,thisthesiscouldnothavereacheditspresentform.Hetoldmehowtoexpressmyideaandhowtowritethethesiscompletely.AfterIfinishedthedraft,hecarefullyreadthewholedraftandofferedpainstakingandpreciouscriticism.Hisstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Ialsosincerelythankmyfriendsandclassmates,whosebrilliantideasandperceptiveobservationshaveprovedimmenselyconstructive.TheyencouragedmewhenIfeltdismayordifficulty,andtheyalwaysinspectedmythesisandcheeredmeup.Lastmythankswouldgotomybelovedparentsfortheirlovingconsiderationsinmeallovertheseyears.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.IamalsogreatlyindebtedtotheteachersattheSchoolofForeignLanguages,whohaveinstructedandhelpedmealotinthepastfouryears.Ialsowouldliketoexpressmygratitudetolotsofwriters,wholedmeintotheworldofhowtowriteab

ContentsAcknowledgements iTOC\o"1-1"\uAbstract（English） iiTOC\o"1-1"\uAbstract（Chinese） iiiTOC\o"1-2"\u1.Introduction 11.1Disneycompany 11.2Disney'shistory 12.StrategiesofDisney 22.1KeystrategiesofDisney22.2Creativity32.3Familyentertainmentandglobalization42.4Brand42.5CharacterofWaltEliasDisney5TOC\o"1-2"\u3.Chineseanimationindustry 53.1Presentsituation 5TOC\o"1-3"\u3.2Strength 53.3Weakness 64.LearningofDisney'ssuccess65.Conclusion7WorksCited 9

IntroductionTheWaltDisneyCompanyisaleadingdiversifiedinternationalfamilyentertainmentandmediaenterprise,whichhasfoursegments:studioentertainment,medianetworks,parksandresortsandconsumerproducts.OurChineseanimationindustrycouldlearnalotfromDisneycompany,Disney’shistoryoritsdevelopmentmode,especiallyitsfourkeystrategiesofsuccess.1.1DisneycompanyTheWaltDisneyCompanywasfoundedin1923,whichisfaithfultotheircommitmenttoproduceunparalleledentertainmentexperiences.TheWaltDisneyCompany’sachievementswasbasedontherichlegacyofqualitycreativecontentandexceptionalstorytelling.Formorethaneightdecadesfromtheyearof1923,thenameWaltDisneyhasbeenpreeminentinthefieldoffamilyentertainmentandmedianetworksandotherdifferentkindsoffields.TheDisneyhasbecomeaglobalcorporationfromhumblebeginningsasacartoonstudiointhe1920s.NowtheWaltDisneyCompanycontinuestoproudlyprovidequalityentertainmentforeverymemberoftheAmericanfamilyandthepeoplefromallaroundtheworld.1.2Disney'shistoryWaltarrivedinCaliforniainthesummerof1923withdreamsandambition.HehadmadeashortfilminKansasCitycalledAlice'sWonderlanddescribingaboutalittlegirlinacartoonworld.OnOctober16,1923,M.J.WinklerwhoisaNewYorkdistributor,contractedtoreleasetheAliceComedies,whenisthedateoftheformalbeginningofWaltDisneyCompany.OriginallyknownastheDisneyBrothersCartoonStudio,thecompanysoonchangeditsnametotheWaltDisneyStudio.WaltmadehisAliceComediesforfouryears,thenmovedtoanall-cartoonseries,hecreatedacharacternamedOswaldtheLuckyRabbit.However,thedistributorhadgonebehindhisbackandsignedupalmostallofhisanimators,hehopedtomaketheOswaldcartoonsinhisownstudioforlessmoneywithoutWaltDisneyhimself.Itwasapainfullessonfortheyoungcartoonproducer.Waltnowhadtocomeupwithanewcharacter,thatwasMickeyMouse.ThenhisstudiopouredallofitsresourcesintoMickeyMousecartoonwithfullysynchronizedsound:SteamboatWillie,whichwasanimmediatesensationaroundtheworld,andaseriesofMickeyMousecartoonsfollowed.Soonanotherseries:theSillySymphonies,theSillySymphoniesturnedintothetraininggroundforallDisneyartists,astheypreparedfortheadventofanimatedfeaturefilms.FlowersandTrees,aSillySymphonyandthefirstfull-colorcartoon,wontheAcademyAwardforBestCartoonfor1932,itwasthefirstyearthattheAcademyofferedsuchacategory.ThemostsensationalonewasisThreeLittlePigswhichwasreleasedin1933,.ThiswasabreakthroughincharacteranimationandmakingpeoplehavetheencouragementoffightingtheGreatDepression:“whoareafraidofbigbadwolves”(Pat,89)from1929to1933.Whilethestudio'scartoonswerereachingpopularityinmoviefield,thecompanyalsogeneratedinterestinrelatedmerchandise.MickeyMouseonpapertabletsforschoolchildrenwasthestartofDisney'sconsumerproductsbusiness.SoontherewereMickeyMousedolls,dishes,toothbrushes,radios,figurinesandsoon.Almosteverythingyoucanimagine.SnowWhiteandtheSevenDwarfs,launchedatChristmas,1937,whichbecamethehighestgrossingfilmofalltime,thatisabreakthroughontherecordofotherfilmshelduntilitwassurpassedbyGoneWiththeWind.AndtheSnowWhiteistheworld'sfirstfull-lengthanimatedfeaturelengthcartoon,pavedthewayforDisney'seventualdominationofthechildren'sfairytaleindustry.AndtheSnowWhiteinvolvedhundredsofDisneyemployeesworkingovertimeformonthsforlittleornoextrapaytocreatethetwomillionimagesdemandedbythegreatproject.Atthesametime,itsastonishingsuccesspavedthewayforfurtheranimatedfolkandfairytaleadaptations,suchas\n_topPinocchio,Fantasia,\n_topCinderella,\n_topAliceinWonderland,\n_topPeterPan,\n_topSleepingBeauty,andsoon,whichareallnamedthemostsignificantfairytalefilmsproducedduringDisney'slifetime.FromSteamboatWillietotheextraordinaryimageryandemotionalstorytellingofthecompany'sfirstfeaturelengthfilms,thestudiohadrevolutionizedanimationfromthattimeon.Theyearof1950sawthreelandmarkachievements,thefirstonewasthestudio'sfirstcompletelyliveactionfilmcalledTreasureIsland,thesecondwasthereturntoclassicanimatedfeatureswithCinderellaandthelastonewasthefirsttimewhenDisneytelevisionshowatChristmasDay.Waltsawthepotentialoftelevision,soin1954Disneysuccessfullyinvadedintelevisionindustry,helaunchedthefirsttelevisionmini-seriesnamedDavyCrockett,whichrunonallthreenetworksandgothroughsixtitlechanges,however,itremainedontheairfor29years,makingitthelongest-runningtelevisionseriesinhistory.Thestudiowentontoproducehighlypopularfilmedentertainment,withanimatedfilms,combiningliveaction,animationandanimatronicstotellaclassicstoryforparentsandtheirlovelychildren..WaltDisneydiedonDecember15,1966.Hewasprobablythebestknownindividualintheworld.Bythetimeofhisdeath,theDisneystudio'srichoutputamountedto21full-lengthanimatedfilms,493shortsubjects,47live-actionfilms,sevenTrue-LifeAdventurefeatures,330hoursofMickeyMouseClubtelevisionprograms,78half-hourZorrotelevisionadventures,and280othertelevisionshows.TheLittleMermaidmadeDisneyanimationexperiencedarenaissancein1989,whichremindedtheworldthatanimationwasn'tjustforkidsbutalsoforadults.LaterwereBeautyandtheBeast,AladdinandTheLionKing.Meanwhile,Disneymovedintopublishing,formingHyperionBooksforChildren,andDisneyPress,whichreleasedbooksonDisneyandnon-Disneysubjects.ThenwasParksandResortswhichwasatotallynewkindofentertainmentexperience,attractinghundredsofmillionsofvisitorsfromaroundtheworld.Disney'sParksandResortsisnotjusthometoDisney'sbelovedcharactersbuttheplace"WhereDreamsComeTrue."(Jonathan,432)Sincethen,ParksandResortshasgrowntoencompasstheworld-classDisneyCruiseLine,eightDisneyVacationClubresorts,DisneyAdventuresandfiveresortlocationsonthreecontinents:DisneylandResort,Anaheim,California;WaltDisneyWorldResort,Florida;TokyoDisneyResort;DisneylandResortParis;HongKongDisneyland.AsmuchasthecompanyhaschangedsinceitsOswalddays,muchhasremainedthesame,asitcontinuestobededicatedtoprovidinginnovative,qualityentertainmentforallmembersofthefamily,acrossAmericaandaroundtheworld.2.StrategiesofDisney2.1KeystrategiesofDisneyThekeystrategiesofDisneycanbeconcludedaccordingtoitsfourcorefields:StudioEntertainment,MediaNetworks,ParksandResortsandConsumerProducts.2.2CreativityTheStudioEntertainmentconsistsofDistributionEntities,HomeEntertainment,TheatricalandMusic.AndthestudioentertainmentistherootofDisneyindustry,themostimportantfactorofDisneyanimation'ssuccessliesinit.AnditsAnimationcanbedividedintoClassics;LiveActionwithAnimation;3DComputerAnimation;ClaymationAnimation;MovietoonsAnimation;VideoPremiereandsoon.SteamboatWillie,whichisthethirdMickeyMousecartoon,isonewithfullysynchronizedsound,andFlowersandTrees,whichisthefirstfull-colorcartoon,wontheAcademyAwardforBestCartoonfor1932,thefirstyearthattheAcademyofferedsuchacategory.Whenmostpeoplethoughtthatacartooncouldn'tholdanaudience'sattentionbeyondtheusualeight-minuterunningtime,SnowWhitewasfinished,anditwasaspectacularhit.Thenisthefirstcompletelyliveactionfilm:TreasureIsland,andtheclassicanimatedfeatureswithCinderellaandthefirstDisneytelevisionshow.AllthefirstswitnessDisney’sspiritofacceptanceofnewthings,whichisthecreativity.2.3FamilyentertainmentandGlobalizationThemedianetworksincludebroadcasting,cablenetworks,radio,publishingandInternetbusinesses.Keyareasinclude:Disney-ABCTelevisionGroup,ESPNInc.,WaltDisneyInternetGroup,ABCownedtelevisionstations,andasupportingheadquartersgroup.Marketing,research,salesandcommunicationsfunctionsalsoexistwithinthesegment.TheDisneynamequicklybecamesynonymouswithqualityentertainmentforthewholefamily.AnotherpartareParksandResortswhichincludeWaltDisneyimagineering,Disneylandresort,worldofDisney,Disneymeetings,Disneyvacationclub,Disneyregionalentertainmentandsoon.WherevertheguestexperiencetakesplaceinDisneyParks,theyremaindedicatedtothepromisethattheytrytomakeguestsfeeltheyturntheordinaryintotheextraordinary.TomakedreamscometrueeverydayiscentraltoDisneyglobalstrategy.Disneyandhisteammemberhadcreatedmultiplemilliondollarcommercialempirebasedonitsfairytalecharacters.Certainly,withtheDisneyexpansioninworldwide,tobuildlargethemeparksonothercontinentsandtocreateastreamofresortsandattractionsinothercountrieswouldbebetterforidealglobalizationsuccess.Inaword,WaltDisneyCompanywasverysuccessfulinacceleratingtheglobalspreadofitsprinciples,tryingtomeettheneedofothercountries.2.4BrandToconcentrateonthebrandisDisneycompany’stradition.AndDisneyconsumerproductscanbegeneralizedasthefollowingsiximportantdepartments:DisneyLicensing,Publishing,theBabyEinsteinCompany,Games,Retails,DirectofDisney.Disneymerchandisingbeganin1929,abusinessman,whowasinterestedinplacingMickeyMouseonthecoverofachildren'swritingtablet.WhichformedthestartofDisneyConsumerProductsandaffiliates,theyallextendtheDisneybrandtomerchandiserangingfromhomedecoration,apparel,toys,booksandmagazinesandotherinteractivegames,electronics,foodsandbeverages,stationery,andfineart.Thus,thebrandofDisneybringgreatbenefitforthecompany.2.5CharacterofWaltEliasDisneyThelastbutnottheleast,thesuccessofDisneyliesinthecharacterofcreator:WaltEliasDisney,hewasapioneer,innovator,andthepossessorofoneofthemostfertileimaginationstheworldhaseverknown.TherearealwayssomethingaboutobsessiveaboutWaltDisney’spersonality,hissinglemindedconcentrationonhiscareer,hispossessivenessabouthisbusiness,hissingularidentificationwiththeMouse,etc.Forbes,abusinessfortnightly,describedthestudio,sixmonthsafterWaltDisney’sdeath,asbeing“l(fā)ikeafinecarwithoutanengine,”andaddedthat“thegreatDisneyempirewasdriftingwithoutaleader,aspotentialsuccessorsjockeyforpower”.(Richardetal.26)3.Chineseanimationindustry3.1PresentsituationThecurrentsituationandcountermeasureofanimationindustryinChinacouldbeoutlinedasfollows:Overthepast2004,animationindustryinChinahasgotverygooddevelopment.Regrettably,ithasonlyBlueCatcartoonseriesproducedbySanChenthatestablisheditsownbrand,hasgainedthecorrespondingsocialeffectsandeconomiceffects.IfAnimationindustryinChinawanttogainachievementinfiercemarketcompetition,itcouldnotonlyfocusonquantityofitsproducts.Establishingbrand,tryingtorealizecreativity,structuringbrandculture,whichareallkeystrategiesandapproachestocontendformarket,cultivatemarket,andthencapturemarketfinally.3.2StrengthThemajorchangewithintheindustryinChinaoverthepastfourteenyearsistheincreaseoftalentedartists,directorsandproductionstaffavailabletothestudios.Inthebeginning,likeanynewindustry,therewasn'tanystaffavailablewhodidn'trequireagooddealoftraining.Themediocrequalityofworkinthoseearlyyearsreflectedmoretheanimator'slackofexperiencethananythingelse.AsinTaiwan,Korea,JapanandthePhilippinesbefore,Chineseanimationhasmaturedandgrownwithtime.Studioshavelearnedwhattheirclientsexpectandhavenowhadthetimetobothtrainandpolishtheirstaffsoastodeliverwhatisexpected.Managementhasalsomaturedandtechnologyhasbeenembracedtohelpthestudiosproducelargevolumesofworkwithindemandingtimeframes.Nearlyallofthelargestudiosofferdigitalinkandpaintserviceswhichremediesmanypastproblemscausedbysub-standardfilmlaboratoriesandpoorcameraequipment.3.3WeaknessTheanimatorsinChinamustbecomemoreintegratedwiththecharacterstheyareproducing.ThesystemofpayingartistsinChinaisnotveryreasonable,whichissimilartothesystemsusedthroughoutAsiaintelevisionanimationindustry.Animators,whoearnmoneyjustfordailylife,theydonothaveenoughsalariesandenoughguaranteetorealizetheirrealdream.Andreallymakingtheirlivingonapiecerateorfootagesystem.Inotherwords,thissystemhasalotofbuilt-inproblems.Ifartistsfeelnoconnectionorrelationtotheworktheyaredoingandderivenoprideorenjoymentfromtheirworksandefforts,theywillnaturallyproduceatthelowestandfastestpossiblelevelofacceptance.Whatunfortunatesituationitisifanartistneverseetheirworkfitintothefinalproductwhichtheywerealwayswishingtobefinished.ComparedChinawithJapan,KoreaorthePhilippines,Chinashadbeenexposedtowesternculturefromtheyearof1978.TheproblemwillbesolvedaslongasChinakeepsitswindowopentotheworldandmoreandmoretalentedyoungartistscontinuetocomeintotheanimationindustry.4.LearningofDisney'ssuccessFirstly,comparingChinatoAmericainthefieldofanimationindustry,Chinaisgoingthroughthe"imitation"stagebeforeenteringthe"innovation"and"invention"stages.CreativityisanenginesinleadingtheChineseanimationindustry.Creativityandcommercearetwosidesofthesamecoin,onefacilitatesthegrowthoftheother.SothekeypointtoimproveChineseanimationindustryistodevelopeconomy,meanwhile,culturalandcreativeindustryalsoplayagreatroleintheeconomyasthedemandforitisgrowing.Thegovernmentshouldinvestinculturaltosupportitsdevelopment.Inotherwords,itmustsetuptherulesofhowtodeveloptheChineseanimationindustry.Secondly,takethemeparkforexample,HongKongDisneylandopenedin2005,itwasmetwithbadresponses.OneofthemainreasonwasthatDisney’straditionalmethodtoimposeitsAmericanproductstotheChineselocalcontextdidnotwork.Fromaglobalizationperspective,Disneycompanytookfourmajorchangesthosewerereductionofprices;adaptationtolocalvisitors’customs;changeofdecorationsandsettingsandadaptationoflaborpractices.Eversince,HongKongDisneylandhadbeenprovedsuccessfulinparkattendanceandrevenueswereincreasedfromthattimeon.OnNovember4th,2009,ShanghaihadwontheapprovalfromChina'scentralgovernmenttobuildaDisneyparkinthecity'sPudongNewArea.TheWaltDisneycompanywasindiscussionswithShanghailocalgovernmentaboutdetailedplanstosetupthethemepark.WhichisthebestexampleofDisney’sglobalizationstrategy.Thirdly,atthatpointintimetherewerereallyonlytwoanimationstudios:ShanghaiAnimationStudioandJadeAnimationStudioinShenzhen.ShanghaiAnimationisastate-ownedandJadeAnimationStudioisanewjoint-venturecompany.Theformerproducesfilmsforthehomemarket,andwhichhadbeeninexistenceforanumberofyearsandhadalotoftalentedartists,however,theywerenotfamiliarwithwesternanimationtechniquesortiming.Andbeingthequintessentialstate-ownedcompany,thebureaucracyissothickthatyoucouldnotcutitwithaknife.Thelaterstudio,JadeAnimationStudio,asanewjoint-venturecompany,locatedinthecityofShenzhen,about60milesfromHongKonginthenewSpecialEconomicZone.JadeAnimationStudioisownedandoperatedbyalargebroadcastgroupinHongKongwhichisnamedTVB.JadeAnimationStudiowasestablishedtoproduceanimationforTVBandprovideinkandpaintservicesfornumerousJapanesestudios.Neitherofthesestudiosfeelresponsibilityfortherealprojectofthemselves.JadeAnimationStudioisprimarilyaninkandpaintservicelackinganimators,whileShanghaiAnimationStudioistooentrenchedinthebureaucracybecauseofitsstate-ownedsystem.Thus,todevelopChineseanimationisnotathingofonecompanybutathingthatneedtobesolvedthroughourwholenation'sawarenessofthepoliticalsystem.JustlikeDisneycompanywhichdevelopfortheirdreamsandhappiness.Conclusion TheeconomyofChinaisboomingandwillhaveaprospectivefutureinthefieldofanimationindustry.Chinahaschangedalotafterittakesthemeasureofreformandopenpolicy.WhileChinaisgoingthroughthe"imitation"stage,itisstillfarawayfromenteringthe"innovation"and"invention"stages.IfAnimationindustryinChinawantstogainachievementinfiercemarketcompetition,itcouldnotonlyfocusonquantityofitsproducts.Establishingbrand,tryingtorealizecreativity,structuringbrandculture,whichareallkeystrategiesandapproachestocontendformarket,cultivatemarket,andthencapturemarketfinally.Inaword,Chinahasalongandprospectivewayinanimationindustry.ExperienceandlessonsthatwegetfromDisneycompanyguideChineseanimatorsandthewholeindustryWorksCitedBetty,Goodwin.AnimationisBackNewDisneyMouseLeadsthePack.Chicago:ChicagoTribune,1997David，Hubka.ChildMaltreatmentinDisneyAnimatedFeatureFilms.NewYork:PenguinClassics,2009.Gregory,Fouts.,etal.“DemonizinginChildren’sTelevisionCartoonsandDisneyAnimatedFilms.”ChildPsychiatryHumDev(2006):15–23.Jonathan,Matusitz.“Disney’sSuccessfulAdaptationinHongKong.”TheSocialScienceJournal46(2009):427–441.Lena,Lee.UnderstandingGenderthroughDisney’sMarriages.NewYork:BusinessMedia,2008.Pat,Denney.HowtobeLikeWalt.DeerfieldBeach:HealthCommunications,2004.Richard,Schickel.TheDisneyVersion:TheLife,Times,Art,andCommerceofWaltDisney.NewYork:SimonandSchuster,1985.陳靜華.迪士尼樂園.北京：對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社，2007.董觀志，李立志.盈利與成長—迪斯尼的關(guān)鍵策略.北京：清華大學(xué)出版社,2006.珍妮特?瓦斯特.浮華的盛宴北京:中信出版社,2006.基于C8051F單片機(jī)直流電動機(jī)反饋控制系統(tǒng)的設(shè)計(jì)與研究基于單片機(jī)的嵌入式Web服務(wù)器的研究MOTOROLA單片機(jī)MC68HC（8）05PV8/A內(nèi)嵌EEPROM的工藝和制程方法及對良率的影響研究基于模糊控制的電阻釬焊單片機(jī)溫度控制系統(tǒng)的研制基于MCS-51系列單片機(jī)的通用控制模塊的研究基于單片機(jī)實(shí)現(xiàn)的供暖系統(tǒng)最佳啟停自校正（STR）調(diào)節(jié)器單片機(jī)控制的二級倒立擺系統(tǒng)的研究基于增強(qiáng)型51系列單片機(jī)的TCP/IP協(xié)議棧的實(shí)現(xiàn)基于單片機(jī)的蓄電池自動監(jiān)測系統(tǒng)基于32位嵌入式單片機(jī)系統(tǒng)的圖像采集與處理技術(shù)的研究基于單片機(jī)的作物營養(yǎng)診斷專家系統(tǒng)的研究基于單片機(jī)的交流伺服電機(jī)運(yùn)動控制系統(tǒng)研究與開發(fā)基于單片機(jī)的泵管內(nèi)壁硬度測試儀的研制基于單片機(jī)的自動找平控制系統(tǒng)研究基于C8051F040單片機(jī)的嵌入式系統(tǒng)開發(fā)基于單片機(jī)的液壓動力系統(tǒng)狀態(tài)監(jiān)測儀開發(fā)模糊Smith智能控制方法的研究及其單片機(jī)實(shí)現(xiàn)一種基于單片機(jī)的軸快流CO〈,2〉激光器的手持控制面板的研制基于雙單片機(jī)沖床數(shù)控系統(tǒng)的研究基于CYGNAL單片機(jī)的在線間歇式濁度儀的研制基于單片機(jī)的噴油泵試驗(yàn)臺控制器的研制基于單片機(jī)的軟起動器的研究和設(shè)計(jì)基于單片機(jī)控制的高速快走絲電火花線切割機(jī)床短循環(huán)走絲方式研究基于單片機(jī)的機(jī)電產(chǎn)品控制系統(tǒng)開發(fā)基于PIC單片機(jī)的智能手機(jī)充電器基于單片機(jī)的實(shí)時(shí)內(nèi)核設(shè)計(jì)及其應(yīng)用研究基于單片機(jī)的遠(yuǎn)程抄表系統(tǒng)的設(shè)計(jì)與研究基于單片機(jī)的煙氣二氧化硫濃度檢測儀的研制基于微型光譜儀的單片機(jī)系統(tǒng)單片機(jī)系統(tǒng)軟件構(gòu)件開發(fā)的技術(shù)研究基于單片機(jī)的液體點(diǎn)滴速度自動檢測儀的研制基于單片機(jī)系統(tǒng)的多功能溫度測量儀的研制基于PIC單片機(jī)的電能采集終端的設(shè)計(jì)和應(yīng)用基于單片機(jī)的光纖光柵解調(diào)儀的研制氣壓式線性摩擦焊機(jī)單片機(jī)控制系統(tǒng)的研制基于單片機(jī)的數(shù)字磁通門傳感器基于單片機(jī)的旋轉(zhuǎn)變壓器-數(shù)字轉(zhuǎn)換器的研究基于單片機(jī)的光纖Bragg光柵解調(diào)系統(tǒng)的研究單片機(jī)控制的便攜式多功能乳腺治療儀的研制基于C8051F020單片機(jī)的多生理信號檢測儀基于單片機(jī)的電機(jī)運(yùn)動控制系統(tǒng)設(shè)計(jì)Pico專用單片機(jī)核的可測性設(shè)計(jì)研究基于MCS-51單片機(jī)的熱量計(jì)基于雙單片機(jī)的智能遙測微型氣象站MCS-51單片機(jī)構(gòu)建機(jī)器人的實(shí)踐研究基于單片機(jī)的輪軌力檢測基于單片機(jī)的GPS定位儀的研究與實(shí)現(xiàn)基于單片機(jī)的電液伺服控制系統(tǒng)用于單片機(jī)系統(tǒng)的MMC卡文件系統(tǒng)研制基于單片機(jī)的時(shí)控和計(jì)數(shù)系統(tǒng)性能優(yōu)化的研究基于單片機(jī)和CPLD的粗光柵位移測量系統(tǒng)研究單片機(jī)控制的后備式方波UPS提升高職學(xué)生單片機(jī)應(yīng)用能力的探究基于單片機(jī)控制的自動低頻減載裝置研究HYPERLINK"/detail.htm?301120