2022年江西大學(xué)英語考試模擬卷6測

2022年江西大學(xué)英語考試模擬卷

（本卷共分為1大題50小題，作答時間為180分鐘，總分100分，60分及格。）

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1.

Questions23and24arebasedonthefollowingnews.Attheendofthe

newsitem,youwiIIbegiven10secondstoanswerthequestions.

Now,Iistentothenews.

WhichpartieshavetraditionallygovernedAustria

A.Thecenter-leftandcenter-rightparties.

B.Theu11ra-nationa1istFreedomParty.

C.TheconservativePeople'sParty.

D.TheSocialDemocrats.

2.

Questions26to28arebasedonthefollowingnews.Attheendofthe

newsitem,youwi11begiven15secondstoanswerthequestions.

Now,Iistentothenews.

Theaccidentwasreportedtohaveoccurred

A.insideManilaairport.

B.inMalaysia.

C.neartheManilaBay.

D.nearSingaporeport.

Questions29and30arebasedonthefollowingnews.Attheendofthe

newsitem,youwi11begiven10secondstoanswerthequestions.

Now,Iistentothenews.

Wheredidthestormsfirststrike

A.TheeasternU.S.

B.TheGulfofMexico.

C.TheCanadianborder.

D.SomeareasinCuba.

4.

Inthissectiontherearefourpassagesfo11owedbyquestionsor

unfinishedstatements,eachwithfoursuggestedanswersmarked[A],[B],

[C]and[D].Choosetheonethatyouthinkisthebestanswer.Markyour

answersonyourANSWERSHEET.

{IB}}TEXTA{{/B})

119seasytotelIpeopIetomakeexercisepartoftheirdailyroutine.

It'snotsoeasytoteIIthemwhattodo.SomefolksIiketorunmarathons

orclimbmountains.Butifyouwouldrathercareforyourbodywithout

riskinglifeorIimbsorincreasinglycreakyjoints,youmightconsider

TaiChiChuan,theancientmartialartthatlooksIikeacrossbetween

shadowboxingandsIow-motionbaIlet.TaiChicombinesintensementaI

focuswithdeliberate,gracefulmovementsthatimprovestrength,agility

and-particularlyimportantfortheelderly-baIance.

PractitionerspraiseTaiChi9sspirituaIandpsychologicalbenefits,

butwhathasattractedtheattentionofWesternscientistsIateIyiswhat

TaiChidoesforthebody.Inmanyways,researchersarejustcatching

uptowhattensofmi11ionsofpeopIeinChinaandChinatownsaroundthe

restoftheworldalreadyknowaboutTaiChi.ScientistsattheOregon

ResearchInstituteinEugenereportedthatTaiGhioffersthegreatest

benefittooldermenandwomenwhoarehealthybutrelativelyinactive.

PreviousstudieshaveshownthatTaiGhipracticedregularlyhelpsreduce

fallsamongheaIthyseniors.Thenextstep,fromascientificpointof

view,istodeterminewhetherTaiGhicanheIpthosewhoareaIreadyfraiI.

ThereareseveralstyIesofTaiChi,butmostofthemstartwitha

seriesofcontrolledmovements,orforms,withnamesIikeGraspingthe

Sparrow*sTaiIandRepuIsetheMonkey.Therearemanygoodhow-tobooks

togetyoustarted,oryoucanchoosefromamongthegrowingnumberof

classesofferedathealthcentersandclubsintheU.S.andaroundthe

world.(Thesehavetheaddedbenefitofcombininginstructionwitha

chancetomeetnewpeopIe.)Eitherway,thegoalistomoveatyourown

pace.AsTaiGhiCulturalCenterinLosAltos,Californiaputsit,"Pain

isnogain.M

Itcantakeafewmonthsfortheeffectstokickinfbutwhenthey

dotheycanactasagatewaytoanewIifestyIe.M0ncepeopIestartfeeIing

better,theyoftenbecomemoreactiveintheirdailyIife,nsaysDr.Karim

Khan,afamiIy-practiceandsportsphysicianattheUniversityofBritish

Columbia.

Anyformofexercise,ofcourse,candoonlysomuch."Forolder

individuals,TaiChiwillnotbetheend-alI,"saysWilliamHaskelI,an

expertinchronic-diseasepreventionatStanfordUniversity.MButTai

Chipluswalkingwouldbeaverygoodmixture.MYoungerpeopIeprobably

needmoreofanaerobiccha11engefbuttheycanbenefitfromTaiChi'

scapacitytoreducestress.

ThebestthingaboutTaiChiisthatpeopIeenjoyit,sotheyaremore

likelytostickwithitlongenoughtogetsomebenefit.Ithelpswhen

somethingthat1sgoodforyouisalsofun.

TaiChimovementscanimprovealIthefollowingEXCEPF

A.strength.

B.balance.

C.nimbleness.

D.integrity.

5.{{BUTEXTBH/B}}

Everyprofessionortrade,everyart,andeverysciencehasits

technicaIvocabuIary,thefunctionofwhichispartIytodesignatethings

orprocesseswhichhavenonamesinordinaryEngIish,andpartIytosecure

greaterexactnessinnomenclature.SuchspeciaIdialects,orjargons,

arenecessaryintechnicaIdiscussionofanykind.Beinguniversally

understoodbythedevoteesoftheparticularscienceorart,theyhave

precisionofamathematicaIformula.Besides,theysavetime,foritis

muchmoreeconomicaItonameaprocessthantodescribeit.Thousands

ofthesetechnicaItermsareveryproperlyincIudedineverylarge

dictionary,yet,asawhoIeftheyareratherontheoutskirtsofthe

EnglishIanguagethanactuallywithinitsborders.

Differentoccupations,however,differwidelyinthecharacterof

theirspeciaIvocabularies.Intradesandhandicraftsandothervocationst

suchasfarmingandfishing,whichhaveoccupiedgreaternumbersofmen

fromremotetimes,thetechnicalvocabularyisveryold.Itconsists

largelyofnativewords,orofborrowedwordsthathaveworkedthemseIves

intotheveryfibersofourIanguage.Hence,thoughhighlytechnicaIin

manyparticulars,thesevocabuIariesaremorefamiIiarinsound,andmore

generallyunderstood,thanmostothertechnicalities.ThespeciaI

dialectsoflaw,intheirolderstrata,becomeprettyfamiIiarto

cu11ivatedpersons,andhavecontributedmuchtothepopularvocabulary.

Yet,everyvocationstillpossessesalargebodyoftechnicaItermsthat

remainessentiallyforeign,eventoeducatedspeech.Andtheproportion

hasbeenmuchincreasedinthelastfiftyyears,particularlyinthe

variousdepartmentsofnaturalandpoliticalscienceandinthemechanic

arts.Herenewtermsarecoinedwiththegreatestfreedomandabandoned

withindifferencewhentheyhaveservedtheirturn.Mostofthenew

coinagesareconfinedtospeciaIdiscussionsandseIdomgetintogeneral

Iiteratureorconversation.Yet,noprofessionisnowadays,asalI

professionsoncewere,acIosedguild.Thelawyer,thephysician,the

manofscience,andtheclericassociatesfreeIywithhisfe11owcreatures,

anddoesnotmeettheminamerelyprofessionalway.Furthermore,what

iscalledpopularsciencemakeseverybodyacquaintedwithmodernviews

andrecentdiscoveries.Anyimportantexperiment,thoughmadeinaremote

orprovinciallaboratory,isatoncereportedinthenewspaper,and

everybodyissoontalkingaboutit-asinthecaseoftheRoentgenrays

andwirelesstelegraphy.Thus,ourcommonspeechisaIwaystakingupnew

technicaItermsandmakingthemcommonpIace.

WhichofthefollowingwordsisleastlikelytohavestarteditsIife

asjargon

A.Sun.

B.Calf.

C.Plow.

D.Hammer.

6.{{B}}TEXTD{{/B}}

ComeSeptember.ThecampusesofAmericawi11beswarmingnotjustwith

returningundergraduates,butalsowithemployerssetonsigningupthe

mostable10%ofthem."Weareseeingafarmorecompetitivemarketfor

talent,wsaysSteveCanale,arecruitmentmanageratGeneralElectric

(GE).StudentswhorecentIycouldhaveexpectedtwoorthreeoffersin

theirfinalyeararenowgettingasmanyasfive.Togainacompetitive

edge,firmsarearrivingeverearlieroncampuswiththeirrecruitment

caravans.Theyalsostarttolookat(andseIect)summerinternsmore

aspotentiaIfull-timeempIoyeesthanasmereseasonsIextrahands:60%

ofGE'sgraduaterecruitsinAmericathisyear,forinstancefwi11come

fromitscropofmorethan2,000interns.Manyinternswi11have

empIoymentcontractsintheirpocketsbeforetheyevenreturnfortheir

finalyearofstudy.

Firmsareworkinghardertopolishtheirimageintheeyesof

undergraduates.Somehavestaffwhodolittlebuttourcampuses

throughouttheyear,keepingthefirm'snameinfrontofbothfacuIty

andstudents,andpromotingtheir"employerbrandM.GEfocuseson38

universitieswhereitactiveIypromotesitselfasanemployer.

PricewaterhouseCoopers(PwC),anaccountingfirm,targets200

universalitiesandgivesapartnerresponsibiIityforeach.PwCsaysthat

eachofitspartnersspendsupto200hoursayear"buiIdingrelationships

oncampus”.

Thatparticularinvestmentseemstohavepaidoff.EachyearUniversum,

anempIoyer-brandingconsuItant,askssome30,000Americanstudentsto

nametheiridealemployer.Inthisyear'ssurvey,pubIishedrecently,

PwCcamesecond(upfrom4thin2004),toppedonlybyBWM.YettheGerman

carmaker,whichknockedMicrosoftoffthetopspot,steersclearof

campuses,relyingforitspopularity,saysUniversum,onthe"coolness"

ofitsproducts.

Students,itseems,areheaviIyinfIuencedintheirchoiceofideal

employerbytheirperceptionofthatempIoyerJsproductsandservices.

Soaringupthisyear'sIistwereAppleComputer(from41stto13th)and

theFederalBureauofInvestment(from138thto1Oth).Thesuccessof

Apple'scooliPodhashadapowerfuleffectinthefirm'sabilityto

recruittopundergraduates.Likewise,thepositiveportrayaloftheFBI

insomerecentfilmsandTVshowshasa11egedIyheIpedwithrecruitment.

Theaccountingfirmssaythatthefa11ofEnronandArthurAndersen

hasdonetheirrecruitmentnoharm:instead,theyclaim,ithasmade

studentsrealizethataccountingisnotmerenumbercrunching,butalso

invoIvesmoraljudgments.The"BigFourHaccountingfirmsarealIamong

thisyear*stop15idealemployers.

Undergraduatesnowdomuchoftheirresearchintofutureemployments

onIine.Thereseemstobeaclosecorrelationbetweentheirchoiceof

idealemployerandtheirchoiceofmostimpressivewebsite-wherePwC,

MicrosoftandErnst&Youngwingold,siIverandbronzerespectiveIy.

Evenso,somefamousfirmsthinktheystillappreciatethepersonal

touch,andaresendingtheirmostseniorexecutivestocampusestomeet

studentsandtogivespeeches.HThetopattractstop,Hsays,CIaudia

TattanelIi,bossofUniversuminAmerica.JeffreyImmelt,GE'schief

executive,isakeenon-campusspeakerandhasvisitedsixIeading

universitiesinthepastyear.Intheprocess,hemayhaveshakenhands

withoneofhissuccessors.

Whatcanwelearnfromthefirstparagraph

A.Theuniversitiesplayaminorroleinhelpingtheirgraduatestofind

ajob.

B.Nowadaysundergraduatescangetadecentjobmucheasierthanbefore.

C.Thecompaniesspendmoremoneythanbeforeinrecruitment.

D.Thecompetitionbetweentalentsscratchingisfiercer.

7.

Questions26to28arebasedonthefollowingnews.Attheendofthe

newsitem,youwi11begiven15secondstoanswerthequestions.

Now,Iistentothenews.

Whichofthefollowingstatementsonthe30peopIeonboardisCORRECT

A.Theywereallkilled.

B.Theywereallrescuedbyahelicopter.

C.Someofthemwererescuedbyfishingboat.

D.Itwasnotmentionedinthenews.

8.

Questions29and30arebasedonthefollowingnews.Attheendofthe

newsitem,youwiIIbegiven10secondstoanswerthequestions.

Now,Iistentothenews.

ThestormshaveresultedinthefollowingEXCEPT

A.deathanddamage.

B.disruptionofairservices.

C.destructionofcrops.

D.relocationofpeople.

9.

DecidewhichofthechoicesgivenbeIowwouIdbestcompIetethepassage

ifinsertedinthecorrespondingblanks.Markthebestchoiceforeach

blankonyourANSWERSHEET.

MostofusthinkweknowthekindofkidwhobecomesakiIler,and

mostofthetimewe'reright.Boys{{U}}(31){{/U}}about85%ofalI

youthmurderers,andinthosecasesabout90%fa11withinapattern{{U}}

(32){{/U}}theIinefrombadparentingandbad{{U}}(33){{/U}}to

murderisusuallyclear.TheirIivesstartwithabuse,neglectand{{U}}

(34){{/U}]deprivationathome.Addtheeffectsofpovertyanddrug,

anditisnot{{U}}(35){{/U}}thatinaviolentsocietyIikeours,

{{U}}(36){{/U}}chiIdrenbecomedeadlyteens.

{{U}}(37){{/U}}whatabouttheother10%ofkidswhokill:the

boyswhohave{(U}}(38){{/U}}parentsandarenotpoorAretheir

parentstoblamewhenthesekidsbecome{{U}}(39){{/U}}

MostchiIdrendofinewhileyoungenoughtobe{{U}}(40){{/U}}by

lovingparents,butchangeasadolescentssubjectedtopeercompetition

andrejection,{{U}}(41){{/U}}inbighighschools.Todayitbecomes

hardforparentsto{{U}}(42){{/U}}betweenwhatinateenager1stalk,

dressandtasteinmusicandvideogamesindicates{{U}}(43){{/U}}

troubleandwhatissimplya{{U}}(44){{/U}}ofthetimes.Mostkids

whohavemultiplebodypiercing,orplaythevideogamesarenormalkids

caughtinatoxic(45){{/U}}IntelIigentkidswithgoodsocialskills

canbequiteskillfulathidingwhotheyreallyarefromtheirparents.

Theymaydothisto{{U}}(46){{/U}}punishmentortoprotectthe

parentstheylovefrombeing{{U}}(47){{/U}}orworried.Anyway,how

manyparentsare{{U}}(48){{/U}}ofthinkingtheworstoftheirson

一{{U}}(49){{/U}},thatheharborsmurdersfantasies,orthathe

could{{Uli(50){[/U]}sofarasactingthemout.

A.complete

B.commit

C.submit

D.perform

10.

Inthissection,youwi11hearseveralnewsiterns.Listentothem

carefullyandthenanswerthequestionsthatfollow.

Questions21and22arebasedonthefollowingnews.Attheendofthe

newsitem,youwi11begiven10secondstoanswerthequestions.

Now,Iistentothenews.

WhathappenedtothespaceshuttIeCoIumbia

A.Itlackedfood,fuelorpackagesforthecrew.

B.ItbrokeuponSaturdayinTexas.

C.Itlostcontactwiththeinternationalspacestation.

D.NASAhadplannedtocastitoff.

11.

Questions23and24arebasedonthefollowingnews.Attheendofthe

newsitem,youwiIIbegiven10secondstoanswerthequestions.

Now,Iistentothenews.

BeforethegeneraleIection,coaIitionruledthecountry.

A.thecenter-leftandcenter-rightparties

B.theultra-nationalistFreedomPartyandtheconservativePeople,sParty

C.theSocialDemocratsandtheconservativePeople'sParty

D.theFreedomParty,theSocialDemocratsandtheconservativePeople'

sParty

12.{{B}}TEXTC{{/B}}

AweekafterourdaughterLaurenwasborn,mywifeBonnieandIwere

compIeteIyexhausted.EachnightLaurenkeptwakingus.Bonniehadbeen

torninthedeliveryandwastakingpainkiIlers.Shecouldbarelywalk.

Afterfivedaysofstayinghometohelp,Iwentbacktowork.Sheseemed

tobegettingbetter.

WhileIwasawaysheranoutofpainpills.Insteadofca11ingmeat

theoffice,sheaskedoneofmybrothers,whowasvisiting,topurchase

more.Mybrother,however,didnotreturnwiththepills.ConsequentIyf

shespentthewholedayinpain,takingcareofanewborn.

IhadnoideathatherdayhadbeensoawfuI.WhenIreturnedhome

shewasveryupset.Imisinterpretedthecauseofherdistressandthought

shewasblamingme.

Shesaid,"1,vebeeninpainalIday...Iranoutofpills.19ve

beenstrandedinbedandnobodycares!HIsaiddefensively,"Whydidn'

tyoucalIme”

Shesaid,HIaskedyourbrother,butheforgot!19vebeenwaiting

forhimtoreturnalIday.WhatamIsupposedtodoIcanbarelywalk.

Ifeelsodeserted!n

AtthispointIexploded.Myfusewasalsoveryshortthatday.Iwas

angrythatshehadnJtcalledme.Iwasfuriousthatshewasblamingme

whenIdidn,tevenknowshewasinpain.Afterexchangingafewharsh

words,Iheadedforthedoor.Iwasfired,irritable,andhadheardenough.

Wehadbothreachedourlimits.Thensomethingstartedtohappenthat

wouIdchangemyIife.

Bonniesaid,“Stop,pleasedon'tleave.ThisiswhenIneedyouthe

most.PleaseIistentome.nIstoppedforamomenttoIisten.

ThisinoidentwithBonnierevealedtomehowIcouldchangethis

pattern.

Shesaid,"JohnGray,you'reafair-weatherfriend!Aslongas19

msweet,lovingBonnieyouarehereforme,butassoonasI9mnot,you

walkrightoutofthatdoor.M

Thenshepaused,andhereyesfiIledupwithtears.Ashertoneshifted

shesaid,“RightnowI'minpain.Ihavenothingtogive;thisiswhen

Ineedyouthemost.Please,comeoverhereandholdme.Ijustneedto

feelyourarmsaroundme.Pleasedon'tgo.H

IwaIkedoverandsiIentIyheldher.Sheweptinmyarms.Shetold

methatshejustneededtofeelmeholdingher.

AtthatmomentIstartedtorealizetherealmeaningoflove,

unconditionaIlove.IhadaIwaysthoughtofmyseIfasalovingperson.

Butshewasright.Ihadbeenafair-weatherfriend.Aslongasshewas

happyandnice,Ilovedback.Butifshewasunhappyorupset,Iwould

feelblamedandthenargueordistancemyseIf.

Thatday,forthefirsttime,Ididn'tleaveher.Istayed,andit

feltgreat.Isucceededingivingtoherwhenshereallyneededme.This

feltIikereallove.Caringforanotherperson.Trustinginourlove.

Beingthereatherhourofneed.

HowhadImissedthisShejustneededmetogooverandholdher.

AnotherwomanwouldhaveinstinetiveIyknownwhatBonnieneeded.Butas

amanrIdidn'tknowthattouching,holding,andIisteningwereso

importanttoher.ByrecognizingthesedifferencesIbegantolearna

newwayofrelatingtomywife.IwouldhaveneverbeIievedwecould

resolveconfIictsoeasily.

WhathappenedwhenBonniewasinpain

A.Shecalledoneofherhusband'sbrothersforhelptopurchasemore

painpills.

B.Sheenduredthepainwithallthestrengthherselfsoasnottobother

others.

C.Shesufferedpainfullywithoutpainkillersandnobodyhelpedtimely.

D.Shekeptfeelinginherheartfortheconsiderationofherhusbandand

thebaby.

13.

InthissectiontherearefourpassagesfoIIowedbyquestionsor

unfinishedstatements,eachwithfoursuggestedanswersmarked[A],[B],

[C]and[D].Choosetheonethatyouthinkisthebestanswer.Markyour

answersonyourANSWERSHEET.

{IB}}TEXTA{{/B}}

111seasytote11peopIetomakeexercisepartoftheirdailyroutine.

It'snotsoeasytote11themwhattodo.SomefolksIiketorunmarathons

orclimbmountains.Butifyouwouldrathercareforyourbodywithout

riskinglifeorIimbsorincreasinglycreakyjoints,youmightconsider

TaiChiChuan,theancientmartialartthatlooksIikeacrossbetween

shadowboxingandsIow-motionbaIlet.TaiChicombinesintensementaI

focuswithdeliberate,gracefulmovementsthatimprovestrength,agility

and-particularlyimportantfortheelderly-baIance.

PractitionerspraiseTaiChi'sspiritualandpsychologicalbenefits,

butwhathasattractedtheattentionofWesternscientistsIateIyiswhat

TaiChidoesforthebody.Inmanyways,researchersarejustcatching

uptowhattensofmiIIionsofpeopIeinChinaandChinatownsaroundthe

restoftheworldaIreadyknowaboutTaiChi.ScientistsattheOregon

ResearchInstituteinEugenereportedthatTaiGhioffersthegreatest

benefittooldermenandwomenwhoareheaIthybutrelativelyinactive.

PreviousstudieshaveshownthatTaiChipracticedregularlyhelpsreduce

fallsamonghealthyseniors.Thenextstep,fromascientificpointof

view,istodeterminewhetherTaiChicanhelpthosewhoareaIreadyfraiI.

ThereareseveralstylesofTaiChi,butmostofthemstartwitha

seriesofcontrolledmovements,orforms,withnamesIikeGraspingthe

Sparrow5sTaiIandRepuIsetheMonkey.Therearemanygoodhow-tobooks

togetyoustarted,oryoucanchoosefromamongthegrowingnumberof

classesofferedatheaIthcentersandclubsintheII.S.andaroundthe

world.(Thesehavetheaddedbenefitofcombininginstructionwitha

chancetomeetnewpeopIe.)Eitherway,thegoalistomoveatyourown

pace.AsTaiGhiCulturalCenterinLosAltos,Californiaputsit,"Pain

isnogain.n

Itcantakeafewmonthsfortheeffectstokickinybutwhenthey

dotheycanactasagatewaytoanewIifestyIe."OncepeopIestartfeeIing

better,theyoftenbecomemoreactiveintheirdailylife,“saysDr.Karim

Khan,afamily-practiceandsportsphysicianattheUniversityofBritish

Columbia.

Anyformofexercise,ofcourse,candoonlysomuch.MForolder

individuals,TaiChiwi11notbetheend-all,"saysWilliamHaske11van

expertinchronic-diseasepreventionatStanfordUniversity.11ButTai

Chipluswalkingwouldbeaverygoodmixture.nYoungerpeopIeprobably

needmoreofanaerobicchallenge,buttheycanbenefitfromTaiChi'

scapacitytoreducestress.

ThebestthingaboutTaiChiisthatpeopIeenjoyit,sotheyaremore

likelytostickwithitlongenoughtogetsomebenefit.Ithelpswhen

somethingthat'sgoodforyouisalsofun.

Accordingtosomescientists,whatkindofpeopIecanbenefitmostfrom

TaiChi

A.Healthybutrelativelyinactiveoldpeople.

B.Activebutrelativelyunhealthyoldpeople.

C.Frailoldpeople,justreleasedfromhospital.

D.Energeticyoungpeople.

14.

Questions26to28arebasedonthefollowingnews.Attheendofthe

newsitem,youwi11begiven15secondstoanswerthequestions.

Now,Iistentothenews.

Accordingtothenews,theplanecrashed

A.shortlybeforeitlanded.

B.shortlyafterittookoff.

C.becauseitwasoverloaded.

D.becauseitranacrossatornado.

15.{{B}}TEXTD{{/B}}

ComeSeptember.ThecampusesofAmericawi11beswarmingnotjustwith

returningundergraduates,butalsowithemployerssetonsigningupthe

mostable10%ofthem.nWeareseeingafarmorecompetitivemarketfor

talent,wsaysSteveCanale,arecruitmentmanageratGeneralElectric

(GE).StudentswhorecentIycouldhaveexpectedtwoorthreeoffersin

theirfinalyeararenowgettingasmanyasfive.Togainacompetitive

edge,firmsarearrivingeverearlieroncampuswiththeirrecruitment

caravans.Theyalsostarttolookat(andseIect)summerinternsmore

aspotentiaIfull-timeempIoyeesthanasmereseasonsIextrahands:60%

ofGE'sgraduaterecruitsinAmericathisyear,forinstance,wiIIcome

fromitscropofmorethan2,000interns.Manyinternswi11have

empIoymentcontractsintheirpocketsbeforetheyevenreturnfortheir

finalyearofstudy.

Firmsareworkinghardertopolishtheirimageintheeyesof

undergraduates.Somehavestaffwhodolittlebuttourcampuses

throughouttheyear,keepingthefirm'snameinfrontofbothfacuIty

andstudents,andpromotingtheir"employerbrand11.GEfocuseson38

universitieswhereitactiveIypromotesitselfasanemployer.

PricewaterhouseCoopers(PwC)fanaccountingfirm,targets200

universalitiesandgivesapartnerresponsibiIityforeach.PwCsaysthat

eachofitspartnersspendsupto200hoursayear"buiIdingrelationships

oncampus11.

Thatparticularinvestmentseemstohavepaidoff.EachyearUniversum,

anempIoyer-brandingconsultant,askssome30,000Americanstudentsto

nametheiridealemployer.Inthisyear'ssurvey,pubIishedrecentIy,

PwCcamesecond(upfrom4thin2004),toppedonlybyBWM.YettheGerman

carmaker,whichknockedMicrosoftoffthetopspot,steersclearof

campuses,relyingforitspopularity,saysUniversum,ontheMcoolnessw

ofitsproducts.

Students,itseems,areheaviIyinfIuencedintheirchoiceofideal

employerbytheirperceptionofthatemployer,sproductsandservices.

Soaringupthisyear'sIistwereAppleComputer(from41stto13th)and

theFederalBureauofInvestment(from138thto1Oth).Thesuccessof

Apple'scooliPodhashadapowerfuleffectinthefirm'sabilityto

recruit