肯德基公司介紹及管理模式

KFC第一頁，共二十五頁。KFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchart第二頁，共二十五頁。HistoryandSignofKFC

Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.whichisthebestsymbolofKFC.第三頁，共二十五頁。KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitude第四頁，共二十五頁。KFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellence第五頁，共二十五頁。

Mainbusinessstrategy

Becomemorebrandintegration,theleaderInarestaurant,letconsumercanenjoytwogourmetbrandandmorechoices

Mainbusinessstrategydevelopment第六頁，共二十五頁。ModeofoperationFast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonth第七頁，共二十五頁。Withthecustomersatisfactionasthecentervaluechainmanagement1、Obviously,thetargetmarket2、"cookingchickenexpert“3、CustomerasthecenterofmarketingObjectives:biggerInChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.第八頁，共二十五頁。1、Targetmarketpositioning:obviouslyPartitiontypeSevereconsumersModerateconsumersMildconsumersTimetoVisitonceeveryweekVisitamonthlyVisitonceeverysixmonthsInvestigationshowsthatcurrentlysevereconsumershaveoccupied30%~40%,whichconstitutethemaintargetmarket.Accordingtothetable:leadintoconsumersTable:targetmarketanalysiscustomergroup第九頁，共二十五頁。2、Productpositioning:"cookingchickenexpert."3、Marketingpositioning:customerasthecentre第十頁，共二十五頁。KFCstorelocation：

ThecenterofthecityGeneraltightgetlargestoresObjective:tobetterfortheconsumergroups.AvoidChinesefastfood1、Win-winfranchisemode2、Effectivebusinessplanninganddecision-makingleveloftwoShenPiZhilocation(localcompaniesandheadquarters)“know-how”Principle:strivetogatherinmostplacesneartheguestandtheshopTips:locationmustconsiderwhenpeoplewillbecaughtcompetitors第十一頁，共二十五頁。Win-winfranchisemode第十二頁，共二十五頁。EmployeegrowladderPart-timeemployeesFormalemployeeTraineeattendant

Assistantinternshipfor2monthsOneachstagehasaverycompletetraining

AssistantmanagerThestoremanager

AsthenewaddascendingfasterCompanyhumanresourcemanagement第十三頁，共二十五頁。Mainincentivesystemandmeasures2、thecompanysalesandmanagementofrestaurant"title"examinationrequirements.Testing1、Aseniorstaff,thecompanytoformulateannualperformanceassessmentsystemofgoldaward3、“Businesschampionchallenge.”第十四頁，共二十五頁。supplierIndividualperformanceKFCemployeesCooperationmanufacturerCooperativejointventurespartnersOverallperformanceMorethanRapidgrowthopportunitiesMorecompetitiveinthemarketGuidingvisionconsensusCompaniesoperatingintheproductionchain第十五頁，共二十五頁。ProductsafetyandhealthmanagementSupplier'ssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificate"and"animalsandanimalproductsvehicledisinfectionproof"Restaurantsoperatinghealthmanagement:Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.第十六頁，共二十五頁。KFCwithsuppliersofstrategiccooperativepartnership1、Supplieroflocalization2、Supplierevaluationsystemofthestar3、Supplierssupportingtraining第十七頁，共二十五頁。Includesfouraspects:The

enterprisevaluechainofoptimization,unobstructedofsupplychainmanagement

Win-winchainmanagementofcustomersatisfaction,chain

KFCchainoperationof"strategic"Structure:第十八頁，共二十五頁。Value-chainstrategicmanagement：1、Globalunifiedmanagementpolicies：CHAMPSandMcDonald's,KFCCQSV","alsohave"CHAMPS,"theoperatingprinciple,"CHAMPS"isnotonlythevalueofallactivities,andMcDonald'smorecomprehensive,morethanconsumerorientation.2、Toincreaseasthecoreofstrategy:aimhighgrowthmarkets,preemptive,speedexpansion3、Makefulluseofsynergy:morebrandportfolio

Productionofrawmaterialsprocurementanddistributionunifiedcoordination

Marketingcooperativestoressharing,crosssellingandjointpromotions

Financialsynergyfundsbalanceexpenditure

Talentacrossthebrandofcollaborative4、Thehumanresourcesdevelopment:

Culturalorientationandtrainingsystem第十九頁，共二十五頁。Companyannualmeeting,eachmanagementdepartmentwithinthegroupwithpartners,vendorsandmutualcooperationandthefuturedirectionofdevelopmentarediscussed,theexchangeofexperience,makeeachothertostrengthenthecommunication,promoteenterprisecohesiveforce,andthepursuitofexcellence.Between

partnersandsuppliersofinteraction第二十頁，共二十五頁。KFCinChina

KFC'sdevelopmentinChinaThegrowthinChina'sKFCrestaurants第二十一頁，共二十五頁。KFCChina'schaineffectInChina,16yearsinthecityhasbeenopened1,000230stores,ProductrawmaterialsfrommainlandChina100%HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear,directlyorindirectly,creatingjobs23millionInthenextfewyears,KFCwillpromotemoreitemsfromabroadanddomesticproduction,supplyinto