解讀中國(guó)化妝品頂級(jí)品牌營(yíng)銷策略

Lesson3CosmeticMarketingStrategy

化妝品營(yíng)銷策略Task2China’sCosmeticsTopBrandMarketingStrategiesToUnlockTheBeautyMarket任務(wù)二：解讀中國(guó)化妝品頂級(jí)品牌營(yíng)銷策略課前回顧與預(yù)習(xí)ThinkingandTalking:1.Howmanytypesofcosmeticmarketingstrategiesdoyouknow?2.WhichmarketingstrategydoyouthinkhasbeenmostlyusedinChina?Why?1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】01Part1BeautyMarketTrendsinChinaReadanddiscussthefollowingquestions.1.WhichoneoftheBeautyMarketTrendsinChinaisthemostoutstanding？2.Why?CONTENT1[Text

Reading&Discussion

文章閱讀與討論]TheBeautyMarketTrendsinChina：1.Incosmetic:HigherPrices=BetterQuality

2.LUXURYCOSMETICSINCHINAONTHERISE3.INTERNATIONALBRANDFIRST4.THEPROBLEMOFBRAND-LOYALTYINCHINA5.MAGICKEYWORDSFORCOSMETICSINCHINA:NATURAL,GREEN&ORGANIC6.COSMECEUTICALSONTHERISE7.BEAUTYFORMEN8.BEAUTYDAILYROUTINEISCHANGING9.THEWEB:A”HUGEINFLUENCEONPURCHASEHABITS10.CHINESEGIRLSARESPENDINGONSKINCAREPRODUCTSEARLIER11.COSMETICSBRANDSENTERINGTHECHINESEMARKET1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】02Part2MarketingKeysforCosmeticsReadanddiscussthefollowingquestions.WhichoneoftheMarketingKeysforCosmeticsimpressyoumost?Why?CONTENT1[Text

Reading&Discussion

文章閱讀與討論]THETOP6MARKETINGKEYSFORCOSMETICSINCHINA：1.CHINESEE-COMMERCECHANNELS2.WEIBO3.BAIDU4.WECHAT:THEPERFECTTOOLFORANEWSLETTER5.LITTLEREDBOOK6.GIRL’SSOCIALPLATFORMSTHATHAVELOSTTHEIRAPPEAL.1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】03Part3DistributioninChinaReadanddiscussthefollowingquestions.WhichisthebestdistributionwayforCosmeticCompanies?Why?DISTRIBUTIONINCHINA：1.EXCLUSIVEDISTRIBUTOR2.MULTIDISTRIBUTORS3.DEVELOPYOUROWNDISTRIBUTION4.E-COMMERCECONTENT1[Text

Reading&Discussion

文章閱讀與討論]03CONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語(yǔ)]Part3DistributioninChinamine[ma?n]n.礦，礦藏；礦山，礦井；地雷，水雷vt.開(kāi)采，采掘；在…布雷vi.開(kāi)礦，采礦；埋設(shè)地雷pron.我的socialstatus社會(huì)地位wealth[welθ]n.財(cái)富；大量；富有premium[?pri?mi?m]n.額外費(fèi)用；獎(jiǎng)金；保險(xiǎn)費(fèi)adj.高價(jià)的；優(yōu)質(zhì)的loyalty[?l???lti]n.忠誠(chéng)；忠心；忠實(shí)；忠于…感情organic[??r?ɡ?n?k]adj.[有化]有機(jī)的；組織的；器官的；根本的cosmeceutical['k?zm?'sju:tik?l]n.藥性化妝品，藥妝品multi-functionaladj.多功能的tutorial[tju??t??ri?l]n. (大學(xué)導(dǎo)師的)個(gè)別輔導(dǎo)時(shí)間，輔導(dǎo)課;教程;輔導(dǎo)材料;使用說(shuō)明書(shū);adj. 導(dǎo)師的;私人教師的;輔導(dǎo)的;genuine[?d?enju?n]adj.真實(shí)的，真正的；誠(chéng)懇的distribution[?d?str??bju??