認(rèn)識一個(gè)國內(nèi)知名的化妝品品牌

Lesson2BrandIntroductionofCosmetics

化妝品品牌介紹Task2HERBORIST:AChinesePremiumBrandofCosmetic任務(wù)二：認(rèn)識一個(gè)中國高檔化妝品品牌----佰草集課前回顧與預(yù)習(xí)ThinkingandTalking:1.Howmanyworld-famouscosmeticbrandsdoyouknow?2.HowaboutChinesecosmeticbrands?3.Trytorecognizethebrandlogosasfollows.4.Whichbrandsdoyoulikebest?Trytoexplainyourreasons.1PART1【W(wǎng)hatisHerborist?】2PART2

【BrandIntroduction】1PART1【W(wǎng)hatisHerborist?】2PART2

【BrandIntroduction】01Part1WhatisHerborist?Herboristor“BaiCaoJi”istheonlypremiumbrandofChinese’scosmeticswhichsucceededinits

business

inAsiaandEurope.It’sabrandfromtheJahwa,aChinese

cosmeticsgroup,created110yearsagoinShanghai.TheprinciplesofthisbrandaretheChinesetraditionalmedicine,andtheorganiccosmeticinEurope.CONTENT1[Text

Reading

文章閱讀]佰草集是中國唯一一個(gè)在亞洲和歐洲取得成功的高檔化妝品品牌。這是中國化妝品集團(tuán)家化110年前在上海創(chuàng)立的品牌。這個(gè)品牌的原則是中藥，歐洲的有機(jī)化妝品。1PART1【W(wǎng)hatisHerborist?】2PART2

【BrandIntroduction】02Part2BrandIntroductionReadanddiscussthefollowingquestions.Whatarethe7MarketingPartsofHerboristtalkingabout?Writedownthemainidea.Chooseoneofthe7partsforfurtherdiscussion.CONTENT1[Text

Reading&Discussion

文章閱讀與討論]I.COMMUNICATIONII.PRODUCTIII.THEPACKAGINGIV.DISTRIBUTIONV.PRICEVI.THESUCCESSOFTHEBRANDⅦ.SUCCESSFULMARKETINGOFACHINESEBRAND02CONTENT

2[KeyWords&Phrases重點(diǎn)單詞和短語]Part2BrandIntroductionpremium[?pri?mi?m]n.額外費(fèi)用；獎金；保險(xiǎn)費(fèi);(商)溢價(jià)adj.高價(jià)的；優(yōu)質(zhì)的continent[?k?nt?n?nt]n.大陸，洲，陸地adj.自制的，克制的contemporary[k?n?temp?reri]adj.發(fā)生（屬）于同時(shí)期的；當(dāng)代的n.同代人，同齡人；同時(shí)期的東西dimension[da??men?n,d??men?n]n.方面;[數(shù)]維；尺寸；次元；容積feminine[?fem?n?n]adj.女性的；婦女（似）的；陰性的；嬌柔的precious[?pre??s]adj.寶貴的；珍貴的；矯揉造作的ancestral[?n?sestr?l]adj.祖先的；祖?zhèn)鞯膔itual[?r?t?u?l]n.儀式；慣例；禮制adj.儀式的；例行的；禮節(jié)性的differentiate[?d?f??ren?ie?t]vi.區(qū)分，區(qū)別permit[p?r?m?t]vi.許可；允許vt.許可；允許n.許可證，執(zhí)照Occident

['ɑks?d?nt]n.西方；歐美國家flagship

[?fl?ɡ??p]n.旗艦；一流；佼佼者dilemma[d??lem?,da??lem?]n.困境；進(jìn)退兩難；兩刀論法sphere[sf?r]n.范圍；球體vt.包圍；放