On-Linguistic-Features-of-Advertising-English-淺論英語廣告的語言學(xué)特征

PAGEPAGE17OnLinguisticFeaturesofAdvertisingEnglish課題(論文)提綱引言1.廣告介紹1.1廣告的歷史1.2廣告的定義1.3廣告的分類2.廣告語言的特征2.1廣告英語的句法特點(diǎn)2.1.1廣告中的語態(tài)特點(diǎn)2.1.2廣告中的時(shí)態(tài)特點(diǎn)2.2廣告英語的用詞特點(diǎn)2.2.2描述性動詞2.2.2符號及縮略語2.3廣告英語的修辭特點(diǎn)2.3.2雙關(guān)2.3.2隱喻結(jié)束語二、內(nèi)容摘要廣告有多種表現(xiàn)形式，但語言是廣告的精髓部分，是最能打動人心的部分。廣告具有鮮明的目的性，即說服顧客進(jìn)行購買，這種目的性決定了其語言的特色性風(fēng)格：簡潔甜美，因此廣告很值得在語言學(xué)的范疇內(nèi)研究。由于廣告英語有其自身的特點(diǎn)，因此廣告撰稿人有必要積極從事于創(chuàng)造性的寫作。眾所周知，廣告英語不僅僅是有關(guān)字詞的堆積問題，而且是一種語言特點(diǎn)有其獨(dú)到之處的英語語體。因廣告英語有其獨(dú)特的詞法、句法和修辭手法，所以本文通過查閱有關(guān)廣告英語的資料，在國內(nèi)外主要報(bào)紙和網(wǎng)絡(luò)上收集了1些英語廣告實(shí)例，結(jié)合相關(guān)學(xué)者在研究廣告英語實(shí)例中的理論依據(jù)、研究步驟及其研究方法，采用分析法和例證法來對這些書面英語廣告的語言來進(jìn)行分析，旨在通過分析而總結(jié)出廣告英語在詞匯﹑句法﹑修辭手法這3個(gè)層面上的語言特點(diǎn)。衷心希望此論文的分析結(jié)果能給英語廣告的寫作者以及廣告英語的學(xué)習(xí)者提供幫助，也希望通過本文能夠?qū)斫?，欣賞，創(chuàng)作和準(zhǔn)確地翻譯英文廣告起到一定的幫助作用。參考文獻(xiàn)[1]徐小娟,廣告英語[M].北京:首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社,2004.[2]Vestergaard,TorbenandKimSchroder.TheLanguageofAdvertising[M].Britain:BasilBlackwellPress,1985.[3]Cook,Guy.TheDiscourseofAdvertising[M].London:RoutledgePress,1992.[4]戚云方.廣告與廣告英語[M].浙江:浙江大學(xué)出版社，2003.Abstract:Advertisingtakesmanyforms,inmostofwhich,however,languageisofcrucialimportanceandthelanguageisrequiredtobesimpleandsweet.ThusacomprehensiveanalysisonthelinguisticfeaturesinadvertisingEnglishisworthwhile.AsadvertisingEnglishischaracterizedbymanyspecialfeatures,therearisesthedemandthattheadvertisingcopywriterbeengagedincreativewriting.ItistobeunderstoodthatadvertisingEnglishisnotmerelyabusinessofwords,butalsokindoforiginalEnglishwithitspeculiarfeatures.Thisthesistriestostudyadvertisinglanguageinlinguisticperspectivesandemploysthefollowingtwoapproaches:theanalyticmethod,bywhichtoexamineadvertisingEnglishanditslinguisticfeatures;andtheparadigmaticmethod,bywhichtoexemplifyspecificcasesfortheillustrationofthedescribedfeatures.AsadvertisingEnglishischaracterizedbyuniquemorphologyandsyntaxandassomanyrhetoricaldevicesarefoundinit,thisthesispresentsananalyticalstudyofthelinguisticfeaturesinEnglishadvertisementsatlexical,syntacticandrhetoricallevels.ItishopedthatbystudyingthelinguisticfeaturesofadvertisingEnglishthisthesiswillbeofsomehelpincomprehendingandtranslatingEnglishadvertisementsforthosecopywritersandadvertisingEnglishlearners.KeyWords:advertisingEnglish;linguisticfeatures;morphology;syntax;rhetoricaldevicesIntroductionAdvertising,justasitsnameimplies,meanspublicizeandtransmitinformationinordertomakeeveryoneknow.Ithasbeengonethrougharapiddevelopment.

Nowadays,advertisingiseverywhere.Itisnecessarytotheeconomyofanycountryintheworld.Theimportanceofadvertisinginindividualcountriesdependsonthenation’slevelofdevelopmentandnationalattitudetowardpromotion.Typically,advertisingexpendituresarehigherincountrieswithhigherpersonalincomes.Andintheprocessofglobalization,therewerealotoftradesdoneamongcountriesandtherewillbeevenmoreinthefuture.Duringtheintroducingandtradingprocesses,peoplegraduallyrealizedtheimportanceofunderstandingofeachother’sadvertisinglanguage.Sincethenpeoplebegantryingtoknowaboutitsfunctions,nature,characteristicsandsoon.Theydidlotsofstudyonit.Astimegoesby,advertisingEnglishbecamepopularsinceitownsmostspeakers.Untilnow,advertisingEnglishisstilltheresearchtarget.

1.AnIntroductiontoAdvertising1.1HistoryofAdvertisingAdvertisementemergedfromthewombofcommodityproductionandexchange.Theconditionfortheexistenceofadvertisingis“atleastasegmentofthepopulationmustliveabovethesubsistencelevel”.Whenthissituationoccurs，italsobecomesnecessaryfor“theproducersofmaterially‘unnecessary’goodstodosomethingtomakepeoplewanttoacquiretheircommodities”.Theembryonicformofadvertisingintheworldisstreetcries,whichexistseventoday.AdvertisingwasnotunknowninancientGreeceandRome,butadvertisingaswerecognizeitdidnotstartuntiltheseventeenthcenturyintheWest.Itwasataboutthistimethatnewspaperbegantocirculate.Beforethat,itisprintingwhichwasfirstinventedinChinaandthenintroducedtotheWestthatplayedavitalroleintheproductionofprintadvertising.“Classified”(smallads)typesofadvertisingweredominantbeforethenineteenthcenturyandstyleandlanguageusedinadsatthattimetendedtobedirectandinformative.TheindustrialRevolution,whichbeganinEnglandinthemid-1700sandreachedtheUnitedStatesbytheearly1800s,facilitatedmass-productionofgoods.Meanwhileadvertisingbecamemoreandmoreimportantintheindustrialmarket.Thegreatbreakthroughforadvertisingcameonlyinthelatenineteenthcentury.Technologyandmass-productiontechniqueswerethensufficientlydevelopedformorefirmstobeabletoturnoutproductsofroughlythesamequalityandatroughlythesameprice.Thisbroughtonacrisisofover-productionandunderconsumptionwhichmeantthatthemarketneededtobestimulatedbyadvertising.Atthistimeadvertisingchangeditsfunctionfromproclamationtopersuasion.Inthetwentiethcentury,advertisingdevelopedrapidlyalongsidetheadventofnewmedia-radioandtelevisioninsuccession.AccordingtoRichardPulley’scontentanalysisoftwothousandprintadsfromtenleadingmagazinesintheUSA,adshaveprogressivelyturnedtowardstheemotionalratherthantheinformativeapproachandthereisashiftseeinghumannatureasrationaltoseemingitasemotional.TodayinChina,whileoureconomicstructureisshiftingfromtheentirelyplannedeconomytothesocialistmarketeconomysystem,advertisingisbecomingmoreandmoreactiveandsophisticated.In1992,China’sadvertisingexpenditurereached$862million,amongthefastestgrowingcountriesinAsia.ThisyearwiththeentryofChinaintoWTO,thisexpenditurefigurewillundoubtedlyriseup,whichwillsupporttheviewthatadvertisingisanindispensablemeansforprovidingtheinformationthatallmarket-orientedindustrializedsocietiesneedfortheireconomiestofunctionefficiently.1.2DefinitionofAdvertisingAmericanMarketingAssociation(AMA)definesadvertisingas“thenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia”.Today,withthedevelopmentofthetechnologyandthediversityofthemassmedia,advertisinghasinfluenceduspervasivelyinourdailylife.However,whatevertheprimitivesstrategiesadvertisingtakes,languageisthemaincarrierofmessageallalong,asTheLanguageofAdvertising,byVestergaard&Schroder,says,“Advertisingtakesmanyforms,butinmostofthemlanguageisofcrucialimportance.”Advertisinglanguageisastyleofimmediateimpactandrapidpersuasion.Thepointofanadvertisementistopersuadeyouofthemeritsofaparticularproductorservice,inorderthatyouwilltakeoutsomeofyourmoney.“Advertisingisthenon-personalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutproducts(goodsorservices)orideasbyidentifiedsponsorsthroughvariousmedia”.AnotherlinguistBolendefinesadvertisingasa“Paid,non-personalcommunicationthroughvariousmassmediabybusinessfirms,nonprofitorganizations,andindividualswhoareinsomewayidentifiedinthemessageandwhohopetoinformorpersuademembersofaparticularaudience”.1.3ClassificationsofAdvertisingAdvertisingmaybeclassifiedbymedium(newspaper,magazine,radio,television),bytargetaudience(consumer,industrial,business),bygeography(international,national,regional,local),orbyitsfunctionorpurpose(productornon-product,commercialornoncommercial,primarydemandorselectivedemand,directactionorindirectaction).BecauseitisdifficulttogainaccesstoenoughdateforEnglishcommercialsandadsonradioorTV,thus,thesubjectofthisresearchpaperwillmainlyconcentrateontheprintadvertising.2.FeaturesofadvertisinglanguageSincetheadvertisingaimsatdrawingattentionfromthepublicandleadingthemtosomedirection,andthusthelanguageofadvertisingislanguagethatisusedineffortstopersuadeorotherwiseenticepeopletopurchaseproductsorservices.Thestructureofadvertisingsentenceshouldbethesameasthatofotherstyles.Itiscomparablycompleteandindependentlanguageunit.Ithascertaingrammarstructure,phoneticstructureandmeaningfulvocabularies.However,firstofall,copywritersneedtoconsiderconsumers’thoughtssoastomakeeverypieceofadvertisementiseye-catching.Describethemeritsofproducts,causingbuyinginterest.Thencantheygetpeople’sactionofpurchasing.Therefore,forallthesereasons,advertisingEnglishhasitsparticularcharacteristicsonsyntax,morphologyandrhetoricaldevices.Namely,asfollowed.2.1CharacteristicsonsyntaxTomakepeopleunderstandtheadvertisementeasily,wealwayspaymoreattentiontothesyntax.Let’slearnsomethingfromsentencesandvoices.2.1.1WideUseofSimpleandColloquialSentencesWidelyuseofsimpleandoralsentencesisveryimportantinadvertising.Theyareeasytounderstandandeasytorememberaswell.Advertisementisfacingeveryoneperson.Anybodymightbethecustomer.Soitrequiresthateachsentenceappearedinadvertisingmusteasy,briefandmakesurealmosteveryonecanunderstandandrememberwithoutefforts.Thenitmaycatchtheeyesandearsofconsumers’soastomaketheminterestintheproduct.Inopposite,longandcomplicatedsentencesareusuallyboringanddifficult.Besidescolloquiallanguageisnaturalandmakepeoplefeelcomfortable.Itismoreacceptable.Whatismore,thereisanotherreasonwhyadvertisingadoptthisstrategy.Itisthecost.Thefeeofmakingadvertisementsisquitehigh.Inordertocutdownthecost,theyneedtouseaslessphrasesaspossible.Thereforecopywritersaredemandedtotransmitasmuchinformationaspossiblethoughttheminimumspaceandsentences.Astimegoesby,moresimpleandcolloquialsentencesbecomeoneofvitalfeaturesofadvertisingEnglish.Lanc?mewascreatedbyArmandPetitjeaninFrance,1935.Relyingonhistalentedsensitivenesstoperfume,hisremorselessspritsandhisambitionofcreatingFrance’sowncosmeticbrandsoastofightagainstAmerica,ArmandPetitjeaninventedperfumeandestablishedLanc?me.Hemadeagreatcontributiontocosmetichistoryintheworld.ThenameLanc?mecomesfromacastlecalledLanc?me,locatedinthemiddleofFrance.BecauseLanc?meissurroundedbyroses,veryromanticandpoetic,sincethenrosebecomethesymbolofLanc?me.Gradually,itbecameworldfamousproduct.Today,itisgettingmoreandmorepopularinourcountry.2.1.2MoreActiveandPresentVoices,LessPassiveVoiceIndailylife,wemostlyuseactivevoicetoexpressourselves.Apparentlyitismoreattractiveandacceptableforadvertiserstoadoptthiskindoflines.Whatismore,activeandpresentvoicessendoutasenseofreality.Peoplecanchooseanytimetoseeandbuyitwithoutafeelingofout-of-time.Thatalsomeansthelineshintthenatureofdurationandpermanenceofthetargetproduct.2.2CharacteristicsonmorphologyMostpeoplehavebeenattractedtoaproductoridealbecauseofsimplewords.SoitiseasytoseeDescriptiveadjectives,Symbolsandabbreviationsbeenusedeverywhere.2.2.1DescriptiveadjectivesAsweknow,copywritersusuallyuseadjectivesadstomakedetaildescriptionandajudgmentonthequality,feature,andeffectsoftheproducts.Fortheconsumers;itisdifficulttodifferentiatebetweenobjectivedescriptionandsubjectivejudgments.Basedonthefuzzinessofunderstanding,copywriterstryeverymeanstomakeexaggeratedcomplimentsintheirsproductsforthepurposeofcateringtopeople’spsychologicalneeds,andstimulatinggreatcuriositytomakepurchase.AccordingtothestatisticsfromGeoffreyLeech,themostfrequentlyused20descriptiveadjectives.(Inorderoftheirfrequency)are:1)new;2)good;3)free;4)fresh;5)delicious;6)full;7)sure;8)clean;9)wonderful;10)special;11)crisp;12)fine;13)big;14)great;15)real;16)easy;17)bright;18)extra;19)safe;20)rich[13]Thesewordstendtoexpressindefiniteextension,andthelargerextensiontheyhave,thefuzziertheyare.Semanticfuzzinessstimulatesreaders’interestforads,callingforimmenseimaginationandassociation.Someexamplesasfollows:(1)Atruecollector’sitem.Theonlycoinwatchesfortheconnoisseur.(2)TakeanewlookatTudor(手表).(3)Everythingisextraordinary.Everythingtempts.(Cartier飾品)(4)Longshots.(飄逸風(fēng)姿連衣裙).(5)Goodtothelastdrop.(麥斯威爾咖啡)Alladjectivesabovearelaudatoryfuzzyinmeaning.Inexample1,itisvaluableandclassicalwatchthatattractsallcollectors.Thewordonlyembodiestheextraordinaryquality.Andexample2,usingthewordnewconfinespeople’sthinkingandhinderspeople’sabilityofdifferentiation,butarousingasenseoffreshnessandgreatsurprise.Example3thewordextraordinarytellstheunusualstyleisthecharmoftheornament.Examples4theexpressionlonggivespeopleagoodsenseofeleganceandcomfort.Andinexample5,Chinesemeaningis“滴滴香濃，意猶未盡”,cleverwordinggoodseemstobediffusingthickaftertasteofcoffee.Findingunusualthroughcomparisonisthefrequentmeansofforcopywriters.Inordertohighlighttheexcellenceoftheproducts,copywritersoftencomparetheirproductswithotherproducts.Itiswhysomanyadjectiveandadverbialcomparativesandsuperlativesarewidelyusedinads.Comparedwiththeadjectiveandadverbialthemselves,adjectiveandadverbialcomparativesandsuperlativesownthelargerextension,andthefuzziermeaning.Meanwhile,theuseoftheadjectiveandadverbialcomparativesandsuperlativespromoteselevationofmeaninginads.Itshouldbenotedthatmanycomparativesandsuperlativesdonothaveanindicatedtarget,whichcreatesafuzzyimpressionupontheviewersandleaveroomforimagination.Somecasesasfollows:(1)Tastesricher…mellower…Moresatisfying.(Real香煙)(2)Sothebestwaywellbeyettocome.(3)Carcompaniesmadelotsofclaimsabouttheircars.AtNissan,wedomoreWofferproof.Wehaveenoughevidencetoarriveataconclusion:Manymanufacturerstryeverymeanstoadvertisetheirproductstopamongtheircompetitions,aimingatstimulatingconsumers’needsofconsumption.2.2.2SymbolsandabbreviationsAspecialkindoffuzzylanguageisusedinadvertisingEnglishduetotheparticularfeaturesoftheInternet.Netizensarealwaysfondofusingsomesymbolsorabbreviationstosubstituteforcertainwordsorphrases.Forexample,@for“at”,n&for“and”.Ufor“you”,4for“for”,2for“to”or“too”,etc.Thesesymbolsandabbreviations,whilecalledbysomeasInternetgibberish,maketheInternetvocabularycrypticandcomedic.AdvertisersontheInternetalsoemploytheseexpressionstoattractwebvisitors.Forexample:(1)Love@firstwebsite(eyesystems.COM)(2)Hiddenerrorsresultinrefund2you.(R)(3)WemakefindingtoysEZ!(EZ-Toys)(4)Spendingtoomuch$$$onyoursoftware?Paynothingfornamebrandsoftware.Absolutelylegal.(M)Inexample(1),“@”isactually“at”.Butwhichimpressesconsumersmore?Ofcoursetheformer.ByusingInternetgibberish,theadvertisementnotonlygivesthereadersakindofvisualshock,butalsoimpliesthattherearealwaysbiggersurpriseswaitingforthem.Weexpectmore“@”eyeCthan“at”it.Theuseofnumber“2”asitshomophone“to”inexample(2)alsoresultsingreatcuriosityonthepartofconsumers.Andinexample(3)advertiserssubstitute“EZ”for“easy”inthesloganandmakethebrandname“EZ”distinguishedandwellremembered.Thoughthepronunciationofthetwoisthesame,thevisualeffectsareverydifferent.Theimpression“EZ”rendersiscertainlystrongerthantheordinary“easy”.Thesamereading.Ontheotherhand,onseeingthesesymbolsandabbreviationstheyoftenuseintheircommunicationonthenet,netizenswillnaturallyidentifythemselveswiththeadvertisementsinwhichtheInternetjargonsarecontained.Theaimofthepersuasivestrategyherecanbewellachievedthroughtheidentificationofconsumerswiththeadvertisements.2.3CharacteristicsonrhetoricaldevicesWhileintherhetoricaldevices,punning,andmetaphorswhichmakelanguagemorevividandcreatemoreboundlessassociationandimaginationarediscussed.2.3.1PTopunistoplayonwords,orrathertoplaywiththeformandmeaningofwords,forawittyorhumorouseffect.BasedonthefactthatmanywordsintheEnglishlanguagelookorsoundalike,butdifferentsenses,orconnotations,copywriterstactfullyemploypuntotheads,aimingatcreatinganunexpectedeffect.Forexample:Moneydoesn’tgrowontrees.Butitblossomsatourbranches.LloydsBank(勞埃德斯銀行)TheadispostedupoutdoorssignpostofLloydsBank.Thewordbrancheshavedoublemeaning.Thesurfacemeaningrefersto“樹枝”，whichformsacontrastwiththewordtrees.Whilethedeepmeaningrefersto“分行結(jié)構(gòu)”。Inasense,theadaimsattellingpeopletodepositmoneyinthisbank,andthenthemoneywillgraduallyincrease.Thecopywriterstactfullyusethewordbranches,andnovelconceptioncreatesanunexpectedeffect.Similarcasesasfollows:(1)TheuniquespiritofCanada;webottledit.（酒）(2)GiveyourhairatouchofSpring.（發(fā)乳）(3)I’mMoresatisfied!(香煙)Example1,theword“spirit”notonlyrefersto“wine”,butalso“energy”.“Bottled”callsforboundlessassociation:Whatisfilledwithis“wine”aswellasCanadian“greatkindness”.Example2,whenholdingpliesoffairwithhighresilience,doyoufeelenergeticandsunshine?Thisisthefunctionofthewordspring.Example3,“More”,asabrandoftheproduct,alsoindicatesthestateofsatisfactionandcomfortwhenenjoyingsmokycigarette.Besides,wecaneasilyfindeuphonicpunhereandthere.Itrefersthatwordshavethesamesoundoralmostthesamesound,butdiffersinformandmeaningareused.Forexample:(1)Makeyoueveryhelloarealgood-buy.(2)Haveanicetrip,buybuy.“Buy-buy“isderivedfrom“bye-bye”,theadhappensinafree-taxshopatHeathrowAirport,fullservicesanddependabilityinqualityareworthtomakepurchase,whichmakesyouhaveagoodtrip.Meanwhileitisameansofsalepromotion.Thehumorandconnotationoffuzzylanguagearemagicallyexcellent.2.3.2MetaphorAmetaphor,unlikeasimile,alwaysrepresentsimpliedmeaningoftheutterancevividlyandvisually.Duetowithoutdefiniteboundarybetweencomparedthings,tosomeextent,itmotivatespeopleimaginationtoconveymoreexactimage.Forexample:(1)Smoothassilk.(化妝品)(2)TheJungle,theJungleFighter.(防汗劑)Inexample2thereexistsacross-culturalgap.Thenoun“Jungle”easilyassociatesthefiercestruggleandcompetitioninWesternsocietythatwasfullofthelawofthejungletheweakarethepreyofthestrong.Thereeveryonefeltscaredandtired,butdidn’trefusetobedrawnintothematter.Inthiscase,itwastheJungleFighterthatmadepeoplegetridofthetrouble.Theademploysthemetaphor:thesocietyiscomparedtoabattlefieldthatisfullofroughstuff.TheJungleFighteriscomparedtocombatarms.Thoughthesurfacemeaningseemsfuzzy,thedeepsemanticconjunctioniswellformed.ConclusionFromthispaper,wehaveknowngeneralknowledgeaboutadvertising.Advertisingisnon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Ithasalonghistoryandvariousfunctions.AsadvertisingEnglishischaracterizedbyuniquemorphologyandsyntaxandassomanyrhetoricaldevicesarefoundinit,thisthesispresentsananalyticalstudyofthelinguisticfeaturesinEnglishadvertisementsatsyntacticandlevel.ItishopedthatbystudyingthelinguisticfeaturesofadvertisingEnglishthisthesiswillbeofsomehelpincomprehendingandtranslatingEnglishadvertisementsforthosecopywritersandadvertisingEnglishlearners.References:[1]徐小娟,廣告英語[M].北京:首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社,2004.[2]Vestergaard,TorbenandKimSchroder.TheLanguageofAdvertising[M].Britain:BasilBlackwellPress,1985.[3]Cook,Guy.TheDiscourseofAdvertising[M].London:RoutledgePress,1992.[4]戚云方.廣告與廣告英語[M].浙江:浙江大學(xué)出版社，2003.基于C8051F單片機(jī)直流電動機(jī)反饋控制系統(tǒng)的設(shè)計(jì)與研究基于單片機(jī)的嵌入式Web服務(wù)器的研究MOTOROLA單片機(jī)MC68HC（8）05PV8/A內(nèi)嵌EEPROM的工藝和制程方法及對良率的影響研究基于模糊控制的電阻釬焊單片機(jī)溫度控制系統(tǒng)的研制基于MCS-51系列單片機(jī)的通用控制模塊的研究基于單片機(jī)實(shí)現(xiàn)的供暖系統(tǒng)最佳啟停自校正（STR）調(diào)節(jié)器單片機(jī)控制的二級倒立擺系統(tǒng)的研究基于增強(qiáng)型51系列單片機(jī)的TCP/IP協(xié)議棧的實(shí)現(xiàn)基于單片機(jī)的蓄電池自動監(jiān)測系統(tǒng)基于32位嵌入式單片機(jī)系統(tǒng)的圖像采集與處理技術(shù)的研究基于單片機(jī)的作物營養(yǎng)診斷專家系統(tǒng)的研究基于單片機(jī)的交流伺服電機(jī)運(yùn)動控制系統(tǒng)研究與開發(fā)基于單片機(jī)的泵管內(nèi)壁硬度測試儀的研制基于單片機(jī)的自動找平控制系統(tǒng)研究基于C8051F040單片機(jī)的嵌入式系統(tǒng)開發(fā)基于單片機(jī)的液壓動力系統(tǒng)狀態(tài)監(jiān)測儀開發(fā)模糊Smith智能控制方法的研究及其單片機(jī)實(shí)現(xiàn)一種基于單片機(jī)的軸快流CO〈,2〉激光器的手持控制面板的研制基于雙單片機(jī)沖床數(shù)控系統(tǒng)的研究基于CYGNAL單片機(jī)的在線間歇式濁度儀的研制基于單片機(jī)的噴油泵試驗(yàn)臺控制器的研制基于單片機(jī)的軟起動器的研究和設(shè)計(jì)基于單片機(jī)控制的高速快走絲電火花線切割機(jī)床短循環(huán)走絲方式研究基于單片機(jī)的機(jī)電產(chǎn)品控制系統(tǒng)開發(fā)基于PIC單片機(jī)的智能手機(jī)充電器基于單片機(jī)的實(shí)時(shí)內(nèi)核設(shè)計(jì)及其應(yīng)用研究基于單片機(jī)的遠(yuǎn)程抄表系統(tǒng)的設(shè)計(jì)與研究基于單片機(jī)的煙氣二氧化硫濃度檢測儀的研制基于微型光譜儀的單片機(jī)系統(tǒng)單片機(jī)系統(tǒng)軟件構(gòu)件開發(fā)的技術(shù)研究基于單片機(jī)的液體點(diǎn)滴速度自動檢測儀的研制基于單片機(jī)系統(tǒng)的多功能溫度測量儀的研制基于PIC單片機(jī)的電能采集終端的設(shè)計(jì)和應(yīng)用基于單片機(jī)的光纖光柵解調(diào)儀的研制氣壓式線性摩擦焊機(jī)單片機(jī)控制系統(tǒng)的研制基于單片機(jī)的數(shù)字磁通門傳感器基于單片機(jī)的旋轉(zhuǎn)變壓器-數(shù)字轉(zhuǎn)換器的研究基于單片機(jī)的光纖Bragg光柵解調(diào)系統(tǒng)的研究單片機(jī)控制的便攜式多功能乳腺治療儀的研制基于C8051F020單片機(jī)的多生理信號檢測儀基于單片機(jī)的電機(jī)運(yùn)動控制系統(tǒng)設(shè)計(jì)Pico專用單片機(jī)核的可測性設(shè)計(jì)研究基于MCS-51單片機(jī)的熱量計(jì)基于雙單片機(jī)的智能遙測微型氣象站MCS-51單片機(jī)構(gòu)建機(jī)器人的實(shí)踐研究基于單片機(jī)的輪軌力檢測基于單片機(jī)的GPS定位儀的研究與實(shí)現(xiàn)基于單片機(jī)的電液伺服控制系統(tǒng)用于單片機(jī)系統(tǒng)的MMC卡文件系統(tǒng)研制基于單片機(jī)的時(shí)控和計(jì)數(shù)系統(tǒng)性能優(yōu)化的研究基于單片機(jī)和CPLD的粗光柵位移測量系統(tǒng)研究單片機(jī)控制的后備式方波UPS提升高職學(xué)生單片機(jī)應(yīng)用能力的探究基于單片機(jī)控制的自動低頻減載裝置研究基于單片機(jī)控制的水下焊接電源的研究基于單片機(jī)的多通道數(shù)據(jù)采集系統(tǒng)基于uPSD3234單片機(jī)的氚表面污染測量儀的研制基于單片機(jī)的紅外測油儀的研究96系列單片機(jī)仿真器研究與設(shè)計(jì)基于單片機(jī)的單晶金剛石刀具刃磨設(shè)備的數(shù)控改造基于單片機(jī)的溫度智能控制系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)基于MSP430單片機(jī)的電梯門機(jī)控制器的研制基于單片機(jī)的氣體測漏儀的研究基于三菱M16C/6N系列單片機(jī)的CAN/USB協(xié)議轉(zhuǎn)換器基于單片機(jī)和DSP的變壓器油色譜在線監(jiān)測技術(shù)研究基于單片機(jī)的膛壁溫度報(bào)警系統(tǒng)設(shè)計(jì)基于AVR單片機(jī)的低壓無功補(bǔ)償控制器的設(shè)計(jì)基于單片機(jī)船舶電力推進(jìn)電機(jī)監(jiān)測系統(tǒng)基于單片機(jī)網(wǎng)絡(luò)的振動信號的采集系統(tǒng)基于單片機(jī)的大容量數(shù)據(jù)存儲技術(shù)的應(yīng)用研究基于單片機(jī)的疊圖機(jī)研究與教學(xué)方法實(shí)踐基于單片機(jī)嵌入式Web服務(wù)器技術(shù)的研究及實(shí)現(xiàn)基于AT89S52單片機(jī)的通用數(shù)據(jù)采集系統(tǒng)基于單片機(jī)的多道脈沖幅度分析儀研究機(jī)器人旋轉(zhuǎn)電弧傳感角焊縫跟