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2022年廣東省汕尾市成考專升本英語學(xué)校:________班級:________姓名:________考號:________

一、閱讀理解(30題)1.WhichofthefollowingisNOTtrueaboutCarlSandburg?

A.Heisaverywriterwhotellsusthetruth.

B.HeisthewriterofoneofLincoln'sbiography.

C.HehastriedtoexaggerateLincoln'slifestory.

D.HethoughtLincolnbelongsinthepantheonofthegods.

2.根據(jù)下列短文,回答下列各題。

Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebe—tweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon“Persuasivesalesmanship”tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.

Marketing,Ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseyeontheconsumerapproachisknownasthemarketingconcept,whichsireplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceor:buyforresale,themakersanddealersfirsttryto.findoutwhattheconsumerwantstobuyandthengoaleIoutmakingitac-cordingtoconsumerdemand.

Thisconceptdoesnotimplythatconsumersatisfactionisgivenpriorityoverprofitinacomopany.Therearealwaystwosidestoeverybusinessactivity-thefinnandthecustomer-and,eachmustbesatisfiedbeforebadeOCCURS.Successfulmerchantsandproducers,however,recog-nizethatthesurestroutetoprofitisthroughunderstandingcustomers.Thisconcepthasbeenrec-ognizedinsuchslogallsas“HaveItYourWay.”And“YouretheBoss.”AgoodexampleoftheinlpoltaJlceofsatisfyingtheconsumerpresenteditselfinmid一1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptahoeofthenewflavorbyasignificantpotionofthepubhebroughtaboutaquickrestorationoftheClassicCoke,whichWasthenmarketedalongsidethenewKingCustomerruled!

Agoodknowledgeofthedifferencebetweenmarketingandsellingleadsto________.

A.theefficientproductionofgoods

B.aperfectcommandofsalesmanship

C.abasiccommandofthemarketingconcept

D.theconversionofgoodsintomoney

3.Thispassageprovidesuswith______.

A.apieceofscientificinformation

B.anormallesson

C.aninterestingtest

D.apieceofnews

4.Whatdoweknowaboutthisunusualclass?

A.Theteachersdidlotsofwritingontheboard.

B.Theteacherswereinvitedtoattendseverallectures.

C.Thestudentswereprofessorsfromauniversity.

D.Thestudentswerestudyingscienceandhumanities.

5.55.Whyisitaproblemifallthesmallerfishspeciesdie?

A.It'snothealthyfortheenvironment.B.Peopleonlyliketocatchbigfish.

C.Therearetoomanysmallfish.

D.Thesmallerfishcangetlostinthelake.

6.Thesceneshavetobefilmedmanytimesbecause______.

A.ittakesalongtimetomakeafilm

B.itisoftendifficulttomakethemjustright

C.manypeopleworktogether

D.thefilmispoor

7.Ⅳ.ReadingComprehension(75points)Directions:Therearefivereadingpassagesinthispart.Eachpassageisfollowedbyfivequestions.

ForeachquestiontherearefoursuggestedanswersmarkedA,B,CandD.Choosethebestanswerandblackenthecorrespondingletterontheanswersheet.PassageOneAreyouagoodreader?Goodreadersknowthatreadingisn'tjustaboutknowingwords—it'sawayofthinking.

Herearesometipsthatmaybeofsomehelp.Thinkbeforeyouread.Beforeyoureadthetext,askyourselfthequestionsthatwhyyouarereadingitandwhatyouwanttogetfromit.

Thesewillhelpyouchoosewhatwordsyouneedtoknowandwhatwordsyoucanskiporscan.Thinkwhileyouarereading.Canyougetthemeaningofthetextwithoutlookingupnewwordsinadictionary?Atextwilloftengiveexamplesthatmayhelpyouunderstandsomewords.

Forexample:ManylargeRussiancities,suchas

Chelyabinsk

and

Irkutsk,havetakenstepstoprotecttheirculture.

Thewords"Chelyabinsk'and"Irkutsk'maybenewtous,butthesentencesbeforeandafterittelluswhattheyare.Thinkafteryouread.Whatisthemainideaofthetext?Isthetexttooeasyortoohardforyou?Ifyoupracticereadingandthinkinginthisway,youwillbecomeabetterreaderandyouwilllearnbetterandfaster.31.Thispassageisprobablytakenfrom______.A.anewspaperforgeneralreadersB.amagazineforlanguageteachersC.abookforlanguagelearnersD.anadvertisementforanewbook

8.Mostcustomersarepleasantbutsomeareunhappybecause_____.

A.theydon'tthinktheskilltomakecoffeeisnecessaryforstudents

B.theythinkthecafeshouldbeopenforbusiness

C.theyfeelthattheworkishardforstudents

D.theythinkthespecialcoffeeistooexpensive

9.Thegrandsonmakesalotofnoiseas__________.查看材料

A.henevercareswhethertheneighborsmightwanttoliveinpeaceandquiet

B.thewallsofthebuildingarethin

C.helikestolistentohisradioearlyinthemorning

D.friendscometovisithim

10.Vancouveris______.

A.thecapitalofBritishColumbia

B.thelargestcityinBritishColumbia

C.inthewesternhalfofCanada

D.bothAandB

11.WhydidMothergotoseeDagmarinthehospital?

A.TogivehersomemessageaboutDad.

B.Tomakesureherroomwasclean.

C.Tocheckthatshewasstillthere.

D.Tofindouthowshewas.

12."Professionalqualification"doesnotinclude

A.goodhealthB.skillsC.experienceD.education

13.WhoweretheearliestpeoplelivinginNorthAmerica?

A.TheSpanish.B.TheEnglish.C.TheNegroes.D.TheIndians.

14.Banksarenotordinarilypreparedtopayoutallaccounts:theyrelyondepositors(儲戶)nottodemandpaymentallatthesametime.Ifdepositorsshouldcometofearthatabankisnotsafe,thatitcannotpayoffallitsdepositors,thenthatfearmightcauseallthedepositorstoappearonthesameday.Iftheydid,thebankcouldnotpayallaccounts.However,iftheydidnotallappearatonce,thentherewouldalwaysbeenoughmoneytopaythosewhowantedtheirmoneywhentheywantedit.Mrs.ElsieVaughthastoldusofaterrifyingbankrunthatsheexperienced.OnedayinDecemberof1925severalbanksfailedtoopeninacitywhereMrs.Vaughtlived.Theotherbanksexpectedarunthenextday,andsotheofficersofthebankinwhichMrs.Vaughtworkedasatellerhadenoughmoneyonhandtopayofftheirdepositors.Theofficerssimplytoldthetellerstopayondemand.Thenextmorningacrowdgatheredinthebankandonthesidewalkoutside.Thelengthofthelinemademanythinkthatthebankcouldnotpossiblypayoffeveryone.Peoplebegantopushandthentofightforplacesnearthetellerswindows.Thepowerofthepanicatmospherewassuchthattwotellers,thoughtheyknewthatthebankwasquiteallrightandcouldpayalldepositors,drewtheirownmoneyfromthebank.Mrs.Vaughtsaysthatshehaddifficultykeepingherselffromdoingthesame.

Abankrunhappenswhen______.

A.abankisclosedforoneormoredays

B.toomanydepositorstrytodrawouttheirmoneyatonetime

C.thereisnotenoughmoneytopayallitsdepositorsatonetime

D.tellersofabanktaketheirownmoneyfromthebank

15.Consideredjudgmentisdifferentfrompersonalpreferenceinthat______.

A.itisstatedbyjudgesinthecourt

B.itreflectspubliclikesanddislikes

C.itisaresultofalotofcontroversy

D.itisbasedoncarefulthought

16.Whichofthefollowingishappeningnow?

A.Morementhanwomenarenowcrying.

B.Morewomenarenowworkingoutsidetheirhomes.

C.Heartdiseasesareontherise.

D.Thepoisonfoundintearsiskillingmoreandmorepeople.

17.53.Whichofthefollowingfactsisthelast?A.PianoManwasreleased.B.BillyJoelplayedinanumberofLongIslandgroups.C.ColdSpringHarborwasreleased.D.BillyJoelwasnamed"BestNewMaleVocalist".

18.OnethingthepassagedoesNOTtellyoutodois______.

A.callyourneighbor

B.practiceseveraltimes

C.teachchildrenhowtousethetelephone

D.havechildrenmemorizesomesimplefacts

19.PassageOneTabletopmagicrequiresnosecretformula.Eventhesimplestmealwillbereceived?withenthusiasmifthetableaccessoriesarecreativeandcolorful.Nomatterwhattypeofdinnerwareyouown.youcallenhanceitsbeautywithavarietyofattractivetablelinens.Whenselectingasupplyoftablecloths,placematsandnapkins,chooseeasy-careorper-manentpressfabricsbecausethesefabricswillreduceyourworkloadwhenwashdayrollsa.round.Anotherconsiderationisthesuitabilityofyourhnensforyourdiningstyle.orthetypesofentertainingyoud0.Theshapeofyourtablewillalsodictatethekindoftableclothyoupur-chase.Circularorroundedtableslookbestcoveredwithroundorovaltablecloths.Square-cor-neredtablesrequiresquaresorrectangles.Finally,yourtablelinensshouldcomplementyourdinnerware.Aneleganttablesettingrequiresaneleganttablecloth.Asettingofstonewarelooksbestwithheavyofcolorfulfabrics.Butsuretotakeallthenecessarymeasurementsbeforeyoustartshoppingforfabricfoyourchoice.Itcouldbeembarrassingifyourtableclothsarenotlongenoughtocoverthetables.Itisequallydistressingifyourtableclothissolongthatyourguestshavetowatchwheretheywalk.Linensshouldcomplementyourdinnerware.Theunderlinedwordmeans

A.bethesamecoloras

B.hidedefectsin

C.gowellwith

D.serveasacontrastto

20.Barany'stheorywasdeclaredtoprove______.

A.howourhearingmechanismworks

B.whyweconstantlymoveoureyes

C.thateyemovementisaffectedbytemperature

D.howhearingreacts

21.Basedonthepassage,thephrase"youridentity"means______.

A.yourhomeB.yourdignityC.whoyouareD.whereyouarefrom

22.Mostofususeourrighthands______theleftones.

A.aswellas

B.notsowellas

C.muchbetterthan

D.morebetterthan

23.Fanninghopestoofferbetterservice______.

A.thisyear

B.nextyear

C.withinthreeyears

D.inlessthanfiveyears

24.Theumbrellawasusedonlybyroyaltyorthoseinhighoffice______.

A.inEuropeintheeighteenthcentury

B.inancientEgyptandBabylon

C.intheFarEastinancienttimes

D.duringtheMiddleAges

25.Inancienttimeswealthwasmeasuredandexchangedinthingsthatcouldbetouched:food,tools,andpreciousmetalsandstones.Thenthebartersystemwasreplacedbycoins,whichstillhadrealvaluesincetheywerepiecesofraremetal.Coinswerefollowedbyfiatmoney,papernotesthathavevalueonlybecauseeveryoneagreestoacceptthem.Todayelectronicmonetarysystemsaregraduallybeingintroducedthatwilltransform.moneyintoevenlesstangibleforms,reducingittoaseriesof"bitsandbytes",orunitsofcomputerizedinformation,goingbetweenmachinesatthespeedoflight.Already,electronicfundtransferallowsmoneytobeinstantlysentandreceivedbydifferentbanks,companies,andcountriesthroughcomputersandtelecommunicationsdevices.

Accordingtothepassage,whichofthefollowingwastheearliestkindofexchangeofwealth?

A.Barteredgoods.

B.Fiatmoney.

C.Coincurrency.

D.Intangibleforms.

26.Theauthorbelievesthat_______.

A.womenhavetoshowtheirbeautythroughtheirlooks

B.beautifulclothescanmakewomenmoreattractive

C.womenshouldlaymoreemphasisontheirowrlqualities

D.womenaremorecuriousaboutnewthingsthanmen

27.WhatlessondidSaeedlearnfromhisexperience?

A.Huntingisdangerousandhewillnothuntagain.

B.Whenhunting,Saeedwilluseadifferenttypeofcar.

C.Whenhuntinginthedesert,peopleshouldgoingroupswithtwoormorecars.

D.Bedouinsarenothelpfultostrangersinthedesert.

28.Designersandbigstoresalwaysmakemoney______.

A.bymercilesslyexploitingwomenworkersintheclothingindustry

B.becausetheyarecapableofpredictingnewfashions

C.byconstantlychangingthefashioninwomen'sclothing

D.becausetheyattachgreatimportancetoqualityinwomen'sclothing

29.Whatiskidnappingbasedonthepassage?Itis______.

A.takingachildawaywithoutpermission

B.makingachildsleepingwithasong

C.huggingachildwithlove

D.savingachildfromastranger

30.Accordingtothepassage,wecanguessitissafertotakeacardrivenbyawomanbecause______.

A.shedrivesthecarmorecarefully

B.sheseestheroadmoreclearly

C.shecanputonthebrakesmorequickly

D.shehaslesschanceofbeingcolorblind

二、完型填空(20題)31.

32.【B9】

A.makeB.overcomeC.beatD.solve

33.(48)

A.whatB.whichC.theyD.when

34.(52)

A.triesB.continuesC.wantsD.decides

35.(46)

A.everythingB.nothingC.anythingD.things

36.Itwaswonderfulupthere.Ralphwantedtoreachoutand【21】astar,forthey【22】soclose.Hecouldseetheearthgettingsmallerandsmaller.

TheshipcircledaroundamadestarcalledMars(火星),andhisspacefriends【23】Ralphunderstandthatthiswastheirhome.

Hewantedtoaskallkindsof【24】,butnoonecouldanswerhim.Therewasnothingtoeatordrink.Therepeoplehadonly【25】colourspillswhichtheycaneat【26】theywerehungry.

Soonitbecame【27】harderfinRalphtobreathethanhefeltatfirst.Hefelt【28】lightthathecouldnotevenstand【29】hisownfeet."IfIcouldonlyhavesomewater,"he【30】,"andaridebackdowntotheearth!"

Thespacemenknewthatitwas【31】forRalphtoleave.Hecouldnotliveupthere【32】longerwithoutspecialairorsuitliketheirs.Sotheytookhimtoapartoftheshipwheretherewas【33】enoughforjustoneman.Adoorclosedoverhisheadand【34】aminuteRalphwasflyingdowntotheearthinhisownrocketship.

Suddenlyhefelttherocket【35】downandthenstopped.Hewasbackontheearth.

(41)

A.gettingB.touchC.hitD.knock

37.Youhavestudiedhard,andthedayhas【21】comewhenyoumustwriteyourexam.Trytoarriveafewminutesbeforethe【22】starts.Avoidtalkingtootherstudents,especiallythose【23】aredoingsomelastminutecramming.Thesepeoplewillmakeyounervousand【24】yourconcentration.

Ifyoucan,chooseaseatthatallowsyouto【25】.Trytositawayfromthe【26】totheroomsoyouarenot【27】bystudentsleavingbeforeyouarefinished.Listen【28】toanyverbalinstructionsfromtheteacherorany【29】writtenontheboard.

Herearefive【30】fortakingexams:

1.Catchyour【31】;

2.Readthe【32】verycarefully;

3.【33】throughthetest;

4.【34】yourtime;

5.Attackthe【35】.

(41)

A.fortunatelyB.lastlyC.latelyD.finally

38.(49)

A.struckB.filledC.seizedD.provided

39.【C6】

A.onB.ofC.atD.in

40.(50)

A.understandB.makeC.haveD.learn

41.34.A.moreB.lessC.funD.pickles

42.(45)

A.describeB.describingC.todescribeD.descriptionof

43.(47)

A.attitudeB.careersC.friendsD.cloths

44.(43)

A.countryB.universeC.worldD.area

45.25.A.hadB.stillC.hardlyD.ever

46.32.A.selectB.surpassC.supportD.succeed

47.

48.【B5】

A.soonB.quicklyC.oftenD.recently

49.【C2】

A.takeB.tryC.formD.allow

50.【B4】

A.reasonB.forC.sinceD.because

三、詞匯與語法知識(5題)51.

52.

53.

54.

第7題ThatwasI__________wanted.

A.whichB.theOneC.theonewhatD.thewhich

55.Ⅱ.VocabularyandStructure(15points)Directions:Thereare15incompletesentencesinthissection.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChooseoneanswerthatbestcompletesthesentenceandblackenthecorrespondingletterontheAnswerSheet.6.Afterwatching______TV,sheplayed______violinforanhoar.A./.../B.tile...theC.the.../D./...the

四、詞匯與結(jié)構(gòu)(5題)56.Jackdoesn'tsmoke,therefore,wecallhima______(smoker).

57.Inspringandsummer,themostpopular______istennis.

A.workB.activityC.gamesD.sport

58.Tomlookssopaletoday.He______ill.

A.mustbeB.hadtobeC.shouldbeD.shallbe

59.Isitthescholarshipthatyougotyesterday______makesyousohappy?

A.whichB.whatC.thatD.when

60.Itisobviousthatthereareatleasttwovitamins.______issolubleinfat;_____issolubleinwater.

A.Theone…theother

B.One…theother

C.One…another

D.One…theanother

參考答案

1.A解析:細(xì)節(jié)題。CarlSandburg是林肯傳記的作者,他在書中夸大了林肯的事跡,似乎他是萬神殿的神。顯然他沒有尊重事實,

2.C

3.A本文是通過具體的實驗來得出一些關(guān)于人們行為的科學(xué)結(jié)論,因此A項正確。

4.C解析:細(xì)節(jié)理解題。根據(jù)文章第一段第二句可知本題選C項。

5.A55.第一段最后一句。說明其他物種的消失會破壞環(huán)境。選項A是正確的。

6.B解析:本題屬細(xì)節(jié)判斷題。根據(jù)文章第—段內(nèi)容即可選出答案。

7.C31.答案為C

從第一段可看出,本文是在給學(xué)習(xí)者提建議。

8.B解析:從第四段可知,有些人對咖啡屋不屬于純商業(yè)而感到不滿意。

9.A事實細(xì)節(jié)題。

【應(yīng)試指導(dǎo)】鄰居的孫子搬來后,在深夜聽收音機(jī),有時有朋友來訪。這些都表明,他從不關(guān)心鄰居是否想過寧靜的生活。

10.B解析:本題屬細(xì)節(jié)題。文章第四段第一句已明確點明。

11.D解析:通過句子“Dagmarisfine.Nofever.”可知。

12.A解析:參見句子:Acandidate'sprofessionalqualificationsincludehiseducation,experienceandskills.

13.D解析:參見本文第一句。

14.B文中第五句中“aterrifyingbankrun”的意思是“可怕的銀行擠兌”,而本題的題干是問銀行擠兌是在什么情況下發(fā)生,根據(jù)文章的解釋,可知答案為B項。

15.D解析:第3段最后一行點明題意。

16.B

17.D最后一句。

18.A通讀全文可知文中未提calltheneigh—bor這一項內(nèi)容,其他三項文中都有提及,敞A項為最佳答案。

19.C

20.C

21.C這篇文章多次用了這個詞:identity。第一代移民對自已的民族特征非??粗兀簿褪侵雷约菏钦l,也希望自己的孩子明白自己的特征。然而第二代移民卻對自已究竟是誰非常困惑。

22.C

23.B解析:見原文倒數(shù)第二段。ShawnFanning希望能盡快為音樂愛好者提供更多的服務(wù)。選項A最能貼近文中所說:assoonaspossible。

24.C解析:參見句子;IntheFarEastinancienttimes,theumbrellawasallowedtobeusedonlybyroyaltyorbythoseinhighoffice.

25.A根據(jù)文中第一段第一句可知,最早的財富交換形式是物物交換。

26.C

27.C解析:見原文最后一段。作者的感受是:在沙漠中狩獵不應(yīng)獨自一人,也不要一輛車。

28.C

29.A解析:第一段。解釋什么是kidnapping。選項A是正確的。Steal意為未經(jīng)允許把什么拿走。Nap有小睡的意思,但與kid構(gòu)成一個單詞時意思大不一樣。選項D:從陌生人手中救出,與原意相反。

30.D解析:參見第三段。

31.B走鋼絲用walk。

32.D解析:本題為詞義辨析題。make意為“制造,生產(chǎn)”;overcome意為“克服”;beat意為“擊敗,敲打”;solve意為“解決”。根據(jù)句意,應(yīng)是那些讀者想知道如何去“解決問題”。

33.B

34.B

35.C

36.B解析:天空中的星星非常漂亮,Ralph想伸出手來觸摸一下。只有B項正確。hit“擊,碰,撞”;knock“敲”。

37.D解析:這篇文章告訴考生考試時應(yīng)當(dāng)注意什么。你學(xué)習(xí)很努力,終于到了考試的這一天了。

38.B解析:B選項filled與其后的with形成搭配用法。意思是“使……充滿了……”。D選項provided與其后的with也形成搭配用法,但意思是“向……供給……”,與題意相去甚遠(yuǎn),故不用。

39.D在咖啡里,用in。D項是正確的。

40.B解析:However是一個轉(zhuǎn)折,表明作者認(rèn)為自己應(yīng)該做什么,但由于某種原因沒有做。Makeadisturbance鬧亂子。選項B是正確的。

41.B34.為了達(dá)到平衡,在食用“高”膽固醇后,我們的身體會“少”用它。選項B是正確的。

42.B

43.B解析:從后面所說,ShirleyAllen轉(zhuǎn)學(xué),由原來學(xué)習(xí)音樂改為學(xué)英語,可以斷定ShirleyAllen不放棄彈鋼琴,但她還是要改換專業(yè)。選項B是正確的。

44.C解析:這之后,夏季奧運會每四年就會在世界不同城市舉行。

45.B25.答案為B

此題測試句意理解。讀懂前半句可知,那個男人還是沒有讀出車牌,因此此處需要填“仍然”一詞。

46.C詞義題?!案赣H掙錢養(yǎng)家”,“養(yǎng)”應(yīng)該是C“support”。其他幾項分別是“select”,“選擇”,“surpass”’“超越,勝過”;“succeed”,“繼任”·

47.D他父親看見他“正坐在”雞蛋上,用現(xiàn)在分詞。B形式不對。

48.A解析:verysoon意為“不一會”。

49.Btryanexperiment意為“做實驗”。

50.D

51.A

52.Boughttohavepreviewed意思是“應(yīng)該早做預(yù)習(xí)的”。oughtto后接不定式的完成式,表示過去應(yīng)當(dāng)做而沒有做的事。oughttopreview和shouldpre—view意思一樣,都表示現(xiàn)在或?qū)淼膭幼?;must+have+過去分詞表示對過去行為的判斷或猜測。

53.A此題考察虛擬語氣的用法,不難推斷A為正確選項。

54.Btheone是表語,后面的1wanted是定語從句,省略了關(guān)系代詞which。A.which是關(guān)系代詞,后面的定語從句沒有修飾的對象;C.theonewhat,what不可引導(dǎo)定語從句;D.thewhich,the后面沒有名詞,顯然不符合。

55.D6.答案為D

習(xí)慣用法。TV前通常不用定冠詞。而在樂器前應(yīng)加上定冠詞。

56.non-smoker

57.D解析:tennis意為“網(wǎng)球”,是一項運動。

58.A解析:情態(tài)動詞must表示推測。

59.C解析:thatyougotyesterday是定語從句,修飾scholarship。本題中強(qiáng)調(diào)的是thescholarship…yesterday,所以只能選C。

60.B2022年廣東省汕尾市成考專升本英語學(xué)校:________班級:________姓名:________考號:________

一、閱讀理解(30題)1.WhichofthefollowingisNOTtrueaboutCarlSandburg?

A.Heisaverywriterwhotellsusthetruth.

B.HeisthewriterofoneofLincoln'sbiography.

C.HehastriedtoexaggerateLincoln'slifestory.

D.HethoughtLincolnbelongsinthepantheonofthegods.

2.根據(jù)下列短文,回答下列各題。

Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebe—tweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon“Persuasivesalesmanship”tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.

Marketing,Ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseyeontheconsumerapproachisknownasthemarketingconcept,whichsireplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceor:buyforresale,themakersanddealersfirsttryto.findoutwhattheconsumerwantstobuyandthengoaleIoutmakingitac-cordingtoconsumerdemand.

Thisconceptdoesnotimplythatconsumersatisfactionisgivenpriorityoverprofitinacomopany.Therearealwaystwosidestoeverybusinessactivity-thefinnandthecustomer-and,eachmustbesatisfiedbeforebadeOCCURS.Successfulmerchantsandproducers,however,recog-nizethatthesurestroutetoprofitisthroughunderstandingcustomers.Thisconcepthasbeenrec-ognizedinsuchslogallsas“HaveItYourWay.”And“YouretheBoss.”AgoodexampleoftheinlpoltaJlceofsatisfyingtheconsumerpresenteditselfinmid一1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptahoeofthenewflavorbyasignificantpotionofthepubhebroughtaboutaquickrestorationoftheClassicCoke,whichWasthenmarketedalongsidethenewKingCustomerruled!

Agoodknowledgeofthedifferencebetweenmarketingandsellingleadsto________.

A.theefficientproductionofgoods

B.aperfectcommandofsalesmanship

C.abasiccommandofthemarketingconcept

D.theconversionofgoodsintomoney

3.Thispassageprovidesuswith______.

A.apieceofscientificinformation

B.anormallesson

C.aninterestingtest

D.apieceofnews

4.Whatdoweknowaboutthisunusualclass?

A.Theteachersdidlotsofwritingontheboard.

B.Theteacherswereinvitedtoattendseverallectures.

C.Thestudentswereprofessorsfromauniversity.

D.Thestudentswerestudyingscienceandhumanities.

5.55.Whyisitaproblemifallthesmallerfishspeciesdie?

A.It'snothealthyfortheenvironment.B.Peopleonlyliketocatchbigfish.

C.Therearetoomanysmallfish.

D.Thesmallerfishcangetlostinthelake.

6.Thesceneshavetobefilmedmanytimesbecause______.

A.ittakesalongtimetomakeafilm

B.itisoftendifficulttomakethemjustright

C.manypeopleworktogether

D.thefilmispoor

7.Ⅳ.ReadingComprehension(75points)Directions:Therearefivereadingpassagesinthispart.Eachpassageisfollowedbyfivequestions.

ForeachquestiontherearefoursuggestedanswersmarkedA,B,CandD.Choosethebestanswerandblackenthecorrespondingletterontheanswersheet.PassageOneAreyouagoodreader?Goodreadersknowthatreadingisn'tjustaboutknowingwords—it'sawayofthinking.

Herearesometipsthatmaybeofsomehelp.Thinkbeforeyouread.Beforeyoureadthetext,askyourselfthequestionsthatwhyyouarereadingitandwhatyouwanttogetfromit.

Thesewillhelpyouchoosewhatwordsyouneedtoknowandwhatwordsyoucanskiporscan.Thinkwhileyouarereading.Canyougetthemeaningofthetextwithoutlookingupnewwordsinadictionary?Atextwilloftengiveexamplesthatmayhelpyouunderstandsomewords.

Forexample:ManylargeRussiancities,suchas

Chelyabinsk

and

Irkutsk,havetakenstepstoprotecttheirculture.

Thewords"Chelyabinsk'and"Irkutsk'maybenewtous,butthesentencesbeforeandafterittelluswhattheyare.Thinkafteryouread.Whatisthemainideaofthetext?Isthetexttooeasyortoohardforyou?Ifyoupracticereadingandthinkinginthisway,youwillbecomeabetterreaderandyouwilllearnbetterandfaster.31.Thispassageisprobablytakenfrom______.A.anewspaperforgeneralreadersB.amagazineforlanguageteachersC.abookforlanguagelearnersD.anadvertisementforanewbook

8.Mostcustomersarepleasantbutsomeareunhappybecause_____.

A.theydon'tthinktheskilltomakecoffeeisnecessaryforstudents

B.theythinkthecafeshouldbeopenforbusiness

C.theyfeelthattheworkishardforstudents

D.theythinkthespecialcoffeeistooexpensive

9.Thegrandsonmakesalotofnoiseas__________.查看材料

A.henevercareswhethertheneighborsmightwanttoliveinpeaceandquiet

B.thewallsofthebuildingarethin

C.helikestolistentohisradioearlyinthemorning

D.friendscometovisithim

10.Vancouveris______.

A.thecapitalofBritishColumbia

B.thelargestcityinBritishColumbia

C.inthewesternhalfofCanada

D.bothAandB

11.WhydidMothergotoseeDagmarinthehospital?

A.TogivehersomemessageaboutDad.

B.Tomakesureherroomwasclean.

C.Tocheckthatshewasstillthere.

D.Tofindouthowshewas.

12."Professionalqualification"doesnotinclude

A.goodhealthB.skillsC.experienceD.education

13.WhoweretheearliestpeoplelivinginNorthAmerica?

A.TheSpanish.B.TheEnglish.C.TheNegroes.D.TheIndians.

14.Banksarenotordinarilypreparedtopayoutallaccounts:theyrelyondepositors(儲戶)nottodemandpaymentallatthesametime.Ifdepositorsshouldcometofearthatabankisnotsafe,thatitcannotpayoffallitsdepositors,thenthatfearmightcauseallthedepositorstoappearonthesameday.Iftheydid,thebankcouldnotpayallaccounts.However,iftheydidnotallappearatonce,thentherewouldalwaysbeenoughmoneytopaythosewhowantedtheirmoneywhentheywantedit.Mrs.ElsieVaughthastoldusofaterrifyingbankrunthatsheexperienced.OnedayinDecemberof1925severalbanksfailedtoopeninacitywhereMrs.Vaughtlived.Theotherbanksexpectedarunthenextday,andsotheofficersofthebankinwhichMrs.Vaughtworkedasatellerhadenoughmoneyonhandtopayofftheirdepositors.Theofficerssimplytoldthetellerstopayondemand.Thenextmorningacrowdgatheredinthebankandonthesidewalkoutside.Thelengthofthelinemademanythinkthatthebankcouldnotpossiblypayoffeveryone.Peoplebegantopushandthentofightforplacesnearthetellerswindows.Thepowerofthepanicatmospherewassuchthattwotellers,thoughtheyknewthatthebankwasquiteallrightandcouldpayalldepositors,drewtheirownmoneyfromthebank.Mrs.Vaughtsaysthatshehaddifficultykeepingherselffromdoingthesame.

Abankrunhappenswhen______.

A.abankisclosedforoneormoredays

B.toomanydepositorstrytodrawouttheirmoneyatonetime

C.thereisnotenoughmoneytopayallitsdepositorsatonetime

D.tellersofabanktaketheirownmoneyfromthebank

15.Consideredjudgmentisdifferentfrompersonalpreferenceinthat______.

A.itisstatedbyjudgesinthecourt

B.itreflectspubliclikesanddislikes

C.itisaresultofalotofcontroversy

D.itisbasedoncarefulthought

16.Whichofthefollowingishappeningnow?

A.Morementhanwomenarenowcrying.

B.Morewomenarenowworkingoutsidetheirhomes.

C.Heartdiseasesareontherise.

D.Thepoisonfoundintearsiskillingmoreandmorepeople.

17.53.Whichofthefollowingfactsisthelast?A.PianoManwasreleased.B.BillyJoelplayedinanumberofLongIslandgroups.C.ColdSpringHarborwasreleased.D.BillyJoelwasnamed"BestNewMaleVocalist".

18.OnethingthepassagedoesNOTtell

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