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2022年廣東省汕尾市成考專升本英語學(xué)校:________班級:________姓名:________考號:________
一、閱讀理解(30題)1.WhichofthefollowingisNOTtrueaboutCarlSandburg?
A.Heisaverywriterwhotellsusthetruth.
B.HeisthewriterofoneofLincoln'sbiography.
C.HehastriedtoexaggerateLincoln'slifestory.
D.HethoughtLincolnbelongsinthepantheonofthegods.
2.根據(jù)下列短文,回答下列各題。
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebe—tweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon“Persuasivesalesmanship”tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.
Marketing,Ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseyeontheconsumerapproachisknownasthemarketingconcept,whichsireplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceor:buyforresale,themakersanddealersfirsttryto.findoutwhattheconsumerwantstobuyandthengoaleIoutmakingitac-cordingtoconsumerdemand.
Thisconceptdoesnotimplythatconsumersatisfactionisgivenpriorityoverprofitinacomopany.Therearealwaystwosidestoeverybusinessactivity-thefinnandthecustomer-and,eachmustbesatisfiedbeforebadeOCCURS.Successfulmerchantsandproducers,however,recog-nizethatthesurestroutetoprofitisthroughunderstandingcustomers.Thisconcepthasbeenrec-ognizedinsuchslogallsas“HaveItYourWay.”And“YouretheBoss.”AgoodexampleoftheinlpoltaJlceofsatisfyingtheconsumerpresenteditselfinmid一1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptahoeofthenewflavorbyasignificantpotionofthepubhebroughtaboutaquickrestorationoftheClassicCoke,whichWasthenmarketedalongsidethenewKingCustomerruled!
Agoodknowledgeofthedifferencebetweenmarketingandsellingleadsto________.
A.theefficientproductionofgoods
B.aperfectcommandofsalesmanship
C.abasiccommandofthemarketingconcept
D.theconversionofgoodsintomoney
3.Thispassageprovidesuswith______.
A.apieceofscientificinformation
B.anormallesson
C.aninterestingtest
D.apieceofnews
4.Whatdoweknowaboutthisunusualclass?
A.Theteachersdidlotsofwritingontheboard.
B.Theteacherswereinvitedtoattendseverallectures.
C.Thestudentswereprofessorsfromauniversity.
D.Thestudentswerestudyingscienceandhumanities.
5.55.Whyisitaproblemifallthesmallerfishspeciesdie?
A.It'snothealthyfortheenvironment.B.Peopleonlyliketocatchbigfish.
C.Therearetoomanysmallfish.
D.Thesmallerfishcangetlostinthelake.
6.Thesceneshavetobefilmedmanytimesbecause______.
A.ittakesalongtimetomakeafilm
B.itisoftendifficulttomakethemjustright
C.manypeopleworktogether
D.thefilmispoor
7.Ⅳ.ReadingComprehension(75points)Directions:Therearefivereadingpassagesinthispart.Eachpassageisfollowedbyfivequestions.
ForeachquestiontherearefoursuggestedanswersmarkedA,B,CandD.Choosethebestanswerandblackenthecorrespondingletterontheanswersheet.PassageOneAreyouagoodreader?Goodreadersknowthatreadingisn'tjustaboutknowingwords—it'sawayofthinking.
Herearesometipsthatmaybeofsomehelp.Thinkbeforeyouread.Beforeyoureadthetext,askyourselfthequestionsthatwhyyouarereadingitandwhatyouwanttogetfromit.
Thesewillhelpyouchoosewhatwordsyouneedtoknowandwhatwordsyoucanskiporscan.Thinkwhileyouarereading.Canyougetthemeaningofthetextwithoutlookingupnewwordsinadictionary?Atextwilloftengiveexamplesthatmayhelpyouunderstandsomewords.
Forexample:ManylargeRussiancities,suchas
Chelyabinsk
and
Irkutsk,havetakenstepstoprotecttheirculture.
Thewords"Chelyabinsk'and"Irkutsk'maybenewtous,butthesentencesbeforeandafterittelluswhattheyare.Thinkafteryouread.Whatisthemainideaofthetext?Isthetexttooeasyortoohardforyou?Ifyoupracticereadingandthinkinginthisway,youwillbecomeabetterreaderandyouwilllearnbetterandfaster.31.Thispassageisprobablytakenfrom______.A.anewspaperforgeneralreadersB.amagazineforlanguageteachersC.abookforlanguagelearnersD.anadvertisementforanewbook
8.Mostcustomersarepleasantbutsomeareunhappybecause_____.
A.theydon'tthinktheskilltomakecoffeeisnecessaryforstudents
B.theythinkthecafeshouldbeopenforbusiness
C.theyfeelthattheworkishardforstudents
D.theythinkthespecialcoffeeistooexpensive
9.Thegrandsonmakesalotofnoiseas__________.查看材料
A.henevercareswhethertheneighborsmightwanttoliveinpeaceandquiet
B.thewallsofthebuildingarethin
C.helikestolistentohisradioearlyinthemorning
D.friendscometovisithim
10.Vancouveris______.
A.thecapitalofBritishColumbia
B.thelargestcityinBritishColumbia
C.inthewesternhalfofCanada
D.bothAandB
11.WhydidMothergotoseeDagmarinthehospital?
A.TogivehersomemessageaboutDad.
B.Tomakesureherroomwasclean.
C.Tocheckthatshewasstillthere.
D.Tofindouthowshewas.
12."Professionalqualification"doesnotinclude
A.goodhealthB.skillsC.experienceD.education
13.WhoweretheearliestpeoplelivinginNorthAmerica?
A.TheSpanish.B.TheEnglish.C.TheNegroes.D.TheIndians.
14.Banksarenotordinarilypreparedtopayoutallaccounts:theyrelyondepositors(儲戶)nottodemandpaymentallatthesametime.Ifdepositorsshouldcometofearthatabankisnotsafe,thatitcannotpayoffallitsdepositors,thenthatfearmightcauseallthedepositorstoappearonthesameday.Iftheydid,thebankcouldnotpayallaccounts.However,iftheydidnotallappearatonce,thentherewouldalwaysbeenoughmoneytopaythosewhowantedtheirmoneywhentheywantedit.Mrs.ElsieVaughthastoldusofaterrifyingbankrunthatsheexperienced.OnedayinDecemberof1925severalbanksfailedtoopeninacitywhereMrs.Vaughtlived.Theotherbanksexpectedarunthenextday,andsotheofficersofthebankinwhichMrs.Vaughtworkedasatellerhadenoughmoneyonhandtopayofftheirdepositors.Theofficerssimplytoldthetellerstopayondemand.Thenextmorningacrowdgatheredinthebankandonthesidewalkoutside.Thelengthofthelinemademanythinkthatthebankcouldnotpossiblypayoffeveryone.Peoplebegantopushandthentofightforplacesnearthetellerswindows.Thepowerofthepanicatmospherewassuchthattwotellers,thoughtheyknewthatthebankwasquiteallrightandcouldpayalldepositors,drewtheirownmoneyfromthebank.Mrs.Vaughtsaysthatshehaddifficultykeepingherselffromdoingthesame.
Abankrunhappenswhen______.
A.abankisclosedforoneormoredays
B.toomanydepositorstrytodrawouttheirmoneyatonetime
C.thereisnotenoughmoneytopayallitsdepositorsatonetime
D.tellersofabanktaketheirownmoneyfromthebank
15.Consideredjudgmentisdifferentfrompersonalpreferenceinthat______.
A.itisstatedbyjudgesinthecourt
B.itreflectspubliclikesanddislikes
C.itisaresultofalotofcontroversy
D.itisbasedoncarefulthought
16.Whichofthefollowingishappeningnow?
A.Morementhanwomenarenowcrying.
B.Morewomenarenowworkingoutsidetheirhomes.
C.Heartdiseasesareontherise.
D.Thepoisonfoundintearsiskillingmoreandmorepeople.
17.53.Whichofthefollowingfactsisthelast?A.PianoManwasreleased.B.BillyJoelplayedinanumberofLongIslandgroups.C.ColdSpringHarborwasreleased.D.BillyJoelwasnamed"BestNewMaleVocalist".
18.OnethingthepassagedoesNOTtellyoutodois______.
A.callyourneighbor
B.practiceseveraltimes
C.teachchildrenhowtousethetelephone
D.havechildrenmemorizesomesimplefacts
19.PassageOneTabletopmagicrequiresnosecretformula.Eventhesimplestmealwillbereceived?withenthusiasmifthetableaccessoriesarecreativeandcolorful.Nomatterwhattypeofdinnerwareyouown.youcallenhanceitsbeautywithavarietyofattractivetablelinens.Whenselectingasupplyoftablecloths,placematsandnapkins,chooseeasy-careorper-manentpressfabricsbecausethesefabricswillreduceyourworkloadwhenwashdayrollsa.round.Anotherconsiderationisthesuitabilityofyourhnensforyourdiningstyle.orthetypesofentertainingyoud0.Theshapeofyourtablewillalsodictatethekindoftableclothyoupur-chase.Circularorroundedtableslookbestcoveredwithroundorovaltablecloths.Square-cor-neredtablesrequiresquaresorrectangles.Finally,yourtablelinensshouldcomplementyourdinnerware.Aneleganttablesettingrequiresaneleganttablecloth.Asettingofstonewarelooksbestwithheavyofcolorfulfabrics.Butsuretotakeallthenecessarymeasurementsbeforeyoustartshoppingforfabricfoyourchoice.Itcouldbeembarrassingifyourtableclothsarenotlongenoughtocoverthetables.Itisequallydistressingifyourtableclothissolongthatyourguestshavetowatchwheretheywalk.Linensshouldcomplementyourdinnerware.Theunderlinedwordmeans
A.bethesamecoloras
B.hidedefectsin
C.gowellwith
D.serveasacontrastto
20.Barany'stheorywasdeclaredtoprove______.
A.howourhearingmechanismworks
B.whyweconstantlymoveoureyes
C.thateyemovementisaffectedbytemperature
D.howhearingreacts
21.Basedonthepassage,thephrase"youridentity"means______.
A.yourhomeB.yourdignityC.whoyouareD.whereyouarefrom
22.Mostofususeourrighthands______theleftones.
A.aswellas
B.notsowellas
C.muchbetterthan
D.morebetterthan
23.Fanninghopestoofferbetterservice______.
A.thisyear
B.nextyear
C.withinthreeyears
D.inlessthanfiveyears
24.Theumbrellawasusedonlybyroyaltyorthoseinhighoffice______.
A.inEuropeintheeighteenthcentury
B.inancientEgyptandBabylon
C.intheFarEastinancienttimes
D.duringtheMiddleAges
25.Inancienttimeswealthwasmeasuredandexchangedinthingsthatcouldbetouched:food,tools,andpreciousmetalsandstones.Thenthebartersystemwasreplacedbycoins,whichstillhadrealvaluesincetheywerepiecesofraremetal.Coinswerefollowedbyfiatmoney,papernotesthathavevalueonlybecauseeveryoneagreestoacceptthem.Todayelectronicmonetarysystemsaregraduallybeingintroducedthatwilltransform.moneyintoevenlesstangibleforms,reducingittoaseriesof"bitsandbytes",orunitsofcomputerizedinformation,goingbetweenmachinesatthespeedoflight.Already,electronicfundtransferallowsmoneytobeinstantlysentandreceivedbydifferentbanks,companies,andcountriesthroughcomputersandtelecommunicationsdevices.
Accordingtothepassage,whichofthefollowingwastheearliestkindofexchangeofwealth?
A.Barteredgoods.
B.Fiatmoney.
C.Coincurrency.
D.Intangibleforms.
26.Theauthorbelievesthat_______.
A.womenhavetoshowtheirbeautythroughtheirlooks
B.beautifulclothescanmakewomenmoreattractive
C.womenshouldlaymoreemphasisontheirowrlqualities
D.womenaremorecuriousaboutnewthingsthanmen
27.WhatlessondidSaeedlearnfromhisexperience?
A.Huntingisdangerousandhewillnothuntagain.
B.Whenhunting,Saeedwilluseadifferenttypeofcar.
C.Whenhuntinginthedesert,peopleshouldgoingroupswithtwoormorecars.
D.Bedouinsarenothelpfultostrangersinthedesert.
28.Designersandbigstoresalwaysmakemoney______.
A.bymercilesslyexploitingwomenworkersintheclothingindustry
B.becausetheyarecapableofpredictingnewfashions
C.byconstantlychangingthefashioninwomen'sclothing
D.becausetheyattachgreatimportancetoqualityinwomen'sclothing
29.Whatiskidnappingbasedonthepassage?Itis______.
A.takingachildawaywithoutpermission
B.makingachildsleepingwithasong
C.huggingachildwithlove
D.savingachildfromastranger
30.Accordingtothepassage,wecanguessitissafertotakeacardrivenbyawomanbecause______.
A.shedrivesthecarmorecarefully
B.sheseestheroadmoreclearly
C.shecanputonthebrakesmorequickly
D.shehaslesschanceofbeingcolorblind
二、完型填空(20題)31.
32.【B9】
A.makeB.overcomeC.beatD.solve
33.(48)
A.whatB.whichC.theyD.when
34.(52)
A.triesB.continuesC.wantsD.decides
35.(46)
A.everythingB.nothingC.anythingD.things
36.Itwaswonderfulupthere.Ralphwantedtoreachoutand【21】astar,forthey【22】soclose.Hecouldseetheearthgettingsmallerandsmaller.
TheshipcircledaroundamadestarcalledMars(火星),andhisspacefriends【23】Ralphunderstandthatthiswastheirhome.
Hewantedtoaskallkindsof【24】,butnoonecouldanswerhim.Therewasnothingtoeatordrink.Therepeoplehadonly【25】colourspillswhichtheycaneat【26】theywerehungry.
Soonitbecame【27】harderfinRalphtobreathethanhefeltatfirst.Hefelt【28】lightthathecouldnotevenstand【29】hisownfeet."IfIcouldonlyhavesomewater,"he【30】,"andaridebackdowntotheearth!"
Thespacemenknewthatitwas【31】forRalphtoleave.Hecouldnotliveupthere【32】longerwithoutspecialairorsuitliketheirs.Sotheytookhimtoapartoftheshipwheretherewas【33】enoughforjustoneman.Adoorclosedoverhisheadand【34】aminuteRalphwasflyingdowntotheearthinhisownrocketship.
Suddenlyhefelttherocket【35】downandthenstopped.Hewasbackontheearth.
(41)
A.gettingB.touchC.hitD.knock
37.Youhavestudiedhard,andthedayhas【21】comewhenyoumustwriteyourexam.Trytoarriveafewminutesbeforethe【22】starts.Avoidtalkingtootherstudents,especiallythose【23】aredoingsomelastminutecramming.Thesepeoplewillmakeyounervousand【24】yourconcentration.
Ifyoucan,chooseaseatthatallowsyouto【25】.Trytositawayfromthe【26】totheroomsoyouarenot【27】bystudentsleavingbeforeyouarefinished.Listen【28】toanyverbalinstructionsfromtheteacherorany【29】writtenontheboard.
Herearefive【30】fortakingexams:
1.Catchyour【31】;
2.Readthe【32】verycarefully;
3.【33】throughthetest;
4.【34】yourtime;
5.Attackthe【35】.
(41)
A.fortunatelyB.lastlyC.latelyD.finally
38.(49)
A.struckB.filledC.seizedD.provided
39.【C6】
A.onB.ofC.atD.in
40.(50)
A.understandB.makeC.haveD.learn
41.34.A.moreB.lessC.funD.pickles
42.(45)
A.describeB.describingC.todescribeD.descriptionof
43.(47)
A.attitudeB.careersC.friendsD.cloths
44.(43)
A.countryB.universeC.worldD.area
45.25.A.hadB.stillC.hardlyD.ever
46.32.A.selectB.surpassC.supportD.succeed
47.
48.【B5】
A.soonB.quicklyC.oftenD.recently
49.【C2】
A.takeB.tryC.formD.allow
50.【B4】
A.reasonB.forC.sinceD.because
三、詞匯與語法知識(5題)51.
52.
53.
54.
第7題ThatwasI__________wanted.
A.whichB.theOneC.theonewhatD.thewhich
55.Ⅱ.VocabularyandStructure(15points)Directions:Thereare15incompletesentencesinthissection.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChooseoneanswerthatbestcompletesthesentenceandblackenthecorrespondingletterontheAnswerSheet.6.Afterwatching______TV,sheplayed______violinforanhoar.A./.../B.tile...theC.the.../D./...the
四、詞匯與結(jié)構(gòu)(5題)56.Jackdoesn'tsmoke,therefore,wecallhima______(smoker).
57.Inspringandsummer,themostpopular______istennis.
A.workB.activityC.gamesD.sport
58.Tomlookssopaletoday.He______ill.
A.mustbeB.hadtobeC.shouldbeD.shallbe
59.Isitthescholarshipthatyougotyesterday______makesyousohappy?
A.whichB.whatC.thatD.when
60.Itisobviousthatthereareatleasttwovitamins.______issolubleinfat;_____issolubleinwater.
A.Theone…theother
B.One…theother
C.One…another
D.One…theanother
參考答案
1.A解析:細(xì)節(jié)題。CarlSandburg是林肯傳記的作者,他在書中夸大了林肯的事跡,似乎他是萬神殿的神。顯然他沒有尊重事實,
2.C
3.A本文是通過具體的實驗來得出一些關(guān)于人們行為的科學(xué)結(jié)論,因此A項正確。
4.C解析:細(xì)節(jié)理解題。根據(jù)文章第一段第二句可知本題選C項。
5.A55.第一段最后一句。說明其他物種的消失會破壞環(huán)境。選項A是正確的。
6.B解析:本題屬細(xì)節(jié)判斷題。根據(jù)文章第—段內(nèi)容即可選出答案。
7.C31.答案為C
從第一段可看出,本文是在給學(xué)習(xí)者提建議。
8.B解析:從第四段可知,有些人對咖啡屋不屬于純商業(yè)而感到不滿意。
9.A事實細(xì)節(jié)題。
【應(yīng)試指導(dǎo)】鄰居的孫子搬來后,在深夜聽收音機(jī),有時有朋友來訪。這些都表明,他從不關(guān)心鄰居是否想過寧靜的生活。
10.B解析:本題屬細(xì)節(jié)題。文章第四段第一句已明確點明。
11.D解析:通過句子“Dagmarisfine.Nofever.”可知。
12.A解析:參見句子:Acandidate'sprofessionalqualificationsincludehiseducation,experienceandskills.
13.D解析:參見本文第一句。
14.B文中第五句中“aterrifyingbankrun”的意思是“可怕的銀行擠兌”,而本題的題干是問銀行擠兌是在什么情況下發(fā)生,根據(jù)文章的解釋,可知答案為B項。
15.D解析:第3段最后一行點明題意。
16.B
17.D最后一句。
18.A通讀全文可知文中未提calltheneigh—bor這一項內(nèi)容,其他三項文中都有提及,敞A項為最佳答案。
19.C
20.C
21.C這篇文章多次用了這個詞:identity。第一代移民對自已的民族特征非??粗兀簿褪侵雷约菏钦l,也希望自己的孩子明白自己的特征。然而第二代移民卻對自已究竟是誰非常困惑。
22.C
23.B解析:見原文倒數(shù)第二段。ShawnFanning希望能盡快為音樂愛好者提供更多的服務(wù)。選項A最能貼近文中所說:assoonaspossible。
24.C解析:參見句子;IntheFarEastinancienttimes,theumbrellawasallowedtobeusedonlybyroyaltyorbythoseinhighoffice.
25.A根據(jù)文中第一段第一句可知,最早的財富交換形式是物物交換。
26.C
27.C解析:見原文最后一段。作者的感受是:在沙漠中狩獵不應(yīng)獨自一人,也不要一輛車。
28.C
29.A解析:第一段。解釋什么是kidnapping。選項A是正確的。Steal意為未經(jīng)允許把什么拿走。Nap有小睡的意思,但與kid構(gòu)成一個單詞時意思大不一樣。選項D:從陌生人手中救出,與原意相反。
30.D解析:參見第三段。
31.B走鋼絲用walk。
32.D解析:本題為詞義辨析題。make意為“制造,生產(chǎn)”;overcome意為“克服”;beat意為“擊敗,敲打”;solve意為“解決”。根據(jù)句意,應(yīng)是那些讀者想知道如何去“解決問題”。
33.B
34.B
35.C
36.B解析:天空中的星星非常漂亮,Ralph想伸出手來觸摸一下。只有B項正確。hit“擊,碰,撞”;knock“敲”。
37.D解析:這篇文章告訴考生考試時應(yīng)當(dāng)注意什么。你學(xué)習(xí)很努力,終于到了考試的這一天了。
38.B解析:B選項filled與其后的with形成搭配用法。意思是“使……充滿了……”。D選項provided與其后的with也形成搭配用法,但意思是“向……供給……”,與題意相去甚遠(yuǎn),故不用。
39.D在咖啡里,用in。D項是正確的。
40.B解析:However是一個轉(zhuǎn)折,表明作者認(rèn)為自己應(yīng)該做什么,但由于某種原因沒有做。Makeadisturbance鬧亂子。選項B是正確的。
41.B34.為了達(dá)到平衡,在食用“高”膽固醇后,我們的身體會“少”用它。選項B是正確的。
42.B
43.B解析:從后面所說,ShirleyAllen轉(zhuǎn)學(xué),由原來學(xué)習(xí)音樂改為學(xué)英語,可以斷定ShirleyAllen不放棄彈鋼琴,但她還是要改換專業(yè)。選項B是正確的。
44.C解析:這之后,夏季奧運會每四年就會在世界不同城市舉行。
45.B25.答案為B
此題測試句意理解。讀懂前半句可知,那個男人還是沒有讀出車牌,因此此處需要填“仍然”一詞。
46.C詞義題?!案赣H掙錢養(yǎng)家”,“養(yǎng)”應(yīng)該是C“support”。其他幾項分別是“select”,“選擇”,“surpass”’“超越,勝過”;“succeed”,“繼任”·
47.D他父親看見他“正坐在”雞蛋上,用現(xiàn)在分詞。B形式不對。
48.A解析:verysoon意為“不一會”。
49.Btryanexperiment意為“做實驗”。
50.D
51.A
52.Boughttohavepreviewed意思是“應(yīng)該早做預(yù)習(xí)的”。oughtto后接不定式的完成式,表示過去應(yīng)當(dāng)做而沒有做的事。oughttopreview和shouldpre—view意思一樣,都表示現(xiàn)在或?qū)淼膭幼?;must+have+過去分詞表示對過去行為的判斷或猜測。
53.A此題考察虛擬語氣的用法,不難推斷A為正確選項。
54.Btheone是表語,后面的1wanted是定語從句,省略了關(guān)系代詞which。A.which是關(guān)系代詞,后面的定語從句沒有修飾的對象;C.theonewhat,what不可引導(dǎo)定語從句;D.thewhich,the后面沒有名詞,顯然不符合。
55.D6.答案為D
習(xí)慣用法。TV前通常不用定冠詞。而在樂器前應(yīng)加上定冠詞。
56.non-smoker
57.D解析:tennis意為“網(wǎng)球”,是一項運動。
58.A解析:情態(tài)動詞must表示推測。
59.C解析:thatyougotyesterday是定語從句,修飾scholarship。本題中強(qiáng)調(diào)的是thescholarship…yesterday,所以只能選C。
60.B2022年廣東省汕尾市成考專升本英語學(xué)校:________班級:________姓名:________考號:________
一、閱讀理解(30題)1.WhichofthefollowingisNOTtrueaboutCarlSandburg?
A.Heisaverywriterwhotellsusthetruth.
B.HeisthewriterofoneofLincoln'sbiography.
C.HehastriedtoexaggerateLincoln'slifestory.
D.HethoughtLincolnbelongsinthepantheonofthegods.
2.根據(jù)下列短文,回答下列各題。
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebe—tweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon“Persuasivesalesmanship”tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.
Marketing,Ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseyeontheconsumerapproachisknownasthemarketingconcept,whichsireplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceor:buyforresale,themakersanddealersfirsttryto.findoutwhattheconsumerwantstobuyandthengoaleIoutmakingitac-cordingtoconsumerdemand.
Thisconceptdoesnotimplythatconsumersatisfactionisgivenpriorityoverprofitinacomopany.Therearealwaystwosidestoeverybusinessactivity-thefinnandthecustomer-and,eachmustbesatisfiedbeforebadeOCCURS.Successfulmerchantsandproducers,however,recog-nizethatthesurestroutetoprofitisthroughunderstandingcustomers.Thisconcepthasbeenrec-ognizedinsuchslogallsas“HaveItYourWay.”And“YouretheBoss.”AgoodexampleoftheinlpoltaJlceofsatisfyingtheconsumerpresenteditselfinmid一1985,whenCocaColachangedtheflavorofitsdrink.Thenon-acceptahoeofthenewflavorbyasignificantpotionofthepubhebroughtaboutaquickrestorationoftheClassicCoke,whichWasthenmarketedalongsidethenewKingCustomerruled!
Agoodknowledgeofthedifferencebetweenmarketingandsellingleadsto________.
A.theefficientproductionofgoods
B.aperfectcommandofsalesmanship
C.abasiccommandofthemarketingconcept
D.theconversionofgoodsintomoney
3.Thispassageprovidesuswith______.
A.apieceofscientificinformation
B.anormallesson
C.aninterestingtest
D.apieceofnews
4.Whatdoweknowaboutthisunusualclass?
A.Theteachersdidlotsofwritingontheboard.
B.Theteacherswereinvitedtoattendseverallectures.
C.Thestudentswereprofessorsfromauniversity.
D.Thestudentswerestudyingscienceandhumanities.
5.55.Whyisitaproblemifallthesmallerfishspeciesdie?
A.It'snothealthyfortheenvironment.B.Peopleonlyliketocatchbigfish.
C.Therearetoomanysmallfish.
D.Thesmallerfishcangetlostinthelake.
6.Thesceneshavetobefilmedmanytimesbecause______.
A.ittakesalongtimetomakeafilm
B.itisoftendifficulttomakethemjustright
C.manypeopleworktogether
D.thefilmispoor
7.Ⅳ.ReadingComprehension(75points)Directions:Therearefivereadingpassagesinthispart.Eachpassageisfollowedbyfivequestions.
ForeachquestiontherearefoursuggestedanswersmarkedA,B,CandD.Choosethebestanswerandblackenthecorrespondingletterontheanswersheet.PassageOneAreyouagoodreader?Goodreadersknowthatreadingisn'tjustaboutknowingwords—it'sawayofthinking.
Herearesometipsthatmaybeofsomehelp.Thinkbeforeyouread.Beforeyoureadthetext,askyourselfthequestionsthatwhyyouarereadingitandwhatyouwanttogetfromit.
Thesewillhelpyouchoosewhatwordsyouneedtoknowandwhatwordsyoucanskiporscan.Thinkwhileyouarereading.Canyougetthemeaningofthetextwithoutlookingupnewwordsinadictionary?Atextwilloftengiveexamplesthatmayhelpyouunderstandsomewords.
Forexample:ManylargeRussiancities,suchas
Chelyabinsk
and
Irkutsk,havetakenstepstoprotecttheirculture.
Thewords"Chelyabinsk'and"Irkutsk'maybenewtous,butthesentencesbeforeandafterittelluswhattheyare.Thinkafteryouread.Whatisthemainideaofthetext?Isthetexttooeasyortoohardforyou?Ifyoupracticereadingandthinkinginthisway,youwillbecomeabetterreaderandyouwilllearnbetterandfaster.31.Thispassageisprobablytakenfrom______.A.anewspaperforgeneralreadersB.amagazineforlanguageteachersC.abookforlanguagelearnersD.anadvertisementforanewbook
8.Mostcustomersarepleasantbutsomeareunhappybecause_____.
A.theydon'tthinktheskilltomakecoffeeisnecessaryforstudents
B.theythinkthecafeshouldbeopenforbusiness
C.theyfeelthattheworkishardforstudents
D.theythinkthespecialcoffeeistooexpensive
9.Thegrandsonmakesalotofnoiseas__________.查看材料
A.henevercareswhethertheneighborsmightwanttoliveinpeaceandquiet
B.thewallsofthebuildingarethin
C.helikestolistentohisradioearlyinthemorning
D.friendscometovisithim
10.Vancouveris______.
A.thecapitalofBritishColumbia
B.thelargestcityinBritishColumbia
C.inthewesternhalfofCanada
D.bothAandB
11.WhydidMothergotoseeDagmarinthehospital?
A.TogivehersomemessageaboutDad.
B.Tomakesureherroomwasclean.
C.Tocheckthatshewasstillthere.
D.Tofindouthowshewas.
12."Professionalqualification"doesnotinclude
A.goodhealthB.skillsC.experienceD.education
13.WhoweretheearliestpeoplelivinginNorthAmerica?
A.TheSpanish.B.TheEnglish.C.TheNegroes.D.TheIndians.
14.Banksarenotordinarilypreparedtopayoutallaccounts:theyrelyondepositors(儲戶)nottodemandpaymentallatthesametime.Ifdepositorsshouldcometofearthatabankisnotsafe,thatitcannotpayoffallitsdepositors,thenthatfearmightcauseallthedepositorstoappearonthesameday.Iftheydid,thebankcouldnotpayallaccounts.However,iftheydidnotallappearatonce,thentherewouldalwaysbeenoughmoneytopaythosewhowantedtheirmoneywhentheywantedit.Mrs.ElsieVaughthastoldusofaterrifyingbankrunthatsheexperienced.OnedayinDecemberof1925severalbanksfailedtoopeninacitywhereMrs.Vaughtlived.Theotherbanksexpectedarunthenextday,andsotheofficersofthebankinwhichMrs.Vaughtworkedasatellerhadenoughmoneyonhandtopayofftheirdepositors.Theofficerssimplytoldthetellerstopayondemand.Thenextmorningacrowdgatheredinthebankandonthesidewalkoutside.Thelengthofthelinemademanythinkthatthebankcouldnotpossiblypayoffeveryone.Peoplebegantopushandthentofightforplacesnearthetellerswindows.Thepowerofthepanicatmospherewassuchthattwotellers,thoughtheyknewthatthebankwasquiteallrightandcouldpayalldepositors,drewtheirownmoneyfromthebank.Mrs.Vaughtsaysthatshehaddifficultykeepingherselffromdoingthesame.
Abankrunhappenswhen______.
A.abankisclosedforoneormoredays
B.toomanydepositorstrytodrawouttheirmoneyatonetime
C.thereisnotenoughmoneytopayallitsdepositorsatonetime
D.tellersofabanktaketheirownmoneyfromthebank
15.Consideredjudgmentisdifferentfrompersonalpreferenceinthat______.
A.itisstatedbyjudgesinthecourt
B.itreflectspubliclikesanddislikes
C.itisaresultofalotofcontroversy
D.itisbasedoncarefulthought
16.Whichofthefollowingishappeningnow?
A.Morementhanwomenarenowcrying.
B.Morewomenarenowworkingoutsidetheirhomes.
C.Heartdiseasesareontherise.
D.Thepoisonfoundintearsiskillingmoreandmorepeople.
17.53.Whichofthefollowingfactsisthelast?A.PianoManwasreleased.B.BillyJoelplayedinanumberofLongIslandgroups.C.ColdSpringHarborwasreleased.D.BillyJoelwasnamed"BestNewMaleVocalist".
18.OnethingthepassagedoesNOTtell
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