FBIF 2023 6.16 酒零后+IWSR（國(guó)際葡萄酒與烈酒研究所）+Shirley Zhu+追蹤全球酒飲市場(chǎng)的增長(zhǎng)機(jī)會(huì)

FBIF2023年6月?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR1IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR場(chǎng)展望業(yè)趨勢(shì)聚焦中國(guó)酒水消費(fèi)者2IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRIWSRIWSR飲市場(chǎng)體量年均復(fù)合增長(zhǎng)+1%,價(jià)值年均增長(zhǎng)+2%3IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR類增長(zhǎng)的主要驅(qū)動(dòng)市場(chǎng)全球一半以上體量增長(zhǎng)rits4IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR5IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR2021-2022021-2022s(10億9L箱)6IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR-2022(10億美金)SpiritsFixedexchangeratesChartsnotadjustedforinflation7IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR8IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR啤酒2021-2022(百萬(wàn)9L箱)及2022-2027增長(zhǎng)率9IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR10IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRicillaandsotol11IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR33001icillaandsotol12IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR將推動(dòng)烈酒整個(gè)品類的增長(zhǎng)icillaandsotol13IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR14IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR全球不同價(jià)格段的葡萄酒體量變化價(jià)位的靜止全球不同價(jià)格段的葡萄酒體量變化15IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR16IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR酒飲推動(dòng)增長(zhǎng)即飲酒各品類體量(百萬(wàn)9L箱)17IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR18IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR19IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR20IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR21IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR不同；高端化及消費(fèi)升級(jí)機(jī)會(huì)仍然存在品類分價(jià)格段體量增長(zhǎng)率變化rits22IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR23IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR模比例ealcoholacrosskeymarkets24IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR適度飲酒適度飲酒25IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSRCONSUMERRESEARCH酒精替代產(chǎn)品開(kāi)始出現(xiàn)在消費(fèi)者的選擇中SurveysQ2226IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR27IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR過(guò)去6個(gè)月曾經(jīng)飲用過(guò)以下啤酒的消費(fèi)者：買了更便宜的產(chǎn)品沒(méi)有變化買了更貴的產(chǎn)品a28IWSRDrinksMarketAnalysis?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR202220232022202320222023202220232022202320222023過(guò)去6個(gè)月曾經(jīng)飲用過(guò)酒精飲品的消費(fèi)者：我有在飲用無(wú)酒精的代替品22%22%37%41%23%31%46%我有在飲用低酒精的代替品18%34%48%21%30%49%我在控制飲酒量33%48%22%28%50%非常不同意沒(méi)有變非常不同意沒(méi)有變化na?2023IWSR–Forclientuseonly.NottobereproducedorresoldwithoutpermissionfromIWSR你有過(guò)以下哪些行為？買了小規(guī)格或比平時(shí)買的更少上網(wǎng)搜尋最低價(jià)格買了大規(guī)格或比平時(shí)買的更多換到更低價(jià)格的零售商2022202330IWSRDrinksMarketAnalysis