深度營(yíng)銷理論基礎(chǔ)與咨詢實(shí)踐教材

和君商學(xué)院培訓(xùn)深度營(yíng)銷理論基礎(chǔ)與咨詢實(shí)踐和君咨詢——程紹珊目錄對(duì)營(yíng)銷模式的思考深度營(yíng)銷的理論概論我們的具體實(shí)踐互動(dòng)與溝通營(yíng)銷遇到的問(wèn)題與思考對(duì)營(yíng)銷理論的認(rèn)識(shí)國(guó)內(nèi)市場(chǎng)的特殊性同質(zhì)化的超競(jìng)爭(zhēng)狀態(tài)招術(shù)失靈，需要整合營(yíng)銷系統(tǒng)效率和核心能力是關(guān)鍵需要戰(zhàn)略營(yíng)銷和模式制勝營(yíng)秤銷查模抬式安的缸創(chuàng)飲新解薦讀鹿?fàn)I疲銷訴模蜓式結(jié)潛構(gòu)葡化略的1俱P湖+施3稅P的攜策梳略浸組曠合確還定貝策贈(zèng)略近整坡合漏中區(qū)心妙，燃構(gòu)遇成么營(yíng)駝銷舟的仍四溪個(gè)碗基施本僵模咽式渠煌道瓶為稍中內(nèi)心盤(pán)的尤模缺式每，梁對(duì)且國(guó)器內(nèi)同大為部獻(xiàn)分棕企勢(shì)業(yè)母具山有探現(xiàn)弟實(shí)此性營(yíng)壤銷桃模鐘式杏的突創(chuàng)橡新相吃對(duì)侵孤寄立獸的4價(jià)P策貧略結(jié)犬構(gòu)政化貢的4泊P組閉合愿策項(xiàng)略以糖產(chǎn)株品殺為恨核診心殺的鬼營(yíng)惡銷倉(cāng)模哲式精胞準(zhǔn)罪定弟位排和飾有蘭效欲區(qū)種隔變鄉(xiāng)豐節(jié)毒奏襖的索產(chǎn)詞品頌上肺市潤(rùn)和對(duì)淘毛汰騎策插略威虹力性大倉(cāng)，鴿但肚對(duì)拜研墊發(fā)率能冊(cè)力匆和映推賣廣游速雷度材要臭求桂高營(yíng)遲銷窩組蟻織喉以繞產(chǎn)蠢品指經(jīng)館理蠶為找核賊心久，現(xiàn)是余營(yíng)僻銷餡的壞策濃源混地新植品崇風(fēng)霜險(xiǎn)技加慌大筆，候每始每仗驚額險(xiǎn)遠(yuǎn)一向跳發(fā)坊展拴趨凈勢(shì)節(jié)賴奏賠不庭斷旗加若快賭齊注門(mén)越饒來(lái)址越洞大燭、避逐域步碗升逆級(jí)智為漁標(biāo)胖準(zhǔn)悉和妻規(guī)栗則途之冬爭(zhēng)以地產(chǎn)煙品泳為疫核注心引的錯(cuò)營(yíng)菠銷名模堂式代涼表妖企辰業(yè)兼：蹈摩界托鳥(niǎo)羅氣拉儉，油三項(xiàng)星產(chǎn)品價(jià)格渠道促銷以壇價(jià)遠(yuǎn)格順為姑核屑心浙的轟營(yíng)塔銷慘模拳式以確大珠幅續(xù)度削和秀快灣節(jié)好奏謀的梳價(jià)傻格善戰(zhàn)才為辯主競(jìng)夜?fàn)幰厌槕棇?duì)鍵性生強(qiáng)桃，君見(jiàn)修效短快粥，織但潔難辱以忠持駝續(xù)要瞧求挎有錘規(guī)值模梢和使低型成專本丸優(yōu)異勢(shì)其公營(yíng)泰銷冠組偏織觀的會(huì)核堵心鑄是顆銷挖售苦部與，換營(yíng)超銷痰權(quán)康力蝴在積總正部底，悉下陵面參人該執(zhí)蒼行汽好旱就肚行緣瑞了發(fā)濾展編趨旨勢(shì)配閱合河其貓他趕手走段稈，皇但懶更桂為涂?jī)磽坪萆A(chǔ)級(jí)軌為曬價(jià)明值晶戰(zhàn)以童價(jià)局格茅為內(nèi)核極心丸的垃營(yíng)謝銷衫模滅式代隱表網(wǎng)企替業(yè)留：它格塘蘭球仕為凳配世合男價(jià)唯格扒戰(zhàn)瞞，上其減新挎產(chǎn)食品包通謠過(guò)才功絕能孫的啞重墓新壘組扯合環(huán)，抓人名為組制聯(lián)造掌差餐異磨化逗，質(zhì)廣刃告剖圍姥繞喂價(jià)子格猴展搜開(kāi)蝕，政渠襲道絹扁市平耳化盯，融直以接襪控巧制嗎終葛端蘋(píng)。價(jià)格渠道產(chǎn)品促銷以狗推緣瑞廣神為浸核器心惰的問(wèn)營(yíng)驚銷廈模并式以拉營(yíng)圣銷到整約合食傳道播肅的標(biāo)拉難力箏為號(hào)主一豬般扔高枯舉復(fù)高蚊打銅，朽見(jiàn)澇效盒快焰，誦但間風(fēng)虎險(xiǎn)盒大系輝統(tǒng)黃策周劃志能勢(shì)力雖和赤資肉源拘投適入托要漸求南高營(yíng)宵銷棚組憂織柔的貝核綠心性是占市侄場(chǎng)魄部排，清但器執(zhí)抓行跟重啄心惜都拴比爛較僅低發(fā)杏展憂趨餅勢(shì)營(yíng)抵銷蹄傳望播鉆精禮準(zhǔn)云化失和懇互年動(dòng)弄性持蟲(chóng)續(xù)玻深敗入陶的椅客杯戶敞溝物通拳和癥精論細(xì)董化諷服憶務(wù)更豎加箱注哥重盤(pán)品嚼牌乖的齡積怖累直和遼提忘升以驕推堵廣臟為悉核治心活的翁營(yíng)假銷斥模喝式代輪表而企配業(yè)弊：熱腦宇白挑金促銷渠道產(chǎn)品價(jià)格以鍋渠其道巨為峰核撤心憂的望營(yíng)粉銷墾模染式扎錫根壘區(qū)伴域辭，誓能庭建企立束利駝基跑性辯市抽場(chǎng)掌腔控膜渠血道孕和爆終去端貓，界可緒控漿性飛高多嗓渠初道甲平便衡館，殲運(yùn)姜作鉆難霧度傅高馳，洞但捐優(yōu)溜勢(shì)帖持蔥續(xù)低性捕強(qiáng)營(yíng)超銷果組候織憲重雨心然低余，攏遵啟循假就丸近貼和尺對(duì)治等降原綢則,對(duì)欄管芽理捐和皮隊(duì)?wèi)椢樘菀们笤兏甙l(fā)陣展暈趨臉勢(shì)廠膨商欺價(jià)廢值救一家體竿化京的趁分航工績(jī)協(xié)玻同進(jìn)罰一打步匯的班本價(jià)土拾化降嬸低冤營(yíng)肺銷或重纏心越，浩決若勝遭在撞終索端夢(mèng)之陰外以唉渠夢(mèng)道纖為待核題心歪的軍營(yíng)撿銷譯模巷式渠道促銷產(chǎn)品價(jià)格營(yíng)決銷陰模博式游的話動(dòng)笛態(tài)灑組斯合按顫市倘場(chǎng)根成孫熟顏度床或毀產(chǎn)誼品域生甜命胸周專期叉的期轉(zhuǎn)近換雀耽巢燈咖站啡按積企碼業(yè)他發(fā)昂展致階煉段棗的我模捕式請(qǐng)轉(zhuǎn)日換市補(bǔ)場(chǎng)刊區(qū)岸域嫂特揀點(diǎn)秤的墻模至式她轉(zhuǎn)鴉換中仁心毫終旨端今型惕市河場(chǎng)托和俗次市級(jí)倉(cāng)渠設(shè)道違型篩市籠場(chǎng)競(jìng)庫(kù)爭(zhēng)應(yīng)應(yīng)遣對(duì)著的樂(lè)模革式雙轉(zhuǎn)坊換按濕細(xì)維分淡市事場(chǎng)鳴特掩點(diǎn)余的面模湊式障轉(zhuǎn)柏?fù)Q某紋保術(shù)健渡酒日的居禮即品夠市拾場(chǎng)哀與有餐鄭飲庸市塔場(chǎng)目弟錄對(duì)見(jiàn)營(yíng)吊銷吼模甩式裳的澡思低考深匪度鼓營(yíng)棗銷酒的部理誼論多概款論我勺們饅的頸具疼體組實(shí)流踐互鉆動(dòng)孟與滲溝抓通廠輸商絲式價(jià)帶值匯鏈綁一嗽體獲化義，走構(gòu)子建妖營(yíng)餓銷嬌鏈制臨造廣商犬垂仿直億延根伸救和喜流處通圣商咱的夜后瀉向墊整桂合渠臭道炸成那員規(guī)的拋能賴力撐發(fā)瞎育在駁戰(zhàn)汗略過(guò)、冠策攤略齡和歸運(yùn)吵作屈各漆層坦面邀密鈴切稻協(xié)刊同信奮息正、搜資呢源攀、輸人累力錯(cuò)和飯客亞戶谷的冤共麻享謀欺求腿營(yíng)烤銷做價(jià)困值厘鏈棍的齡整染體捷效跡率市震場(chǎng)亂競(jìng)走爭(zhēng)添的稍實(shí)博質(zhì)現(xiàn)變代好企滅業(yè)刮競(jìng)息爭(zhēng)礦不茶再察是釋單切個(gè)急企炒業(yè)嫌或噸產(chǎn)魄品偶間門(mén)的普競(jìng)傾爭(zhēng)而望是毅各代企碗業(yè)寒所班構(gòu)窮建貍的頃產(chǎn)勻業(yè)慰?jī)r(jià)民值接鏈稱間仙的粱競(jìng)筍爭(zhēng)企嗎業(yè)停需薪要增建宜立邊基饞于垃價(jià)鏡值釣鏈次的移整錘體五競(jìng)齡爭(zhēng)趁戰(zhàn)下略基濫于慣戰(zhàn)棵略釋的染整希體蕉營(yíng)裙銷外觀企業(yè)整體競(jìng)爭(zhēng)戰(zhàn)略R&D管理戰(zhàn)略運(yùn)營(yíng)管理戰(zhàn)略深度營(yíng)銷戰(zhàn)略內(nèi)部后勤市場(chǎng)營(yíng)銷外部后勤生產(chǎn)活動(dòng)企浮業(yè)畜基及礎(chǔ)球設(shè)當(dāng)施研叮發(fā)采美購(gòu)人緩力估資民源休管違理服喬務(wù)供您應(yīng)鑰商價(jià)顯值暖鏈供撫應(yīng)羅商價(jià)僑值鉛鏈供濫應(yīng)拍商價(jià)禾值瞞鏈供忌應(yīng)已商價(jià)距值屆鏈供初應(yīng)擋商價(jià)概值衡鏈渠利道價(jià)餃值無(wú)鏈供炒應(yīng)說(shuō)商價(jià)晨值厭鏈供錯(cuò)應(yīng)考商價(jià)宴值餡鏈買盜方價(jià)復(fù)值嚷鏈管徑理幕型策營(yíng)座銷妙價(jià)哭值析鏈定彩義堅(jiān)：由決具聾有公規(guī)砌模陰、把實(shí)或力脈、著品揀牌題和奪影幕響組等養(yǎng)綜紹合非優(yōu)愿勢(shì)償?shù)奶仪B道捉成寒員哭（徹廠竟家背或允代懸理嘆商坐）怒，哨通龜過(guò)斧系或統(tǒng)鐘管朽理況，除將卡多喇?dāng)?shù)剃分喇銷巴商霧聯(lián)酬合銳形量成偏戰(zhàn)金略巷協(xié)屯同宜關(guān)拔系鉆的鵲營(yíng)墊銷婦渠威道優(yōu)慎勢(shì)初：居丑于斃主慈導(dǎo)消地扶位誦的亡廠宰商辛承配擔(dān)“管沿理挪者”職功能僅，緒協(xié)危同鴨效娘率遮高有仗力闖化騎解吊沖百突迫，豆渠促道襯成班員娘相窮對(duì)捕穩(wěn)蠅定夏，該利想于民長(zhǎng)萄期往發(fā)篩展功光能垂互攀補(bǔ)鋸，勞合覆作燙基咐礎(chǔ)羨穩(wěn)賀固河，治關(guān)芳系夢(mèng)緊奸密營(yíng)剝銷紫資湊源今共娘享剃，域互歲惠紡互煤利罰，炎責(zé)市任企利皆益符相蠟對(duì)沿對(duì)周等加扮強(qiáng)哪渠歸道遇、謝終雜端藝的骨有洗效摸聯(lián)昂系廁，友構(gòu)誓建答營(yíng)譯銷晉價(jià)辭值靠鏈深擔(dān)化律關(guān)筐系俘，小謀釘求橫營(yíng)寇銷黃鏈?zhǔn)笙低y(tǒng)吩協(xié)植同傘效染率各什環(huán)在節(jié)尖分客銷底效鴿率抵的揚(yáng)提飯高廠盛家禍與輸渠坡道臨、賊終思端淡協(xié)漸同忘效旬率改響善改渠涉道友的偷增貓值低性赴，逼提叛高育產(chǎn)摸品庭和最服摘?jiǎng)?wù)醫(yī)的眠有用效涼差售異洗性深亞度刮營(yíng)檔銷喜基木本疏思托想深芹度鬧營(yíng)踐銷點(diǎn)基早本轟思站想照（作續(xù)碧）強(qiáng)違調(diào)駱深令化居客殖戶擊關(guān)愈系推，場(chǎng)開(kāi)孔發(fā)魔客擇戶漠價(jià)政值強(qiáng)造調(diào)辣區(qū)棵域退市枯場(chǎng)豎的強(qiáng)精袖耕損細(xì)踏作強(qiáng)或調(diào)喪集幅中它和競(jìng)滾院動(dòng)臥、續(xù)漸騰進(jìn)完和敘持唐續(xù)渣市亮場(chǎng)飼拓奸展沸方蛋式強(qiáng)買調(diào)僅營(yíng)切銷味價(jià)陡值餃鏈追的亂動(dòng)酸態(tài)路管越理強(qiáng)券調(diào)住有偉組隙織裝的擋努辮力杜，必注主重月?tīng)I(yíng)今銷妄隊(duì)文伍集培婦養(yǎng)深牙度演營(yíng)母銷快三岡個(gè)兄基記本國(guó)轉(zhuǎn)?；鰳I(yè)務(wù)簡(jiǎn)單交易關(guān)系（短期行為）做市場(chǎng)維持、深化、發(fā)展關(guān)系（未來(lái)的長(zhǎng)期行為）粗放式擴(kuò)張的市場(chǎng)運(yùn)作提高“單產(chǎn)”為目標(biāo)精心培育與發(fā)展市場(chǎng)的精耕細(xì)作單槍匹馬的獵手業(yè)余選手種田的行家里手職業(yè)化團(tuán)隊(duì)深化關(guān)系做市場(chǎng)職業(yè)化區(qū)午域晌市懇場(chǎng)鵝的卵科被學(xué)卵規(guī)煩劃競(jìng)漫爭(zhēng)斧格挨局市凱場(chǎng)卵質(zhì)渴地（光容漠量割與貍發(fā)閥展芬潛違力膠）競(jìng)爭(zhēng)性市場(chǎng)開(kāi)發(fā)性市場(chǎng)利基性市場(chǎng)發(fā)展性市場(chǎng)優(yōu)勢(shì)弱勢(shì)小大營(yíng)散銷錢(qián)策農(nóng)略鹽的辨選眠擇利而基犬性不市牽場(chǎng)精茫耕普細(xì)杏作克，釣市啟場(chǎng)燭領(lǐng)書(shū)先堅(jiān)仁壁喬清糖野傲，系維恭護(hù)貧利快基競(jìng)唇爭(zhēng)育性壩市魄場(chǎng)差怕異難定崗位怖，白分犁割希市搜場(chǎng)積薦極謊滲搭透舅，微有醬效友牽話制營(yíng)類銷潛策陸略嗓的方選戒擇發(fā)媽展街性來(lái)市味場(chǎng)培狐育箭基州礎(chǔ)村，蜻滾棕動(dòng)耍發(fā)億展提株升登品蟲(chóng)牌銹，廁鞏采固鵝份弊額開(kāi)幟發(fā)匠性昏市梁場(chǎng)見(jiàn)銷利邊見(jiàn)仆效屈，晉貼法近涂跟生隨有殼效笛攔禍截予，歲分查享腿市蒼場(chǎng)策捷略脂動(dòng)邁態(tài)攀平?jīng)Q衡“效”和“能”的熄平尤衡“點(diǎn)”和“面”的勵(lì)平尚衡“推”和“拉”的化平鑼衡“奇”和“正”的崇平懼衡“快”和“慢”的矮平駁衡“攻”與“守”的熔平袖衡目塘錄對(duì)械營(yíng)露銷膀模黎式歡的森思顫考深這度時(shí)營(yíng)亡銷侵的殘理慣論僚概變論我展們護(hù)的飲具侍體雁實(shí)丹踐互殃動(dòng)扶與島溝狗通初懲級(jí)監(jiān)階盼段制：鐵深開(kāi)度族分在銷渠街道績(jī)策版略綠的巨提英升渴與寬細(xì)肝化強(qiáng)承調(diào)構(gòu)分話銷膠的連深技度—滾—掌億控邀終剪端更始多敵在盛渠慮道繭和醋終五端首的嗚上忍發(fā)帳力強(qiáng)原調(diào)錄營(yíng)泥銷蝴組額織晉的網(wǎng)執(zhí)色行毅和贏細(xì)努節(jié)對(duì)港其嶄他純營(yíng)旦銷槍策懶略臭整駝合禮性愉差所誼謂A拘R家S戰(zhàn)鏟略A歌R酬S戰(zhàn)程略批概袖念A(yù)許r壁e錫a槍R搭o溉l犯l界e害r策S岡a狗l稠e剩s欠(押A蔬R繡S腐)—棕—通抓過(guò)供有籌組岡織準(zhǔn)的砍努凈力歌，廣掌車控挪終碧端愚，郵提始升邊客枝戶冰關(guān)揮系副價(jià)凝值通，辯滾祝動(dòng)丙式遣培閣育浴與捏開(kāi)洽發(fā)津市錫場(chǎng)偶，份取承得義市烏場(chǎng)蔬綜畢合趨競(jìng)愧爭(zhēng)瞇優(yōu)里勢(shì)鵝，它沖碰擊趟區(qū)濟(jì)域呼市重場(chǎng)慮第榨一什的野有征效室市狗場(chǎng)事策僵略隨與漏方添法斬。有誰(shuí)組編織濱的送努戚力掌稀控芹終嬌端客煮戶先關(guān)旦系牌價(jià)花值滾臭動(dòng)傲式死培吳養(yǎng)丸與別開(kāi)行發(fā)備市室場(chǎng)沖怨擊顛區(qū)只域科市松場(chǎng)比第牌一關(guān)恒鍵益詞企拒業(yè)深巖度銜營(yíng)問(wèn)銷陪基敬本素模岸式核奪心刺經(jīng)正銷碧商零初售葬商B零序售歪商C零摔售撕商A補(bǔ)達(dá)貨付論款付憂款補(bǔ)斗貨派屈出喉客勤戶層顧蟲(chóng)問(wèn)1營(yíng).指扮導(dǎo)2減.幫瞧助3瞇.約盾束4權(quán).激熟勵(lì)派鋤出單理翅貨防員1杠.促藍(lán)銷2旋.理梢貨3傷.服儀務(wù)4卸.信汁息A魯R計(jì)S基茂本鞋核發(fā)心香要燒素ARS戰(zhàn)略的四個(gè)核心要素區(qū)域市場(chǎng)核心經(jīng)銷商終端網(wǎng)絡(luò)客戶顧問(wèn)區(qū)扔域告市陸場(chǎng)孔、俱核根心葵經(jīng)逼銷晨商圓、役終障端泊網(wǎng)途絡(luò)撤、犬客嶼戶喪顧府問(wèn)待是眨實(shí)劍施A繞R支S戰(zhàn)蓄略勉的棕四狂個(gè)杯核朗心庫(kù)要熟素濾。集腐中巨原巷則攻份擊疫弱幻玉者辛與翅薄架弱殘環(huán)施節(jié)垮原賓則鞏驗(yàn)固罵要虎塞武，擁強(qiáng)匯化閥地砍盤(pán)透原癢則掌倘握悄大至客泊戶近原壞則未范訪懸問(wèn)先客刷戶誓為素零辟原腳則A雪R箱S的虧五推大凳原刮則深艷度繳分幕銷掏一宗般對(duì)導(dǎo)首入觀流辯程目紛標(biāo)傳市嚼場(chǎng)賢調(diào)網(wǎng)查市螞場(chǎng)按啟舌動(dòng)獲、開(kāi)發(fā)俊展復(fù)、去鞏種固區(qū)的域魯滾震動(dòng)僚、漂推低廣涼復(fù)弄制深變度甘分刺銷匹方圖案界制做定區(qū)緣瑞域燦營(yíng)癢銷織組窄織涌與費(fèi)控觀制切嗽入五區(qū)年域饅市漫場(chǎng)食選境擇經(jīng)策典言案驕例宏介紅紹T得C年L彩傭電:掌詞控固終西端雄，熊以鍋速悟度棄抗傭擊盒規(guī)拍模樂(lè)同百坊氏蝕：班區(qū)類域餓市惹場(chǎng)姑精敞耕膽細(xì)魯作西擦域筐酒豎業(yè)被：拖區(qū)可域究市饒場(chǎng)勸終液端任建掌設(shè)指的鳴得爛失正秩虹攔飼慨料食：約打測(cè)造企區(qū)頁(yè)域竹養(yǎng)質(zhì)殖進(jìn)鏈發(fā)奮展意階頑段慕：汁深尊度其營(yíng)樓銷認(rèn)找識(shí)閱提腎高貧：違營(yíng)衰銷治模云式散研選究理貞論增完弱善榨：誼提盤(pán)出梅營(yíng)毒銷五價(jià)存值財(cái)鏈赤的洞思痰想與格時(shí)古俱培進(jìn)望：它渠議道越細(xì)子分槳與章立猛體流渠謠道丈建簽設(shè)策猴略狡成齊套竟：該實(shí)逮戰(zhàn)掀策領(lǐng)略