《應(yīng)用英語C 》課程教學(xué)大綱

《應(yīng)用英語C》課程教學(xué)大綱課程名稱：應(yīng)用英語(C)課程類別（必修/選修）：必修課程英文名稱：EnglishforBusiness(C)總學(xué)時(shí)/周學(xué)時(shí)/學(xué)分：36/2/2.0其中實(shí)驗(yàn)學(xué)時(shí)：0先修課程：新世紀(jì)大學(xué)英語1、2冊(cè)授課時(shí)間：1-18周授課地點(diǎn)：莞城校區(qū)7314/1311開課院系：文學(xué)與傳媒學(xué)院答疑時(shí)間、地點(diǎn)與方式：可分為集體答疑與個(gè)別答疑的形式，集體答疑的時(shí)間、地點(diǎn)與上課基本相同；個(gè)別答疑主要利用每次上課的課前、課間和課后，采用一對(duì)一的問答方式，也可通過電子郵件與電話聯(lián)系等方式。課程考核方式：開卷（）閉卷（?）課程論文（）其它（）使用教材：《成功商務(wù)職場英語》教學(xué)參考資料：《跨文化商務(wù)溝通》，莊恩平，首都經(jīng)濟(jì)貿(mào)易大學(xué)出版社，2011.1《商務(wù)英語聽說》，孫寧等，外語教學(xué)與研究出版社，2009.9《商務(wù)英語讀寫教程》，楊國俊等，北京航空航天大學(xué)出版社，2003.12《職場英語快速閱讀》（講義教材），東莞理工學(xué)院公外部編寫組，2017年《新漢英商業(yè)貿(mào)易詞典》，劉寶卿，外文出版社，1997.7課程簡介：本課程屬于大學(xué)英語學(xué)習(xí)第二階段，即大學(xué)英語拓展課程學(xué)習(xí)階段。教學(xué)對(duì)象是經(jīng)濟(jì)與管理學(xué)院的經(jīng)濟(jì)金融、會(huì)計(jì)學(xué)、國際貿(mào)易、人力資源、工商管理等專業(yè)的二年級(jí)學(xué)生。在專業(yè)人才培養(yǎng)計(jì)劃中,大學(xué)英語分類課程體系是培養(yǎng)專業(yè)技能必需的重要課程，拓展和加強(qiáng)專業(yè)針對(duì)性應(yīng)用英語學(xué)習(xí)。其作用就是實(shí)現(xiàn)《大學(xué)英語課程教學(xué)要求》規(guī)定的大學(xué)階段的英語教學(xué)中的較高要求層次。著力提高學(xué)生綜合理解和運(yùn)用商務(wù)英語語言的能力，為提高學(xué)生聽、說、讀、寫、譯的商務(wù)英語應(yīng)用能力開展教學(xué)活動(dòng)，培養(yǎng)學(xué)生參與國際商務(wù)活動(dòng)的基本英語技能，為相關(guān)就業(yè)機(jī)會(huì)準(zhǔn)備條件。特點(diǎn)主要體現(xiàn)在分類培養(yǎng)、降低課時(shí)和學(xué)分，使用原版引進(jìn)教材。本課程以教學(xué)單元為主題形式，主題內(nèi)容貼近真實(shí)商務(wù)職場中所涉及的核心話題，其中包括：求職就業(yè)、銷售、營銷、財(cái)務(wù)問題和目前全球廣泛關(guān)注的商務(wù)問題，旨在促使學(xué)生掌握商務(wù)職場環(huán)境中的英語交際能力。課程教學(xué)目標(biāo)基于珠三角地區(qū)經(jīng)濟(jì)社會(huì)轉(zhuǎn)型和培養(yǎng)具有國際化視野的高素質(zhì)應(yīng)用型復(fù)合型英語人才的需要，本課程著重培養(yǎng)商務(wù)職場的英語實(shí)用交際技能。結(jié)合本課程的基本內(nèi)容及基本特點(diǎn)，制定如下目標(biāo)：1.知識(shí)與技能目標(biāo)：幫助學(xué)生掌握多方面的商務(wù)基本知識(shí)，諸如求職就業(yè)、銷售、營銷、財(cái)務(wù)管理和目前受到廣泛關(guān)注的全球商業(yè)活動(dòng)等。促進(jìn)學(xué)生理解相關(guān)題材的常用專業(yè)術(shù)語、國際商務(wù)文化背景、語境線索、主次信息和國際商務(wù)交際效果。使他們具有較強(qiáng)的國際商務(wù)英語交際能力、國際商務(wù)信息處理能力。2.過程與方法目標(biāo)本拓展英語課程每門課為2個(gè)學(xué)分。教材由5單元組成，每單元6課，各單元圍繞一個(gè)主題展開，每個(gè)單元后有一個(gè)小組項(xiàng)目討論。授課內(nèi)容為真實(shí)商務(wù)職場環(huán)境中的交際話題，以激發(fā)學(xué)生的學(xué)習(xí)興趣，提高學(xué)習(xí)積極性。同時(shí)，訓(xùn)練形式多樣化，旨在培養(yǎng)聽、說、讀、寫技能，促使學(xué)生掌握商務(wù)職場環(huán)境中的種種英語交際能力，本課程學(xué)期總評(píng)包括形成性評(píng)估和終結(jié)性評(píng)估兩個(gè)部分，所占比例及總評(píng)成績公式如下：平時(shí)30%+期末考試70%=100分（綜合）。3.情感、態(tài)度與價(jià)值觀發(fā)展目標(biāo)培養(yǎng)學(xué)生具有較強(qiáng)的全球視野和跨文化商務(wù)思維能力，保持開放的心態(tài)和對(duì)異國文化的容忍度，能綜合分析和比較中西方商務(wù)文化現(xiàn)象。在跨文化商務(wù)環(huán)境中，具有較強(qiáng)的心理調(diào)試和靈活應(yīng)對(duì)能力，能在文化沖突中適時(shí)調(diào)整心理狀態(tài)，化解焦慮心情，強(qiáng)化國際商務(wù)交際的自信心，有效實(shí)現(xiàn)國際商務(wù)的交際目標(biāo)，顯著感受商務(wù)方向英語學(xué)習(xí)的實(shí)用成就感。使學(xué)生形成健全的情感、態(tài)度、價(jià)值觀，培養(yǎng)學(xué)生的合作精神與國際視野，形成跨文化交際的初步意識(shí)和基本的跨文化商務(wù)英語交際能力。理論教學(xué)進(jìn)程表周次教學(xué)主題教學(xué)時(shí)長教學(xué)的重點(diǎn)與難點(diǎn)教學(xué)方式作業(yè)安排1《EnglishforBusiness》Unit1MakingyourwayLesson1-2Timetomakeadecision/Followingthrough2Languageskills:Discussingandevaluatingideas,listeningandreadingforspecificinformation,understandingvocabularyincontext,…Functions:Makingsuggestionsandrecommendations,expressingopinions…Grammar:Verb/nouncollocations,phrasalverbswithfill,modalsforobligation,recommendation,.Lesson1Dealwiththesubjectofcareerchoicesandhowtogoaboutfindingajob.Lesson2Lookatsomeofthepracticalstepsthatthestudentscantakewhenlookingforajob.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.PreviewLesson3-4ofUnitOne2.DoEx.f2Unit1MakingyourwayLesson3-4Fillingourforms/Preparingyourresume2Lesson3Aboutanotherimportantaspectofjob-hunting,namely,fillingoutformsLesson4Lookmorecloselyathowtoprepareagoodresumeandwhattoincludeinit.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.f2.PreviewLesson5-6ofUnitOne3Unit1MakingyourwayLesson5-6Sendingitalloff/Finally,it’stimefortheinterview2Lesson5Coveranotherimportantstepinthejob-huntingprocess,thecoverletterthataccompaniesanapplicationforajob.Lesson6Focusesonjobinterviews,afteranintroductorydiscussionactivity,havethestudentsstudykeycollocationwiththeverbsmakeanddo.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.eandEx.f2.PreviewLesson1-2ofUnitTwo4《EnglishforBusiness》Unit2Sellingiswhatit’sallaboutLesson1-2Haveyougotwhatittakes?/Howdoyoudoit?2Languageskills:Discussingandevaluatingideas,readingforthegeneralidea,understandingimpliedideas,listeningforspecificinformation,…Functions:Expressingopinions,expressingtendencies,markingcontrasts,persuading,complainingGrammar:Phrasalverbs,realconditionalsinthepresentorinthefuture,wordformation,passivevoice,indirectquestions,presentperfectLesson1Considertheaptitudesandpersonalqualitiesthatmakesomeoneagoodsalesperson.Lesson2Attentionmorecloselyonspecificsalessituations.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.candEx.d2.PreviewLesson3-4ofUnitTwo5Unit2Sellingiswhatit’sallaboutLesson3-4Saleshaveincreasedby20%/Dealingwiththecustomer2Lesson3Focusonthewaystatisticalinformationinthiscaseaboutsales,canbepresentedingraphicalformorinwrittenform.Lesson4Lookagainatspecificsalessituations,inparticular,placinganorderforsomegoodsoverthetelephone.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.fandEx.g2.PreviewLesson5-6ofUnitTwo6Unit2Sellingiswhatit’sallaboutLesson5-6Dealingwithcomplaints/Buyingandsellingontheinternet2Lesson5Pickupthetopicofcomplainsfromtheendofthepreviouslessonandgivesstudentsmorepractice,especiallyinwritingaletterofcomplaint.Lesson6Focusonthemostrecenttrendinretailsalesonlineshopping.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.candEx.f2.PreviewLesson1-2ofUnitThree7《EnglishforBusiness》Unit3MarketingtheproductLesson1-2Tellingtheworldaboutyourproduct/Brands2Languageskills:Discussingandevaluatingideas,Listeningandtakingnotes,describingproducts…Functions:Expressingopinions,persuading,makingComparisons,makingrequests,expressingcauseandeffectGrammar:Passivevoice,compoundadjectives,comparativeadjectives,presentperfect…Lesson1Lookatadvertising,discussandanalyzesomeprintedadvertisements…Lesson2FocusofthetopicbrandsClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.eandEx.f2.PreviewLesson3-4ofUnitThree8Unit3MarketingtheproductLesson3-4Findingoutwhatappealstotheconsumer/You,too,candotit–havingaplan2Lesson3Learnaboutmarketingstrategiesandaboutmarketresearch.Lesson4Findoutmoreaboutmarketing,inparticularaboutfourdifferentmarketingstrategies.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.candEx.e2.PreviewLesson5-6ofUnitThree9Unit3MarketingtheproductLesson5-6Gettingtogetherandunderstandingitall/Ifyoucanmakeit,theycanfakeit2Lesson5Combinemoreinformationaboutmarketingwithactivitiesthatgivestudentsusefulpracticeinskillsthattheywillneedintheworkplace.Lesson6Focusontheglobproblemofpiratedmerchandise.Thatis,theillegalcopyingandsellingofwell-knownbrand.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.fandEx.i2.PreviewLesson1-2ofUnitFour10《EnglishforBusiness》Unit4FinancialmattersLesson1-2Keepingarecordofpersonalexpenses/Staringout2Languageskills:Brainstormingandevaluatingideas,listeningforspecificinformation,discussingideas,listeningandtakingnotes…Functions:Speculatingaboutthefuture,makingpredictions,expressingopinions,talkingaboutadvantagesanddisadvantages.Grammar:Willforfuturepossibilities,modalsforobligation,advice,recommendation,etcLesson1It’saboutstudents’expensesforatypicalyearawayatcollege.Lesson2DealwiththesubjectofbankaccountsandcreditcardsClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.candEx.e2.PreviewLesson3-4ofUnitFour11Unit4FinancialmattersLesson3-4Managingexpenses/Economicissues2Lesson3It’saboutthefocusshiftsfromtheincomeandexpenditureofanindividualtothefinancialandaccountingsideofabusinessLesson4Buildingonthepreviouslesson,considerlargerissuesthataffecttheeconomyofanationasawhole…ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.bandEx.e2.PreviewLesson5-6ofUnitFour12Unit4FinancialmattersLesson5-6Investments/Changesinthewaywedothings2Lesson5Learnabouttheworldofinvestments.TheybeginthelessonwithdiscussionandvocabularyactivitiesandthentheylistentoanexperttalkingaboutdifferenttypesofinvestmentsLesson6It’sabouttheglobalproblemofpiratedmerchandise,thatis,theillegalcopyingandsellingofwell-knownbrands,…ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.bandEx.f2.PreviewLesson1-2ofUnitFive13《EnglishforBusiness》Unit5GlobalconcernsLesson1-2Culturalissues/Corporate2Languageskills:Discussingandevaluatingideas,readingforthegist,listeningandtakingnotes…Functions:Expressingopinions,makingrequests,markingcontrasts,reportingwhatsomeonesaysGrammar:Phrasalverbs,connectingphrases,prefixesforopposites,verbtenses,passivevoiceLesson1Focusonculturalissues,inparticularontheexperiencesofapersonlivinginandtryingtoadapttodifferencesinaforeigncountry.Lesson2Dealwithculturebutthecultureofaparticularcompanyratherthan…ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.eandEx.b2.PreviewLesson3-4ofUnitFive14Unit5GlobalconcernsLesson3-4Workplacechanges/Theothersideofmodernbusiness2Lesson3It’saboutchangesintheworkplace,inparticular,tworecenttrends…Lesson4Exploreanddiscussquestionsofethicsandlegalityintheworldofbusiness.ClassActivitiesforListening,Speaking,Reading,WritingandTranslating1.DoEx.dandEx.e2.PreviewLesson5-6ofUnitFive15《EnglishforBusiness》Unit5GlobalconcernsLesson5-6Globalconcernsinthebusinessworld/Ethicaltrading