“互聯(lián)網(wǎng)+”商業(yè)模式創(chuàng)新

“互聯(lián)網(wǎng)+”商業(yè)模式創(chuàng)新

‘Internetplus’-Theinnovationofcommercialmode

新常態(tài)下的思考

Thinkingunderthe‘newnormal’互聯(lián)網(wǎng)的視角看“一帶一路”

Lookingat‘OneBeltandOneRoad’underthebackgroundofInternet如何看待“互聯(lián)網(wǎng)+”下的創(chuàng)新Howtolookattheinnovationbasedon‘Internetplus’關(guān)于電子商務(wù)的“電”與“商”About‘electronic’and‘business’

intheE-business汽車(chē)銷(xiāo)售市場(chǎng)的機(jī)遇與挑戰(zhàn)

opportunitiesandchallengesintheautomobilesellingmarket汽車(chē)銷(xiāo)售新政（平行進(jìn)口、公開(kāi)維修資料、減少新能源補(bǔ)貼…）AutoSalesPolicy(parallelimports,exposemaintenancedocuments,cutspendingonsubsidiesfornew-energy)城市擁堵導(dǎo)致的限購(gòu)（城市8+、北京24萬(wàn)/15萬(wàn)）Restrictionsonpurchasesbecauseofurbantrafficjam(urban8+,Beijing240/150thousand)電商對(duì)傳統(tǒng)銷(xiāo)售造成壓力（打通生產(chǎn)、銷(xiāo)售與消費(fèi)者）Thetraditionalsales’pressurecomesfromE-business(buildrelationshipsamongproduction,salesandconsumer)出行理念的改變（Uber、自動(dòng)駕駛…）Thechangeoftrafficidea(uber,Autopilot)汽車(chē)銷(xiāo)售市場(chǎng)的機(jī)遇與挑戰(zhàn)

opportunitiesandchallengesintheautomobilesellingmarket新的消費(fèi)市場(chǎng)（一帶一路沿線、大量二、三線城市市場(chǎng)空間）Newconsumermarket(alongthe‘onebeltandoneroad’secondandthirdtiercities)汽車(chē)流通領(lǐng)域亟需塑造企業(yè)自身品牌Thefieldofautomobilecirculationneedcompaniestobuildtheirownbrands.以人為本的大數(shù)據(jù)營(yíng)銷(xiāo)開(kāi)創(chuàng)電商3.0時(shí)代Being‘People-oriented’,marketingbasedondigdataopensE-business3.0era.2015/07/23沃爾瑪收購(gòu)1號(hào)店？

Walt-Martboughtintotheonlinesupermarket,Yihaodian

08/10阿里蘇寧戰(zhàn)略合作（283&140）？Alibabaestablishlong-termstrategiccooperativepartnershipwithSuning

10/17京東騰訊簽署戰(zhàn)略合作？JDestablishstrategiccooperativepartnershipwithTencent

___________________________________________________國(guó)家統(tǒng)計(jì)局：NationalBureauofStatistics:2014年中國(guó)電子商務(wù)交易額16.39萬(wàn)億（國(guó)內(nèi)生產(chǎn)總值63.65萬(wàn)億）。

Thee-businesstransactionvolumeis￥16.39trillionin2014.（GDP16.39trillion）從傳統(tǒng)銷(xiāo)售到網(wǎng)絡(luò)營(yíng)銷(xiāo)（4P到10P到P）

Fromtraditionalsalestonetworkmarketing(From4Pto10PtoP)

銷(xiāo)售——產(chǎn)品、營(yíng)銷(xiāo)——產(chǎn)品+市場(chǎng)+…

sales-product,sales-product+market+…科特勒4P理論（產(chǎn)品、價(jià)格、渠道、推廣）Kotler4PTheory(product,price,place,promotion)6P（Politicalpower/PR政治與公關(guān)）10P（探查probing、細(xì)分partitioning、優(yōu)先prioritizing、定位positioning)網(wǎng)絡(luò)營(yíng)銷(xiāo)的發(fā)展導(dǎo)致買(mǎi)方市場(chǎng)的思維方式Thedevelopmentofnetworkmarketingleadstoanewwayofthinking,whichbelongstobuyer’smarket—以消費(fèi)者（People）為中心-Consumer-centric“知己知彼”—用戶(hù)導(dǎo)向的大數(shù)據(jù)營(yíng)銷(xiāo)

mutualunderstanding-marketingbasedonbigdataisuser-oriented大數(shù)據(jù)與大數(shù)字——職業(yè)、行為、互動(dòng)和交易數(shù)據(jù)(v/a)Bigdataanddigitalage-profession,action,interactionandtransactiondata大數(shù)據(jù)與搜索引擎——從海量的空間資源洞察和細(xì)分(全）Bigdataandsearchengine-insightandsubdivisionfromvastspaceresources大數(shù)據(jù)的價(jià)值——模型、挖掘、加工（物聯(lián)網(wǎng)、社會(huì)化硬件）Valueofbigdata-model,datamining,processing(Internetofthings,socializinghardware)社交媒體與大數(shù)據(jù)營(yíng)銷(xiāo)導(dǎo)致了針對(duì)具體客戶(hù)的“一對(duì)一”式精準(zhǔn)營(yíng)銷(xiāo)SocialmediaandbigdataleadtoPrecisionmarketingBasedonIndividualMarketing從在線交易到電商3.0…

FrombusinessonlinetoE-business3.0電子商務(wù)（businessonline----E-business）商家對(duì)商家——商人對(duì)商人Businesstobusiness-businessmantobusinessman從買(mǎi)賣(mài)商品——買(mǎi)賣(mài)服務(wù)buyingandsellingofgoods-buyingandsellingservice電商平臺(tái)e-businessplatform（交易中心tradingcenter、結(jié)算中心accountssettlementcenter、

支付中心paycenter、物流中心logisticscenter、核心core——服務(wù)中心servicecenter）“從非交易不電商——非品牌不電商”

非體驗(yàn)不電商”NoE-businesswithouttrading——NoE-businesswithoutbrand

NoE-businesswithoutexperience

電商3.0與O2O——重點(diǎn)放在（Online&Offline)？

E-business3.0andO2O-focuson（Online&Offline)？

杭州最美媽媽吳菊萍企業(yè)自建的皮具博物館

LeathermuseumbuiltbycompanyEMARK的二維碼營(yíng)銷(xiāo)

EMARK’sQRcodemarketing正午時(shí)分noon—銷(xiāo)量最低lowestsales—二維碼顯示QRcode—掃描獲優(yōu)惠discountbyscaning—物流配送logisticsdistribution從工業(yè)1.0到工業(yè)4.0(CPS)…

Fromindustry1.0erato4.0era

從“定”到“動(dòng)”的轉(zhuǎn)變

——不可逆轉(zhuǎn)的大趨勢(shì)

transitionfromstationarytochange-irreversibletrend社會(huì)化媒體平臺(tái)+可穿戴設(shè)備—形成消費(fèi)網(wǎng)絡(luò)—建立用戶(hù)社區(qū)——價(jià)值所在

socialmediaplatform+wearabledevice-formingconsumernetwork-buildingusercommunity-value

FuelBand定位location（一款代表全新生活方式的產(chǎn)品

）

目標(biāo)aim（利用收集的數(shù)據(jù)和信息銷(xiāo)售更多的產(chǎn)品，設(shè)計(jì)推出消費(fèi)者更

感興趣的產(chǎn)品)

社會(huì)化媒體平臺(tái)+可穿戴設(shè)備—形成消費(fèi)網(wǎng)絡(luò)—建立用戶(hù)社區(qū)——價(jià)值所在

socialmediaplatform+wearabledevice-formingconsumernetwork-buildingusercommunity-value

FuelBand定位location（aproductrepresentanewlifestyle）

目標(biāo)aim（sellmoreproductsbyusingdataandinformationcollected,designaproductattractingmoreconsumers)

經(jīng)銷(xiāo)商的品牌價(jià)值在哪?

WhatistheBrandvelueoftheAuto-Dealers應(yīng)當(dāng)成為企業(yè)的：監(jiān)視器（monitor)Itshouldbe探測(cè)器（detector)

傳播者（communications)

良知（conscience)

經(jīng)銷(xiāo)商的品牌價(jià)值在哪?

WhatistheBrandvelueoftheAuto-Dealers要有自己的企業(yè)文化（服務(wù)理念…）Musthavetheirowncorporateculture(serviceconcept)要有自己的產(chǎn)品品牌（商業(yè)模式創(chuàng)新…）Musthavetheirownbrand(businessmodelinnovation)要有自己的企業(yè)人物（管理、銷(xiāo)售、技術(shù)）Musthavetheirownbusinesspeople(manage,sales,technology)要有自己的企業(yè)故事Musthavetheirowncompanystory經(jīng)銷(xiāo)商的品牌價(jià)值在哪?

WhatistheBrandvelueoftheAuto-Dealers以