旅游行業(yè)市場前景及投資研究報告：重返國際市場的中國游客

2023

91Who-What-Where2232002023:;

2023320232023700%

+

300%

+2019vs

202320192023:4JanFebAprMarMayJun202332%+30,000

RMB+;52023(1

1

–

6

30

)####44%72%55%72%3572023/11-6

30/RMB30,000///////////////TRAVEL

PREFERENCESCONTENT

PROMPTSPSYCHOGRAPHICSMEDIA

PRACTICESDEMOGRAPHICPOPULATIONS推動特定人群的消費者旅程，從大量媒介觸點中選擇關鍵的決策點來切入并影響消費者8H22023202312023925

10

147

31116307831Q212N/A5.3~7534525612~14N/A0.850.362Q1789109202320242023

Q12023

Q22023

H22024

Q1ICE

BREAKINGTRIALRECOVERY

&

THRIVINGSOAR

UP10“G‘day

”2023520222023312202211,

2000220233318”BOSS40002023

1120233:13/IP/DTCIP20235JDG“”CDP/CRMKOL/OTAKOLCDP/CRM20236KOL""Merkle10001.51482%48%8%38%6%30%30%30%vlog10%:,

2023;

CCL,

20234-71577%874%。931%數(shù)據(jù):

千瓜,愛彼迎,

攜程集團1620241720232024DTCKOL1820235PQUESTMOBILECCSCCL17&&&:

CCS,

QuestMobile,,

CCL,2025-3515K+35-5040K+30-4515K+50-6510K+18-248K+&&&&:

CCS,QuestMobile,21:///5.80.7OTA)Quest

Mobile18RMB3k20237app;22Journal

ofTourism

Futures,The

effect

of

social

media

on

travel

planning

process

by

Chinesetourists:

the

way

forward

to

tourismfutures,

2022&&&---UGC/PGC-KOL--/PGC--23FRESH

SAFARIST年輕初游Fresh

Safarist??????155th80%42%21-241.2.3.4.5.6.7.8.9.10.:::#########1

周25:2023925

-10

14721Safarist"-20Airbnb###Hello

KittyJRplogrepo10,000

RMB/7##10###26:

CCS,

QuestMobile;--EXPERIENCE

HUNTERExperience?????152nd72%&53%.4.5.6.7.8.9.10.1

周28:2023925

-10

14721ce

HunterBilibilivlog

"32-#ultra#Plog

&###Instagram,

Naver,;20,000

RMB/5Kakaotalk#29:

CCS,

QuestMobile;--ELITE

CONNOISSEURElite

Connoisseur精英探享??????151st53%年齡

35-4072%一線&新一線小群體.4.5.6.7.8.9.10.1-2周31:2023925

-10

14721Elite

Connoisseur”-38DTC###8DTC50,000

RMB/10plog32VIP:

CCS,

QuestMobile;--FAMILY

JOYFamily

Joy幸福之家??????153rd74%一線&新一線39%年齡36-401..小群體.4.5.6.7.8.9.10.1

周34:2023925

-10

14721y

Joy.-2,#540,000

RMB&

2

/6plogplog2&&&###35:

CCS,

QuestMobile;--SHINING

SILVERShining

Silver??????154th62%75%&50-551.2.3.4.5.6.7.8.9.10.2-337:2023925

-10

14721hining

Silver“