移動(dòng)商務(wù)及應(yīng)用 -臨時(shí)分類-

移動(dòng)商務(wù)及應(yīng)用內(nèi)容提要移動(dòng)商務(wù)概述移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展移動(dòng)商務(wù)模式分析幾個(gè)應(yīng)用案例問題和討論移動(dòng)商務(wù)概述–含義差異電子商務(wù)

Electronic

Commerce強(qiáng)調(diào)信息處理及互聯(lián)網(wǎng)技術(shù)應(yīng)用。以信息技術(shù)應(yīng)用，變革信息交互方式和工作流程、追求經(jīng)濟(jì)“效率”。U無(wú)線電子商務(wù)

Wireless

Electronic

Commerce強(qiáng)調(diào)無(wú)線通信技術(shù)應(yīng)用以無(wú)線通信技術(shù)手段，擴(kuò)大商務(wù)活動(dòng)范圍、降低交易成本。U移動(dòng)商務(wù)

Mobile

Commerce強(qiáng)調(diào)移動(dòng)智能終端應(yīng)用以移動(dòng)智能終端技術(shù)，實(shí)現(xiàn)隨時(shí)、隨地、隨意的溝通，營(yíng)造工作、生活、娛樂的科技時(shí)尚。移動(dòng)商務(wù)概述–為什么要無(wú)線移動(dòng)通信？無(wú)線移動(dòng)通信帶給我們：UbiquityReachabilitySecurityConvenience無(wú)處不在實(shí)時(shí)可達(dá)安全可靠便捷隨身Localisation

定位服務(wù)

Instant

Connectivity即時(shí)連接Personalisation 個(gè)性服務(wù)移動(dòng)商務(wù)概述–移動(dòng)商務(wù)的研究?jī)?nèi)容客戶需求研究消費(fèi)服務(wù)對(duì)象（年齡、職業(yè)、個(gè)性愛好）商務(wù)服務(wù)對(duì)象（銷售、服務(wù)、后勤管理）市場(chǎng)成長(zhǎng)研究商業(yè)價(jià)值鏈?zhǔn)袌?chǎng)推動(dòng)因素技術(shù)基礎(chǔ)及條件無(wú)線網(wǎng)絡(luò)(GSM/CDMA)數(shù)據(jù)服務(wù)(SMS/USSD/MMS/STK/J2ME/WAP/HTMLBrowser)移動(dòng)終端(Smartphone/PDA/Palm/PocketPC)應(yīng)用支持平臺(tái)(安全平臺(tái)/統(tǒng)一接入/移動(dòng)門戶/移動(dòng)支付）內(nèi)容服務(wù)平臺(tái)(XML/WML/HTML)個(gè)性化技術(shù)（定制服務(wù)）定位技術(shù)(GPS/BTS

Network)個(gè)人應(yīng)用解決方案銀行、保險(xiǎn)、證券、購(gòu)物、消費(fèi)、娛樂、個(gè)人信息管理等商務(wù)應(yīng)用解決方案辦公、零售、客戶服務(wù)、物流、遠(yuǎn)程監(jiān)控、作業(yè)分配、移動(dòng)尋檢等移動(dòng)商務(wù)概述–問題？你認(rèn)為國(guó)內(nèi)移動(dòng)商務(wù)領(lǐng)域有什么：市場(chǎng)特點(diǎn)？市場(chǎng)機(jī)會(huì)？熱點(diǎn)問題？發(fā)展障礙？移動(dòng)商務(wù)概述–我們面臨的問題行業(yè)市場(chǎng)化（解決高業(yè)務(wù)收入下的不充分競(jìng)爭(zhēng)）移動(dòng)終端高價(jià)格、高利潤(rùn)IT市場(chǎng)泡沫后的期望和信心恢復(fù)業(yè)務(wù)融合和運(yùn)營(yíng)合作的建設(shè)現(xiàn)有投資（運(yùn)營(yíng)商、商家及消費(fèi)者）的收益保護(hù)網(wǎng)絡(luò)增值服務(wù)移動(dòng)終端平臺(tái)技術(shù)無(wú)線信息安全移動(dòng)支付和信用管理平臺(tái)行業(yè)應(yīng)用專家及解決方案服務(wù)內(nèi)容提要移動(dòng)商務(wù)概述移動(dòng)通信網(wǎng)絡(luò)及終端的發(fā)展移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展移動(dòng)商務(wù)模式分析幾個(gè)應(yīng)用案例問題和討論移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–網(wǎng)絡(luò)建設(shè)AMPSTACSNMTDAMPSDigital

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on

AMPS

spectrumAn

enhancement

to

DAMPSGSMDeveloped

in

EuropeA

variation

of

TDMAGPRS

An

overlay

network

forTDMA

&

GSM

systems1

st

phase

of

3

GProvides

increased

data

capacityCDMACDMA2000

1xRTTAn

Enhancement

to

CDMA1

st

phase

of

3

G

Provides

increased

datacapacityEDGECDMA2000

3xRTT

Open

air

interfacethat

offers

higherdata

rates19902001200219802

nd

Generation1

st

Generation2

.5Generation3

rd

Generation

An

open

air

interfacethatoffers

higher

data

ratesWCDMA

Open

air

interface

andnetwork

upgradeRoom

1Room

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2FDMAFrequency

Division

Multiple

Access:Analoge

air

interface,

each

conversationuses

a

different

carrier

frequencyRoom

1Room

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Access:

Analoge

air

interface,

frequency

carrier

idivided

in

timeslots,

each

conversation

usa

timeslotGSM

is

TDMA

(with

8

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per

carrier)Different

Languages

(Codes)CDMACode

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Multiple

Access:

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air

interface,

frequency

carrier

idivided

in

by

using

codes.

Each

eachconversationuses

aa

different

uniquecodUMTS

is

based

upon

CDMA

principle移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–RF傳輸技術(shù)的進(jìn)步VoiceSMS“Push”customized

dataStock

quotesSports

scoresHeadlinesMMS/WML/XHTML/HTMLOnline

GamingAudio/Video

ClipsFull

e-mail

and

graphics

enabledFile

transfersE-commerce

–

e-ticketing,

e-bankingSyncML

based

PIMVideo

conferencingVideo

messagingMedical

imagingMobile

office

–Internet/Intran?etLocation

based

servicesaccessNavigationHigh-speedfile

transfersWirelessVoice

&

MessagingMobileComputingMobileMultimediaYesterdayTodayTomorrowCompetitive

advantage

and

enhanced

productivity

through

applications移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–通信業(yè)務(wù)類別移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–應(yīng)用的帶寬需求Source:

McKinsey

QuarterlyWAP,

Java,Palm,Linux,

Win

CE,SymbianVertical

Markets

->

Business

Market

->

Consumer

MarketApplicationsVerticalsMarketsNowMovingHorizontalPersonal

communication

and

information

management1999

2000

2001

2002

2003

2004……WCDMA/

3

XRTT:

384

kbps

-

2

MbpsEDGE/

1

XRTT:

64

-

384

kbpsHSCSD,

GPRS:

20

-

100

kbpsCSD:

14

.4

kbpsRAM,

Ardis,Paging,

CDPD,

SMSUser

AppliancesVoice/Data/MultimediaConvergenceNetwork

EvolutionUbiquitousPacketCoverage移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–應(yīng)用的演變EDGEEDGE

is

considered

anear

3G

standard

since

it

meets

the

384

kbps

requirements

but

not

2

mbps.1st

Generation

2nd

Generation

2.5

Generation3rd

GenerationPhone

callsPhone

callsVoice

mailCall

line

displayWAPAnalogue

technology

?

Analogue/digital

dual

mode

?

Multi-modePhone

calls/faxVoice

mailCall

line

displayLarge

message

serviceShort

Message

Service

(SMS

)?

WEB

browsing?

========================

?

=====================Data

Speed

9

.6

–

14

.4

kbpsMulti-mode

(global

roaming)Phone

calls/faxSend/receive

large

emailHigh-speed

WEB

accessVideo

conferencingMultimedia?

=======================Data

Speed

64

–

144

kbps

?

Data

Speed

144

kbps

–

2

mbpsHandsetPersonalInformationManagerPersonalCommunicatorHandheld

PCLaptopPCLow

EndHigh

EndVoice

and

SMSDataVoice

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rd移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–一個(gè)高端產(chǎn)品線示例AirInterface:

Tri-band

GSM/GPRS

(800/900/1800MHz)Color

Screen:

2.5

inch,

QVGA

240x320,

64K

colorUser

Interface:

Touch

Screen

(with

stylus),

Hand

Writing,

Virtual

KeyboardPlatform

Software:

Linux

OS,

QT

UI

package,

KVMCPU:

>200

MHzMemory:Total:

64MB

Flash,

32MB

RAMJava:

8MB

Flash,

600KB

RAMSD/MMC

Card

SupportApplication

Environment:

Embedded

C,

JavaJavaMIDP

2.0:Extensions

for

JSR-120and

PhonebookAPIsIntegrated

Applications:

Calendar,

Contacts,

Email,

Notes,

Tasks,

MMSAudio/Video:

Polyphonic

Audio,

MP3,

JPEG,

GIF,

etc.Integrated

CameraSynchronization:

SyncMLConnectivity:

IrDA,

Bluetooth,

Serial,

USB,

OTA

downloadApplication

Security

Support:

SSL/VPNHTML/WML

Browser

SupportMicrosoft

Office

Support移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–移動(dòng)商務(wù)終端要求(GSM)BasebandProcessorApplicationProcessorInter-processorCommunicationLinkUART115kbps~920kbpsGPIO,

IRQSIMIrDAMMCUSBDisplayTSSAPAudio

&PowerManagementSensorRFSPIP_SPIS_SPICoCnEneBcutsorCE

BusBATI,

QFLASHFLASHSDRAM移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–HW

ArchitectureApplication

Manager

(Call,

Message,

Address

Book,

etc.)JVMApplicationApplication

EngineApplication

UIGUIWindow

ManagerDialog

ManagerWidgetTelephonyTATAPILinux

KernelApplicationLayerDriverLayerInfrastructureAPI

(Telephony

API,

Network

API,

Graphic

API,

etc.)DeviceMedia

ManagerAudio

ManagerPower

Managementalert

ManagerUARTIrDAUSBBluetoothFlashMemory

CardAudioHeadphoneSpeakerMicrophoneDisplayKeyboardFront

lightTouch

PanelHTTP/SSL/VPNTCP/IPNetworkPPPInter

Processor

CommunicationTEServiceLayer

GenerRaelsUotuirlcietMyanaDgaetFmaieblnaetsMeanagCeorn(nNeFcSt)ivity移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–SW

Architecture*

Data

source:

weekly

distributor

sell-through

report

from

the

third

partner

consultant移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展–產(chǎn)品及平臺(tái)市場(chǎng)分額內(nèi)容提要移動(dòng)商務(wù)的概念移動(dòng)通信網(wǎng)絡(luò)及終端的進(jìn)展移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展移動(dòng)商務(wù)模式分析幾個(gè)應(yīng)用案例問題和討論Games

And

ChatFinancial

ServicesEnterpriseApplicationsE-MailCorporate

IntranetPersonal

InformationmanagementLocation

basedservices移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–移動(dòng)商務(wù)應(yīng)用With

mobile

communications

reachingthe

mass

market,

network

operators

are

facing

decreasing

ARPU

(Average

Revenue

Per

User).

Priceerosion

for

mobile

voice

service

is

faster

with3rd,

4th

and

sometimes

5th

mobile

operators

having

entered

the

market

inmany

European

countries.

There

isa

common

understandingthroughout

the

industry,

that

within

a

2

to

3

year

period

mobile

tariffs

will

comedown

to

the

same

level

as

fixed

tariffs.

The

network

operators

must

continuously

implement

newservices

on

their

networks

ifthey

wantto

slow

or

turn

around

the

trend

of

decreasing

ARPU.Data

service

is

the

mobile

service

trend,

more

and

more

contribution

to

the

APRU

are

from

Data

services.The

current

data

services

can

be

used:

PIMSynchronization,

mobile

email,

EMS,

IM,

UMS,

MMS,

e-commerceSource:

Microsoft移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–移動(dòng)通信運(yùn)營(yíng)收益趨勢(shì)Q104Q204H204GSM/CSDPreviousTD-SCDMANetworkServiceEnablingTechnologyMIDP

2

.0

+

CMCC

APIsWAP

1

.2

.1

WAP

2

.0WCDMA

Lab

TrialQ403GPRS/WLAN

CommercialWCDMA

Commercial

TrialH105

H205Java

CommercialMMS

CommercialCell

IAD-G

PS

TrialAGPS

CommercialPTT

TrialIMPS

TrialPTT

CommercialIMPS

CommercialSync

ML

based

PIM

Sync

TCroimamle

rcialSMS;

P2P

SMS;

Monternet

SMS;

Mobile

Bank;

Mobile

Stock;

168

IODMonternetCard

ServiceWAP:

“Baibaoxiang”(Java)

News&Weather;

Finance;Ring

Tone/Picture

download;

ChatFashion;Animation

&CatoonMMS:

P2P

MMS;

Monternet

MMS;

MMS

Email;

Monternet

AlbumWALK

E:

GRPS+WLAN

PCMCIA

CardLCS:

Cell-ID

(SMS

Based)移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–CMCC

Services

RoadmapNetworkServiceEnablingTechnologyWAP

1

.2

&

OW

Proprietary

ThingsPlatformDual-

mode

Card

&

Dual

Mode

Phone

(CDMA/

GSM)

Spec.CDMA

IS

95

+

1

XPreviousTrialQ103Q3031

X

CommercialQ203WAP

2

.0

Over

1

X1

X

T

r1iXa

lE

V-

DV

trial*Q403

H104

H204U-

IMAP

CommerciaAld

d

SMIL;

v

Card,

v

Calendar,

QCELPGPS

One

Trial

GPS

One

CommercialBrewMIDP

1

.0

MIDP

2

.0OTA

SW

Upgrade

(Do

On

Go/

FitfCoonmem?e)rcTiraila

ltria

lBasic

Phone:

Voice

Call,

Supplementary

Service;

SMS,

UTK,

WAP

1

.1

service;

Wireless

Modem

for

PCUninfo

Card

ServiceFashion

FashionMulti-

media

Email,

WAP

1

.2B

rew;CaraokeFashionJava,

LCS,

CBS,

Voice

Mail,

EMS,

WAP

2

.0

service,,

MP

3

,extended

MemoryVertical:

PCMCIA

Card,

PDA

or

other

CDMA

1

X

TerminalMPEG

4PTT

trialCommercial

trialVideo

streaming

Video

telephoProfessional:

SMS,

UTK,

Multimedia

Email,

WAP

2

.0

service,

Java/

BrLCS,

M-

commerce,

CBS,

Voice

Mail,

EMS,

Digital

Compass,

E-

map.DRM(OMA

1

.0

+Unicom

ext.)E-

Commerce?移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–China

UniCom

Services

RoadmapAfter

the

mobile

protocols

now

to

the

socalled

service

technologies.Service

technologies

are

platforms

for

offering

applications

and

services.

As

a

standard

language

for

data

communication

they

are

the

means

ofdisplayinginternet

contents

on

the

mobile

terminals.Examples

are:

SMS,

CB,

iMode

and

WAP

and

I’mgoing

to

focus

on

WAP

because

it

has

also

been

a

bigbuzzword

in

the

recent

past.

WAP

is

comparable

to

TCP/IP

in

the

wired

internet

world

and

is

basically

a

set

of

languages

and

specifications

that

enable

mobile

terminals

toload

and

display

information.The

socalled

WAP-gateway

is

the

most

crucial

interface

between

the

mobile

internet

and

the

wireline

internet

world.

It

receives

encoded

requestsfrommobile

terminals,

translates

them,

and

passes

them

on

to

internetor

intranet

servers

they

are

intended

for.It

also

translates

the

response

it

gets

back

from

the

internet

description

languages

HTML

or

XML

to

WML

the

description

language

of

WAPpages

and

send

the

encoded

response

back

to

the

mobile

terminal.0.0-.8.20.0-.2EmailWeather

forecastBankingDirectory/

Yellow

pageNewsInstant

MessagingMP3

music(Mobile)

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Check-inAdvertisementVideo-on-demandBulletin

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Astrology

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InternetmCommerceverticalsTask

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MotorolaStudyEmphasis

to

the

customer移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–關(guān)鍵應(yīng)用分析移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–預(yù)置應(yīng)用Personal

InformationManagement

(PIM)

SuiteWeb

Browser

and

InternetEntertainment

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Applications移動(dòng)業(yè)務(wù)和服務(wù)進(jìn)展–聯(lián)機(jī)交易支付應(yīng)用Security

Financial

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and

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ServicesProviderCarriersTellersandTerminalsBusinessandConsumerINTERNETVSATBranchDDN/FRPOSATMPSTNThe

Cost

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