新境界職業(yè)英語(yǔ)綜合教程精華版 unit 6課件

新境界職業(yè)英語(yǔ)綜合教程精華版unit6ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivities新境界職業(yè)英語(yǔ)綜合教程精華版unit6Workinpairs.Talkaboutthepicturesbelowandtellwhatyouknowabouttheseexhibitioncenters.ApproachingWorkplaceBackHKCECMcCormickPlaceHannoverMesseCantonFairComplex新境界職業(yè)英語(yǔ)綜合教程精華版unit6ApproachingWorkplaceBackTheHongKongConventionandExhibitionCentre(HKCEC)(香港會(huì)議展覽中心)isoneofthetwomajorconventionandexhibitionvenuesinHongKong,alongwithAsiaWorld-Expo.ItislocatedinWanChaiNorth,HongKongIsland.新境界職業(yè)英語(yǔ)綜合教程精華版unit6ApproachingWorkplaceBackMcCormickPlace(邁考密展覽中心)isthelargestconventioncenterinNorthAmerica.Ithostsnumeroustradeshowsandmeetings.ThelargestregulareventsaretheChicagoAutoShoweachFebruary,theInternationalHomeandHousewaresShoweachMarchandtheNationalRestaurantAssociationAnnualShoweachMay.新境界職業(yè)英語(yǔ)綜合教程精華版unit6ApproachingWorkplaceBackHannoverMesse(德國(guó)漢諾威會(huì)展中心)isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m2.新境界職業(yè)英語(yǔ)綜合教程精華版unit6ApproachingWorkplaceBackCantonFairComplex(廣交會(huì)會(huì)展中心)isthelargestmodernizedexhibitioncenterinAsia,coveringatotalconstructionareaof1,100,000m2withtheindoorexhibitionareaof338,000m2andtheoutdoorexhibitionareaof43,600m2.新境界職業(yè)英語(yǔ)綜合教程精華版unit61.Whatdoyouknowaboutatradefair?Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem.BackNowdiscussthequestionsbelowandthenreporttoyourclass.新境界職業(yè)英語(yǔ)綜合教程精華版unit62.Doyouknowanylargeexhibitioncentersintheworld?Canyounamesomeofthem?Yes.Therearemanylargeexhibitioncentersintheworld.HannoverMesse(德國(guó)漢諾威會(huì)展中心),forexample,isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m2.CantonFairComplex(廣交會(huì)會(huì)展中心)isthesecondlargest,withthetotalconstructionareaof395,000m2.MesseFrankfurt(德國(guó)法蘭克福會(huì)展中心)isoneoftheworld’slargesttradefairorganizerswithitsownexhibitiongrounds.Everyyear,itrunsmorethan120exhibitionsandtradefairs,attractingmore65,000exhibitorsand3,000,000visitors.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit63.Whydomanypeoplevisittradefairsorexhibitions?4.Whydocompaniesparticipateintradefairs?Peoplevisitthemfordifferentpurposes.Somepeoplewanttolookforproductsfortheirbusiness;some,fortheirownuse;moreotherpeoplegothereoutofcuriosity.Theywanttopromotetheirproductsorservicesandattracttheirbuyers.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit65.Whatpreparationshouldacompanymakeifitispresentatatradefair?Theyneedtoprepareposters,handoutsandinformationbrochuresfortheshow,andinvitetheirclientstothefair.Besides,attheexhibitionvenuetheyneedtodesignanddecoratethetradeshowboothanddisplaytheirproducts.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6WorkplaceCommunicationBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6Youwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.bcdeaBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.a.Right. b.Wrong. c.Notmentioned.2.Thewinecompanydisplaysitsnewproductsatthewineshow.a.Right. b.Wrong. c.Notmentioned.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit63.Thefurniturecompanyhasdesignedtheirnewlogoforthetradefair.a.Right. b.Wrong. c.Notmentioned.4.PhilipsCompanyrentsacheapboothatthelightingexhibition.

a.Right. b.Wrong. c.Notmentioned.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.

a.Right. b.Wrong. c.Notmentioned.ScriptsBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6UsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6UsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6UsetheRightWordHerearethreegroupsofwordsrelatedtotradefairs.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit61.Hondapresentsanewcarmodelattheexhibitionandwinsalotoforders.2.Thewinecompanydisplaysitsnewproductsatthewineshow.3.Thefurniturecompanyhasdesignedtheirnewpostersforthetradefair.4.PhilipsCompanyrentsanexpensiveboothatthelightingexhibition.5.StellademonstratesanewtabletcomputerofhercompanyatHongKongElectronicsFair.ScriptsBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6ListeningInSituation:JamesandSusanarestaffinamobilephonecompany.TheyaretalkingaboutattendingtheCantonFair.Listentothemodeldialogueandfillintheblankswithwhatyouhear.Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6ModelDialogueSusan:James,whatisourobjective_______________theCanton

Fair?James:Well,ourmainobjectiveis______________ournewproducts

and_______________.Susan:Right.Then,whatbenefitscanitbringtousintermsof

marketing?James:Goodquestion.Ithinkthisfairisagoodopportunityto

___________________andimproveourbrandawareness.

Andwecanalsoseeourcompetitors’products.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetprepared

forthefair?James:Ithinkweshould____________________,colorfulbanners

andproductcatalogues.Susan:Good.ofattendingtoshowcasegetmoreordersexposetothemediamakesomepostersBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6Susan:James,whatisourobjectiveofattendingtheCantonFair?James:Well,ourmainobjectiveistoshowcaseournewproductsandgetmoreorders.Susan:Right.Then,whatbenefitscanitbringtousintermsofmarketing?James:Goodquestion.Ithinkthisfairisagoodopportunitytoexposetothemediaandimproveourbrandawareness.Andwecanalsoseeourcompetitors’products.Susan:Yes,Iagreewithyou.Whatmaterialsshouldwegetpreparedforthefair?James:Ithinkweshouldmakesomeposters,colorfulbannersandproductcatalogues.Susan:Good.ScriptsBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6ListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:AmyandSamarestaffintheMarketingDepartmentofacompany.Theyaretalkingaboutthepreparationworkforthecomingtradeshow.ListeningInBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6fivedisplaysandbannersproductcataloguestwoBackfreegifts新境界職業(yè)英語(yǔ)綜合教程精華版unit6Listentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.BackScripts新境界職業(yè)英語(yǔ)綜合教程精華版unit6Amy:Sam,howcanwedecorateourboothforthetradeshownextweek?Sam:Weneedtoputsomepostersonthewallandattheentrance.Besides,wecanusesomebright,colorfuldisplaysandbannerstoattractvisitors.Amy:Yes,that’sright.Sowhatsalestoolsshouldweuse?Sam:Well,weneedtohaveourproductcataloguesandbusinesscardsprepared.Itisalsonecessarytopreparesomefreegiftsforthecustomers.Amy:Good.Howmanyofuswillattendthistradeshow?Sam:Letmesee.WeneedthreepeoplefromourdepartmentandfivefromtheSalesDepartment.Wealsoneedtoemploytwopart-timeinterpreters.Amy:Fantastic!I’mlookingforwardtoit.ScriptsBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)____________:asmellthatisstrongbutpleasantb)____________:theplacewhereanactivityoreventhappensc)____________:whateverhappensd)____________:tomakesomeonenoticesomethinge)____________:wantingtoeatordrinkmorefoodthanyouneedf)____________:apresentthatacompanygivesyoutotrytopersuadeyoutobuythingsfromthemaromavenueinanyeventdrawgreedygiveawayMiniTextBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6Popcorn,NotaGoodTradeShowIdea!BackIwenttoalocalhomeshowtheotherweek,andfoundoneoftheexhibitorshadanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofdelicious,hotbutteredpopcorn.Thearomawasamazing,andcouldbesmelledalmosteverywhere.Iwasactuallysurprisedthattheexhibitorwaspermittedtomakeandserveit,sincealotoftradeshowvenues(includinghomeshows)don’tletexhibitorshandoutfoodordrinksattheirtradeshowbooths.WordTips新境界職業(yè)英語(yǔ)綜合教程精華版unit6BackInanyevent,thepopcornboothhadahugecrowd,withlotsofpeoplewantingfreepopcorn.Unfortunately,Ididn’tseeanyoneinterestedinwhattheboothwasexhibiting,andthetruthis,Idon’trememberwhatitwasexhibiting.Ithinkitwassomekindoffinancialproductorservicecompany.Thelessonhereisthatyouneedtopromoteyourtradeshowboothanddrawacrowd,butyouwanttodrawacrowdofqualifiedprospects,nothungryorgreedypeoplejustlookingforafreehandout.Youneedtocomeupwithcleverboothideas,suchashandingoutcoolgiveaways,butyoumustmakesurethatyourcleverboothideasandcoolgiveawaysaredrawingtherightvisitorstoyourshowbooth--visitorsthatyoucanturnintocustomers.新境界職業(yè)英語(yǔ)綜合教程精華版unit6Backaroman.芳香

venuen.發(fā)生地點(diǎn)inanyevent無(wú)論如何

drawv.吸引greedyadj.貪婪的，貪吃的

giveawayn.贈(zèng)品，免費(fèi)樣品WordTips新境界職業(yè)英語(yǔ)綜合教程精華版unit6TranslationofMiniText前幾周，我參加了一場(chǎng)當(dāng)?shù)氐募揖诱?，看到一家參展商在其展位空地前架著一臺(tái)舊式爆米花機(jī)，給過(guò)往的訪客免費(fèi)派送美味的熱奶油爆米花。爆米花香味四溢，實(shí)在太誘人了。令我驚訝的是：這家展商竟然被允許在這里做吃的，且還派送給大家。因?yàn)榇蟛糠值恼箷?huì)（包括家居展）是不允許在他們的展位派送食物或飲料的。Back送爆米花，并非吸引展會(huì)人氣的好主意！新境界職業(yè)英語(yǔ)綜合教程精華版unit6TranslationofMiniText不管怎樣，這個(gè)爆米花展位吸引了不少人，大家都期待嘗到免費(fèi)爆米花。不幸的是，我發(fā)現(xiàn)沒(méi)有人對(duì)這個(gè)展位展示的是什么感興趣。事實(shí)上，我自己也忘記了展位在展示什么，好像是某種金融產(chǎn)品或服務(wù)之類的公司。我們從中學(xué)得的經(jīng)驗(yàn)教訓(xùn)是：想辦法讓展位吸引眾人是很有必要的，但是吸引來(lái)的人應(yīng)當(dāng)是潛在的客戶群，而不是饑腸轆轆或是排隊(duì)等著拿贈(zèng)品的貪婪之徒?；ㄐ乃枷胂肴绾吻擅畹刈屨刮荒芪巳?，例如，贈(zèng)送很棒的免費(fèi)樣品。但是，你必須確保你所送出的免費(fèi)樣品吸引恰當(dāng)?shù)脑L客到你的展位--那些能成為你的顧客的訪客。Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.PairWorkBack1.Whatdidtheauthorfindwhengoingtothelocalhomeshow?2.Whywastheauthorsurprised?Theauthorfoundoneoftheexhibitorswithanoldfashionedpopcornmachineintheirboothspace,handingoutfreebagsofpopcorn.Theauthorwassurprisedthattheexhibitorwaspermittedtomakeandservethepopcornsincealotoftradeshowvenuesdon’tletexhibitorsdothisattheirtradeshowbooths.新境界職業(yè)英語(yǔ)綜合教程精華版unit6PairWorkBack3.Accordingtotheauthor,whatdidthe“popcornbooth”exhibit?

4.Whatlessoncanwelearnfromthe“popcornbooth”story?

5.Accordingtotheauthor,whoaretherightvisitorsforacompanyatatradeshow?Theauthordidn’trememberwhatthe“popcornbooth”wasexhibiting. Thelessonisthatitisnecessarytopromotethetradeshowboothanddrawacrowd,butdrawacrowdof

qualifiedprospects,insteadofthosewhoarelookingforgiveaways.Therightvisitorsarethosethatacompanycanturnintocustomers.新境界職業(yè)英語(yǔ)綜合教程精華版unit6ReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBack新境界職業(yè)英語(yǔ)綜合教程精華版unit6curiousadj.好奇的median.新聞媒體gainv.獲益；獲得（好處）enthusiasticadj.熱情的；熱心的relativelyadv.相對(duì)地showcasev.展示rankv.排列，歸類于boostv.促進(jìn)，推動(dòng)beforehandadv.事先，預(yù)先handoutn.派發(fā)的資料attendeen.出席者；在場(chǎng)者boothn.展位，展攤maximizev.使達(dá)到最大值bannern.橫幅NewWordsPhrasesandExpressionstakedown寫下，記下gointodetail詳述，逐一說(shuō)明新境界職業(yè)英語(yǔ)綜合教程精華版unit6HowCompaniesBenefitfromTradeShowsIntroductionTradeshowsareorganizedinorderto_______________________①.Gainsforexhibitorswhopresentproductsorservicesattradeshows1.Advertisingandbrandpromotion2._________________________②SkimtheTextforthekeypointsandfillintheoutlinewithnecessaryinformation.attractcuriouscrowdsReadingTextBackDirectsalesWhataretradeshowsfor?Inwhatwaycanexhibitorsgainattradeshows?新境界職業(yè)英語(yǔ)綜合教程精華版unit6BenefitsWaystoboostbusinessatatradeshow1.BePreparedfortheShowPreparewhattooffer;Designposters,_____________________________③;Emailandinvitealltheclients.2.AttractVisitors’AttentionTrytograbattendees’attentionbydecoratingboothswith____________________________④andbanners.3.BeAvailabletoAllVisitorsAlltheTimehandouts,informationbrochuresbright,colorfuldisplaysBackreachcustomersinarelativelyshortertime;showcasethelatestproductsorservices;createthefirstmostimportantimpression.TradeshowsofferopportunitiestoThestaffhastobeavailabletovisitorsallthetime,noeating,no__________________⑤onmobilephones.chattingandtalkingWhatshouldthecompanydotopreparefortheexhibition?Howcananexhibitorgrabattendees’attentionwhentheypassthroughhisbooth?Whatshouldthecompanystaffavoiddoingatatradeshow?新境界職業(yè)英語(yǔ)綜合教程精華版unit6

HowCompaniesBenefitfromTradeShowsBack1Tradeshowshavealwaysattractedcuriouscrowds,that’swhatthey’refor.Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.1新境界職業(yè)英語(yǔ)綜合教程精華版unit6

Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows,gainingintwoways.Thefirstgainisthroughadvertisingandbrandpromotion.Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows.Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents.

Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Back234235新境界職業(yè)英語(yǔ)綜合教程精華版unit6

Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Also,almost50%oftherespondentshadboughtproductsorservicesfromtradeshows.

Therearemanywaystoboostbusinessatatradeshow.BePreparedfortheShowThecompanyshouldplanbeforehandastowhattoofferattheexhibition.Designposters,handoutsandinformationbrochuresaccordingly.Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Back674658新境界職業(yè)英語(yǔ)綜合教程精華版unit6

AttractVisitors’Attention

Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Thetradeshowdisplayshouldalsomakealastingimpressionontheattendeesandinspirethemtospeakwithyourstaffandrequestfurtherinformation.Ifyourdisplaydoesn’tmakethisimpressionfast,youwillbewastingmoneyandavaluableopportunity.BeAvailabletoAllVisitorsAlltheTimeThereshouldbenoeatingatthetradeshowbooth.Dividestaffintoshiftswithmealbreaks.Chattingandtalkingonmobilephonesareotherthingstoavoid.Visitorswillsimplywalkawayifthereisnobodytotalkto.Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Back897101112新境界職業(yè)英語(yǔ)綜合教程精華版unit6

Thestaffshouldwelcomethevisitors,givethemthechancetospeakandunderstandwhattheyarelookingfor.Theiremailaddressesandcontactinformationshouldbetakendownforfollowinguplater.Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforcommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Soformostofthecompaniestradeshowsareworththeeffort.913新境界職業(yè)英語(yǔ)綜合教程精華版unit6(Para.1)Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.Paraphrase:Peopleorganizealargenumberoftradeshowsallovertheyearandyoucanoftenhearaboutthemthroughthemedia,forexample,inthelocalnewspaper,onTV,orthroughtheInternet.Back(Tobecontinued)新境界職業(yè)英語(yǔ)綜合教程精華版unit6media:(pluralformofmedium)themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment,thatis,television,radio,newspapersandtheInternet新聞媒體e.g.Thescandalwaswidelyreportedinthenationalmedia.這件丑聞在全國(guó)媒體上被廣泛曝光。StructureAnalysis:Itisacompoundsentence,“and”isacoordinatingconjunction.Translation:一年四季都有大量的商品交易會(huì)舉行。通過(guò)當(dāng)?shù)貓?bào)紙、電視、網(wǎng)絡(luò)等新聞媒體你都能了解到它們。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit62.(Para.2)Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Paraphrase:Alargepartofthetargetcustomerslearnsaboutnewproductsthatwillstarttosell.launch:tostartsellinganewproductorservicetothepublic發(fā)行；將（新產(chǎn)品或服務(wù)）投放市場(chǎng)

e.g.ThecompanyhopestolaunchitsnewproductbynextOctober.公司希望于明年十月前推出新產(chǎn)品。Back(Tobecontinued)新境界職業(yè)英語(yǔ)綜合教程精華版unit6StructureAnalysis:“tobelaunched”heremodifies“newproducts”,functioningaspost-modifier.Translation:大部分目標(biāo)受眾會(huì)因此了解到將要推出的新產(chǎn)品信息。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit63.(Para.2)Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Paraphrase:Alargenumberofinterestedcustomersbuynewproductsdirectlyfromthetradeshows.enthusiastic:feelingorshowingalotofinterestandexcitementaboutsomething熱情的,熱心的e.g.Thesingergotanenthusiasticreception.這位歌手受到了熱情歡迎。(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6Synonyms:PURCHASE,BUYpurchaseandbuyimplyobtainingoracquiringpropertyorgoodsforaprice.Buyisthecommonandinformalword,applyingtoanysuchtransaction.e.g.tobuyahouse,vegetablesatthemarket(買房子、在市場(chǎng)上買菜)Purchaseismoreformalandmayconnotebuyingonalargerscale.e.g.topurchaseayear'ssupplies（采購(gòu)一年的供需品）Translation:許多熱情高漲的消費(fèi)者會(huì)在交易會(huì)上直接購(gòu)買新產(chǎn)品。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit64.(Para.3)Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Paraphrase:Showingyourproductorserviceatatradeexhibitionprovidesyouwithoneofthebestwaystomeetmanycustomersandpotentialcustomersinacomparativelyshortertime.offersomeonesomething:givesomeonesomething給某人提供某物e.g.We’llbehappytoofferyoualltheassistancewecan.我們將十分樂(lè)意竭盡所能為您提供幫助。(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6infrontof:facingsomeoneorsomething面對(duì)著某人/某物e.g.ThedooropenedandHarrietgotinfrontofhim.門開(kāi)了，哈麗雅特站在他面前。relatively:toafairlylargedegree,especiallyincomparisontosomethingelse相對(duì)地e.g.E-commerceisarelativelyrecentphenomenon.電子商務(wù)是相對(duì)較新的現(xiàn)象。StructureAnalysis:“offer”isaintransitiveverb,ithasbothadirectobjectandanindirectobjectasinthefollowingconstruction:Translation:參加商品交易會(huì)給參展商提供了在相對(duì)較短的時(shí)間內(nèi)接觸到大量顧客的一種最好的途徑。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit65.(Para.3)Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Paraphrase:Tradeshowsgiveacompanyachancetodisplayitsnewestproductsorservicesandcreatethefirstmostimportantimpressionandthesecanreflectpeople’sopinionsabouttheproduct.(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6showcase:toshowsomeoneorsomethinginawaythatattractsattentionandemphasizestheirgoodqualities展示（才能或優(yōu)良品質(zhì)）e.g.acomedysketchthatshowcasestheiruniquestyleofhumor展示他們獨(dú)特幽默風(fēng)格的喜劇小品StructureAnalysis:“whichalsoreflectsthecompany’sbrandimage”isanon-restrictiverelativeclause.Translation:商品交易會(huì)為公司提供了一個(gè)展示最新產(chǎn)品或服務(wù)的機(jī)會(huì)，為其創(chuàng)造了最為重要的第一印象，這也反映出公司的品牌形象。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit66.(Para.4)Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Paraphrase:Amarketresearchstudyshowsthat91%ofrespondentsconsideredtradeshowas“veryuseful”sourceforgettingproductioninformation.rank:todecidethepositionofsomeoneorsomethingonalistbasedonqualityorimportance排列，歸類于e.g.Werankamongthesafestcountriesintheworld.我們是世界上最安全的國(guó)家之一。Translation:一項(xiàng)市場(chǎng)調(diào)查顯示，百分之九十一的受調(diào)查者把商品交易會(huì)列為獲取產(chǎn)品信息“極有用”的途徑。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit67.(Para.5)Therearemanywaystoboostbusinessatatradeshow.Paraphrase:Wecanfindmanywaystoincreasesalesatatradeshow.boost:tohelpsomethingtoincrease,improve,orbecomemoresuccessful增加，提高，促進(jìn)e.g.Thenewresortareahasboostedtourism.新的旅游勝地促進(jìn)了旅游業(yè)的發(fā)展。Translation:通過(guò)商品交易會(huì)促進(jìn)產(chǎn)品銷售的方法有很多。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit68.(Para.6)Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.Paraphrase:Weshouldsendemailstoallcustomersandinvitethemtovisittheexhibition.inadvance:aheadoftime;beforehand事先；預(yù)先e.g.Detailsofthemeetinghadbeencirculatedwellinadvance.會(huì)議的詳細(xì)內(nèi)容事先已被傳閱。(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6StructureAnalysis:Subjectandpartofthepredicateareomittedin“invitedtovisittheexhibition”anditsfullpartshouldbe“(andtheyshouldbe)invitedtovisittheexhibition.”Translation:應(yīng)該給所有的客戶提前發(fā)郵件，邀請(qǐng)他們來(lái)參觀展覽。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit69.(Para.7)Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Paraphrase:Peopleparticipatinginthetradeshowsmaypassthroughyourboothonlyonce,soyou’dbettertrytoattractasmuchtheirattentionaspossible.Homonym:ATTENDEE,ATTENDANTattendee:someonewhoispresentataneventoractivity出席者；在場(chǎng)者e.g.Onlyone-halfoftheattendeescouldfitintothelargehallatanyonetime.這個(gè)大廳一次只能容下一半的出席者。(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6attendant:someonewhosejobistohelpcustomersorpeoplewhovisitapublicplace服務(wù)員e.g.acarparkattendant泊車服務(wù)員maximize:toincreasesomethingasmuchaspossible使達(dá)到最大值e.g.Thecompany’smainfunctionistomaximizeprofit.公司的主要功能是要把利潤(rùn)最大化。StructureAnalysis:“which”or“that”isomittedintheattributiveclause“youintendtoattractthem”.Translation:參會(huì)者可能在你的攤位前只路過(guò)一次，因此要盡最大可能吸引他們的注意力。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit610.(Para.7)Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Paraphrase:Inordertoattracttheirattention,youshouldusebright,colorfuldisplaysandbannerstomaketradeshowboothslookmoreattractive.banner:alongstripofclothorpaperusedfordecorationoradvertising橫幅e.g.Theonlookerswereshouting,cheering,andwavingbanners.觀眾吶喊著，歡呼著，揮動(dòng)著橫幅。(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6grabsb.’sattention吸引某人的注意e.g.It’softenthebadcharactersinastorywhograbourattention.往往是故事里的反面角色吸引我們的注意。Translation:用鮮艷明亮的陳列和橫幅來(lái)裝飾你的展位，以吸引他們的注意。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit611.(Para.8)Dividestaffintoshiftswithmealbreaks.Paraphrase:Youmustdividestaffintoshifts,allowingthemtimetohavemeals.dividesth.intopairs/groups/partsetc.:把（某事物）分成（幾）對(duì)/組/部分e.g.Dividetheclassintothreegroups.把全班分成三個(gè)小組。break:ashortperiodoftimewhenyoustopwhatyouaredoingsothatyoucaneatorrest休息（時(shí)間）；間歇e.g.alunch/tea/coffeebreak午餐休息時(shí)間/茶歇/喝咖啡的休息時(shí)間Translation:把工作人員分成幾班，輪流去用餐。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit612.(Para.8)Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.Paraphrase:Duringthetradeshow,thestaffmustbeatpresentatanytimesothattheycandealwithcustomers’questions.available:nottoobusytodosomething有閑暇的e.g.CollinswasnotavailableformeetingonThursdaynight.科林斯周四晚上沒(méi)有時(shí)間來(lái)開(kāi)會(huì)。Translation:在展銷期間，工作人員必須一直都在會(huì)場(chǎng)，以應(yīng)答顧客的咨詢。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit613.(Para.9)Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforfuturecommunications,adoorthatsometimesisverydifficulttogetyourfootinto.Paraphrase:Youdon’talwayshavetheopportunitytomakeasdetailedadescriptioninyourpresentationasyou’dlike,buttradeshowsmakefuturecommunicationspossible,andsometimesthispossibilityisveryhardtoget.(Tobecontinued)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6getyourfoot/toeinthedoor:togetanopportunitytostartworkinginanorganizationorbusiness,especiallywhenthiswillgiveyoumoreopportunitiesinthefuture獲得機(jī)會(huì)加入（企業(yè)或組織）e.g.Itisdifficulttogetyourfootinthedoorofteaching.涉足教育界絕非易事。StructureAnalysis:“thatsometimesisverydifficulttogetyourfootinto”isanattributiveclauseanditmodifies“adoor”.Translation:在平常介紹產(chǎn)品時(shí)，你不可能總是有如此的機(jī)會(huì)詳盡介紹產(chǎn)品，但交易會(huì)卻為溝通敞開(kāi)了大門，這扇門有時(shí)候是很難跨入的。(Theend)Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6企業(yè)如何從商品交易會(huì)中獲益Para.1商品交易會(huì)總是能夠吸引好奇的民眾，這也正是商品交易會(huì)的目的所在。一年四季都有大量的商品交易會(huì)舉行。通過(guò)當(dāng)?shù)貓?bào)紙、電視、網(wǎng)絡(luò)等新聞媒體上你都能了解到它們。Back新境界職業(yè)英語(yǔ)綜合教程精華版unit6Para.2參展者通常都會(huì)在這些商品交易會(huì)上展出他們大部分最新產(chǎn)品或服務(wù)，并通過(guò)兩種方法獲利。第一種方法是通過(guò)廣告和品牌促銷。大部分目標(biāo)受眾會(huì)因此了解到將要推出的新產(chǎn)品信息。第二種方