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MakeBigDataRealwithSAPSolutions

HariMenonSolutionsDirector,SAPAsiaPacificJapan19902021200020052021EvolvingtowardsBigDataREALTIMEINTHECLOUDPERSONALCOMPUTERANDCLIENTSERVERWWWMOBILESOCIALB2B/

B2CBIGDATAREALTIME1,000,000+SOLD3,000,000peoplehadaccessto

InternetworldwideMorepeoplehavemobilephonesthanelectricityorsafedrinkingwaterFacebook:

1billionusers;600mobileusers;

morethan42millionpagesand9millionapps

Youtube:

4

billionviewsperday

Google+:

400millionregisteredusers

Skype:

250millionmonthlyconnectedusers

DATABASE&ANALYTICS

(CIRCA1980)PREDICTIVE&SEMANTICANALYTICS

(CIRCA1985)MostEstablishedKPIs10%75%UseAnalytics

TodayNeed

Analytics

by2020$2.01B

AnnualrevenueincreasepossibilityifthemedianFortune1,000businessincreasedtheusabilityofitsdatabyjust10%1,000%

returnoninvestmentforevery$1spentonanalyticsNucleusResearch,Gartner,FortuneMagazineCompaniesaremissingnewsignalsWhatifyoucouldturn

newsignalsintobusinessvalue:-)BrandSentiment

360OCustomerViewProductRecommendationPropensitytoChurnReal-timeDemand/

SupplyForecastPredictiveMaintenance

FraudDetectionNetworkOptimization

InsiderThreats

RiskMitigation,

Real-timeAssetTrackingPersonalizedCareImagineifyoucould…InstantlypredictmarkettrendsandcustomerneedsPredicthowmarketpricevolatilitywillimpactyourproductionplansSeechangesindemandorsupplyacrossyourentireSupplyChainimmediatelyMonitorandanalyzealldeviationsandqualityissuesinyourproductionprocessProvideexactlytherightoffersandservicelevelstoeverycustomerHaveacontinuously-updatedwindowontofuturesales,showingchangesinrealtimeUnderstandwhatyourcustomers&potentialcustomersaresayingaboutyou,rightnowUseadvancedpredictiveanalysistoofferpersonalizedhealthcareSAPmakesBigDatarealBigDataPlatformBigDataServicesReal-timeRealWorldRealResultsBigData

Analytics&AppsYouneedaplatformthatcandeliveracross…

…allthedimensionsofBigData“BIGDATA〞

ECOSYSTEMComplexandinteractive

questionsongranulardataFastresponsetimeInteractivityNodatapreparationNopre-aggregatesNotuningRecentdataPreferablyreal-timeBigdataManydatatypesHighSpeedDeepSimpleReal

TimeBroadSAPmakesBigDatarealBigDataScienceServicesSAPBigDataPlatformSAP

DataServicesData

ConnectorsSAPSybaseESPAcquireAccelerateAnalyzeSybaseIQHadoopSAPHANASpatialPredictiveTextAnalysisVisualizeandActIndustry/LOBAppsCustomAppsAnalyticAppsSQLXSEngineRSAPBigDataApps&AnalyticReal-TimeRealWorldRealResultsAccelerateAnalyzeAcquireAcquire,AccelerateandAnalyzeBigDataEffective,RapidlyandEfficientlyacquireandconsolidatemassiveamountsofdiverseandarbitrarydataReal-timeresponsetimeregardlessofdatavolumeordatalocationmanageandintegratemassivevolumesofdataAchieverealresultstogettheinsightsyouneedwithavarietyofmeansaloneorincombinationAgileVizualisation&SentimentAdvancedPlanningandForecastingSensingandRespondingPredictive

ModelingReal-timeReporting

andAnalysisConnectpeoplewithinformationwithnewinsightsanytime,anywhereMobileReadyBIGDATADIVERTSDRIVERSBEFORE

FATALACCIDENTSHAPPENCANCER

PATIENTS

RECEIVETREATMENTOPTIMIZED

TOTHEIR

DNA“GenomicDNAanalysisinreal-timewilltransformhowweenablecomprehensivepatientcaretofightagainstcancer.SAPHANAwillbethemissioncriticalandreliabledataplatformtomakereal-timecanceranalyticsintoareality.〞YukihisaKato,Director&ExecutiveOfficer,CTO,

Research&DevelopmentCenter,MITSUIKNOWLEDGEINDUSTRYCO.DRIVERS

RACEPASTRIVALS

FUELED

BYBIGDATABIGDATAGIVESSHOPPERS

FASHION

ADVICETO

FITTHEIR

STYLE“WewereblownawaybyHANA...IamtheChiefTechnologyOfficer.IusedtobetheChiefInformationOfficerbutAngela(CEO)changedmyjobtitlebecauseInevergaveheranyinformation,onlytechnology.WithHANA,shemayhavetochangemyjobtitlebackagain〞JohnDouglas,CTOBurberryNetMarginAnalysisConditionBasedMaintenanceDemandSignalManagementCustomerUsageAnalyticsShopperInsightSentimentIntelligenceSituationalAwarenessFraudManagementBigDataIndustryandLoBAppsSocialContactIntelligenceBigDataStartupsUseSAP16MakingBigDataMakeSenseDataTools,DataScientists,Real-timeApplicationsToolstoextractand

analyzedataSAPandmanyothersExpertstorefinedata

intoindustryinsightsSAPandaselectfewAppstoinfusereal-timedatainto

yourpeople&processesbyindustryOnlySAPThankyouSAPtransformsbothBusinessesandITReducewaste&fraudingovernmentfund

<2minfordetecting100,000namesover

90MrecordsIdentifycancerDNAvariantsfortreatment

216xfasterresults:3days20minutesImprovediagnosticthroughpatterndetection

300Mrecords;analysisin2-10secondsPredictcustomerpurchasesentiment

SeasonalityAnalysisin5secondsImprovelaborutilization

1131xfasterreportingtime“Perfectorder〞experience

60xfasterreal-timeinsightsSharpenmarketingeffectiveness

56xfasterreporting:micro-targeted

customeroffersAcceleratemonthlyclose&spendinginsight

75%reductioninCRMquery

~23to6secondsLaunchnewproductsormarkets

400xfasterreportexecution:Forecast

sales-trendsinreal-timeRemoteroadsidediagnosticsinreal-time

Analyze15years1TBdata

insecondsDeepercustomerrelationships

360customerviewandcomprehensiveexperienceSAPBigDatarealworldstartupsInteractivedashboardsmapallowsreal-timeinteractionwiththemonitoredobjectsDemovideo:spr.ly/CenterityEnablesorganizationstodevelopdeepunderstandingofcustomerbehaviorfrommillionsofindividualdatatransactions-?Dramaticallyimprovingcustom

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