2021 1-2月度暖場(chǎng)系列（新年感恩季幸福新年里主題）活動(dòng)策劃方案-55正式版

新氣象HAPPY· NEW· YEAR5858585858585858585858585858585858585858585858HAPPY·NEW·YEAR

元旦，即公歷的1月1日，是世界多數(shù)國(guó)家通稱的“新年”。元，謂“始”，凡數(shù)之始稱為“元”；旦，謂“日”；“元旦”意即“初始之日”?！霸币辉~在中國(guó)文學(xué)作品中最早出現(xiàn)于《晉書(shū)》。中國(guó)歷史上的“元旦”指的是“正月一日”，“正月”的計(jì)算方法，在漢武帝時(shí)期以前是很不統(tǒng)一的，歷代的元旦日期并不一致?；顒?dòng)導(dǎo)入TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere距離農(nóng)歷新年越來(lái)越近大街小巷洋溢著過(guò)年的氛圍添新衣、辦年貨、選好禮美好的新春時(shí)節(jié)，離不開(kāi)色彩粉飾精彩的歡聚時(shí)光，少不了創(chuàng)意點(diǎn)綴HAPPY·NEW·YEAR58585858585858585858585858585858585858585858585858壹HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858活動(dòng)概述TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere活動(dòng)主題新年感恩季·幸福新年里

活動(dòng)主題項(xiàng)目營(yíng)銷中心132活動(dòng)時(shí)間1月/2月份月度暖場(chǎng)（五周）

4參與對(duì)象新老業(yè)主、意向客戶潛在客戶、到訪客戶前期推廣TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere活動(dòng)前一周內(nèi)，進(jìn)行活動(dòng)前宣推，廣大市場(chǎng)聲音官方微信公眾號(hào)推廣：項(xiàng)目公眾號(hào)進(jìn)行宣傳發(fā)布活動(dòng)鏈接，活動(dòng)形式全程報(bào)導(dǎo)H5頁(yè)面推廣：微信朋友圈轉(zhuǎn)活動(dòng)H5頁(yè)面，前期造勢(shì)宣傳、推廣、邀約。微信朋友圈活動(dòng)推廣視頻：制作活動(dòng)前宣倒計(jì)時(shí)視頻；合作媒體：更多方案資料關(guān)注公眾號(hào)：精英策劃圈合作戶外、廣播媒體進(jìn)行活動(dòng)畫(huà)面、廣播投放?；顒?dòng)推廣TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere通過(guò)微信公眾號(hào)等文章參與轉(zhuǎn)發(fā)文章，可以到現(xiàn)場(chǎng)領(lǐng)取參與券一張。貳HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858活動(dòng)鋪排TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere還有**天便是傳統(tǒng)農(nóng)歷新春佳節(jié)，大街小巷已滿滿都是年味，市民也忙于開(kāi)始辦置各式年貨，****更是張燈結(jié)彩迎新年，通過(guò)這一個(gè)月的一系列新春活動(dòng)爭(zhēng)相上演，可以吸引返鄉(xiāng)人群來(lái)營(yíng)銷中心，增加現(xiàn)場(chǎng)人氣也激發(fā)年底購(gòu)買欲！活動(dòng)概述TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere第一周暖場(chǎng)活動(dòng) 第三周暖場(chǎng)活動(dòng)歡樂(lè)賀元旦 **嘉年華 詳情見(jiàn)后面|1月01日-1月03日 | |1月16日-1月17日 |01 0302 04

第五周暖場(chǎng)活動(dòng)詳情見(jiàn)后面|1月30日-1月31日|05第二周暖場(chǎng)活動(dòng)第四周暖場(chǎng)活動(dòng)甜蜜食光味你而來(lái)詳情見(jiàn)后面|1月09日-1月10日||1月23日-1月24日|叁HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858造型拱門 營(yíng)銷中心入口大門處搭建主題門頭，提升活動(dòng)調(diào)性，釋放活動(dòng)信息?；顒?dòng)主題背板TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在營(yíng)銷中心內(nèi)設(shè)計(jì)五周活動(dòng)主題背板，釋放活動(dòng)信息，彰顯活動(dòng)主題DIY區(qū)域TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在營(yíng)銷中心內(nèi)設(shè)計(jì)DIY區(qū)域。氛圍細(xì)節(jié)包裝TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere對(duì)營(yíng)銷中心內(nèi)部進(jìn)行新春氛圍包裝，如：福字、春聯(lián)、窗花、紅燈籠、中國(guó)結(jié)，從細(xì)節(jié)處彰顯濃濃的年味。簽到區(qū)域TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere到處設(shè)置簽到背景板、簽到桌及花藝擺件，整體以年貨題暖場(chǎng)元素為主；前臺(tái)布置TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere營(yíng)銷中心的的前臺(tái)放置新春主題擺件，凸顯項(xiàng)目品質(zhì)，營(yíng)造活動(dòng)氛圍，美化活動(dòng)現(xiàn)場(chǎng)。氛圍布置TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在營(yíng)銷中心內(nèi)場(chǎng)可在相應(yīng)的位置擺放新年美陳（鞭炮、發(fā)財(cái)樹(shù)、元寶、禮盒等）裝飾，營(yíng)造新年氛圍感。肆HAPPY· NEW· YEAR585858585858585858585858585858585858585858585858第一周暖場(chǎng)活動(dòng)|1月01日-1月03日 |元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顧客至特色簽到臺(tái)簽到在愛(ài)心上簽上自己的名字和電話，在放入指定位置，活動(dòng)現(xiàn)場(chǎng)每位簽到后都可領(lǐng)取參與券一張。慶賀新年新氣象日歷DIY圈層活動(dòng)TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere熱愛(ài)手工的你怎么能錯(cuò)過(guò)日歷DIY圈層活動(dòng)？和愛(ài)人或者孩子一起參加了解日歷的起源及發(fā)展為新年增添一色彩繪臉譜，重拾國(guó)粹TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在各式臉譜之上，一場(chǎng)創(chuàng)意手工大PK正式拉開(kāi)帷幕，各位來(lái)賓與小朋友們，用心以色彩勾勒，以筆尖自由填充，當(dāng)一件件成品呈獻(xiàn)，現(xiàn)場(chǎng)的欣喜與溫馨氛圍再度升溫，這是一次湖心盛會(huì)，更是尋跡年味之旅。慶賀新年新氣象巨型游戲機(jī)TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere來(lái)賓憑活動(dòng)參與券，即可以免費(fèi)體驗(yàn)巨型游戲機(jī)，來(lái)賓現(xiàn)場(chǎng)可進(jìn)行單人模式，也可以參與雙人PK模式。京味春節(jié)美食TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere地道京味，霸占味蕾記憶，****舉辦京味春節(jié)美食品鑒活動(dòng)，糕點(diǎn)師傅精心準(zhǔn)備了美味可口的美食，驢打滾和茯苓夾餅，讓到場(chǎng)嘉賓都現(xiàn)場(chǎng)品嘗美味京味。更多方案資料關(guān)注公眾號(hào)：精英策劃圈第二周暖場(chǎng)活動(dòng)|1月09日-1月10日|元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顧客至特色簽到臺(tái)簽到在愛(ài)心上簽上自己的名字和電話，在放入指定位置，活動(dòng)現(xiàn)場(chǎng)每位簽到后都可領(lǐng)取參與券一張。草莓巧克力DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere草莓的酸酸甜甜是很多朋友都喜歡的,而巧克力的味道也是很大一部分朋友都喜歡的。如果有一天,當(dāng)草莓遇上巧克力的時(shí)候,會(huì)不會(huì)撞出不一樣的火花呢...趣味餅干DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere做餅干是一件特別簡(jiǎn)單的事情,不像蛋糕那樣要打發(fā)雞蛋,也不像面包那樣需要揉面出手套膜。做餅干也是一件特別快樂(lè)的事情,因?yàn)榭梢院蛯氊悅円黄痼w驗(yàn)DIY的樂(lè)趣五彩繽紛甜蜜生活TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在這特別的時(shí)期給業(yè)主們帶了滿滿的祝福精心策劃只為特別的你們同時(shí)為各位業(yè)主們準(zhǔn)備了生日蛋糕五彩繽紛甜蜜生活TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere精美甜點(diǎn)以及各種新年小吃年味十足希望能帶給大家更多甜蜜第三周暖場(chǎng)活動(dòng)|1月09日-1月10日|元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顧客至特色簽到臺(tái)簽到在愛(ài)心上簽上自己的名字和電話，在放入指定位置，活動(dòng)現(xiàn)場(chǎng)每位簽到后都可領(lǐng)取參與券一張。糖畫(huà)的由來(lái)TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere糖畫(huà)是一種傳統(tǒng)民間手工藝，以糖為材料來(lái)進(jìn)行造型，俗稱“倒糖人兒”、“倒糖餅兒”或“糖燈影兒”，是地道的民間畫(huà)種，頗具特色的街市藝術(shù)，廣泛流傳于巴山蜀水之間，備受老百姓喜愛(ài)的手工藝食品。糖畫(huà)DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere

鐵勺是筆，糖漿是墨等糖熬成的糖稀吐出甜蜜的小泡泡輕輕地舀起一勺凝神屏氣，筆走龍蛇三下兩下，一蹴而就勺子一停，畫(huà)即作成糖畫(huà)DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere或丹鳳朝陽(yáng)、或蛟龍出?；蝻w禽走獸……輕輕地自鋁板上鏟出來(lái)粘上竹簽，便大功告成糖畫(huà)DIYTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere每當(dāng)看到晶瑩剔透的糖畫(huà)，童年回憶便依稀漫起，小朋友手中的動(dòng)物栩栩如生，一股股甜蜜的氣息撲鼻而來(lái)，想要感受制作糖畫(huà)的成就感么？想要品嘗甜蜜蜜的糖畫(huà)么？日式甜品TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere日式甜品不止能虜獲你的胃，還能霸占你的朋友圈。清香的味道，或深或淺的醇苦回甘，滑過(guò)舌尖，停留齒間，能夠給你味蕾沉醉般的寵幸，帶給你一場(chǎng)不同往日的甜品之旅。如果你是一個(gè)愛(ài)曬美食的吃貨，無(wú)需美顏，無(wú)需濾鏡，無(wú)邪絕對(duì)可以滿足你。品嘗新年的甜蜜味道暖冬精美茶歇TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere在這寒冷的冬季現(xiàn)場(chǎng)準(zhǔn)備了精美點(diǎn)心、熱乎的奶茶及水果等食物供來(lái)賓品嘗。第四周暖場(chǎng)活動(dòng)|1月23日-1月24日 |元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顧客至特色簽到臺(tái)簽到在愛(ài)心上簽上自己的名字和電話，在放入指定位置，活動(dòng)現(xiàn)場(chǎng)每位簽到后都可領(lǐng)取參與券一張。四大才子送福TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere現(xiàn)場(chǎng)古裝四大才子新春送福字和福袋的互動(dòng)帶領(lǐng)業(yè)主們感受一場(chǎng)穿越古今的奇幻之旅筆墨飄香迎春送福TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere****還原記憶中的年味讓年味更濃！特邀請(qǐng)書(shū)法家現(xiàn)場(chǎng)手寫(xiě)春聯(lián)潑墨送福！筆墨飄香迎春送福TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere下筆如行云流水，縱橫揮灑蒼勁有力，一筆而下觀之若脫韁駿馬騰空而來(lái)！筆鋒雄健灑脫，一氣呵成饕餮美食縱情享受TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere烤全羊啥也不用做！來(lái)了就開(kāi)撕！免費(fèi)!經(jīng)過(guò)高溫烤制后的烤全羊吮飽醬汁后的羊肉香味一定濃郁得隔幾條街都能聞到！饕餮美食縱情享受TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere還有各類燒烤光是聽(tīng)肉串在火上的滋滋聲就已經(jīng)開(kāi)始咽口水了！第五周暖場(chǎng)活動(dòng)|1月23日-1月24日 |元旦簽到TextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehereTextthetitlehere顧客至特色簽到臺(tái)簽到在愛(ài)心上簽