Brand Finance：2024年全球品牌財富500強

BrandFinanceJanuary2024BrandFinanceGlobal5002024/global2 DavidHaigh,Chairman&CEO,BrandFinance7BrandValueRanking(USDm)2232BNPParibas33InterviewwithEliseHermant,HeadofGroupCommunications,BNPParibasDeloitte36InterviewwithVimiGrewal-Carr,GlobalChiefGrowthOfficer,DeloitteDeutscheTelekom39InterviewwithUlrichKlenke,ChiefBrandOfficer,DeutscheTelekometisalatbye&42InterviewwithHatemDowidar,GCEO,e&Infosys47InterviewwithSumitVirmani,CMO,InfosysInsights50WhyshouldIValueMyBrand?InterviewwithMikeRocha,ChiefCommercialOfficer,BrandFinanceHowWeValuetheBrandsinOurAnnualRankingsInterviewwithThulithPerera,HeadofRankingProduction,BrandFinanceSustainability–TheDrivingForcebehindBrandValueInterviewwithRobertHaigh,Strategy&SustainabilityDirector,BrandFinance5161656975?2024Allrightsreserved.BrandFinancePlc.BrandFinanceTheworld'sForbusinessenquiries,pleasecontact:+442073899400BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.BrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.BrandFinanceGlobal5002024/global4 Chairman&CEO,BrandFinanceBrandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstandingcaninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovidingabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset.Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhowitfitsintotheiroverallbusinessstrategy.Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways.First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-qualityandtrustworthy.Inaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally,astrongbrandcanprovideacompanywithacompetitiveadvantageandhelpitweathereconomicdownturnsorindustrydisruptions.Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thereportyouarereadingisbasedonthisextensiveoriginalresearch,withthefindingsrepresentingacatalystforfurtherconversations.Ifyouwanttohelpbuildastrongerbrand,orifyouwanttobetterunderstandthevalueofyourbrand,pleasecontacttheBrandFinanceteamandIanytime.Ilookforwardtotheconversationandhelpingtobuildamoreprofitablefutureforyourbrand.Requestyourownprovidesacompletebreakdownoftheassumptions,datasources,andcalculationsusedtodetermineyourbrand’svalue,aswellasbrandequityresearch.Eachreportincludesexpertrecommendationsforgrowingbrandvalue,drivingperformance,andgaininginsightsintoyourpositionagainstpeers.Leveragestrategicinsightstoenhanceyourbrand'sfinancialstanding.Strategiseeffectivelytopositionyourbrandasamarketleader.Benchmarkyourbrandagainstindustrystandardsforacompetitiveedgeinthecorporatelandscape.Empoweryourmarketingteamwithcomprehensiveknowledgeaboutyourbrand'sfinancialvalue.Optimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.Deepenyourfinancialacumenandmakewell-informeddecisionsforcorporatesuccess.GetFullAccesstoacomprehensiveframeworktotrackandmeasurethecorebuildingblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength.Brands,andcustomerrelationshipwithbrands,arecomplex.Assuchmeasuredsupportifthey’retofulfiltheirpotential.Ourbrandequityreportsdeliverexpertinsightandrecommendationstopoweryourbrandstrategiesandvaluation.Originalmarketresearchonglobal,marketandsectorleadingbrands.Comprehensivecoverageformarketspecificlearningsthatinformdecisionmaking.Benchmarkyourbrandagainstcompetitorsandleverageindustrylevelinsightstoempoweryourstrategy.Robustmarketrepresentationforaglobalperspective.Takealongerviewtotrackandlearnfromfastgrowingbrands,marketdisrupters,andmarketleaders.Understandyourbrandsstandinginthemarket,whatit’sknownforrelativetothecompetition,andwhatdrivescustomerdecisionmakingsoyoucancreatearoadmapforsuccess. Analysis+Appleachievesremarkable74%growthinbrandvalue,reclaimingitstitleastheworld’smostvaluablebrandbyhugemargin+ArtificialintelligencesectorboomsasMicrosoftbecomestheworld’ssecondmostvaluablebrand,NVIDIA’sbrandvaluesurges163%+Googlesitsinthirdforbrandvalueandbrandstrength+Europe’smostvaluablebrand,DeutscheTelekom,securestheworld'stoptelecompositionandaspotintheglobaltop10+Tesladropsoutoftop10,fallingto18th+Consumercutbackschallengehighstreetbrands+WeChatnamedworld’sstrongestbrand+USAaccountsforover200brandsandhalfoftotalvalueofranking Applehasachievedtrulyexceptionalbrandvaluegrowththisyear,withitsbrandvalueincreasingbyUSD219billioninasingleyeartoUSD516.6billion.Thisyear’sgrowthisapproximatelyequaltothetotalvaluebrandscombined,markinganunprecedentedmilestoneinBrandFinance’sextensivehistoryofvaluingtheworld’smostvaluableandstrongestbrands.Applehasachievedaremarkablebrandvalueincrease,evenasiPhonevolumesharehaslargelyplateaued,asitsstrategyoffindingnewmarkets,expandingitsecosystem,andencouragingupgradestohigher-valueiPhoneshasbeenhighlyeffective.Applehasmaintaineditspositionasthedominantplayerinthepremiumsmartphonemarket,with71%valueshare.BrandFinance’sresearchfindsthatApple’sbrandremainsstrong,withabrandstrengthindexscoreof86.5outof100andanassociatedbrandstrengthratingofAAA,animprovementfromlastyear’sAAA-rating.Appleisoneoftheworld’smostrecognisedbrands,illustratedbyitshighbrandawareness,averaging96%acrossthe17countriesresearchedbyBrandFinance.IntheUS,Apple’shomemarketandbiggestintermsofrevenue,thebrandrankshighestamongtechbrandsinperceptionsofproductquality.“Applehasgrownitsbrandvaluethroughstrategicdiversificationandpremiumisation,movingawayfromheavyrelianceoniPhonesalestowardsventuresintowearablesandservicessuchasAppleTVsubscriptions.Accordingtoourresearch,morethan50%ofrespondentsrecognisedAppleasexpensive,butworththeprice,reinforcingthebrand’sabilitytodemandapricepremium”.DavidHaighChairmanandCEO,BrandFinanceBrandFinanceGlobal5002024/global9TT-2-3AT&T$52.7bn$49.3bnTT-2-3AT&T$52.7bn$49.3bnRankingAnalysis1$516.6bn2MicrosoftMicrosoft$340.4bn30Gole$333.4bn4-3ama7zn$308.9bn?BrandFinancePlc.20245snMSUNG$99.4bn6-1walmart$96.8bn789$84.2bnfacebook$73.3bn勇$75.7bn-3ICBC中國工商銀行ICBC$71.8bn-3erzonv$71.8bnSTTGrID$71.1bn$70.4bn-2中國建設(shè)銀行chinacontructionBank$65.6bn$60.7bn中國農(nóng)銀行$60.4bn-1勇-9ORACLe$59.4bn$58.3bn$53.1bn-7$52.8bn$50.3bn-3$50.5bn$50.1bnBrandFinanceGlobal5002024/global10RankingAnalysisvaluesurges163%Akeyhighlightofthisyear'sreportisthestronggainsofbusinessesthathaveinvestedheavilyinAI.BrandFinanceresearchfindsverylargeincreasesinbrandvalueamongstsectoralleaderssuchasMicrosoftandNVIDIA.Microsoft'sbrandvalueroseby78%toUSD340.4billion,jumpingtwospotsintherankingto2nd.NVIDIA,akeysupplierofchipsintheAIspace,achievedabrandvalueriseof163%toUSD44.5billion,makingitthefastestgrowingbrandthisyear.Microsoft'sinvestmentinAIintegrationacrossplatformsenhancesmarketcompetitiveness,positioningitasatoptechnologyinnovator.BrandFinance’soriginalmarketresearchhighlightsMicrosoft'sstrongreputationforinnovation,modernity,andtrustworthiness.AccordingtoBrandFinanceresearch,NVIDIAisperceivedashighlyinnovativewhilefamiliarity,considerationandrecommendationlevelsallincreasedyear-on-yeartoo.ThisoverallperformancefirmlypositionsNVIDIAasafront-runnerintheAIchipmarket,demonstratingthattheirinnovativeproductsarebeingadoptedbythemarket.Googlehasretainedthirdposition,recordinga19%increaseinbrandvaluetoUSD333.4billion.Thecompanyhasdemonstratedgoodoverallrevenuegrowth,largelyattributedtoitsnarrativearoundAI,improvedmargins,andoverallpositivefinancialperformance.Thatsaid,Googlehasnavigatedseveralshiftsinitsbusinesslandscape,markedbya6%reductionintheworkforce,indicativeofthestrategiccost-cuttingmeasuresamidadigitaladvertisingslowdown.GooglefacesfurtherchallengesstemmingfromalawsuitallegingunauthoriseduseofuserdatatotrainAItools,potentiallyimpactingitsbrandperceptionnegatively.AsoneofthefourUStechbrandsinthetop10mostvaluablebrandsthisyear,GooglefallsbehindSiliconBrandFinanceGlobal5002024/global11RankingAnalysisValleypeersAppleandMicrosoftinvaluebutsecuresthe3rdpositiongloballyinbrandstrength,trailingonlyChina'smessaginggiant,WeChat,andfellowAlphabetGoogle'sbranddemonstratesexceptionallyhighlevelsoffamiliarity,usage,andcustomersatisfaction,positioningitselfinthetop10thpercentileforoverallreputation.Amazon,theworld’smostvaluablebrandin2023,hasdroppedto4thposition,withitsbrandvaluegrowingby3%toUSD308.9billion.Achallengingconsumermarketoverthepast12months,influencedbyhigh-interestrates,inflation,andacost-of-livingcrisishavehurtAmazon’sprospects.Whileotheronlineretailersgrapplewithimpendingchangestoonlineadvertising,AmazoniscapitalisingontheshifttostreamingTVbyofferinginteractiveadvertisingopportunities.Additionally,thecompanyinvestsinretailmedianetworkstoexpanditsdigitalmarketingfootprint.Inresponsetotraditionaltrackingmethodslikecookieslosingefficacy,Amazonaimstoenhanceadrelevanceandauthenticityusingacombinationoffirst-partybrandandretailerinsights.Despitelittlemovementinbrandvalue,AmazonhasretaineditsAAAbrandstrengthrating.SomeofthekeyingredientsdrivingAmazon’sbrandstrengtharehighlevelsofbrandconsiderationcoupledwithstrongloyaltyamongexistingcustomers.TikTok/Douyincontinuesitsfastriseinbrandvalue,withanincreaseof28%toUSD84.2billion.IntheWest,TikTokhasbuiltanoutstandingpeer-to-peermarketingenginewhichallowsconsumerstoeasilysharecontenttopeoplewhodonothaveTikTokaccounts,servingasaneffectiveformofuseracquisition.Douyin(theChinese-facingbrandnameknownasTikToktoWesternaudiences)hastransformedbeyondamediachanneltoestablisharobustecommerceplatform,akintoAmazon’sinthewest.AccordingtoBrandFinance’sresearch,TikTokalsoboastsveryhighlevelsofawareness,averaging91%awarenesslevelsgloballyinmarketresearch.?BrandFinancePlc.2024163%136%102%89%78%74%67%66%64%53%BrandFinanceGlobal5002024/global1290.088.290.088.2RankingAnalysis194.3#20YUTube92.73Google92.54391.8!!?BrandFinancePlc.2024590.7""6Deloitte。90.6789ROLEX90.490.290.289.9-0.92ICBC中國工商銀行89.889.489.4./+4.2089.3-2.4189.0$$CHANEL88.988.988.9-1.3%+2.1&'STTGrID88.6((88.4)中國建設(shè)銀行chinaconstructionBank88.3**SBI88.3+88.3,-BrandFinanceGlobal5002024/global13RankingAnalysisInadditiontocalculatingbrandvalue,BrandFinancealsodeterminestherelativestrengthofbrandsthroughabalancedscorecardofmetricsevaluatingmarketinginvestment,stakeholderequity,andbusinessperformance.CompliantwithISO20671,BrandFinance’sassessmentofstakeholderequityincorporatesoriginalmarketresearchdatafromover150,000respondentsin38countriesandacross41sectors.Accordingtothisanalysis,WeChatisthestrongestbrandintheworld,earningabrandstrengthindexscoreof94.3outof100,andtheassociatedbrandstrengthratingofAAA+.JustelevenotherbrandsintheGlobal500rankingearnthecovetedAAA+brandstrengthWeChat'sexceptionalbrandstrengthisunderpinnedbyitsessential,familiar,andtrustedstatusinChina,itsdominantmarket.ThisunparalleledconnectionhassolidifiedWeChat'spositionasanintegralpartofdailylifeformillionsofusers.Accordingtoourlatestbrandtrackingdata,81%ofrespondentssurveyedinChinaarecurrentusersofthebrand.ThebrandalsosecuredthetopspotinChinaforperceptionsof'meetingcustomerneeds',contributingtothebrandattainingthehighestNetPromoterScoreacrosstheentireBrandFinanceGlobal500study.LikeotherChinesebrands,however,WeChatmustcontendwithChina’scontinuedeconomicslowdownpredictedthisyearandbeyond,ultimatelylimitingitsfinancialpotentialand,consequently,itsoverallbrandvalue.Thisyear,WeChat’sbrandvaluedecreasedby17%toUSD41.8billion.BrandFinanceGlobal5002024/global14BrandFinanceGlobal5002024/global15ROLEX YOUTube回AsiaEurope$99.4bn(xx.x/100)ROLEX YOUTube回AsiaEurope$99.4bn(xx.x/100) ?BrandFinancePlc.2024 AmericasAmericasMiddleMiddleEast&Africa$516.6bn$41.6bnsnMSUNG$73.3bnTheUnitedStatescontinuestodominatetheranking,nowaccountingfor201outof500ofthebrandsinBrandFinance’sGlobal5002024andoverhalfofitsoverallvalue(totalbrandvalueup14%toUSD4.5trillion).ChinaishometothesecondlargestaggregatebrandvalueoftheGlobal500brands,withanoverallbrandvalueofUSD1.4trillion,a5%decreaseyear-on-year.The72Chinesebrandsincludedintherankingcontribute16%oftheoverallglobalvalue.Thisyear,theUnitedStatesishometothetopfourmostvaluablebrandsintheworld,withSouthKorea’sSamsungGroupclinching5thspotwithabrandvalueofUSD99.4billion.TDretainsitspositionasthemostvaluableCanadianbrandandisthe100thmostvaluablebrandintheworld,withabrandvalueofUSD19.0billion.Despitehavinggonefrom93to100intheGlobal500rankingthisyear,TDexhibitsrobustperformanceinBrandFinance'slatestconsumerresearchespeciallyaroundconsiderationandfamiliarity.TDstandsoutasthemostrecognisedbankingbrandinthecountry,enjoyingfamiliarityfrom72%ofrespondents.31%ofindividualsclaimedtobecurrentlyusingTD'sservices,makingitthemostpreferredbankingbrandinCanada.ThissteadymarketpresencespeakstoTD'senduringappealintheindustry.RegionalAnalysisRBC(brandvalueup11%toUSD16.4billion)andCanadaLife(brandvalueup7%toUSD11.6billion)roundoffthetop3Canadianbrands,sittingin119thand178thpositions,respectively.Thisyear,CoronaExtrahasemergedasthemostvaluablebrandfromLatinAmerica.Itsbrandvaluesurgedby40%toreachanimpressiveUSD10.4billion,overtakingItaú.BrandFinanceresearchfoundasignificantincreaseinbrandstrengthglobally,drivenbyanincreaseinconsideration,reputation,andsustainabilityperceptionsbyconsumers.Thisbuiltupona19%increaseinsalesoutsideofMexicoasconsumersincreasinglyperceiveCoronaasapremiumproduct.ItaúisthesecondmostvaluablebrandfromLatinAmerica,havingsufferedaminordecreaseinbrandvalueof4%toUSD8.3billion.Thefallinbrandvaluewassubstantiallycausedbyafallinbrandstrengthwithbrandinvestmentfalling.AlthoughfootballsponsorshipbyItaúmaintainshighawareness,BrandFinanceresearchfoundthatcustomerswerelesslikelytorecommendthebrandtoothersthaninprioryears.BancodoBrasilisthestrongestbrandfromBrazilintheGlobal500ranking.Itsbrandvaluehasincreasedby11%toUSD5.5billion,complementedbyahighbrandstrengthindexof79.1andanAA+brandrating.ModeloEspecial,thesecond-strongestbrandfromtheregion,alsoobtainedsignificantgrowthwitha24%increaseinbrandvaluetoUSD5.2billion.Itsbrandstrengthindexof78.9andAA+brandratingreflectsBrandFinance’sresearchfindinganincreaseincustomersrecommendingittoothers,withModeloEspecialbenefitingfromconsumersswitchingawayfromBudLightintheNorthAmericanmarket.BrandFinanceGlobal5002024/global16RegionalAnalysisAramco,themostvaluableMiddleEasternbrand,hasexperiencedabrandvaluedeclinethisyear,fallingtoUSD41.6billion.Thisdecrease,thoughprimarilyrevenue-drivenwasalsolinkedtoafallinAramco’sperceivedqualityandreliability.WithAmericanandEuropeanproductionincreasinginresponsetosanctionsonRussia,andChinesedemandfalling,Aramcofacesabrandpositioningchallenge,giventhatdomesticandregionalusersofoilrepresentarelativelysmallmarket.ThebrandvalueofADNOC,thesecondmostvaluableMiddleEasternbrand,hasgrownby7%overthepastyeartoUSD15.2billion,drivenbya1-pointimprovementinitsBSIto80.2andisnowanAAA-ratedbrand.ADNOChasdiversifieditsoperationsandgrownitsbrandinternationallythroughacquisitions,recentlymakingastrategicinvestmentinStoregga,acompanythatfocusesonthedevelopmentofglobalcarboncaptureandstorageprojects.ADNOC'sbrandstrengthhasalsoimprovedduetoitscommitmenttodecarbonisation;itisoneof50foundingsignatoriesoftheOilandGasDecarbonisationCharter(OGDC)thatisaglobalcommitmenttospeedupclimateactionacrosstheindustry,whichwaslaunchedatCOP28.e&group’stelecomvertical,etisalatbye&,hasretaineditspositionasstrongestbrandintheMiddleEastandAfricaaswellasthestrongesttelecombrandintheworldwithascoreof89.4intheBrandStrengthIndex.Thetelecomoperatorhasbenefitedfrombeingpartofalargertechnologygroup,e&.Sincethelaunchofthee&brand,thegrouphasbeenbranchingoutintonewterritorieswithitsPartnerMarketschemeaswellasundertakingsomehigh-profileacquisitionsandinvestmentssuchasCareem,Vodafone,ElGrocerandStarzPlaytoprovidenewservicestocustomersandreturnsforitsinvestors.Inaddition,etisalatbye&andthee&groupatlarge,havebeeninvestingheavilyinacommunicationcampaignaroundthelaunchofthee&brand.BoththecommunicationinvestmentandgroupactivitieshaveresultedinimprovementsinthebrandinvestmentmeasureintheBrandFinanceBrandEquityMonitorresearch,aswellasfeedingthroughintohigherconsiderationandultimatelythehighestBSIintheregion.Variousactivitiescontributedtothissuccess,suchasitscontinuedactivationoftheManchesterCityFootballClubpartnership,networkleadershipin5G,innovativecustomerexperienceinitiatives,andparticipationinglobaleventsincludingtheFormula1GrandPrixinAbuDhabiandCOP28.BrandFinanceGlobal5002024/global17RegionalAnalysisstchasshownimpressivegrowthwithitsbrandvalueincreasingby12%toUSD13.9billionandenteringthetop150withintheGlobal500rankingthisyear.ThisachievementmakesstcthefirstconsumerbrandintheMiddleEasttoenterthe150mostvaluablebrandsglobally.stchastakensignificantstridesinitsexpansionstrategyinbothsizeandscope,creatinganintegratedsystemofsubsidiariesspecialisedacrossdigitalinfrastructure,theInternetofThings,cloudcomputing,cybersecurity,businessoutsourcingservices,inadditiontotelecommunicationsandrecentextensionsofthebrandintofintechwithstcPay/BankandentertainmentwithstcTVandstcPlay.stc’sacquisitionofaninterestinTelefonica,onethelargesttelecommunicationscompaniesintheworldmarksakeymilestoneinstc’sgrowthjourneyin2023.Thestcbrandhasstrengthenedfurtherthisyear,playinganimportantpartinenablingstc'scommitmenttoongoinggrowthanddiversification.billion)hasclaimedthetitleastheworld'smostvaluabletelecomsbrand,surpassingVerizon.Ranked9thglobally,italsoleadsasthemostvaluableEuropeanbrand.DeutscheTelekom'scustomermomentum,drivenbynetworkstrength,hasboostedgroupservicerevenues,whilesuccessfulfibredeploymentinEurope,alongside5GleadershipintheUS,haveenhancedconnectivityperceptions.BrandFinanceresearchhighlightsDeutscheTelekom'sleadershipincustomersatisfactionmetrics,drivingaBrandStrengthIndexincreaseto83.0.ThisconsistentglobalbranddeliveryisreinforcedbytheintroductionofDeutscheTelekom’sunifiedglobalclaim,"connectingyourworld,"completingitsGlobalBrandStrategywithheightenedinternationalfocusandcustomerperspective.Mercedes-BenzfollowscloselyasthesecondmostvaluableEuropeanbrand,witha1%increaseinbrandvaluethisyeartoUSD59.4billion.BrandFinance’sresearchfoundthatMercedes-Benzhasachievedasubstantialenhancementinbrandstrength,withresearchidentifyinganotableriseincustomerservicescores.BrandFinanceGlobal5002024/global18RegionalAnalysisTherehavebeensignificantupliftsacrossnearlyallbrandinvestmentpillars,whichwillbeessentialtodefendthebrand’sleadingpositionfromcompetitioninelectricvehicles.LuxurySwisswatchmakerRolexstandsasthestrongestEuropeanbrandwithabrandstrengthindexof90.2,accompaniedbyanAAA+brandrating.Thebrandhasstoodapartfrommuchofthehigh-endwatchindustrybymanagingtomaintainitsstrongbrandreputationforconsistentquality,whilemanagingtoscaleupproduction.Ferrariisthesecond-strongestEuropeanbrand,maintainingitsiconicbrandstatuswithaBrandStrengthIndexof90.0,andabrandvalueup43%toUSD10.6billionthisyear.Thisbrandvalueincreasecorrelateswiththebrand’sprofitabilityincreasingsubstantiallyoverthelasttwoyearswithglobalexportsofFerrarivehiclesbenefitingfromCOVID-eraredirectionofluxuryspendingfromexperiencestogoods.TikTok/Douyin,aglobalphenomenoninthesocialmediaspace,emergesasthemostvaluablebrandfromChina.Itsbrandvaluehassurgedbyanimpressive28%toUSD84.2billion.Thissubstantialgrowthisatestamenttotheplatform'sabilitytoextractmorerevenueinChina,whereithasbecomeamajorecommerceplatform.Thisisleveragingthehugeamountofattentionitgainsfromusersintoaformatwhichismonetizable.oneofthelargestbanksintheworld,standsasthesecondmostvaluablebrandfromChinawitha3%increaseinbrandvaluethisyear,reachingUSD71.8billion.Thisgrowth,thoughmodest,signifiesICBC'sstrongfinancialposition,andisconnectedwithBrandFinanceresearchfindingincreasedfamiliaritywiththebra