商管與經(jīng)濟(jì)英語培訓(xùn)材料

商管與經(jīng)濟(jì)英語培訓(xùn)材料2024-01-19匯報(bào)人：XXcontents目錄FundamentalsofBusinessEnglishBusinesscommunicationskillsMarketingstrategyInternationalTradePracticecontents目錄FinanceandFinancialKnowledgeChallengesandOpportunitiesintheContextofEconomicGlobalizationCHAPTERFundamentalsofBusinessEnglish01Businessmeetings:meetings,conferences,seminars01CommonvocabularyusedinbusinesssettingsBusinessnegotiation:negotiation,discussion,bargaining02Businesscontract:contract,agreement,deal03Businesstrip,travel,expense04Businessetiquette:etiquette,protocol,courtery0503SimplicityandclarityAvoidredundantandcomplexexpressions,pursueprecisionandefficiency.01UsepassivevoicemoreoftenEmphasizetheactionreceiverratherthantheactionexecutor,makingtheexpressionmoreobjective.02Commonlyusedpresenttenseindicatesuniversaltruthorfrequentlyoccurringactions,independentoftime.GrammarCharacteristicsofBusinessEnglishWritingStandardsforBusinessDocumentsFormatspecificationFollowspecificformats,suchasletterhead,date,salutation,maintext,closinghonorific,etc.FormallanguageUseformalandprofessionalvocabularyandexpressions,avoidingcolloquialandinformallanguage.ClearcontentClearlyexpressthepurposeandintention,withclearorganizationandrigorouslogic.PayattentiontopolitenessRespectreaders,usepolitelanguageandwording,andestablishagoodcommunicationatmosphere.CHAPTERBusinesscommunicationskills02ClearexpressionUseconciseandclearlanguage,avoidusingcomplexvocabularyandsentencestructures,toensurethattheaudiencecaneasilyunderstand.MaintainconfidenceMaintainconfidencewhenspeaking,improveself-confidencethroughsufficientpreparationandpractice,andwinthetrustoftheaudience.PayattentiontospeechspeedandintonationControlspeechspeedandmaintainappropriatepausestoallowtheaudiencetimetodigestinformation.Meanwhile,usedifferentintonationtoexpressemotionsandemphasizekeypoints.BusinessMeetingPresentationSkillsAdequatepreparationConductthoroughresearchandpreparationbeforenegotiations,understandtheotherparty'sneedsandinterests,inordertodevelopeffectivenegotiationstrategies.ListeningandUnderstandingActivelylistentotheotherperson'sperspectivesandneeds,strivetounderstandtheirposition,inordertobetterreachconsensus.FlexibleuseofnegotiationskillsUtilizevariousnegotiationtechniques,suchasprovidingreasonableexplanations,proposingconstructivesolutions,seekingcommonground,etc.,tofacilitateasatisfactoryagreementbetweenbothparties.BusinessnegotiationstrategiesandtechniquesIncross-culturalcommunication,itiscrucialtounderstandthedifferencesinvalues,etiquette,customs,andotherculturalbackgrounds.Thishelpstoavoidmisunderstandingsandconflicts,andpromoteseffectivecommunication.Respectthediversityofdifferentculturalbackgrounds,communicatewithanopenandinclusiveattitude,andavoidstereotypicalimpressionsorbiasestowardsthecultureofothers.Adjustcommunicationmethodsbasedonculturalbackground,includinglanguage,expression,nonverbalsignals,etc.Forexample,insomecultures,directeyecontactisseenasrespect,whileinotherculturesitmaybeseenasimpolite.UnderstandingculturaldifferencesRespectdiversityAdapttocommunicationmethodsCrossculturalcommunicationskillsCHAPTERMarketingstrategy03MarketresearchandanalysismethodsDetermineresearchobjectives:Clarifytheresearchobjectivesandquestions,chooseappropriateresearchmethodssuchasquestionnairesurveys,interviews,observations,etc.Datacollection:Collectdatathroughonlinesurveys,telephoneinterviews,face-to-faceinterviews,andothermeanstoensuretheaccuracyandreliabilityofthedata.Dataanalysis:Usingstatisticalanalysismethodstoprocessandanalyzethecollecteddata,extractingusefulinformation.Resultpresentation:Presenttheanalysisresultsintheformofcharts,reports,etc.,toprovidesupportfordecision-making.要點(diǎn)三ProductpositioningAnalyzethetargetmarketandcompetitors,determinetheuniquesellingpointsandtargetaudienceoftheproduct,anddevelopdifferentiatedpositioningstrategies.要點(diǎn)一要點(diǎn)二PromotionstrategyComprehensiveuseofadvertising,publicrelations,promotionsandothermeanstoenhanceproductawarenessandreputation,andattractpotentialcustomers.ChannelexpansionExpandsalesnetworkthroughonlineandofflinechannels,improveproductcoverageandmarketshare.要點(diǎn)三ProductpositioningandpromotionstrategyBrandevaluationRegularlyevaluatebrandvalueandmarketperformance,andadjustbrandstrategiesandmanagementmeasuresinatimelymanner.BrandpositioningClarifythecorevaluesandtargetaudienceofthebrand,andshapeauniquebrandimage.BrandCommunicationSpreadbrandconceptsandvaluesthroughadvertising,publicrelations,contentmarketing,andothermeanstoenhancebrandawareness.BrandprotectionStrengthenbrandtrademarkregistrationandintellectualpropertyprotectiontopreventbrandinfringement.BrandbuildingandmanagementCHAPTERInternationalTradePractice04TradeterminterpretationincludingthemeaningsandapplicationscenariosofcommonlyusedtradetermssuchasFOB,CIF,CFR,etc.Elaborateontherightsandobligationsofbothpartiestothecontract,aswellasadescriptionofthesubjectmatterofthecontract.Explainthecompositionoftheprice,pricingcurrency,priceadjustments,andotherfactors.Specifythedeliverytime,location,method,aswellasshippingnotices,transportationdocuments,andotherrelatedmatters.ContractsubjectandobjectPricetermsDeliveryandShippingTermsInterpretationofTradeTermsandContractTermsStreamliningofimportandexportbusinessprocessesPreparationbeforetrading:marketresearch,selectionoftradingpartners,formulationofimportandexportplans,etc.Transactionnegotiation:negotiationandcommunicationinthestagesofinquiry,offer,counteroffer,acceptance,etc.Contractsigning:Confirmthecontracttermsandsignaformalimportandexportcontract.Fulfillingthecontract:specificoperationsinstagessuchasstocking,urgingforcertification,reviewingcertification,modifyingcertification,charteringandbooking,customsdeclaration,inspection,insurance,loading,anddocumentpreparationandforeignexchangesettlement.Thesettlementmethodoftransferringpaymentfromthebuyertothesellerthroughbankorothermeans,includingwiretransfer,lettertransfer,anddrafttransfer.Thesettlementmethodinwhichthesellerentruststhebanktocollectpaymentfromthebuyer,includingpaymentagainstdocumentsandacceptanceagainstdocuments.Awrittendocumentissuedbyabankpromisingpayment,andasettlementmethodforpaymentinaccordancewiththeprovisionsoftheletterofcredit.Includingdifferenttypessuchassightlettersofcreditandusancelettersofcredit.RemittanceCollectionLetterofCreditInternationalpaymentandsettlementmethodsCHAPTERFinanceandFinancialKnowledge05BalanceSheetUnderstandthestructureandscaleofacompany'sassets,liabilities,andowner'sequity,evaluatethecompany'sdebtpayingabilityandfinancialstability.IncomeStatementAnalyzeacompany'soperatingresults,includingrevenue,costs,andprofits,toevaluatethecompany'sprofitabilityandoperationalefficiency.CashFlowStatementMasterthecashinflowandoutflowsituationoftheenterprise,analyzetheabilityoftheenterprisetogenerateandutilizecash,andevaluatetheliquidityriskoftheenterprise.ReadingandAnalysisofFinancialStatementsPortfolioTheory:Understandingtheprinciplesofdiversification,reducinginvestmentrisks,andincreasinginvestmentreturns.CapitalAssetPricingModel(CAPM):Masteringtherelationshipbetweenexpectedassetreturnsandrisk,providingabasisforinvestmentdecisions.Stocks,bonds,funds,andotherinvestmenttools:Familiarwiththecharacteristicsandrisksofvariousinvestmenttools,chooseappropriateinvestmentproductsbasedonpersonalrisktoleranceandinvestmentgoals.FundamentalsofInvestmentandWealthManagementFinancingmethodselectionComparetheadvantagesanddisadvantagesofequityfinancinganddebtfinancing,andchoosetheappropriatefinancingmethodbasedonthedevelopmentstageandneedsoftheenterprise.FinancingcostsandriskcontrolAnalyzethecompositionoffinancingcosts,masterriskcontrolmethodsinthefinancingprocess,andreducecorporatefinancingrisks.EnterprisecreditratinganddebtmanagementUnderstandthestandardsandmethodsofenterprisecreditrating,strengthendebtmanagement,andimprovethelevelofenterprisecredit.CorporatefinancingstrategyandriskcontrolCHAPTERChallengesandOpportunitiesintheContextofEconomicGlobalization06TradeliberalizationGlobaltradebarriersaregraduallydecreasing,andthescaleofinternationaltradeisconstantlyexpanding.Internationalcapitalflowsareaccelerating,andcross-borderinvestmenthasbecomethenorm.Enterpriseslayouttheirproductionlinesacrossborders,formingaglobalsupplychain.Theinternationalfinancialmarketisdeeplyintegrated,andcross-borderfinancialservicesarebecomingincreasinglypopular.InvestmentfacilitationGlobalizationofproductionFinancialinternationalizationThetrendandimpactofeconomicglobalizationeffectPromotinginternationaltrade:Multinationalcorporationspromotethedevelopmentofinternationaltradethroughglobalprocurementandsales.Promotingtechnologytransfer:Multinationalcorporationsintroduceadvancedtechnologyandmanagementexperiencetopromotetechnologicalprogressinhostcountries.TheroleandchallengesofmultinationalcorporationsinglobalizationCreatingemploymentopportunities:Multinationalcorporationsestablishbranchesinhostcountriestoprovidealargenumberofjobopportunities.TheroleandchallengesofmultinationalcorporationsinglobalizationchallengeLegalrisk:Crossborderoperationsinvolvedifferentlegalsystemsandrequirepreventionoflegalrisks.Exchange