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E-commerceOnlinePayment

AAConsulting1Content

Projectoutline………………..3E-commercedevelopmentinChina….4-25Methodology………….26-27Keyfindings…………..28-77Availablepaymentmethods…………………..29-38MainbanksinvolvedinE-commerce………...39-43Onlinepaymentprocessflow…………………44-52Differenceinthreecities………53-71Marketsurveyresult………….72-77Analysis&Recommendation………..78-82Issue&Concern………83-852ProjectOutline E-commercedevelopmentMethodologyKeyfindingsAnalysis&RecommendationIssue&Concern3E-commerceDevelopmentinChinaCurrentStatusKeyIssuesFutureDevelopment4E-commerceDevelopmentinChinaE-commerceDevelopmentProcessinChinaSource:Desktop

1996:

StudiedE-commercedevelopmentinChina1996/12:

StudiedE-bankservicemodel1997/2:

OrganizeddevelopingteamofE-bankservicesystem1997/7:

FormulatedE-bankservicesystem，including

providingonlineinquiryofcooperatefinance

andcreditcard,onlinedeclareofbalanceofinternationalpayment1998/1:

OrganizedleaderteamofE-bankservicesystembyheadofficeofbank1998/3:

FirstonlinetransactioncompletedbyGreatwallcreditcard1999/1:

EstablishedE-bankdepartmenttocoordinateE-commercedevelopment1999/6:

Providedmanyonlinepaymentmethods,forexample:Easypaydevelopedthefirstcompleteonlinepaymentsystem;BankofChinasetuppaymentgatewayofSET

andCA

Center1999/9:

SoftwaredevelopmentcenterofBOC

setupE-commercelaboratory5E-commerceDevelopmentinChinaSource:DesktopE-commercecurrentconditionE-commercedevelopmentisstillinthegrowthstageandexperiencedrapiddevelopmentin1999.In1999,totalamountofonlinetransactionisRMB5.5manditisestimatedthatthetotalamountofonlinetransactionwillreachRMB3.5bin2000ThelatestresearchpresentsthatinternetusersinChinahasexceeded17mByMarch2000,thereareabout1100Websites6E-commerceStructureE-commerceDevelopmentinChinaNote:CAwillverifyidentityofallparticipantsduringthecourseoftransaction.Exchanging/clearingUserDistributionBuying/Selling/StoringCAWebSiteTransactionDatabaseAccountingPaymentGatewayInformationCardIssuer’sBank（PayingBank）CollectingSystem（CollectingBank）….BackSystem12123456789101010117E-commerceDevelopmentinChina1.User:browsingWebsite,formulatingorder,deliveryorder/paymentdatatoWebsite2/3.Website:confirmingorder,conveyingpaymentdatatopaymentgateway4.Paymentgateway:deliverypaymentdatatocardissuer’sbank5.Cardissuer’sbank:verifyingpaymentvalidity,transferringmoneytoclearingcenter6.Clearingcenter:acceptingmoney,notifyingcollectingbank7/8.Collectingbank:collectingmoney,notifyingWebsite9/10.Website:processingdata,informingdistributortoarrangingdelivery11/12.Distributor:deliverproducts8IssuinginformationBusinessWebsiteBusinessDealCheckinginformationBusinessModel-B2BModel1:InformationPlatformE-commerceDevelopmentinChina9E-commerceDevelopmentinChinaWebsitepublicplatformBusinessBusinessBusinessConsumerBusinessBusinessModel-B2BModel2:OnlineShoppingCity10BusinessBusinessWebsiteRawMaterialSupplierPurchasingBusinessBusinessWebsiteDistributorDistributionE-commerceDevelopmentinChinaBusinessModel-B2BModel3:BusinessownWebsite11E-commerceDevelopmentinChinaBusinessWebsiteBusinessDealBusinessModel-B2BModel4:CompetitivePurchasingPlatform12SupplierWebsiteDistributorE-commerceDevelopmentinChinaBusinessModel-B2BModel

5:Product/ServiceAgentPlatform13E-commerceDevelopmentinChinaBusinessBusinessTechnologyrequestTechnologyserviceBusinessModel-B2BModel6:TechnologySupportPlatform14E-commerceDevelopmentinChinaBusinessModel-B2CModel1OnlineShoppingSupplierWebsiteConsumerDealSupplyDemandCompetitivePurchasingSupplier1Supplier2Supplier3ConsumerWebsiteDealDemandSupplySupplySupply15E-commerceDevelopmentinChinaBusinessModel-B2CModel2IndividualQuotationConsumer1Consumer2WebsiteSupplierConsumer3SupplyDealDemandDemandDemandGroupQuotationSupplierDealConsumer1WebsiteConsumer2Consumer3SupplyDemandDemandDemandDealDeal16E-commerceDevelopmentinChinaBusinessModel-B2CModel:IndividualE-bankConsumerConsumerWebSiteofBank17BasicE-commerceTransactionProcessE-commerceDevelopmentinChinaNotifyConsumerCreditcardorganizationBankMerchantCACenterOrderDeliveryTransferTransferPaymentBillTransfer123456781.Consumer:formulatingorder,deliveringorder/paymentdatatomerchants2.Merchant:confirmingorder,transferringpaymentdatatobank3.Bank:verifyingvalidityofpayment,informingcreditcardorganization4/5/6.Creditcardorganization:transferringmoney,notifyingbank7.Bank:returningpaymentresulttomerchant8.Merchant:arrangingdelivery18TechnologySupportE-commerceDevelopmentinChinaPaymentsoftwareformerchantserver:CyberCashCashRgistP4.01999/05/19)G10beSetPosl.2(1998/06/15()S／VPos4.5(1999/01/20)IBMPaymentServer1.2(1999/05/12)Paymentgatewaysoftwareforbankserver:G10beSet

G10beSetGateway1.3(1998/08/28)S／PAY2.5(1999/04/19)VellfoneVGATE4.1(1999/02/16)IBMPaymentGateway(1999/02/25)SoftwareforCA:

CommerceSTAGESecureCA(1999.7/.6)G10beSet的E-walletsoftwareforcardholder:CyberCashWal—TnntechS／19E-commerceDevelopmentinChinaCaseone-IBMSolution:PaymentGateway(1999/02/25)

Paymentgatewayenablingservices:

forBank&FinancialinstitutionsSETforE-creditEnablingServices:transformingcreditcardtransactioninformationunderSETsystemSETforE-debitEnablingServices:transformingautomatictransferinformationunderSET-likesystemSSLforE-creditEnablingServices:transformingcreditcardtransactioninformationunderSSLsystemPaymentgatewayconnectionservices:forStoreappointedbybank,ISP,onlineshoppingcitySETforE-creditConnectionServices:,Connectingobjectiveswithpaymentgatewayofbank&financialinstitutionsunderSETsystemSSLforE-creditConnectionServices:,Connectingobjectiveswithpaymentgatewayofbank&financialinstitutionsunderSSLsystem20E-commerceDevelopmentinChinaKeyIssuesOnlinepaymentBandwidthProductdistributionCreditsystem21Bandwidth

SlowonlinetransactionresultedbycurrentBandwidthhasgreatlyimpededE-commercedevelopmentinChina:ForWebsite:difficulttointroduceproductswithmulti-mediawayDifficulttoincreasetransactionamountForuser:longtransactiontimedemotivatesmostofconsumerslongtransactiontimeincreasingcommunicationandtimecost

OnlinepaymentIntoday’smarket,onlinepaymentisthebottleneckofE-commercedevelopmentDifficulttorealizeE-commerceadvantageforlackingconvenientpaymentmethodsUnsecuredonlinepaymentsystemUncompletedregulations:forexample,contractlawacceptE-contractbutdoesnotacceptE-signatureE-commerceDevelopmentinChina22E-commerceDevelopmentinChina.

DistributionsystemPoordistributionsystemisanotherimpediment

Website:difficulttoestablisheffectivedistributionsystemcoveringwholecountryDeferringdeliveryslowtransactionprocessanddemotivateconsumersDistributionsupplier:smalloperationscaleresultinghighoperationcostInsufficientdistributionsupplierinmarket

Credibilitysystem

LowlevelcreditabilitysystemLackingfundamentalcreditabilitybetweenbusinessandpersonalUncompletedcreditor’srightprotectionBankcreditabilitydominatedinChinacreditabilitysystemCommercialcreditabilitysystemdevelopedslowly23E-commerceDevelopmentinChinaIndividualcredibilitysystem1999People’sBankofChina-increasedindividualconsumptionloan

1999/5ShanghaiCreditabilitycompany,createdbyPeople’BankofChina,ShanghaiinformationOfficeand15localmerchantbanks,isthefirstmediaorganizationtakingresponsibilityforinvestigatingindividualcreditability2000/4Realnamesystem-itisnecessarytouserealnametoopenaccount

2000/7“ShanghaiIndividualCreditabilityServiceSystem”providedbyShanghaiCredibilitycompany-banksinShanghaicancheckcreditabilityofpeoplewhoapplyingforofcreditcardandloanwithinseconds24E-commerceDevelopmentinChinaFutureDevelopment:Trendsin2-3yearsTraditionalindustrybegintoexploitE-commerceOnlinepaymentwillnotbethefocusofE-commerceWebsitemodelwillbemorediversifiedDistributionproblemwillbeworseTraditionalgamerulethatonlyprotectsmerchant’sinterestandignoresconsumer’sinterestwillexperiencechallengeLegalandsecureenvironmentwillbeimprovedCreditsystemwillbethebottleneckofE-commerce25MethodologySecondaryResearchIn-depthInterview26Methodology

In-depthinterviewIn-depthinterviewhelptoviewthewholepictureofallrelatedproblemsaboutonlinepaymentinChinaInterviewshavebeendevelopedinBeijing,ShanghaiandGuangzhou,includingmerchant,bankanduserAchievementofin-depthinterviewAvailablepaymentmethodsCurrentbankservicesMerchant&consumer’srequirementOtherstuffrelatedE-commerceSecondaryresearch

Secondarymaterialssources.Relatedpublishedsources:-government

information/statistic-professionalmagazines-brochuresofbanks/merchantsInternetsourcesProfessionalinstitutionsAchievementofsecondaryresearch

RelatedregulationsBasicstatusofonlinepaymentPotentialcompetitorTrends/opportunities27ProjectObjectivesKeyFindingsOnlinepaymentprocessAvailablepaymentmethodsMainbanksinvolvedinE-commerceDifferenceinBeijing/Shanghai/GuangzhouMarket

surveyresult28AvailablePaymentMethodsOnlinepaymentmethodsPreferredmethodsforonlineshoppingOfflinepaymentmethodsMarketshareofdifferentmethods29AvailablePaymentMethods

CurrentStatusKeyIssuesFutureDevelopment30OnlinePaymentMethodsAvailablePaymentMethods31OfflinePaymentMethodsAvailablePaymentMethods32MarketShareofDifferentMethodsAvailablePaymentMethodsCashondelivery:70%Bankingcard:20%Postalremittance:9%Others 1%33AvailablePaymentMethodsMemberregistrationCashierShoppingcartEnterusername/passwordCancelorderConfirmingorderOrderresultPaymentmethodLogonwebsite繼續(xù)購(gòu)物GiveupbuyingWaitingresponseEnterpersonalinformationValidorderClubmember?DeliveryWaitingdeliveryYesNoContinuebuyingConsumer-onlinebuyingprocessflowNote:somewebsitewille-mailorcallConsumertoconfirmdeliverytime&place

34PreferredPaymentMethodsforOnlineshoppingAvailablePaymentMethodsRankingBankingcardCashondeliveryothersPostalremittanceAlthoughCODisthemajorpaymentmethodintoday’smarket,mostconsumerpreferbankingcard.Moreover,certainamountofpotentialusersaregoingtoshoponlinebyvariedbankingcard.However,manyconstraints,suchassecurity,credibilityanddeliverypushconsumerstotakeCOD,agoodsupplementforonlinetransaction35AvailablePaymentMethodsDecisionframeworkforconsumershoppingonlineDeferringdelivery30%Unsecuredonlinepayment30%Badaftersellingservice 15%Complicatedpaymentprocess10%Insufficientpaymentmethods15%36AvailablePaymentMethodsDecisionFrameworkforConsumerPaymentBehaviorsConsumer’spositionduringonlinetransactionInoverseasmarketMerchantputconsumerinterestonthemostimportantposition.Duringtransaction,consumercanoverdraftfrombankandenjoybestserviceprovidedbymerchantInChinamarketCurrentregulationsprotectnotconsumerbutmerchant’sinterest.ItisalmostimpossibleforChineseconsumertooverdraftfrombank,mostmerchantprovidelowlevelaftersellingserviceFactorsinfluenceconsumerpaymentbehaviorsSecurityofonlinepaymentMerchantcredibilityConsumptionconceptApplicationofcomputer/bankingcardProduct’sattributeDiversifiedpaymentmethodsConvenienceofonlineoperating

ThefollowingthreefactorshavemoreStrongerinfluenceSecurityofonlinepaymentMerchantcredibility,aftersellingserviceConvenienceofonlineoperating37AvailablePaymentMethodsFutureDevelopmentofonlinepaymentmethodsBankingcard50%Cashondelivery35%Greencard11%Postalremittance2%Others 2%38MainbanksinE-commerceCooperationstylewithmerchantsBanksinvolvedinonlinepaymentBusinessscale39MainbanksinE-commerceCurrentStatusKeyIssuesFutureDevelopment40BanksInvolvedinE-commerceMainbanksinE-commerce41CooperationStylewithMerchant--BankofChinaMainbanksinE-commerceMerchantneedstocompletethefollowingprocesstobecomeanappointedbusinessofBOCDeliveryapplicationtoBOCforestablishingWebsiteRelatedtechnologyrequirement:includingWebsiteandPaymentplatformInformingBOCtoexamWebsite/paymentplatformReachingagreementandbecomingappointedbusinessDownloadingE-certificatefromWebsitethreedaysaftersigningagreementTransferringE-certificatetopaymentgatewayofBOCtoconfirm,andthendealingwithbankingcardofBOC42MainBanksinE-commerceKeyissueandfuturedevelopment

keyissueNounifiedandauthoritativeCAcenterNocompletedlawandregulationsforE-businessDifficulttocommencecross-regionsoperationforrelativelowlevelofcomputer/InternetapplicationwithinbanksystemDifficulttoformcross-banksoperationfortraditionalmanagementmechanism

TrendofdevelopmentEstablishingauthoritativeCAcenterbygovernmentSettinguprelatedlawtomanageE-commerceImprovingcomputer/InternetapplicationlevelwithinbanksystemAcceleratingexplorationofcross-banks/cross-regionsoperation43OnlinePaymentProcessCurrentStatusKeyIssuesFutureDevelopment44SETTransactionProcessOnlinePaymentProcessCardHolderWebSiteE-paymentE-walletMerchant’sServerMerchantBankPaymentGatewayPaymentRegistry—CACertificateAuthorityCenterInternet123334456771.Cardholder:browsingwebsite,formulatingorder2.Cardholder:actingE-wallet3.CA/Paymentgateway:verifyingparticipants’identity4.E-wallet:deliveringorder/paymentdatatoE-payment/paymentgatewayseparately5.Paymentgateway:deliveringpaymentdatatoBank;banktransferringmoneyandreturningtopaymentresult6.Paymentgateway:deliveringtransactionresulttomerchantserver7.Merchantserver:confirmingpayment,arrangingdelivery45OnlinePaymentProcess-B2CModel1:SET(encryption,e-envelop,e-signature,doublee-signature,CA)CardHolderPaymentGatewayBankMerchant1/234567571Cardholder:browsingwebsite&onlineshopping;2Merchant:confirmingonlineshopping;3Cardholder:verifyingmerchant’sidentity,conveyingordertomerchant(paymentdataisunreadabletomerchant);4Merchant:verifyingpaymentgateway’sidentity&deliveringpaymentdatatoit;5Paymentgateway:verifyingmerchant’sidentity,verifyingpaymentvalidityofcardbytraditionalbanknetwork,returningpaymentresulttomerchant;6Merchant:confirmingtransactionresult,arrangingdelivery7Merchant:regularlyaskingpaymentinformationfrompaymentgateway,paymentgatewayaskingcardissuertotransfermoney,returningresulttomerchant.Note:allparticipantscangetlegalidentityfromCAbeforetransactionandCAwillverifyidentifyofothersduringthewholetransaction46Model2:NON-SETShoppingcard(nobankinvolved)(SSL,RSAencryption,firewall)OnlinePaymentProcess-B2CCardHolderCardIssuer’sBankMerchant1364/5721.Cardholder:buyingshoppingcardfromcardissuer’sbankoragent2.Cardholder:browsingwebsite&onlineshopping3.Cardholder:verifyingcardissueridentity,deliveringorderencryptedbyRSA(merchantcannotreadthepaymentdata)4.Merchant:conveyingpaymentdatatocardissuer’sbank5.Cardissuer’sbank:crackingpaymentdata,transferringmoney,returningpaymentresulttomerchant6.Merchant:conveyingtransactionresulttocardholder,arrangingdelivery7.Merchant:regularlysettlingwithcardissuer’sbankNote:1.Shoppingcardissuedbyorganizationauthorizedbymerchant,forexample,shoppingcardissuedbyCMBand8848.com2.UnderSSL,bankreplaceCAtoverifymerchant’sinformationbeforetransaction3.Encryptionandfirewallcanhelpcardholdertoverifyidentityofmerchantandpaymentgateway47OnlinePaymentProcess-B2CModel3:NON-SETBankingcard(SSL,RSAencryption,E-signature,Firewall)CardHolderPaymentGatewayMerchantCardIssuer’sBank1/2/34485671.Cardholder:loggingonWebsiteandverifyingmerchant’sidentity2.Cardholder:onlineshopping3.Merchant:confirmingonlineshopping4.Cardholder:verifyingpaymentgateway’sidentity,conveyingorder(paymentdatahasbeenencryptedbypublickeywhichisunreadabletomerchant)5.Merchant:deliveringpaymentdataencryptedbypublicsecretekeyofpaymentgateway,askingpayment6.Paymentgateway:crackingpaymentdata,verifyingpaymentvalidityofbytraditionalbanknetwork,transferringmoneyinrealtime7.Paymentgateway:encryptingpaymentresultbyitsprivatesecretekey,informingmerchantpaymentresultNote:1.bankingcardincludescreditcard,debitcard,savingaccountandICcard.2.UnderSSL,bankreplaceCAtoverifymerchant’sinformationbeforetransactions48OnlinePaymentProcess-B2CCardHolderCardIssuer’sBankMerchant1234523Model4:NON-SETBankingcard(nomerchantinvolved)(SSL)1.Cardholder:loggingonWebsite2.Cardholder:onlineshopping,enteringcardissuer’sbankwebsite3.Cardholder:verifyingWebsiteidentityofcardissuer’sbank,enteringpaymentdata4.Cardissuer’sbank:dealingwithpaymentdata,transferringmoney5.Merchant:regularlycheckingtransactionresults,arrangingdeliveryNote:1.step2/3happenssimultaneously2.bankingcardincludescreditcard,debitcard,savingaccountandICcard49OnlinePaymentProcess-B2BServiceprovidedbyChinaConstructionBankBuyerSellerCCB123Prerequisite:

buyershouldbethecustomerofE-bankofCCBbuyerneedtoobtaincustomercertificateandcardreadingmachinefromCCBbuyerneedtoinstallS-agentprovidedbyCCBonitsterminalProcess:1.Business:buyer&sellerreachingdealonline2.Buyer:enteringpaymentinterfacebyactivatingS-agent,confirmingorder,signingcontractwithE-signature,notifyingopeningbanktotransfermoney3.CCB:transferringmoneytoselleraccordingtobuyer’spaymentrequirement50OnlinePaymentProcess-B2BServiceprovidedbyChinaMerchantBankBuyerSellerCMB123Prerequisite:

seller&buyershouldopenaccountinthesamebankinthefirstdeal,buyerneedstodeposittheequalamountoftradeamountinCMBbuyerneedtoinstallcustomerterminalprovidedbythebankProcess:1.Business:buyer&sellerreachingdealonline2.Buyer:notifyingopeningbanktotransfermoneythroughcustomerterminal3.CMB:transferringmoneytosellerNote:CMBcanproviderealtimefinancialservice51OnlinePaymentProcessKeyIssues&FutureDevelopmentKeyissueSET:Highsecurity,Complicatedagreement,LongeroperatingtimeHighdemandforconsumer,merchantandbankintechnologystandardSSL:Easydoingbutlowsecurity,CannotverifyidentityofparticipantsMoreeasierthanSETtoletoutconsumer’scardinformationFuturedevelopmentSSLwillbemoreacceptablethanSETinChinaforconsumer’srelativelowersecurityconsciousnessandInternetlevelAsconsumersbecomemature,itisnecessarytograduallyimprovesecurestandard,forexample,combiningSSLwithotherencryptionmeasures52AreaDifferenceinThreeCitiesPotentialcompetitorRelatedregulations&laws53AreaDifferenceinThreeCitiesRelatedRegulation&Laws-CACenterToidentityofallparticipantsduringthewholecourseoftransaction,itisnecessarytosetupacreditsystemandamechanismtoverifycreditsystemtokeepsecurityofonlinebusiness.CAcenterisinchargeofgrantingandmanagingdigitalcertificateneededbyallentitieswhoparticipatedinonlinetransactionChinaFinanceCertificateAuthority(1998/03)(OrganizedbyPeople’sbankofChinaand11merchantbanks)ShanghaiCertificateAuthority(1998/11)(organizedbyShanghaiE-commerceCACo.Ltd)GuangdongCertificateAuthority(1999/03)(organizedbyGuangdongBankingCardNetworkServiceCenter)54AreaDifferenceinThreeCitiesRelatedRegulation&Laws-Registration“TheAnnouncementaboutRegistration&Recordingofonlinebusiness”(issuedbyBeijingIndustrialandCommercialDepartment)Businesshasfollowingoperationshouldapplyforonlinebusinessregistration&record:A--deployingoperatingactivities,onlinetransactionandE-contractthroughInternetB--publishingadvertisementformakingprofitonInternetC--promotingproducts/designingimagebyInternetD--commencingE-commerce,providingtechnologysupportbyInternetRegistration&recordmethod:businessshouldapplyforregistrationandrecordthroughWebsite-“”supportedbyBeijingIndustrial&CommercialDepartmentRegistration&recordcontent:businessneedstoprovidethefollowinginformation-name,registrationnumber,residence,legalrepresentative,registeredcapital,businessscale,registereddomain,IPaddress,ISP,55AreaDifferenceinThreeCitiesRelatedRegulation&Laws-Tax“TaxRevenueCollectionandManagementLawofPeople’sRepublicofChina”AnynewestablishedWebsiteshouldproviderealWebaddressandservicetotaxbureauAnyregisteredWebsiteshouldmakeasupplementaryreporttotaxbureauAnyWebsitewhoopenedE-accountinbankshouldregisterfirstintaxbureauandapplyforregisteringumberforonlinetransactionWebsitesneedtousespecialinvoiceappointedbytaxbureau,sendingissuedinvoicetobankbye-mailfirst,thensettlingbyE-account56AreaDifferenceinThreeCitiesPotentialCompetitorEasypay-BankofChinaChinaPGNETChinaInformationHighwayCorporationPlanetP57PotentialCompetitor-ChinaBriefIntroductionBackground:ChinaisanInternetpaymentserviceproviderforonlinemerchantsinChina.ItprovidesabridgetoChinesefinancialinstitutionsthatenablesmerchantstoofferonlinepaymentsolutionsusingbankcardsfrommultiplebanksacrossthecountryandtheworld.FoundedbyShanghaiBankingCardNetworkServiceCenter&paymentexpertsatShanghaiHuatengSoftwareSystemCo.Ltd.Service-Onelinkpay:Supportingvariedpaymentmethods,includingcreditcard,debitcard,shoppingcard,e-walletProvidingdiversifiedservice,rangingfrompaymentgateway,callcenter,wirelessconnectiontoinformationconsultingRespondingpaymentresultwithin30secondsCompletingconnectionwithmerchantswithin3daysSupportingSSLpaymentmodel58OrganizationStructurePotentialCompetitor-ChinaShanghaiBankingCardNetworkServiceCenter:PioneerofChinaGoldenCardProjectSupportedby11merchantbanksandconnectedwithoverseasfinancialinstitutionConnectedwithShanghaiBankingCardNetworkServiceCenter,having20mbankingcardsSixyearsexperienceinprofessionalbankingcardoperationShanghaiHuatengSoftwareSystemCo.,LtdMaindeveloperoffinancialsoftwaresystem,enjoyinggoodreputationinChinaandoverseasAchievingoutstandingsuccessduringsevenyear’sconstructionofChinaGoldenCardProjectAccumulatingrichexperiencefromprovingE-commercesolutiontomanydomesticandabroadfinancialinstitutionsandmerchants59PotentialCompetitor-ChinaMerchantPaymentplatformHongKong&ShanghaiCitibankMCVISACCBCABICBOCBOC

InternetOthersClearingCenterPaymentplatformMerchantGoldencardprojectGoldencardprojectInternetShanghaiGoldenCardProjectNote:thisprojectaspaymentgatewayofE-commerceinShanghaiprovidesonlinepaymentplatformandclearingchannel,whichhaspromotedE-commercedevelopmentinShanghai60OnlinePaymentProcessMerchantbankShanghaiBankingCardServiceCenterBusinessChinaPayBankingcardnetwork12347567ConsumerPotentialCompetitor-China1.Consumer:visitingWebsite,browsingproductcatalog,onlineshopping2.Merchant:confirmingconsumerbuying3.Consumer:choosingpaymentmethods4.Consumer:providingcardinformationprotectedbyfinancialsecuresystemtoChinapay5.Chinapay:producinganewdealbycombiningdataoforderandcard, askingauthorizationfromBankingnetwork6.Bankingcardnetwork:returningauthorizationtoChinapay,transferring7.Chinapay:notifyingtransactionresulttoconsumerandmerchant61ChinaInformationHighwayCorporationPotentialCompetitor-CIHCCyberBJwww.BCompaqSUNMicrosoftBroadVisionOracleFrontecCapinfoHPCHICisdevotedtodevelopE-commerceplatformandprovideE-commercesolution,includingCA,security,payment,distribution,internetandlegalenvironment.CHIChasco-operatedwithfamousmultinationalorganizationtoestablishCapitalElectronicCommerceProject62PotentialCompetitor-CIHCCapitalElectronicCommerceProjectDistributionCustomCATelecomArbitrageClubCooperationTaxdeclareWeb-EDIinterfaceCustomdeclareCAinterfacePaymentgatewayBondedwarehouseAdvertisingSoftwareTaxRevenueCompetitivebuyingOnlineshoppingplatformOnlinetransactionplatformVirtualNegotiatingSearchesDirectoryE-postofficeAccountWebsiteOnlineauctionPublicPOSBank